Legal Services: Family Lawyer – Divorce Attorney Firm
This law firm needed a complete makeover – from their website, to their email marketing system, downloadable files, landing pages, and auto-responders. Plus, they had virtually no organic listings, and zero phone calls from the web.
- Solution Approach
We designed a web solution completely in WordPress, created direct response call-to-action landing pages with specific messages for email and lead capture. We added phone numbers and click-to-call and links from our PPC programs. The advertising, along with the custom landing pages ended up working well.
The new, specifically targeted (by keywords, locale and audience segmentation) landing pages now drive most of the results from form-fills. The paid search campaign drove 74 phone calls in August compared to 46 in July (we started with zero.)