GA4 Migration Checklist Guide - Chaosmap.com

6 Easy Steps to Migrate to Google Analytics 4

6 Easy Steps to Migrate to Google Analytics 4 (GA4) For Small Business

GA4-Migration-Checklist-Chaosmap

If you’re one of the 28.1 million businesses that use Google Universal Analytics tracking, you are probably fully aware that on the 1st of July 2023, this is being switched off.

Before this date, you’ll have to make the switch to Google Analytics 4 (GA4) or run the risk of not being able to track any data on your site.

Unfortunately, GA4 Setup isn’t as straightforward, and just clicking a button and hoping it’s done. And if you’re lacking any technical know-how, then you might be putting this task off. 

There’s no shortage of GA4 Starter guides out there, however, lots of them are filled with technical jargon that is impossible to get your head around. 

In this article, we give you easy-to-follow steps on the migration process to Google Analytics 4. Read on to find out how. 

Why Switch to GA4 Google Analytics Tracking?

You might be asking this question of why you have to switch. GA4 isn’t a redesign of the current Universal Analytics (UA). 

Think of it as a whole new product. Naturally, there are similarities between the two – however, there are several major differences, including the user and reporting interface as well as what data is collected and reported on. 

GA4 uses a significantly different data structure, data stream and ways to start collecting data.

Google Analytics 4 has everything built around users and a new event model, and not sessions. According to Google, this is the next generation analytics tool for data collection and presentment. It’s the new Google analytics, with enhanced measurement. Previous versions will be phased out, and the tool is a free version still.

Google Analytics 4 – GA4 Setup

ga4-setup-steps-google

We understand that the idea of setting up GA4 can seem daunting. Here’s our easy step-by-step guide on what to do.  

Back-Up Universal Analytics & Your Site

Before you start any technical type of work, it’s a good idea to back everything up before you begin. Run a backup on your entire website, and if you’re not sure how to – then ask your host or a developer to help. 

Read More: How can I export data from my Google Universal Analytics Property?

Before you make the switch to GA4, it’s worth backing up your analytics data. You can export this information manually to a range of supported formats, including Excel, CSV, and Google Sheets. 

Although your UA data will be around for a while, Google has said they are only keeping this for six months after the July 1st, 2023, switchover date. Your data won’t be around forever.

With UA, you can pull up to two months of data at a time as a CSV. Depending on how long you’ve used UA, this could take a while. It might be quicker to use the Google Analytics Spreadsheet Add-On

Step 1: Create Your GA4 Property

After backing up, you’re ready to start implementing GA4. The first step is to create your new GA4 property. 

ga4-property-setup-chaosmap

Your new GA4 properties won’t contain any historical data. It only starts tracking traffic data from the time you create it. The good thing is that you can switch between UA and GA4.

The earlier you create your GA4 account, the sooner you can start populating data in the GA4 dashboard.

Step 2: Add GA4 Tag to Your Site

Although you can do this manually, the easiest way to do this is by using Google Tag Manager

GA4 differs from UA. Universal Analytics only needed one tag type. GA4 needs two tags to track data. These are the Google Analytics Configuration Tag and the GA4 Event tags. 

Using the Google tag manager ensures both of these tags are assigned correctly. After you’ve added the tags, GA4 will start to gather data. It might take a day or so to see anything appear on the GA4 interface. 

Step 3: List Your Key Items

You’ll need to set up what you want to track on your new GA4 account. These are not pulled across from UA. In the first instance, the most common tracking items you’ll want to see are as follows;

  • Events
  • Goals (Conversions)
  • Content Groupings
  • Custom Dimensions/Metrics
  • Referral Exclusions
  • Product Link Connections
  • Audiences

There are differences in the wording between Universal Analytics and GA4.

Items that include hit types, such as views and sessions, have all been grouped under events. Also, conversions are now classified as goals. There are several other differences between the two analytics event tracking versions. 

It will probably take you some time to go through all the items you want to track. Each of these will need to be set up to ensure the correct date is being gathered. 

Step 4: Check Your Items Are Being Tracked

After you’ve been through each item in your new GA4 property, it’s time to double-check that everything is being tracked properly. 

Although they aren’t the same, you can toggle between UA and GA4 to see if the data is somewhat correlating. 

It will differ slightly; however, if there are major differences, this is a telltale sign that something isn’t set up properly. 

Step 5: Decide on a Date That GA4 Will Be Your Single Source of Data

While Google Analytics is in this transition stage, organizations are most likely drawing from the two different sets of data for reporting purposes. 

If you have a medium to large company, make sure that reports and data are all sourced from the same version of analytics.

By setting up GA4 early, you should have a solid backlog of data that you can draw on before UA gets switched off. 

One thing to be aware of is that you will get skewed results if you’re comparing UA data for one year and then GA4 data for the following year as they aren’t a like-for-like comparison.

Step 6: Archive Your UA Data

You made a backup of your current UA data. You may or may not want to switch this off instantly. Google had confirmed it’s keeping the historical UA data until January 1, 2024. After this date, it will be deleted. 

If you are running the two versions of analytics until UA gets switched off, be sure to make a backup before this date and archive it. 

Looking For More GA4 Starter Guides?

Hopefully, this step-by-step guide has told you everything you need to know; however, if you still have questions about GA4 Setup or need more explanation about Google Analytics 4, then we’re here to help. Google provides a Google Analytics 4 setup guide here.

FREE Download: GA4 Migration Guide – Simple Steps (PDF)

google-analytics4-starter-guides

And, at Chaosmap, we have on-hand experts ready to answer all your Google Analytics tracking questions. 

We’ll provide you with actionable solutions, direct you to GA4 starter guides and resources. And, if you’re still unsure, we can do the technical work for you. 

If you need to integrate and set up Google Ads, we do that as well. We provide detailed reports, have many reporting capabilities; ecommerce reports, cross device reporting, ROI reports, a migration checklist and we make sure everything is configured correctly. Make sure to start tracking with everything in the “plumbing” area working correctly, and that you have complete control going forward.

There is also a GA4 migration analytics starter page here.

Contact our professional team members today to find out how we can help.

Further GA4 Learning:

PMAX-why-performance-max

Why Google Performance Max is Changing the Ads Space (And You Should Worry)

Google Performance Max Campaigns

Projections show that the global advertising market will reach a size of $792.7 billion by 2027.

If you are into digital marketing, this article will help you optimize your advertising through Google’s channels.

Almost all businesses rely on strong and specific advertising to connect with leads and make conversions.

When done right, your advertising campaign can be very effective and generate good returns.

One of the best ways to ensure this is by using Google Performance Max, which you can access and create inside your Google ads account. It exposes your ad creatives across the Google ads inventory and can help increase online sales faster. Especially when you consider e-commerce and shopping enabled businesses.

So what is Google Performance Max, and why should you be using it?

Keep reading to find out.

What Is Google Performance Max?

Performance Max is a type of Google ads campaign that advertisers can use across various advertising channels. Google’s machine learning (https://ai.google/education/) will try to optimize and show the ad(s) to the right person, at the right time, on the right channel to get the best conversion value, which will help increasing online sales.

Google’s real time understanding of where your new customers are during their research and online shopping habits, is the magical essence of the performance max ad system.

It’s all about finding the customers and prospects where they are. Read more on the Google PMax blog here.

Google PMAX campaigns include:

  • Search – impressions for keyword based search campaigns and display text based ads in general search results pages
  • Discovery campaigns – visually engaging, personalized ads
  • Maps – the Google maps ecosystem
  • Gmail – ad display campaigns running inside Gmail
  • Display – display campaigns running powered by performance max campaigns
  • YouTube – Display ads and videos on the 2nd largest search engine in the world
  • Shopping – Feeds from Google Merchant Center for shopping and local campaigns

Your company can use a range of ad formats to gain a more significant presence and reach a wider audience and obtain planned marketing objectives.

You can set performance max campaign conversion goals you want to reach and use automated bidding technology to help achieve them.

How to set up Google PMAX Campaigns

Under the “Campaigns” section in your Google Ads system, click the “New campaign” (Blue plus button) and you will be presented with the screen below.

Initially, choose the campaign with without goal guidance.

Next, choose the campaign type: “Performance max”. Next, follow the prompts and set the daily budgets, the bid strategy (use Maximize Conversions at firs), select locations (Geo) and enter the creative assets and audience signals.

If you have not created your assets (images, videos, logos) – work with your creative team to get this in motion and approve everything before you begin. Multiple asset groups are important as well.

Start with a single campaign at first. Campaign run dates is allocated within the 15-30 day timeframe. It takes a while to gather data, optimize and maximize campaign performance.

Use the equation of “3-4x AOV” as your starting budget. For example, if you sell a product with an average order value of $100.00, expect to spend $300-$400 as an initial test budget. (This is a simplification but will get you started with optimizing performance and let the smart bidding begin).

Performance max reports are found when clicking “Insights” from the left navigation. There, you’ll see a week-over-week review of essential metrics and performance insights.

Google-performance-max-setup-workflow

Benefits of Google Performance Max Campaigns

There are various types of paid marketing that you can implement. Google campaigns can often prove beneficial, which is why so many brands use Google Performance Max. Let PMAX find potential customers.

Find More Customers

You can establish a brand presence with the Google ads platform using one campaign. This will help get more eyes on your brand, increasing your lead conversions.

With Performance Max, you can set different conversion values. This will help you get the best ROI in terms of things like lead generation, online sales, and offline sales.

Get More Value

With any marketing campaign, value from customer acquisition and return on investment is several of the most crucial aspects. Performance Max allows you to optimize ads and present them to your target audience. This helps you maximize the ROI of your campaign, helping to increase your profits.

As your campaign progresses, Performance Max will analyze the highest-performing opportunities. It will then automatically allocate more funds to these, helping to generate more conversions.

You can also use Maximize Conversions with tCPA or tROAS. With these, you can decide how Google sets its bids. Using tROAS lets you set an original bid to target, then you can make adjustments throughout your campaign.

Better Insights

Performance Max will provide insights that are relevant and simple to work with.

This makes it easy to see which areas of your campaign are working best, and which areas are less effective. You can then make changes to improve your campaign moving forward.

And, do not forget to implement and track even more data points + campaign performance with Google Analytics. URL tracking options on all ads for best performance tracking. Leverage ad extensions such as sitelinks, callouts, structured snippets and more.

Use Google’s Best Automation Tools

Performance Max gives you access to various other Google Ads automation tools that can help with your campaign. You’ll also get property auction data that will give you to improve things as time goes by.

When to Use Google Performance Max

Your use of Performance Max should be based on what you’re trying to achieve. If you want to appear on various Google advertising platforms, this is one of the most efficient ways to do so. As it’s automated, it can also be suitable for small businesses that want to start a Google campaign but don’t have much experience in creating a marketing strategy.

Note: While PMAX may be marketed as a “beginner’s tool” for starting Google advertising, you still need to research + build your creative brief and overall marketing objectives, goals and plans. (This is not always straightforward and you may need help from new customer acquisition experts and PMAX specialists).

IMPORTANT: The creative assets (images, videos) form the foundation for successful PMAX campaigns. It is not enough to copy images from a public image directory, or pull videos from sites like Envato Elements and upload them into PMAX.

You will need a creative development plan, a creative staff – with copywriters, art directors and creative chiefs. And you need to understand how to translate data collected into actionable changes to test further.

The key is to get cold traffic to work within established KPI metrics. And yes, that includes middle and bottom of funnel.

However, 70-80% of your budget and strategic creatives should be used to position your brand and messaging top of funnel, as that will drive a steady flow of qualified traffic into your funnels and shopping experiences.

PMAX is an AI-driven platform that makes it powerful by itself. And when you add omni-channel exposure and remarketing across multiple networks, you’ll be able to unlock a powerful model for acquiring more customers and grow your sales faster.

It’s worth noting that there are other methods you can use that may create better growth opportunities, but these generally require a lot more work than Performance Max.

If you want to get the absolute best results, you may want to look into another strategy – just know that you’ll be hard-pressed to find anything that makes it as easy as Performance Max.

Should You Use Google Performance Max?

If you want to create an effective campaign that will reach your target audience across a range of platforms, Google Performance Max is an excellent way to go. It will streamline the entire process through automation, and get more eyes on your brand to increase conversions.

Chaosmap is a leading advertising agency for advertising on Google Ads, YouTube Ads, Facebook/Meta ads, and more. We have tested performance max across lead generation and smart shopping campaigns, and find Performance max campaigns to be a game changer in the e-commerce markets.

If you want to improve your marketing strategy and create a highly optimized Google ad campaigns, which include Google performance max, smart shopping, local campaigns, search ads, Youtube ads, we’ve got you covered.

To find out more about how we can help your business, click here to contact us today for a quote.

Run Google performance max campaigns today and get better results.

UTM tracking

How to Skyrocket Your Advertising Results With UTM Tracking

Do you have any idea what the largest source of traffic for your business might be? What about which social platform brings the most visitors to your site?

Having access to such data would be amazing! It allows you to maximize efficiency and focus on what’s already working best in your marketing.

So, what’s the secret to all that?

UTM tracking codes…

In today’s post, you’ll learn what UTM codes are, what makes them critical for your marketing success, and how you can create them on your own.

Let’s dive in.

What is UTM Tracking?

UTM tracking is a technique that uses snippets of codes to track website traffic and evaluate the effectiveness of digital marketing campaigns.

UTM codes are made of two parts — the URL parameter and the tracking variable, both of which come at the end of the URL.

UTM tracking codes

The URL parameter starts with “?utm_”, then one of the five parameters you want to track.

The tracking variable comes after the “=” sign and it could be anything depending on the parameter you’ve chosen. For example, if you’re tracking the source of your traffic, your tracking variable could be “Google”, “Twitter”, “Facebook”, etc.

Your final UTM code should look something like this:

https://www.yourwebsitecom/bestoffer/?utm_source=google

Note:

The UTM code in your URL won’t make any changes to your content. So, you can delete it at any time and still have your page working perfectly.

Why Is Tracking So Important For Marketing Success?

Traditional marketing relied heavily on non-targeted campaigns that spoke to no one in particular. Companies used to spend the majority of their budgets on prospects that had zero interest in those offers.

Without any feedback or data, they continued making the same marketing mistakes every time and lost millions of dollars in the process.

But with digital marketing, everything has changed…

Businesses today focus on smaller audiences with a much higher interest in their promoted offers. What allows them to do that is the wide variety of tools available when it comes to tracking, evaluation, and feedback implementation.

For example:

If you ever run an ad on Facebook, you’ll have some data available to you after the campaign. Based on that, you can identify what works and make better marketing decisions in the future. Which allows you to maximize sales while minimizing your ad spend.

Adding a simple tracking script on your ads in Facebook will help. In this advanced example, we’re using dynamic variables to track campaigns and more details from ads:

utm_source=facebook&utm_medium=ppc&utm_campaign={{campaign.name}}&utm_content={{ad.name}}&utm_term={{adset.name}}

That’s exactly why UTM tracking is vital for your online success…

How UTM Tracking Can Enhance Your Advertising

UTM tracking allows you to identify top-performing campaigns, pages, or content in your marketing.

Here are the five UTM tags you can use to create your UTM codes:

1- Traffic Source

This is used to track the source of your visits — such as social platforms, search engines, email campaigns, etc.

For example: utm_source=facebook

2- Medium

This parameter identifies the medium through which traffic is coming to your site, whether it’s social, email, paid ads, blogs, guest posts, etc.

For example: utm_source=email

3- Campaign

Are you preparing to announce a new partnership, feature, product, or promotion?

This is the best UTM tag to do that because it helps you specifically monitor campaigns instead of mediums or sources.

For example: utm_campaign=2021-summer-product-launch

4- Content

This parameter is used a lot in A/B testing to track URLs with multiple links pointing to them.

For instance, a landing page with many external links could have different variables for each button to help you identify which one is getting the most clicks.

For example: utm_content=cta-sidebar

5- Term

The term tag is especially important in paid search campaigns to monitor keywords and ad results.

For example: utm_term=best-seo-agency-us

How to Create UTM Codes For Better Tracking

You can write the UTM code yourself without the use of any tools. For example, if you want to track visitors coming to your page via Google, you can use the following code:

www.yourwebsite.com/blog-article/?utm_source=google

However…

We wouldn’t recommend this method for two reasons:

  • A simple typographical error can mess up your whole monitoring campaign
  • UTM codes are likely to get complicated when you’re tracking multiple parameters (in paid ads campaigns, for example)

The second method is a lot easier and guaranteed to be error-free. And it’s done using the Campaign URL Builder tool by Google.

Campaign URL Builder

Fill out the form with the required details for each input.

UTM Code Tracking URL

The tool will then generate a link that you can use anywhere online. (Note: In the example above, space is encoded to ‘%20’, since no spaces are allowed in URLs.)

Ready to Jumpstart Your Business With Digital Marketing?

Chaosmap is a leading digital agency helping businesses thrive through digital marketing, paid ads, and SEO.

Learn more about our digital marketing services and how we can help. Contact us today if you need anything, and we’ll be happy to discuss your project needs.

Shopify Apps to Increase Sales Overnight

5 Amazing Shopify Apps to Increase Sales (and Profits) Overnight

Shopify’s app store has thousands of apps claiming to be the solution to boosting your online sales.

But…

It’s impossible to filter through all these tools, especially when most of them are expensive and bring no value to your store.

Which is why we decided to share this list with you…

In our longstanding expertise, here are the best 5 Shopify apps to boost sales and profits:

1- Klaviyo

For decades, email has proven to be a very effective marketing technique for ecommerce stores. But as your companies grow, managing every aspect of the business can get a lot harder.

That’s why you need Klaviyo.

Klaviyo Shopify App

Klaviyo is an email marketing app that helps you automate email campaigns for your business. It’s the ultimate time and money saver as it helps you create personalized email sequences using pre-built templates depending on your marketing goals.

Some of its key features include:

  • Post-purchase follow up email sequences
  • Email personalization
  • Audience segmentation (based on behavior, location, etc)
  • Performance reports and data analytics
  • A/B testing

2- Recart

Cart abandonment is often one of the biggest challenges for online businesses. Imagine moving a target customer all the way to the bottom of the funnel, and then losing them moments before they convert.

Does that sound familiar?

Then Recart is the answer…

Cart abandonment emails are still super effective in recapturing lost leads. However, focusing on other platforms where your audience might be present — such as Facebook and Messenger — is a must.

Recart Shopify App

With features like push notifications, on-site popup messages, and Messenger marketing campaigns, Recart is the best solution to recovering lost leads.

The tool also offers detailed analytic reports to help you optimize your campaigns and focus on improving what’s important.

3- Zipify — OneClickUpsell

It’s hard to sell a single product, let alone multiple items at once. But that’s only true if you’re not using Zipify’s One-Click-Upsell (OCU).

OCU is the go-to solution for promoting matching products in your store to interested customers pre or post-purchase. It’s the best tool to upsell upgrades, add-ons, or accessories to engaged customers.

OneClickUpsell for Shopify

Moreover:

OneClickUpsell allows you to easily customize your product and subscription pages without the help of a developer. With a few simple tweaks, you can add testimonials or display similar products to encourage your leads to buy more.

As if that’s not enough…

OCU also comes with highly converting email sequences that you can use to retarget customers and boost your sales.

4- Trackify

No matter how great your products, branding, and marketing campaigns are, you’re not going to win unless you target the right audience.

And that’s exactly what Trackify is for…

Trackify is an all-in-one Facebook pixel app that helps store owners reduce ad spend and maximize their results. But what makes it even more interesting are the excellent features that come with it.

Trackify Facebook Pixel Optimization App

For example:

You can easily integrate a pixel with your Shopify store, then create specific tags for different products. Which allows you to run highly targeted ad campaigns on Facebook.

After that, you’ll be able to build and segment different audiences focusing on specific product pages.

Beyond that:

You can integrate Trackify with any Shopify app or theme you’ve installed on your website. Which makes it an excellent option compared to other Facebook pixel apps.

Another thing worth mentioning is the outstanding customer support offered by the company. You can jump on the live chat anytime and get your questions answered within minutes of asking them.

5- Crazyegg

Crazyegg helps you get a visual representation of how users are interacting with your website. You’ll be able to see how visitors scroll on the page, how their mouses move, and which parts they click on.

The two main features of Crazyegg are heatmaps and scroll maps.

Crazyegg App Features

For heatmaps, you’ll identify the places your leads click on the most, which are called hotspots in the app. Such data helps you better place important elements or buttons on your sales pages.

Scroll maps, however, show how users are scrolling on the page and how long they spend reading different sections. This feature is best used with long landing pages or sales offers to help you better reorganize your layouts.

Ready to Skyrocket Your Shopify Business?

ChaosMap can help! We’re a team of online sales and advertising experts ready to help you maximize your profits with your E-commerce stores.

Feel free to check out our digital marketing services to learn more. And don’t hesitate to contact us today so we can discuss your project needs.

The Only 4 Metrics You Need For Profitable Advertising With Facebook & Google

Online marketing is a must for any business looking for serious growth today.

Your company can’t survive without advertising in a market where your competitors are spending multiple thousands of dollars on ads each month.

Yet…

Topping their advertising costs isn’t necessarily the smartest of solutions.

Your marketing can yield better results if you spend your budget where it serves you best. With that, you’ll make up for all your costs, attract better clients, and emerge profitable.

That’s why you must calibrate your marketing costs to ensure that your investments will succeed.

So that makes you wonder…

What metrics should I focus on to ensure profitable marketing?

1- Return On Ad Spend (ROAS)

ROAS is an essential metric that allows you to evaluate your ad spend and manage your budget more effectively.

It measures the expected returns for each dollar you spend on an ad. You’ll then be able to choose the best performing ads and spend more money on them.

You can easily calculate ROAS using the following formula:

ROAS=Revenue x Cost

For example:

If you spend $1000 and get $3000 in return, your ROAS is 3. The result means that — for each dollar you spend, you make three dollars back.

NOTE: When you are starting a brand new campaign (or existing), it’s necessary to also review your Average Order Value (AOV) and Cost Per Acquisition (CPA). Understanding these numbers will help track the “health” of your business and advertising overall. You’ll know that a CPA less than AOV is highly beneficial!

2- Return On Investement (ROI)

ROI is a financial metric used in many areas of business. It’s a ratio similar to ROAS, which also helps you assess your marketing campaigns’ success.

But…

Unlike ROAS, ROI deals with the overall costs of marketing and business. And it does that by looking at the net profit instead of revenue.

Here’s how to calculate the ROI for your campaigns:

ROI=Net Profit x Costs

For example:

A starter business has made $25000 in revenue in its’ first month. It spent $8000 on ads but also has additional financial costs of 18000$.

By running the calculations, we find:

(25000 – (8000+18000)) / (8000+18000) x 100 = -1000/26000 x 100 = -3.84%

The company has an ROI of -3.84, which means that it’s still losing money.

This is why you need both ROAS and ROI to better evaluate your success.

3- Customer Acquisition Cost (CAC)

CAC is the average cost a business pays to acquire a new customer. It’s a unique measure that can help you increase your profit margins significantly and dominate more markets.

Customer acquisition cost is calculated using the following formula:

CAC=(Marketing + Advertising expenses) / New Customers

For example:

A business spends $9000 (marketing expenses) each month to acquire new customers. That includes employer salaries, ad spend, paying for third-party tools, etc… The company acquired 150 new customers during that month.

In this case:

CAC = 9000 / 150 = $60

The business is spending $60 to acquire new customers, which can be either good or bad based on many factors.

But, the general rule of thumb is this:

A lower CAC allows more flexibility with your marketing budget as you can convert a lot more customers for lower prices.

4- Customer Lifetime Value (CLTV)

CLTV is a forecast of the total amount of money a customer will spend on your business. It tells you how valuable a client is throughout their whole relationship with your brand.

Calculating CLTV depends on your business plan and revenue model.

To calculate this measure, you must estimate the following :

  • Average sale value
  • Average number of transactions per customer
  • Average customer lifespan
  • Profit margins

Your formula should look something like this:

CLTV=average sale value X number of transactions X customer lifespan X profit margins

Calculating CLTV allows you to manage your ad campaigns more efficiently. You’ll have tangible numbers to compare to your customer acquisition costs.

You can then work on increasing CLTV and decrease CAC to boost profits and reduce costs.

Ready to Get Started With Paid Advertising?

Chaosmap has a dedicated team of digital marketing experts and professional advertisers at your service. We’ll help turn your company into a profitable business with paid advertising and PPC.

Take a quick look at our Pay Per Click services to learn more about our process. Contact us today to get a quote for your project.

4 Ways To Advertise CBD / Hemp Products Safely With Maximum Returns (On Facebook & Google!)

CBD and hemp products are one of the fastest-growing trends in the market today. Thanks to the recent law changes, the CBD market is expected to reach $16.32 Billion by 2026 (Globenewswire).

One in seven Americans personally use cannabidiol based products, that’s 14% of the US population (Gallup) that use CBD-derived products.

use-cbd-products-us

There’s a huge first-mover advantage for CBD companies looking to dominate the market. The competition is at its lowest, and people are eager to learn about these new substances.

By seizing a good market share at such an early stage, you’ll guarantee your brand’s success for years to come when you advertise and consistently build content and serve your audiences.

So, that makes you wonder:

What’s the best way to advertise CBD/hemp products online?

A Brief CBD Introduction…

CBD or cannabidiol is an ingredient of cannabis. However, legal CBD is not psychoactive, and not part of any of these groups: stimulants, depressants, opioids, and hallucinogens. Psychoactive drugs affect the body’s central nervous system and are different from legal CBD.

THC (tetrahydrocannabinol), an ingredient of cannabis, affects the classic symptoms of feeling “high”. 

However, Hemp-derived CBD contains a maximum of 0.3% THC and is the legal limit for selling CBD products. The passage of the Farm Bill in 2018 made it legal in the US to sell hemp and hemp-derived products. Still, there are certain restrictions, and also state-by-state.

Many people find CBD to help with (although not scientifically proven):

  • Pain relief
  • Inflammation reduction
  • Anxiety & depression relief
  • Easing or reducing migraines
  • Treat or alleviate certain skin conditions
  • Other benefits, acting as an antioxidant, for example

There are many CBD products available, with product types like:

  • CBD tinctures (drops)
  • Edibles (chocolate infused, coffee, etc.)
  • Creams, skin salves (help with inflammation or arthritis)
  • Capsules (tablet form)
  • Isolates (powder form)
  • Vaporizers (“vaping” products)
  • CBD for pets (a specialized niche within the CBD niche)

Additionally, there are nasal sprays, candy, gummies, and candles that further reveal the variety of ideas within the popular CBD niche.

When advertising on any ad platform, and especially using Facebook & Google, do NOT try to circumvent the systems or go against their policies. As a matter of fact, this is a wise rule to follow overall… and certainly when targeting the CBD market. 

1 – Facebook, Instagram, Google Ads (Search & Display)

facebook-google-ads

Facebook and Google are two of the biggest advertising platforms today. They allow you to display your paid ads to a large customer base to boost sales and grow a successful business.

However:

These platforms are super suspicious around cannabis and hemp-derived products. Many advertisers are facing challenges when trying to run ads on Facebook and Google. Hemp (topicals) are ok at this time, but stay on top of the advertising guidelines for Facebook and read the ad policies for Google. You can’t make any medical claims about its benefits, or that your CBD products can cure or prevent serious illnesses.

Do:

<img role= Check local state laws before selling 

<img role= Source tested and high-quality CBD for your products

<img role= Label your products clearly and provide certification

<img role= Understand how CBD works and carry out in-depth research

<img role= Build a trustworthy brand for your CBD business (See certified supplier companies)

Don’t:

<img role= Sell CBD that contains more than 0.3% THC

<img role= Make medical health claims about your products

<img role= Use an unreliable or unofficial CBD supplier

<img role= Be careless when choosing a payment processor or a website builder

<img role= Take risks that could affect your business or your customers

Connect and partner with industry leaders, like the National Hemp Association.

There is a lot to consider when setting up a CBD business and advertising, but thankfully…

We have found successful ways to overcome these restrictions. You can be creative too and find unique ways to advertise on these programs without violating ad platform policies.

Here’s a shortlist of great ways to advertise on Facebook & Google (search) while staying compliant.

(We’re using an example on topic “pain relief”, but you can (and should) try multiple wellness/health angles):

  1. Run multiple ads for topicals – like “hemp” (not CBD). Mention things like “try our new survey.” And for the pain relief angle – present a special offer/coupon that can “soothe your discomfort.”
  2. Send clicks to website content with an authoritative voice around “pain relief.” Capture their email and send educational materials, information, blending in offers as appropriate. You should be building your email list at all times, naturally.
  3. Run ads to a survey page (https://www.research.net/) – with a health/wellness focus. Implement logic to direct offers (discount codes they can use) based on their answers. The resulting page provides a button/link to your website and shopping cart. Keep it closely tied to “hemp-derived” wellness products (capsules, gummies, tinctures, pain cream, pet joint support, etc.) *See example of survey questions below.
  4. Capture their email for your email list (remember: no spam, build your brand, and become a trusted authority). You can now create offers that are directly tied to your CBD products from email broadcasts.
  5. For a wellness/pain relief survey, here are questions you might ask:
    1. During the past two weeks, how often have you had sleeping problems, or not waking up refreshed? (yes-often, yes-but not often, not bothered by it, I sleep great)
    2. In a typical week, how often do you feel anxious or stressed at work/home? (always, most of the time, about half the time, once in a while, never)
    3. How much would it increase the quality of your life if you slept better and/or had less stress? (a great deal, a lot, moderately, a little, none at all)
  6. For Facebook, create a business page as usual. Keep content minimal and within guidelines. It’s for advertising only. You are not using this page to grow organically.
  7. Use retargeting strategies with AI-driven ad platforms like Adroll.com (yes, you can run CBD offers directly, but your site must be pre-approved and on a case-by-case basis)
  8. Check policies for retargeting on other platforms like Yahoo Gemini & Taboola.
  9. Reach out to targeted content advertisers like Leafly, HighTimes and market-specific journals. Do your research and allocate budgets accordingly. Sponsored content can work well.
  10. Remember to track the statistics and measure against your KPI’s. Tag all links so they can be easily tracked and reported on inside your analytics. Continue testing and tweaking.

Additional and useful CBD marketing ideas for scaling:

  1. Provide e-guides as friendly bribes to capture emails (no spamming).
  2. Consider programmatic advertising on 3rd party platforms, like Vana and Fieldtest.
  3. Influencer marketing opportunities: reach out to influencers that are related to your products and offer them a starting package.
  4. Podcasting is more popular than ever. Review podcasts for your market and reach out to the owners with an opportunity for links and shout-outs.

These tactics work well at the time of writing. We use several other strategies that are built on a long-term, growth & brand building focus. (See below for links to sign up)

REMINDER:

Stay updated with your national & local CBD laws and avoid doing business in states where cannabis is still illegal. If you are selling CBD products locally via a dispensary, make sure to follow guidelines and watch for any changes in your market.

Also:

You must be sure not to include banned terms like “cannabis,” “CBD,” or other related keywords in your landing page and ad copy. Don’t use emojis with “bee” in words either!

2 – Third-Party Ads

third-party-ads-CBD-Hemp

Third-party ads can be a great way to grow your business online. That’s even more true if you’re going to focus your marketing on native advertising.

Native ads are a type of online ads that match the appearance, function, and form of the content on the page. This kind of advertising doesn’t interrupt the user experience. So, that makes viewers more likely to notice your message and interact with it.

Unfortunately, there are still some ad networks that do not accept CBD/Hemp related products.

But…

Your options here are limitless.

Many third-party ad programs are aware of the benefits of CBD-derived products and allow their advertisement.

So:

You can reach millions of users on different websites and grow awareness around your brand. Better yet, you’ll have fewer regulations and restrictions to deal with.

3 – SEO (Search Engine Optimization)

SEO is a strategy based on creating content and optimizing it via keywords and links to rank high on Google’s first page. When people search on Google for related terms such as “CBD” or “cannabidiol,” your site can appear at the top.

These users will then visit your pages and get their questions answered, which helps promote your brand as a leading authority in the industry.

You can then convert those visitors into loyal clients via smart sales funnels and e-commerce shopping systems like:

Another way to go about this is to focus on smaller markets with local SEO. You’ll target local consumers where cannabis-related products are legal and can be purchased. Include local ranking signals for Google to show up high in the local map pack.

4 – Email Marketing

email-marketing-cbd-promotions

Email marketing is a winning marketing strategy for CBD companies for one reason:

It gives them full autonomy.

Building a list of email subscribers allows you to reach out to your audience whenever you want. You can keep them updated with your latest brand announcements and products for no cost.

However…

The restrictions this time are enforced by your subscribers. Email marketing is a pure value-first marketing strategy, and your prospects can smell when they’re being used.

You have to familiarize your prospects with your brand by sharing helpful content. And you must prove your expertise if you want to keep your audience interested in your offers.

Wrapping It Up

Most advertising platforms are still testing the waters when it comes to CBD and hemp. But, there are lots of ways you can bring attention to your products without violating any policies.

Looking for an efficient strategy to grow your CBD business faster?

Chaosmap offers professional CBD and hemp-products website development, advertising & marketing services. We provide expert advice and consulting on how to turn your company into a profitable business, including scaling an existing, proven business.

Check out our digital marketing services and contact us to learn more about how we can help you propel your CBD, health & wellness business forward, faster.

P.S.

Here’s more information on CBD/Hemp e-comm websites we can build for you.

facebook-google-ads

5 Brilliant Tips to Write Facebook Ad Headlines That Convert

Are you spending $100k+ on Facebook or Google monthly? If that’s the case, this post is for you.

Millions of brands are competing on Facebook for attention and clicks. And as the market gets more saturated, users grow tired of seeing the same offers. With large budgets, frequency grows and similar, repeating ads lose traction. Your KPI’s are not what they once were.

Your prospects want to be inspired and convinced of your value proposition. And the best way you can highlight that is through a great headline (yes, the offer and creative matters too).

jon rognerud growth strategy session planning

Here are five tips for writing brilliant Facebook Ad headlines that convert:

1- Use Emotional Adjectives

Human beings are emotional creatures that react to the world based on their feelings. Thus, your audience’s perception and actions are guided by the words you choose to use.

Emotional adjectives help you set the tone, feeling, and emotions in your sentences.

They could either be positive:

  • Best
  • Mindblowing
  • Brilliant
  • Easiest
  • Most

Or negative:

  • Never
  • Worst
  • Avoid
  • Nothing
  • Horrifying

Learn how to use them and your ad campaigns will be ten times more effective.

2- Be Honest

There used to be a time where clickbait and false promises worked online.

Thankfully, they no longer do.

Online consumers have gotten a lot smarter over the years, and they can smell deception when they see it.

Customer engagement

Even worse:

Your visitors will be super frustrated if you under-deliver on your initial promise. They’ll leave your website at the drop of a hat.

So:

Be honest with your audience.

Avoid clickbait at all costs and never lie in your headlines. Be sure your content aligns with any initial promise you make.

3- Include Numbers and Precise Metrics

We, humans, love to see numbers in headlines.

Metrics help us quantify the information we’re going to learn. And they give us better expectations on how concise the article is.

That explains why listicles are so popular today.

Facebook ad example

Here are a few ideas for how you could include numbers in your titles:

  • X Best Ways to _____ With _____
  • How to _____ Your _____ in 2020
  • Key Strategies for Growing Your _____ With 20% Each Year

Numbers could also be used in headlines by featuring stats, dates, and durations.

4- Highlight the Benefits

The question in the reader’s mind always is:

What’s in it for me?

After all, it’s easier for them not to click on your ad than to click on it. That’s why you must clearly highlight the benefits in the headline.

Why should users click? And what will they miss if they keep scrolling?

Facebook Ad Headline

Tell them exactly what they’ll gain from reading your article. Make a bold promise in the headline and deliver on it.

You may also enhance some fear of missing out by taking the opposite approach. Tell the viewer what they’ll miss if they ignore your ad.

These are popular copywriting techniques used by the largest advertising companies in the world.

5- Write in Second Person

There’s no better way to catch the user’s attention than addressing them in person.

Writing in the second person allows readers to experience the story as if it’s their own. It helps them easily relate to the situation, problem, and solution.

All that makes them more interested in what you have to say.

So…

The next time you’re launching a Facebook ad, be sure to use you, your, and yours in your headlines.

Bottom Line

The best advice we can give you when it comes to headlines is to write different variations. As you start to test and learn more about your prospects, the quality of your titles will get much better.

And remember:

No matter what audience you’re targeting, be sure to keep your headlines short and to the point. Stick to using a natural language with simple words and adjectives. And, check for changing Facebook & Google ad policies (they may have changed by the time your read this!)

Need help growing your business with Facebook Ads?

Check out our Facebook Ads services to learn more about our offers and request a quote for your project now.

P.S.If you have specialized advertising needs (for example CBD) – read our “4 Ways To Advertise on FB & G for CBD and Hemp Markets

SEMrush for Competitive Research: Best 3 Tools to Run Your Paid Ads

Competitive research is the first step to growing your business with paid ads. It allows you to learn new ways to serve your target audience and avoid your competitors’ mistakes. And it helps you identify the gaps in your marketing strategies.

SEMrush is one of the best options when it comes to competitor research for your paid advertising. It offers a wide variety of features and tools to guide you through each step of the process.

In this post, we’ll share with you the top three tools on SEMrush and how to use them to run your paid ads.

Let’s get started.

1 – Domain Overview

This tool is crucial for competitive research due to the importance of the data it provides. If you use it right, you’ll save yourself thousands of dollars in paid ads over the years.

Domain Overview

Domain Overview gives you detailed reports of your competitors’ sites and online presence. It allows you to check their organic and paid traffic, learn more about their paid ads strategies, and analyze their backlink profiles.

All you have to do is enter a competitor’s domain and let the tool do its magic.

Domain Overview Analysis

All metrics are split into smaller sections to ease the process for you. And each section offers reports that go into a lot more detail to help you gain valuable insights.

Domain Overview Dashboard and Reports

But here’s the best part:

The data is presented on a beginner-friendly dashboard. The user interface makes it easy for anyone to understand the metrics and run comparisons.

2 – Advertising Research

Running a successful ad campaign requires a lot of trial and error. And that can exhaust your budget quickly.

Fortunately:

SEMrush has developed great tools to help you overcome that, and save you time as well.

Advertising Research is a set of tools that allows you to run a full analysis of your biggest paid search competitors and generate complete reports.

Advertising Research Reports

Each report helps attain in-depth knowledge about your competitors and the techniques they use. You’ll gain access to their best keywords and bids, live ads, advertising strategy, and a lot more.

Other great features in this tool are “Positions” and “Position changes,” which allows you to monitor how your competition is behaving.

You can see position changes in your competitors’ ads in the SERPs. That way, you’ll know what changes they’re making on their PPC strategies.

SEMrush Positions

More importantly:

You’ll discover new competitors you never knew existed. And you’ll get access to data surrounding their highest performing ads. You can also monitor their landing pages and ad copies to see which versions are working best to model in your campaigns.

3 – Ad Builder

Writing an ad copy that works can be time-consuming and daunting for many advertisers. It takes a lot of experience and testing to get to the perfect version.

But…

What if we told you could use your competitors’ highest performing copies and model from them as your own?

Ad Builder was created just for that.

Ad Builder Tool

This tool lets you use your competitors’ ad templates in your campaigns. You can insert dynamic keywords from your list and not have to worry about negative or low-performing keywords.

Ad Builcer dashboard and Copies

You’ll also be able to track each template to see how it performs using a built-in feature.

Better still:

You can integrate the whole thing into your Adwords editor within a few clicks. All you have to do is export the work into a CSV file and upload it to your Adwords account.

Need Help Growing Your Business With PPC?

Paid ads can work wonders and help you scale your business fast. But the only way to do that is by approaching PPC with the right set of skills and experience.

Lucky for you, that’s precisely what we offer here at ChaosMap!

Check out our Pay Per Click services to learn more about our work or contact us so we can discuss your project in more detail.

ppc tools chaosmap

6 Must-Have Tools For a Successful Google Ads Campaign

Any craft in this world requires tools to make the job easy.

And PPC is no different!

With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down.

We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.

Let’s dive in.

1- Google Keyword Planner

Keyword research is all about identifying high-volume low-cost keywords for your campaigns.

But…

You can’t randomly add keywords to your campaign and cross your fingers it will work.

That’s a blind campaign.

Instead, you need a keyword research tool through in-depth research, and that’s where Google Keyword Planner comes into play.

Google Keyword Planner

Google Keyword Planner allows you to generate hundreds of relevant keywords for your campaigns — for free.

On top of that:

It will generate forecasts to help you gain valuable insights about how your keywords are likely to perform.

2- Ads Audit Report

This one is the fruit of our long years of hard work and experience in PPC marketing. And it’s an excellent tool for auditing Google Ads accounts quickly and easily.

Ads Audit Report works for advertisers of all sizes, from consultants to big agencies. It allows access to client accounts so you can review key data points and detect any new trends.

Ads Audit Report tool
Here are the most attractive features of our tool:

  • Trends over time identification (charts & numbers)
    • Clicks, impressions, spend, CTR, avg. CPC
  • Data breakdowns by ad platform
    • Spend, Impressions, Clicks, Conversions, CPA & avg. CPC
  • Top performing keywords analysis
    • Keyword cloud
    • Table breakdown (keyword, spend, impressions, clicks, conversions, CPA, CPC)
  • Top-performing ads inspection
    • Ad copy
    • Landing page
    • KPI’s
  • Period comparison reports with specific date ranges

Ads Audit Report dashboard

But here’s the impressive part:

While creating this tool, we made sure to incorporate our value-first philosophy into the process.

That’s why we developed distinct features to allow you to make recommendations for your clients on how they can improve.

You can efficiently identify wins and losses and focus on what’s working. And with that, you’ll help them see real changes in their business as early as possible.

Want to try Ads Audit Report for free today? Sign up for a free account and get up to 5 reports.

3- SEMrush

SEMrush is a campaign management software that helps advertisers boost their online visibility through advanced marketing analytics.

The platform is famous for its advanced SEO tools. Yet, it also has a powerful PPC side that can transform your results significantly.

SEMrush offers great competitor analysis options.

SEMrush PPC tool

You can use it to find out more about how your competitors run their ads. For instance, you’ll have the option to see their list of keywords and how they’re performing.

Another amazing feature is the Ad Builder, which allows you to use your competitors’ templates in your ads.

That’s a great option if you want to test different ads but you’re struggling to write a different ad copy for each one.

4- Adalysis

Adalysis is a PPC management software that helps you improve your ads through performance monitoring and testing.

Adalysis PPC management software

With this powerful tool:

You can oversee ad performance and be alerted whenever there’s an issue with your campaign.

You’ll also be able to run automatic A/B testing for thousands of ad groups to identify losing ads and remove them.

Another unique feature to help you gain great insight is Quality Score Analysis.

You’ll get access to a set of tools and algorithms to guide you towards boosting the quality score of different ads for all your campaigns.

5- Optmyzr

Optmyzr is another amazing PPC tool to help you optimize, monitor, and generate reports for your Google Ads campaigns.

There are lots of amazing features Optmyzr offers to its users.

Optmyzr ad management tool

Here are the ones we find most remarkable:

  • Identify low performing ads and pause them with a single click
  • Generate new keyword suggestions based on reports
  • Test different ad variants easily with tips on how to improve
  • Inspect and understand the changes happening in your various campaigns
  • Run audits to improve your overall campaigns after identifying the issues

Optmyzr is built for companies of all sizes. You can work on your own or add as many team members as you want – for no extra charge!

6- Shape.io

Shape.io is a budget management tool that grants you better control over your budgets with advanced tracking and optimization.

The software gives you access to many automated tools to help you save time and manage your ad spend wisely.

Shape.io budget management

For example:

You’ll avoid budget errors and minimize overspend in your PPC campaigns with integrated tools such as AutoPilot.

And:

With Budget Pacer and CruiseControl, you can adjust daily budgets automatically without having to pause your ads for too long.

Need Help Running Your Google Ads Campaign?

PPC is a great way to grow your business and reach more potential customers in no time.

But…

It takes long years of experience to be able to make all the right decisions and spend your budget wisely.

Need growing your business with paid advertising?

Check out our Pay Per Click services or contact us to get a quote for your project today.

7 Ways to Save Money on Google Ads

Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs.

If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.

In this guide, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.

Let’s get started!

1- Improve Your Ad Copy

Your ad copy is the first thing your target audience interacts with before working with you. It’s where all the selling happens. Creating a great offer and targeting the right audience are essential.

But…

None of that matters if you don’t have a persuasive copy to convert leads into customers.

You should always give users a reason to click on your ad. And keep your paragraphs short and on-point while including relevant keywords.

Also, be sure to use a clear call-to-action to boost click-through rates.

2- Increase Your Quality Score

Quality Score is a 1-10 rating that Google gives to each keyword in your ad groups. It reflects ad performance and how good a keyword is, based on the following three factors:

  • Expected CTR
  • Ad Relevance
  • Landing Page Experience

A higher Quality Score means lower CPC and better-positioned ads for your campaign, both of which are factors that help drive higher-quality leads to your offer.

To increase your Quality Score:

Make sure your keywords are super-specific to your different ad groups. And always delete any unwanted terms or keywords from your campaigns.

You must also match the content on your different landing pages to each ad group in your campaign.

More importantly:

Try to improve the user experience on each landing page by improving page speed, creating a clear hierarchy, and writing strong CTAs that convert.

3- Use Location Targeting

Do you own a small business where you only serve customers locally? Or perhaps you sell products that you only ship to specific locations?

If you’re targeting a global audience for such offers, it’s clear why your conversion rates are so low. And no matter how great your ad is or how big your budget is, you’ll always be losing money.

Location targeting

Before starting any ad campaign, you need to be smart about your geographic targeting preferences.

Identify where your target audience is located. Then, update your targeting preferences to those specific areas.

4- Add Negative Keywords

Negative keywords are the words and phrases you don’t want your ads to be displayed for. They exist to help you save money by not showing your offers to irrelevant audiences.

For example:

Add negative keywords

If you’re selling brand new laptops, you don’t want your ads to appear to someone searching for “used laptops.”

So, you need to include “used” in your list of negative keywords.

To give you some examples, here are some words you can add to your list:

  • Free
  • Cheap
  • Discount
  • Reddit
  • Youtube
  • Quora
  • Class
  • Book
  • Courses
  • Review
  • Picture
  • Price

Your list of negative keywords depends on your industry, company, products, and target audience.

So, you can only build one of your own by gaining more knowledge and experience from running ads.

5- Bid Smartly

What most advertisers do when trying to save money is keep their CPC on the lower end of the bidding range. But that gives them horrible ad placements, lower impressions, and even lower conversions.

Others might approach this by bidding much higher to dominate the results pages and target a better audience. However, they might be bidding against themselves and leaving a lot of money on the table.

The best way to go about this is to test, learn, and iterate.

Try out different CPC bids for various keywords, then identify which ones are bringing the best ROI.

Also:

Go for high-intent keywords first instead of high volume. That works even if it means adding keywords to your list with only a few dozen searches per month.

6- Leverage A/B Testing

Marketing isn’t an exact science for anyone of us to be able to tell what’s going to work for sure.

So, it’s always a good approach to test out different ads before settling on a final one for any of your offers.

A/B testing

Make small changes to your ads and let them run for a while to see which ones perform best. You should also optimize your landing pages and test out different layouts and language.

As you start to gather more data, you’ll learn a lot about your target audience and which language resonates the most with them.

7- Create an Ad Schedule

Once you’ve been running ads for a few months, you’ll have some data to focus on what’s already working.

Google will generate detailed reports for you to know during which days or hours your audience is converting best.

Now:

You can adjust your ad to only be visible during peak times and easily save money on Google Ads.

Wrapping it up

Looking to take your business to the next level with online / paid ads and marketing? We have a team of professionals ready to help you!

Check out our digital marketing services and get a quote for your project today.

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