Digital Marketing: Strategy vs Tactics
Do this First
We must get a complete picture of your plans and goals.
After we jointly have established the right strategy and milestones for your success and key performance metrics (KPI), it’s time to build an action plan around your perfect client and market. Remember this: “If you want to know why John Smith buys what John Smith buys, you need to see the world through John Smith’s eyes.”
The difference between good marketing and a bad one… is a crystal-clear understanding of strategic vs. tactical business marketing.
Change your Mindset
Many businesses erroneously think that the word “marketing” is simply a matter of hacking together a website, create some marketing collateral (brochures, business cards, printed materials), whip up an email autoresponder and build a few landing pages with capture forms. (many don’t even do that!)
Then, they start selling by cheesy outbound sales tactics. This is an old process and not an effective way of looking at business marketing in the new economy.
This is all ‘tactical’ stuff and doesn’t leverage your potential upside with new company positioning, targeted messaging and embracing the educational nature of today’s marketing.
Pillars for Online Success
While tactical marketing is important, it will always fail unless you are clear on these 3 pillars of business/marketing success:
- your unique value proposition (your message, and how you say it)
- a clear target audience (who you convey that message to) and
- the right placement of your unique positioning and differentiation (what media, location and timing)
Therefore, we help you create a strong presence in the marketplace by using our internal process for helping you establish credibility, trust and leadership in your area of business.
Your Roadmap with Chaosmap
The strategic approach is the key way we can help you – and then to build out campaign plans that makes sense for your business.
And, it doesn’t matter if you have been doing this for years or decades already. “You don’t know what you don’t know”, as the saying goes.
While each company today… whether a one million dollar business or a 100 million dollar one … will use different tactics and budgets, you must adhere to the same core principles of strategy before tactics.
Build out your baseline roadmaps, and deliver on those expectations with your insourced/outsourced teams. Check out what some of our clients have said.
Here are some ways to leverage online marketing services to push your plans into attainable goals:
- Search engine optimization
- Native advertising / Programmatic native marketing
- Pay per click marketing (paid advertising)
- Social media marketing
- Website design & programming
- WordPress development
- Content creation & publishing
- Coaching & training
Speak to our friendly consultants and find out more today. (we want to make sure we are a good match.)