Adwords Analytics Facebook Ads Facebook advertising Wicked Reports

Mastering Google YouTube Ads and Omni-Channel Marketing – The Role of ROAS, Attribution, and MER

When managing your Google YouTube ads (and other popular ad platforms, like Meta Ads), understanding the balance between your spending and the return you’re getting is crucial. 

While the Return on Ad Spend (ROAS) is the most common formula used, the efficiency of your marketing as a whole can be better represented by another metric: the Marketing Efficiency Ratio (MER). 

Combined with sophisticated third-party attribution tools such as Wicked Reports, these calculations can offer you a clearer understanding of your ad campaigns’ true profitability.

Breaking Down ROAS and MER

ROAS is a simple equation that divides the revenue generated from an ad by the cost of that ad:

ROAS = (Revenue from Ad) / (Cost of Ad)

So, if you’ve spent $1000 on an ad and generated $5000, your ROAS is 5.

This means you’re earning $5 for every $1 you spend, suggesting a profitable ad campaign.

While ROAS is a valuable tool, it provides a narrow view of your marketing campaign’s performance.

This is where the Marketing Efficiency Ratio (MER) comes in. 

mer_vs_roasMER measures your total revenue in relation to your total marketing spend, giving you a broader understanding of your marketing efforts.

Calculating your MER can help optimize your budget allocation and improve your overall marketing strategy.

Implementing Attribution and Tracking Conversions

However, things can get complicated when you incorporate a multi-touch attribution model into your calculations. 

This model tracks and credits all marketing touchpoints that lead to a conversion, not just the final interaction. 

This is crucial in today’s omnichannel marketing world, where customers interact with your brand across multiple platforms before making a purchase.

SCENARIO: We often see complex patterns of user behavior. For example: A visitor watches your YouTube Ad (or parts of it). Later, they Google search your brand name and visit your website. In turn, they sign up for your email list. Finally, they purchase from one of your email sequences over time, a few weeks later, or even several months after the fact. If a subscription model, they are charged on future intervals and should be tracked.

Google partially solves this dilemma of tracking. Big G can implement attribution and track sales from offline conversions and over extended periods (30 days, standard):

  1. Google’s Attribution Models: Google Ads offers several attribution models such as last click, first click, linear, time decay, and data-driven. These can help you understand each touchpoint’s contribution to the conversion path.
  2. Google Analytics Multi-Channel Funnels: This tool helps visualize your customers’ conversion path, demonstrating how your marketing channels (organic, paid, social, email, etc.) collaborate to create conversions.
  3. Offline Conversion Tracking: This allows you to measure which ads lead to valuable offline actions, such as phone calls or in-store visits. You can import this data back into Google Ads to determine which campaigns drive the most profitable offline conversions.
  4. Customer Relationship Management (CRM) Software: By integrating your CRM with Google Ads, you can track long-term interactions and attribute conversions to the right marketing activities.
  5. Google’s Customer Match: This tool lets you use your online and offline data to reconnect with your customers across Google services.
  6. Google Analytics 4 Attribution: GA4 provides different attribution models. An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is assigned to touchpoints on conversion paths.There are three types of attribution models available in GA4. Learn more about GA4 migration here.

Leverage Third-party Tools Like Wicked Reports

To bolster your understanding of your ad campaigns’ performance, tools like Wicked Reports can provide a deeper analysis of your data. 

Wicked Reports can reconcile your multi-touch attribution data with your long-term customer value data, offering a holistic view of your marketing performance. 

This can help you fine-tune your campaigns, aligning them with your customers’ behaviors and your business goals.

And, as an agency, we now have the proof of the entire “clicks-to-purchase journey” to show our clients and back it up with OrderIDs and customer names.

How Wicked Reports Differs From Google

Wicked Reports and Google Ads are both powerful tools that marketers can use to analyze and optimize their advertising campaigns. 

However, they approach attribution differently and offer distinct advantages. 

Here’s why you might find Wicked Reports to be more advantageous for tracking attribution:

  1. Long-term Attribution: Wicked Reports tracks customers over their entire lifetime, giving you insights into long-term ROI. Google Ads primarily focuses on a 30-day conversion window, which may not capture the full value of customer interactions over time.
  2. Cross-Platform Attribution: While Google Ads provides attribution information for ads within its ecosystem (Google Search, YouTube, etc.), Wicked Reports can track attribution across multiple platforms, including Facebook, Instagram, email campaigns, TikTok, Snapchat and more. This allows for a more comprehensive view of your marketing efforts.
  3. Sales-Based Attribution: Wicked Reports uses actual sales data (first party data) for attribution, giving you accurate ROI metrics. Google Ads often bases attribution on clicks or conversions, which doesn’t necessarily translate to actual revenue.
  4. Customer Journey Insight: Wicked Reports provides detailed information about the customer journey, showing how different touchpoints influence a customer’s decision to purchase. While Google Ads does offer some insights into the customer journey, it can be limited to interactions within the Google ecosystem.
  5. Cohort Analysis: Wicked Reports enables cohort analysis, allowing you to group customers based on their behaviors and evaluate the effectiveness of your campaigns over time. Google Ads doesn’t offer this level of analysis natively.
  6. Multi-touch Attribution: While Google Ads does offer several attribution models, Wicked Reports’ strength lies in its robust multi-touch attribution model that accurately assigns credit to each touchpoint in the customer’s journey, giving a more nuanced understanding of your marketing funnel.
  7. Funnel Vision Empowerment: This report provides a visual representation of the funnel and allows businesses to identify areas for improvement by tracking conversion rates at each stage. With the FunnelVision report, eCom brands can see which campaigns drive the most sales and adjust their marketing budgets accordingly. This allows them to allocate their resources effectively and optimize their campaigns to increase their ROI.

While Google Ads offers useful insights and tools for campaign optimization within the Google network, Wicked Reports provides a more holistic, revenue-focused, and cross-platform view of your marketing performance. 

It helps marketers understand how different marketing activities contribute to the bottom line over the lifetime of a customer, which can be crucial for strategic decision-making.


In conclusion, to ensure successful attribution: Maintain a consistent tracking strategy, regularly monitor and interpret your data, campaigns, and continuously optimize your marketing efforts based on your findings and actual data.

By understanding the customer journey, you can make more informed decisions on your marketing budget allocation for maximum impact. 

Combine the power of ROAS, MER, and third-party multi-touch marketing attribution software like Wicked Reports to amplify your YouTube, Google, Facebook, Tiktok, Pinterest, Snapchat, LinkedIn ad success.

Learn more here.

Facebook Ads

FB Messenger Ads: Chat-bots, Customer Care And Your Brand

Several years ago we worked with an e-commerce client to scale up their web chat system for customer service and sales.

They provided online chat support for clients like MGM, Nokia, Microsoft and several other big brands.

The chat platform we helped build was a competitor to Liveperson, a messenger platform that also has come a long way since then. While our partner technology was innovative 7-8 years ago, times have changed – and as we fast forward to today, it’s pretty clear that web-chat is history.

However, the idea of direct to consumer chat, or direct to business customer messaging, in specific, is on the rise.

Companies like T-Mobile are embracing the instant messenger trend.

Here’s what T-Mobile Marketing said about embracing customer care and messaging together:

“We’ve taken the messaging approach to heart when interacting with our customers as well – we know it’s not just how they talk to each other, it’s how they want to talk to us. That’s why we were the first US wireless company to introduce asynchronous messaging for customer care. This isn’t some “rep chat” window you get on the web”. 

They continued, “…our T-Mobile app has a persistent chat experience with Care reps, so you can get help anywhere you want – on the platforms you already use today. And, we were the first wireless company in North America to launch commerce over Facebook Messaging, so customers can interact with reps and buy directly from the Facebook platform.”

Testing, learning & tracking

With the ability to easily track massive amounts of data points captured from testing and learning within marketing and advertising campaigns (e.g. Facebook Ads for Messenger), the output of data – when analyzed properly – provides intelligent statistics that can be used to improve performance.

That means smarter scaling strategies of campaigns that meet established KPI’s. Dissecting the demographics is part of the data intelligence gathering so you can get to the core of the audience that you then can serve in an improved manner.

Ongoing testing of audiences and creatives is an important exercise for campaign flights, while reviewing and analyzing data in 3, 7, 14 and 30 day increments.

Additionally, leveraging pixel technology and custom scripts from various platforms (e.g. Facebook, Google, Twitter, LinkedIn, Yahoo) and placing them on websites and pages you own, helps to build up “warm” custom audiences.

These valuable customer data sets can and should be further tested and segmented through retargeting (Facebook ads) and remarketing (Google ads, YouTube ads).

Cold traffic (brand new visitors) vs. warm (custom audiences that know you already) or hot (CRM lists, buyer data) will allow you to focus money and resources in the most essential areas.

What messages to use?

Creating messages (copy), ad creatives (images, videos) and a workflow blueprint (user engagement patterns) for the chatbot is a great starting point.

For example… is “welcome message 1” better than “welcome message 2, 3, 4”?

Interestingly – though users may feel that a non-human chat-bot is not optimal, the technology is powered by humans and creative work behind it, and your messaging ought to reflect that. Tell them in your messaging what to expect, and that “Paul or Susan, the chat-bot” is there to help them, faster, better, smarter.

This will make the chat-bot seem more human. Tonality definitely matters. Use “A/B” testing practices through the use of smart experiments to help you understand better how to move forward and when.

“Because messaging is so new, keeping an open mind and letting data accrue and then making non-emotional decisions on messaging strategies is key”, says Jon Rognerud, Founder of

Big results and changes

For a recent 8-figure client, we tested different messages in a chat-bot sequence and found that “yes/no” questions provided much better engagement than an “open-ended” type of question. We found this out through testing and learning.

The end result? Over the first 2 weeks, we raised conversion rates for big ticket event sales by over 52% from this simple change!

When reviewing your analytics, gaps in data and variances comparison will help you navigate and optimize campaigns as you build a performance-driven, scalable solutions for yourself and clients, as we do.

Gartner Research indicated that 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017. This is a fast rise on a technology an advertising platform that is in many ways under-used today.

Meeting people where they are (online) is essential in today’s environment.

And, with email open rates declining and messaging engagement easily beating email, it is prudent and useful for any business, big or small – to test and learn from Facebook Messenger ad solutions.

Email open rates dropping

According to the E-mail Marketing Metrics Benchmark Study, the world average open rate of emails was 21.8%. This means that almost 78% of users are not interested in opening emails sent by brands. The reasons may be different, but one of the main reasons is related the high number of unwanted messages that users receive daily to their email accounts.

Intent-based branding marketing combined with technologies like FB messenger, chat-bots to leverage better customer service and more sales can yield solid improvements in your company’s bottom line sales.

Testing messenger platforms on Facebook can allow an easier way to penetrate a market without making substantial changes to website UX designs, which is an added benefit.

Facebook advertising

Facebook Ads for Chiropractors And Health Services

Uncommon Ways to Get More Patients and Clients For Your Practice This Week

What is the #1 priority for a local Chiropractor’s business?

The main goal of a service based business like a chiropractor’s and doctor’s office is to service existing clients and attract new ones.

To grow, and to stay financially healthy, it’s all about a creating steady stream of quality paying clients and to help them solve back pain issues and joint problems.

The chiropractor provides total relief along with education and support. You help your patients get back to wellness and enjoying their lives.

The inbound traffic activity can be done in many ways, we’ll talk about Facebook ads in this article.

A predictable way to generate leads is what you need. If you don’t have the lead flow, you are a month or two away from being out of business.

While Facebook can drive traffic and leads, you also need to show up as an authority chiropractor and doctor. That means you provide value first, even if they don’t buy on the first touch point.

Adding more content to a blog or page may be fine, but it’s not where you win. Rather, think of the new way of serving online as “context”. And, how you present your messages.  Create client magnets that add value, and drives results for your business. Communicate your narrative that offers solutions, but give you the benefit – without the audience knowing it.

Don’t just be another service provider where you compete on price or being cute with flashy graphics.


Focus on these three things:

  1. the right message
  2. positioned to your right audience and
  3. at the right time

Too many chiropractors focus on selling “the thing”. Instead, think about this concept: “If somebody is looking for a mattress, don’t sell them a mattress. People are looking for a better night’s sleep.” So, instead of focusing on the what, focus on the why.

Fear of loss is a great motivator for a health-care practice marketing and messaging approach. This chart displays four quadrants.  It shows that people generally move away from something (loss), or towards something (pleasure). For you, that means focusing on your messaging on the right side. Sell solutions, not prevention, a much harder sell.

Quadrant Figure: Writing copy for your prospect’s why. Who are you to them under this model?

You need to start considering yourself a marketer, even though you don’t have to do all the work yourself. It’s a mental shift, and making it a priority along the way. It also means that you need to be shown in the market place as high up as possible on this pyramid of expert-ness:

expert chart for chiropractors and doctors
Expert Chart: Serve above the green line!

With Facebook ads it’s easy to get this framework started.

[Need help setting up Facebook Ads? Check this out!]

It begins with setting up the message strategy and drilling down into local and demographic targeting. Here are common approaches:

  • Display new patient specials
  • Create new inactive client offers (“come back this week” offers)
  • Offer treatment specials and unique chiropractic exams
  • Offer training and consulting programs

But, as you’ve seen – you must work towards becoming an expert authority, and that means the traditional ways of promoting, is just a temporary solution.

You must fully understand them, “I know how you feel”. Educating, engaging and inspiring your market helps create a “know, like, trust” factor that is needed for easier selling.

Once you present your prospects with a congruent message and use this simple formula, you will own the keys to success:

Chart: Ad click to landing page, response and thank you page + nurture framework

Let’s switch gears…

As we move into the more technical aspects of this, your practice’s website must become “the hub” of acquiring traffic and controlling user activity when using Done For You Facebook ads for Chiropractors.

The struggle to acquire new clients and retain existing ones is not a straight path – and especially when considering growing competition and an increasingly crowded marketplace.

A quick mention on Adwords vs. Facebook

Facebook ads are like Google Adwords in that they both display ads.

However, the underlying technology works differently. Adwords is more focused on keywords searched (intent driven), whereas Facebook ads places your ads in front of people who weren’t necessarily searching for you. It’s “interest” based. With Facebook ads, you can place ads in front of people that didn’t even know they needed your services.

You can also promote your practice and place ads in front of people who already “like” and “follow” you, visited your website, etc. That includes targeting and finding people who like other pages and resources that are related to your business.

With Chiropractors and related practices in the local services based, health-care industry, we see a high under-utilization of one of the most powerful tools in the Facebook Ads Platform, the “pixel”.

Editor’s Quick Case Study:

We researched 10 local chiropractors in the Torrance region in Los Angeles, and NONE were using the Facebook pixel at the time of writing!

The Secret Weapon: Facebook Pixel for Chiropractors And Doctors

The Facebook pixel is a piece of JavaScript code for your website that unlocks powerful advertiser tools for measurement, optimization and targeting.

Using this pixel code, you can make use of actions and usability patterns from your website to make Facebook ads more efficient and effective.

Some immediate benefits are:

  1. Track conversions across multiple devices
  2. Measure ads spend and your ROAS (return on ad spend)
  3. Understand and analyze your audience better
  4. Optimization intelligence to show ads to people who are most likely to engage – from signing up for a presentation, book a call for a free consultation or join your monthly newsletter
  5. Improve your audience by finding new clients and retargeting visitors that already found your website.
  6. Remarket (present ads) to ONLY those who to a specific action
  7. Make use of automatic Dynamic Ads (multiple products lists) to increase relevancy, and lowering click costs from reaching specific goals, like link clicks or conversions – and ultimately, sales.

Once installed (either directly on your website, or as part of Google Tag manager (recommended)) – you’ll track data to understand how people are behaving on your website. It’s like Google Analytics in that way, but for Facebook, you can see data points inside the platform, and easily see how many conversions were reported from your campaigns.

Facebook Ads Targeting For A Beginner Campaign

[Need help setting up Facebook Ads? Check this out!]

In this quick “Facebook Ads Targeting For Beginners” infographic you’ll learn something smart. Focusing on a “warm” audience first (#1) is of greater benefit to you. They will already be pre-framed with a positive view of you. In other words, when you show ads to them, they’ll be easier to reach, communicate with – and with a possibly lower click cost. Here’s the run down of Facebook targeting priorities when first starting out:

Infographic: Facebook targeting for beginner campaigns

Reminder – this is the ONLY thing that matters in your business:




Incoming calls for information, appointments and credit card processing options are the only things you need to care about. These bring in the revenue.

Optimizing at the ad campaign level and the ad levels is important, but the landing page(s) (offers, specials, webinars, etc) and the marketing funnel from first click to last is essential to get right.  That means that your product offer, placement (mobile, desktop) and locale will be necessary. And, the targeting, bidding and interests are set at the ad set level. Copy and images (videos too) are used within the ads level:

Ad campaign structure, Facebook For Business: Campaign, Ad sets, ads.

The example graphic below of moving a customer from point “A” to point “B” is key in your business (restore their their back to a healthy condition), but is also important in the traffic generation models. The first click starts on the left, and through a series of steps (maybe a phone call), an appointment and subsequent client agreement is completed):

The path (steps) from pain “A” to success “B” with a Chiropractor and their website:

Figure Sales Funnel: Moving a person from cold prospect to paying client.

Important: It’s about the right click, not “lots of clicks”. That means the first touch point and message should be congruent all the way to the final transaction. Congruence and relevancy is essential for success with Facebook ads. The copy is important, as is the creatives (images, videos).

Don’t pull the the ads down too fast

[Need help setting up Facebook Ads? Check this out!]

New Facebook ads will on average take 24-48 hours of run time before you can check if the ads are working or not.

Sure, bigger daily ad spends will get you data faster, but most don’t want to invest a lot day one.

The ads and the targeting take some time to mature and for the Facebook ads algorithm to work. We recommend 2-3 days before tuning and tweaking a new Facebook ads campaign in local markets. Then, you can decide if you copy and paste campaigns (never delete) and begin to change images or drill down with “flex targeting”.

TIP: If doing this yourself, be aware of mind tricks. Emotions and mindset has ruined many potentially good Facebook ad campaigns. Simply because you or your ads manager killed the ads too fast!

Here’s how to install and use the Facebook Pixel for Chiropractors:

  1. Check to see if you or somebody else on your web team has installed the pixel already. You can use and check with the Chrome plugin from here: – it works in the background to review websites code that show if you have the pixel installed or not – and if there are any errors.
  2. Log in to your Facebook ads manager at and select “Pixels” under the “Assets” menu (exposed from the top left) menu bar.
  3. Click “Set Up Pixel” and select the best option for you. (You have three options, but select “Manually Install the Code Yourself” for this example).
  4. Once you see the Pixel code (Javascript) – copy the entire code and paste it in your website header section. It should be placed just above the </head> tag in your HTML code. (Advanced option, but highly recommended is to place it inside a container with Google Tag Manager)
  5. Once placed, refresh the page to make sure it works, and see the point #1 above to make sure it’s recording correctly. Inside the Facebook Ads Manager, you’ll see the event recorded as “Active”. It may take a few minutes, so please be patient before refreshing again.

You now have the pixel placed, and all your website pages will “fire” based  on events on the pages as they are rendered by visitors. (Note: advanced options exist to customize for “custom conversions” — where Facebook records activity specific to a page or URL that you want to track.)

Example Of The Facebook Pixel Javascript Code:


Example of The Facebook Pixel Helper: (As found on the Chrome Toolbar)


Now that you have everything installed and configured – you can let data accrue from organic visitors (SEO) and paid traffic ads.

There are more aspects to be included in a successful practice for marketing. Consider all of these:

  • Funnels
  • Branding and PR
  • List building (capturing emails, building the relationship ongoing, auto-responders, email sequences)
  • Facebook targeting
  • Landing Pages
  • Copy & Copywriting (unique message for target audience)
  • Automation
  • Program launches and ever-green content
  • Staffing and outsourcing

As you dive deeper into Facebook Ads for your family medicine business, you can:

  • Display ads based on visitor behavior and actual website traffic (retargeting)
  • Show ads based on similar audiences (lookalike modeling)
  • Create custom audiences from existing buyer (CRM) data (show ads to previous buyers)
  • Drive traffic and “boost” posts inside your Facebook Business Page based on engagement (likes, followers)

If you find yourself caught with the shiny object syndrome and need help, learn more below.

Get Leads From Facebook In 7 Days, Without Doing All The Work?

CLICK HERE >> Get an online appointment.

Social Media

7 Unusual Facebook Advertising Tools To Save Time And Get ROI on Ads

Whether you are a small business owner or an entrepreneur you must have used Facebook Ads.

…at least at some point, right?

If not – you really need to be considering FB advertising strategies and tools. Plus, the power of the pixel is here to stay. That’s true for many primary ad platforms (see upcoming posts).

It is one of the most cost-effective ways to bring laser targeted traffic to your website and offers, including apps and more.

However, we are not here to discuss the validity of Facebook advertising (but it’s obvious!).

We are here to find ways to streamline the process and make advertising quicker, easier, and more cost-effective.

Isn’t that about all we can ask out of life in general, let alone our advertising efforts?

The following are 7 Essential Tools Every Facebook Advertiser Needs To Try At Least Once.

Bonus Tool:

We really like the Facebook Video Ad Creator from (Give it a try and start making engaging creatives that drive brand visibility and generate more clicks)

All these tools are designed to make your Facebook Ads experience more enjoyable and will help improve your overall return on investment!

1) Qwaya

Qwaya is one of the many paid tools on the market that have been designed to take your Facebook marketing campaigns to the next level.

A quick tour shows the depth of this power tool.

Qwaya was developed in my neighborhood country of Sweden, and is one of the best tools on the market if you are looking to scale up your current operation and also by automating the entire A/B testing routine, and advanced boolean logic.


One of the problems many marketers have faced with using Facebook’s Power Editor is its lacking ability to split test, and with efficient reporting.

With the use of Qwaya, you have the ability to test every imaginable aspect of a campaign.

In fact, it is very easy to lose several hours playing with this tool. You can mix the creatives, targeting, and imagery to find the absolute perfect ad …all automatically.

While Qwaya is highly powerful it does come with an equally powerful price tag. For an individual account, Qwaya will set you back $149 per month.

For a business to use Qwaya with up to five user accounts it is $249 per month at time of writing. In addition, Qwaya can be further customized to fit the needs of your agency.

This platform offers a generous 2-week trial period to give the system a good workout. But, this is not for beginners.

2) Ad Espresso

If you happen to be more of a visual marketer you will enjoy the set up and interaction with AdEspresso Facebook Ads Management.


It tries really hard to give the advertiser a good user experience that is not bogged down in trying to learn how to use the tool.

This would perhaps be my recommendation for users who are actually just starting out with Facebook Ads.

The interface and language is almost identical and it take very little time to get up and running with the tool.


With Ad Espresso’s platform, you can easily create multiple ads and see what they are going to look like in real time.

With Ad Espresso it only takes moments to have 4 separate ad groups with 64 different ads. Imagine trying to do all that manually! You would have ads floating in your head for the next week.

What makes Ad Espresso so user-friendly is its ability to give the user a full report on exactly what is working best and what elements would work better together.

By combing all this data is is very easy to create the super ad set.

Ad Espresso has a wide variety of pricing options starting at $49 and moving up to $299 per month.

This tool starts new users out with a 30-day free trial that offers full service. This can be a great place to start for you.

3) Ad Stage

Ad Stage is an excellent tool for advertisers who are looking to expand their horizons outside of Facebook. While Ad Stage offers excellent information for Facebook it can be used with multiple networks.


With just the simple inputting of accounts, you can have access to Bing Ads, Google Adwords, Twitter, and LinkedIn networks. This becomes a huge timesaver when everything you need is on one platform.

Ad Stage offers a unique feature of being able to target users by using both the “and” and “or” settings. (It’s not the only tool on the list, so read on)

For example, you can target users who follow the New York Giants and either Philadelphia Eagles or Pittsburg Steelers.

If those are not your teams, forgive the analogy! This can be a very popular tool for extreme targeting.

adstage animated facebook ads

Ad Stage is available in three monthly plans starting at just $99 and will continue up to $399 per month.

The difference between the plans depends on the number of advertising accounts and the amount of ad spend on a monthly basis.

As with other tools, Ad Stage comes with a 14-day trial to evaluate the program.

4) Social Ads Tool

For those who run an online ad agency, Social Ads tool is one that should be investigated. This tool is designed for users who have a monthly ad spend of $10,000.

Unlike all of the other platforms on the market, Social Ads allows the user to create up to 5,000 ads in bulk quantity.


One of the best features of Social Ads is the page optimization function.

With this, a campaign is automatically created that will boost your most popular posts. This is an excellent way to make sure that your most popular content is always being shown to your audience.

While the price of Social Ads may make some individuals faint, it is important to remember that Social Ads is designed for large ad agencies who require a lot of advertising.

With that being said, service starts at $500 per month with a percentage of the advertising spend.

5) Facebook Ads Exclusion Targeting

One of the best in-house tools provided by Facebook for advertisers. This tool is designed to to help advertisers not target the same people more than once.

With this tool and functionality, you can also exclude specific audience members from new promotions in order to gain new leads.

This tool is designed to help reduce waste on ad spend and lower your cost per action or cost per click. There is no added cost to use the Facebook Ads Exclusion Targeting tool.

6) Facebook Ads Manager App & Power Editor

With the Facebook ads app, you will have the ability to revise ad budgets, edit existing ads, as well as track general ad performance.

Power Editor is a tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to in the Chrome browser on a desktop computer.”

One of the most powerful features of this app is the ability to create ads from previously published ads as well as photographs on your mobile device. The Power Editor is a must, but beginners should wait until comfortable with the ads manager.

7) Hootsuite Ads

One of the newer tools to the block is Hootsuite Ads which was just recently released from beta.


This tool is unique in the aspect that this tool will automatically create Facebook Ads based on your organic posts.

In addition, the tool will scan for the best amount to bid for as well as the best targeting.

This tool is designed to help beginners master the art of effectively advertising without having to do much work.

While the Facebook Power Editor is an incredible tool to get anyone started using Facebook Ads it becomes limited as you being to scale up (think big) your campaigns.

Check out a great power editor tutorial by the awesome (Twitter ID) Jon Loomer here.

The above tools are designed to help you effortlessly create more effective campaigns that are designed to increase your ROI.

FREE: Download the free Social Media Performance Handbook that will show you how to set up your social media campaigns in 7 simple steps. Includes 2 bonus strategies not found in this post.

Facebook advertising

What Donald Trump Can Teach You About Facebook Ads (Or You Are Fired!)

First question: Has Mr. Donald Trump, multi-billionaire real-estate mogul begun to teach businesses about Facebook Advertising now?

Second question: What can he teach business owners (that’s you!) about using Facebook Ads, “dark posts” and creating engaging conversation online?

Third question: Did Mr. Trump recently say that “you are fired” if you don’t run Facebook ad campaigns a certain way?

I’ll address those questions below. But first – do I have your attention now? Good! As you’ll see – any one of these 5 Facebook advertising insights will help you become better with Facebook ads in 10 minutes or less.

Facebook advertising is highly cost effective when done properly, but it also can seem rather complicated and confusing if you are a beginner with this type of social media advertising method.

Facebook has established a system that gives you greater flexibility and control over your advertising campaigns. While this system is beneficial to those who are experienced with it and knowledgeable with the campaign structures, it is best to take time to learn more about the campaigns before you jump head first into your first one.

With some research and insight about these campaigns and the Facebook advertising system, you can achieve better results right from the start.

1. Determine What Your Advertising Goals Are

One of the best steps to follow when you are creating a new Facebook advertising campaign is to determine what your goals are, and this step should be taken before you start to prepare your campaigns with Facebook.

You may have a desire to boost sales with existing Facebook followers or to expand your reach. You may want to promote a seasonal sale or announce a big promotion. The fact is that you may have multiple things to say to or share your audience, and you may have different things to say to separate niches within your target audience.

By defining these goals up front, you can better determine if you need to create one campaign or several to communicate your messages in the most cost-effective manner.

2. Understand the Difference between a Campaign, an Ad Set and an Ad

It is important to note that Facebook has created strategic advertising campaigns with a layered, or structured system. For each campaign, you can create multiple ad sets, and for each ad set, you can create multiple ads. Keep in mind that these different layers have different features and controls in place that give you greater command over your ads. (For advanced users – see Power Editor)

For example, at the ad set level, you can set a target budget and define an advertising schedule for a group of ads. At the ad level, you can control the image and message for your ads with unique results.

3. Create a Unique Advertising Campaign for Each Goal

With the customization features in place for Facebook ad campaigns, you will be able to customize a unique campaign for each goal that you want to achieve. Within each campaign, you can create small goals that will help you to achieve your milestone accomplishments.

You will be able to review analytics for each ad set and ad, and you can turn the ads or the entire ad set off and on at your leisure to control costs. The sets can be customized to run indefinitely or for a specific range of dates, which gives you greater control over your campaigns.

4. Make Final Decisions and Analyze the Results

Before you run your campaigns, you will need to make a few final decisions. For example, you will need to define how much money you want to spend on each one, and you will need to determine the placement of the different ads. Facebook gives you flexibility over placement so that you have greater ability to reach your target audience.

In addition, you can set the range of dates for when you want to run your ad. For each ad set, you can analyze results and can fine tune your ad sets and ads to achieve better results going forward.

5. Test and Re-Test Your Ads

With your Facebook ads and campaigns, you will have complete control over your results, and the best way to ensure that you enjoy the best results for your advertising budget is to test and re-test your ads. You can review your results with the built-in analytical features, and you can fine tune the ad sets and ads.

Compare the different results between the changes that you make to determine which ads and ad sets give you the best overall results, and you can have better control over the results. These changes may be changes in wording, images, placement, size and other factors. By manipulating these features,, you can improve your results dramatically.

There are many reasons why businesses today overwhelmingly choose to spend at least a portion of their advertising budget on Facebook advertising campaigns. This is a highly effective way to reach out to your target audience, and Facebook is an expansive enough social media platform that most target audience niches can be reached through it.

More than that, with the ability to customize campaigns, ad sets and ads, you can easily have as expansive of a reach within the website as you desire. While there is a lot to learn about starting your first Facebook advertising campaign and you can learn a lot as you go, these tips can help you to fine tune your first campaign so that you enjoy the best overall results.

In Summary:

I hope you enjoyed this post, and sorry if the headline was a tad bit sensational. (Donald Trump has not sponsored this post. And, while he’s not teaching Facebook ads in a traditional classroom setting, he displays his own personal approach to creating engagement and positioning, the importance of brand building … and being DIRECT).

This article is meant to serve you. First, to get your attention – and then help you understand. Finally, help you take action to get started on changing the way you run your Facebook ad campaigns.

CONGRATULATIONS! You’re on your way to up-leveling the way you advertise and market your business (and on Facebook) this year!

If you want to learn more, join our DFY page where we break down the details for Facebook ad campaigns to avoid making mistakes with your FB ads.