Facebook Advertising Strategies
Facebook is a massive marketing platform. With traffic exceeding even Google, most businesses ought to consider branding and advertising campaigns on their platform.
Statistics (from http://newsroom.fb.com/Key-Facts)
- One billion monthly active users as of October 2012.
- Approximately 81% of FB’s monthly active users are outside the U.S. and Canada.
- 584 million daily active users on average in September 2012.
- 604 million monthly active users who used Facebook mobile products as of September 30, 2012.
Even if you are in a B2B sales environment, Facebook ads may not be the first thing that comes to mind. The idea that somebody sharing stories from their last weekend’s fishing trip should be interested in an advertisement for airplane parts is not easy to think of. Or, is it?
We see a different picture.
No cookie-cutters here
Your path to success, though similar to other Web sites, is as unique as your Web site and requires a custom blueprint.
Industry expertise and insight
A blend of approaches and methods
The nature of creating advertising campaigns within Facebook’s platform is different than others. Click-through-rates (CTR) are notoriously low, for example. It speaks also to the fact that Facebook users most often spend their time communicating with friends and therefore have their attention diverted away from advertisements. Ads are shown often (impressions), but clicks are lower. We suggest using a blended approach to advertising online. However, Facebook has the best demographics targeting ad platform available today. I can reach company level executives at a manufacturing plant, if I so choose. It comes down to tighter messaging, and an awesome match to market. We can do that.
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. – Wikipedia