Medical / Health Industry:
Dentists, Plastic Surgeons, Spas, Doctors
This medical business had a pretty website, but poor lead generation. They couldn’t understand why prospective patients weren’t engaging with it.
We were requested to help lift leads into the business, and take over the website, hosting and programming.
- Solution Approach
We did a complete assessment of the business and its history, background. We reviewed online and offline materials to get a good sense of their “marketing angle”.
We determined that copy was lacking online, navigation and ease of use were also additional issues + no clear call to action.
Among many changes, the most significant were changes in quality of traffic (search), the message (copywriting) and tracking the sales funnel. That included applying effective forms for signups and office dial-ins and also patient reviews.
Before we started, there were approx 5-7 leads per month, and a 0.90% Goal Conversion Rate. After 30 days of launching the new plastic surgeon “core” strategies, we saw a 3.71% Goal Conversion Rate and a BIG JUMP to 74 leads over the same period (30 days).
Next, you have two options:
- Click for more: Here’s how to rank your local office in Google (Plastic Surgeon, Medical Spa, Doctors). We do this in about a week for you.
2. Click here: If you are looking to attract 20-40 new high value clients per month, watch this video. This is an exclusive, free training program for plastic surgeons and spa practices.