DIGITAL Marketing Services
Digital Marketing: Strategy vs Tactics
WHAT WE DO FIRST...
We must get a complete picture of your plans and goals.
After we jointly have established the right strategy and milestones for your success and key performance metrics (KPI), it’s time to build an action plan around your perfect client and market.
Remember this: “If you want to know why John Smith buys what John Smith buys, you need to see the world through John Smith’s eyes.”
The difference between good marketing and a bad one… is a crystal-clear understanding of strategic vs. tactical business marketing.
Change your Mindset
Many businesses erroneously think that the word “marketing” is simply a matter of hacking together a website, create some marketing collateral (brochures, business cards, printed materials), whip up an email autoresponder and build a few landing pages with capture forms. (many don’t even do that!)
Then, they start selling by cheesy outbound sales tactics. This is an old process and not an effective way of looking at business marketing in the new economy.
All this ‘tactical’ stuff doesn’t leverage your potential upside with better strategies around company positioning, targeted messaging and embracing the educational nature of today’s market expectations.
Pillars for Online Success
While tactical marketing is part of the success formula, it will always fail unless you are clear on these 3 pillars of business & marketing success:
Your unique product and sales value proposition (your brand / product message, and how you say it)
A well developed understanding of your target audience (who you convey that message to)
The right placement of your unique positioning and differentiation (media, location and timing)
We help you create a strong presence in the marketplace by using our internal, proven process for helping you establish credibility, trust and leadership in your area of business.
Your Roadmap with Chaosmap
The strategic approach is the key way we can help you – and then to build out campaign plans that makes sense for your business (the ‘tactical’ work)
And, it doesn’t matter if you have been doing this for years or decades already. “You don’t know what you don’t know”, as the saying goes.
While each company today… whether a one million dollar business or a 100 million dollar one … will use different tactics and budgets, you must adhere to the same core principles of strategy before tactics.
Build out your baseline roadmap, and deliver on those expectations with your insourced/outsourced teams.
Here are some ways to leverage online marketing services to push your plans into attainable goals: