MIGRATION PITFALLS & SOLUTIONS
The process of migrating websites and SEO is not always straight forward.
Here are the most common business scenarios to consider:
The impact on SEO (search engine optimization) and search engine results can be significant, so extreme care must be taken when planning for SEO and website migrations.
Businesses cannot afford to lose traffic, drops in ranking, page authority loss, duplicate content confusion, dilution of link “juice”, to name a few likely issues.
Here are potential SEO breaking points.
Before and after snapshots:
Sanitation and website health improvement:
Measuring success and overall impact after migration of your website will lay in the hands of your webmaster and marketing (SEO) teams.
Before and after report and dashboards should be made available to executives and key stake holders, including follow-up audits and a post-mortem team call.
Get on a 30 minute coaching call with us and together, we'll figure out the first steps for you to become successful with your website migration & SEO.