Content is a nexus between the sales and marketing functions in most organizations. The traditional content model calls for marketing to produce content assets and sales to use them.
Having this model work well requires a great deal of intentionality on the part of both functions: marketing must endeavor to understand customer content needs and how well the assets they produce engages those customers.
Then, the sales team must diligently provide feedback to marketing so that content quality and effectiveness rises.
We've researched and tracked patterns in the buyer's journey and determined the most relevant questions and resources to see how you stack up.
Complete this quick content marketing assessment to determine where you stand and what to do next.
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