Real Estate & Mortgage Industry: California Real Estate Company
This well established property management company had zero visibility in the search engines. We recommended both SEO & PPC as viable alternatives for them to lift visibility, and also increase calls and lead form submission to their various regional offices.
- Solution Approach
We created specific location ad extensions, combined with a very focused geo-targeting initiative that has driven high performance as it relates to not only click-through-rate but conversions as well. This has enabled the campaign to maintain a mid-level average CPC as the geo-targeted keywords are capturing traffic at lesser costs compared to the higher priced head terms such as “property management”.
The efforts of a new website, CMS implementation and SEO information architecture now displays this company in DMA’s as well as a very targeted result in a CTR improvement from 2.27% to 2.45%. Additionally, a CPC cost savings from $2.23 to $1.88.