To increase your relatability on Twitter, keep your tweets short but personable with words like “you,” “your” and “us.”
According to Twitter research, users follow a median of six brands on Twitter and they are looking for interesting and fun content, news and updates, and discounts and promotions. Ensure you are one of those brands by using different tweet formats.
Try a mixture of:
stories, article and blog links,
jokes,
competitions,
…and interesting facts.
Your followers should be excited and rely on the information on your Twitter.
End your tweets with a call to action or hashtag to boost engagement. Whether you request a re-tweet, comment or link to a purchase page, a CTA is a great way to reach new audiences and encourage a response.
In fact, research conducted by Twitter revealed that 60 percent of respondents said they’ve made a purchase based on something seen on Twitter.
#2 Include a Visual
Social media company Buffer sampled 100 tweets from its Twitter account to analyze the use of images.
The result?
Images received:
18 percent more click-throughs,
89 percent more favorites and
150 percent more re-tweets
And it’s no surprise.
Photos and videos stand out among the clutter of text and they implement a sense of reality.
To boost your engagement, re-tweet a picture of a customer using your product or service or upload an image of the office on a night out.
Ask your followers to tweet a picture of their favorite work night out to start a conversation. You could even create a hashtag and start a competition for the best picture.
#3 Be Cautious of Timing
Certain times of the day have more engagement than others, which can affect the effectiveness of your tweet.
Depending on the culture of your brand, the time when your audience is most engaged may be different, so take the time to pinpoint when your audience is active on Twitter.
In addition to the days of the week, major events and holidays are important to keep in mind.
Is it a holiday like Mother’s Day or Christmas?
Is an important sporting event happening?
Use these themes to make your tweets more interesting and to engage in the viral-nature of the platform to reach new audiences.
Social media is here to stay, and let’s be honest: If your company doesn’t have a Twitter presence, it’s missing out on a giant opportunity to connect with customers and prospects.
Not to mention, if you’re not tweeting, you run the risk of appearing out of touch.
Twitter branding the global way
Unfortunately, though, many companies are missing the mark on Twitter by failing to take advantage of all the the microblogging platform has to offer. Twitter plays a big role in many successful business plans. And, newsflash — even if your company is not active on Twitter, your brand likely exists. Meaning, whether you’re actively participating or not, your customers likely are — and some may even be talking about you, both good and bad.
So it’s up to you to get in on the conversations.
And with Twitter being free (besides any promoted tweets you may wish to pursue), there’s really no reason not to tweet.
Twitter boasts 310 million unique monthly visitors and is the second most popular social media platform. Suffice it to say, Twitter isn’t going anywhere anytime soon.
Listening is as Important as Tweeting
Twitter offers businesses a unique opportunity to not only hear customers’ thoughts, but to also have a glimpse at what’s being said about their competition and industry leaders.
This “inside” information is a great way to maintain a competitive edge.
Since Twitter is known well as a breaking-news platform, by keeping an eye on key accounts, you can have advance notice on any big announcements that are important to your company.
Not to mention that bench-marking your following and your impressions against your competitors’ is advantageous in setting goals for your own marketing campaigns.
What’s more, tweeters — now more than ever — expect to have their customer service issues addressed in real time by a company’s Twitter account.
Which means it’s crucial to have a dedicated staff member manning the social platform and ready to respond to customer service inquiries and complaints.
Follow the Crowd
While creativity is always a plus, if you’re just getting started on a Twitter strategy, there’s no need to recreate the wheel.
LifeLock, an identity theft protection company, is a great example of a company getting Twitter right.
While using relevant industry hashtags that people interested in their product would search, like #PrivacyAware and #OnlineSafety, the company makes it a priority to share the latest identity theft news, along with identity protection tips, positioning themselves as a subject-matter expert in their field.
By staying trendy and timely, these brands know the value of a good tweet, appropriate response time and catchy photos of their products.
Use the Tools
According to addthis.com, businesses should be taking advantage of the many Twitter analytics tools out there that are designed to enhance your brand.
Tools like Buffer, TweetDeck and Hootsuite allow you to schedule your tweets in advance and follow trends easily.
Furthermore, Twitter’s in-depth analytics dashboard allows you to see your top-performing tweets, as well as your mentions and followers, along with helpful tips to create more engagement.
Speak So Your Customers Listen
For lingerie-specific brands, whose customer base is predominantly women, it’s key to be immersed in women’s lifestyle topics, including fashion, beauty and wellness.
By sharing information on topics your customers care about, aside from company and product information (which can appear self-serving if that’s all you’re putting out there), you’re showing you care about and cater to your customers’ needs and interests.
And that you understand them.
And isn’t that what every customer really wants? Happy tweeting!
You have 160 characters to tell the world who you are and what you’re about. Before you sit down to craft that first tweet, follow these tips to build the perfect bio that represents your brand.
#1 – Be Original
If you’ve read one Twitter bio, you’ve read them all.
They’re hopelessly predictable and everyone writes the same thing.
Twitter Bio Generator for ideas (by https://twitter.com/joshjs)
In fact, you can even use a Twitter bio generator to create a bio so average, so plain, that no one will even realize it’s fake.
Even an inkling of originality will grab readers’ attention, so don’t follow the lemmings off the edge of the cliff.
#2 – Be Direct
You don’t have to be Ellen to write a hilarious bio, and you don’t have to be Neil deGrasse Tyson to write an inspiring bio.
Companies can say who they are and why they do what they do in one short paragraph.
The second line isn’t anything groundbreaking, but the first is quite grabbing.
It’s like saying you only have one life, and people will notice a statement like that. Your company or brand can do the same, no matter what your product or service.
#3 – Be Witty (But Only If You’re Witty)
This tip is told with caution because you can’t force funny, and it can actually backfire if that humor is not authentic.
@jimmykimmel – funny, weird, works.
We’ve all seen politicians try to act “cool” to resonate with the young voters.
Unless you’re playing saxophone on “The Arsenio Hall Show,” it’s about the most uncool thing you can do.
If humor is an authentic way you connect with an audience, then by all means use 160 characters to show off some wit.
But don’t force the concept because you think it’s what people want to read.
#4 – Don’t Sell
You will have plenty of chances to self-promote on social media; don’t make your bio one of them.
Twitter Bio Example – Bad
You can tell people what your product stands for without selling, LifeLock does this with their bio, but a good first impression should never end with a call to action.
Instead of telling people what you do or what you offer, tell them why you do it.
Apple will never tell you that it’s a company that sells phones. It will tell you it’s a company that changes lives… oh, and they just happen to sell phones to make it happen.
See the difference? Tell people why you wake up in the morning and do what you do, and they will follow you (figuratively and literally on Twitter).
#5 – Be Genuine
That last one goes without saying but it has to be said anyways—don’t be fake.
It’s not easy to trust people you meet or come across online. People can sometimes be more authentic online than offline in the way they express their personality.
Twitter is full of hacks who are out to get as many followers as possible with no real value. Quality trumps quantity any time of day.
Be genuine and true in you bio and you will not be one of those hacks.
Question: Are you the sole member of a company, acting as owner, operator and marketer as well as any other hats you may be required to put on in order to keep operations running smoothly?
Either way, if you have the responsibility of making sure that you maintain positive consumer relations and networking with other professionals, then you need to be sure that you take advantage of the latest tools and tricks on the market.
In 2015, a new mobile app was released from Twitter that is becoming a real game-changer.
Google Trends Chart showing Periscope rising in popularity (compared to Meerkat, another live streaming app) in 2016
In this emerging technology market, more players are showing up. You also have Meerkat, Facebook Livestream, Blab.im (a variation of it with up to 4 ‘streamers’).
Here’s a infographic comparison between Periscope and Meerkat:
Innovamap’s comparison chart – Periscope vs. Meerkat – which one is better?
You can download it for your mobile phone on the Apple Store or Google Play.
And, it’s now playing on a theater near you – on Apple TV.
Periscope from Twitter (logo)
If you want to remain on top of your niche, or perhaps reach a higher level of brand recognition and reputation, then you need to utilize the way that this can completely revolutionize your company.
However, if you are going to begin using this app, you want to be sure that you know how to maximize the benefits that come with this exciting new method of mass interaction.
Here’s a quick introduction video on how to use Periscope from Krishna De
This will allow you to tailor your content preparation to meet the needs of your company.
Whether you are part of a team or a team of one, you may think that adding another form of communication to your current ones is too much.
However, quite the opposite is true. By implementing this free app correctly, you can reduce the time you currently spend on your social media and blog posts.
Over the course of six months or a year, you might even discover that you are spending less time marketing with greater results.
Figuring out how you plan to use periscope will prevent you from trying too many things at once.
You do not want to waste a bunch of time due to lack of focus.
Of course, if you discover that a particular type of marketing or communication does not work near as well for you as the other uses you have found for Periscope, you should certainly strike it from your list.
You can also consider adding new ones as is appropriate.
Twitter executives and the marketing team understand the power of the explosive growth of “vertical screens”. Take a look at the growth in digital media (time spent from Comscore). Periscope is an app that trail blazes this trend.
“Total digital media usage has grown 49% with mobile apps having grown 90% and contributing to 77% of the total increase in time spent” – comScore
Comscore – 2015 U.S. Mobile App Report (PDF original) – Digital usage time explosion
The following seven reasons for using Periscope for your business are a fantastic place for people like you to begin:
1. Show Off Your Products or Services with Live Stream Usage
One of the best ways that you can begin to utilize Periscope to communicate with current and potential customers is to showcase your products or services and how you can help them.
While videos of these are certainly useful for promotion purposes, live streams are even better.
Sample periscope conversation and livestream with hearts emoticons flowing…
Traditional videos showcasing sale items often have been edited so that viewers primarily see the best parts of the process.
While this reduces the time of the video, it can also leave consumers wondering what was cut out. For instance, did it take you one minute to open the container or fifteen?
By doing a live-stream video with Periscope for them, the viewers will have no such doubts. Make sure that you retain your sense of humor should anything go wrong during the event.
Remember that you will not be able to edit out swear words or frustration down the line!
2. Provide an Insider View of Trade Shows and Special Events
People love to have an insider look at events and Periscope provides you with the perfect means to give them what they want.
Trade shows are still a popular means for businesses to connect with other companies and consumers.
Periscope from a tradeshow – “behind the scenes”
However, the vast majority of people do not know what goes on behind the scenes.
You can give them an up close look at what your team is doing and possibly even talk to others who are there.
You may get consumers trying the product for a first time who want to jump on the screen for a moment and express their perceptions of the product or brand.
You may also have other vendors that will say something favorable about your company and take advantage of the opportunity to get their own brand mentioned to a new audience.
When your business hosts an event, let your Twitter followers know that you will be hosting a Periscope stream for a period of time during it.
You may decide to give them an up-close look at the setup process or of people having a good time at the event.
Make sure that you schedule it so that you still have time to interact in person with the people who have shown up for it.
3. Testimonials Regarding Your Business Products or Services
People are more likely to make a purchase when they have seen many positive testimonials from real users.
Research has shown that most people are willing to rely on product reviews they find online just as much as if someone they know recommended the product.
Use periscope to live stream from recorded studio session w/testimonials
While text reviews are useful in this regard, live streaming ones are even better.
This negates any chance that the review was written by one of your staff and if the customer is particularly excited, that can rub off on viewers and make them more likely to purchase.
4. Interactive Webinars and Question and Answer Sessions
You may want to host webinars to educate the public about the offerings of your business.
Consumers enjoy these interactive sessions, and it is a great way to begin building brand loyalty.
One way to keep everyone engaged and to provide particularly useful information is to host a Q and A session after you have presented an overview.
This will give current customers the chance to find out why something may not be working quite as expected.
Additionally, potential customers are more likely to be swayed if they can ask questions before they buy.
5. Provide a History of Your Company and Brand
Most consumers would like to know the background information of companies.
In fact, you may find that doing a live walk-through that highlights some of the events that led to the formation of the company or its products is a great way to entertain and engage consumers.
You should prepare properly for this so that they get the best look possible.
For instance, you may want to pull out prototypes that did not work or find ways to engage in humor as you are discussing attempts that did not go as well as planned in the beginning.
This will help consumers to see the team as real people and not just a corporate logo out to make a buck.
6. Find Out What Your Competition Is Up To As a Customer
Just as you can use Periscope to communicate with customers, so can your competitors.
Watch some of these presentations so you can see what they are doing.
Take the things that are working for your competition and improve upon them.
Keep in mind that you do not want to just blindly copy their style. Use their techniques and make them your own by adding flair from your brand.
Ideally, consumers will not even recognize the origin of your latest ideas.
Finding out how others are using Periscope and any tools your company uses is a huge part of keeping up in a competitive market.
7. Smooth Over Public Relations Issues Before They Turn Into Disasters
While nobody wants to think about running into public relations issues, it happens to all businesses at some point in time.
The longer it takes a company to respond, the larger the issue may grow.
If you are planning to do this, make sure that you have all of your information in order and that you understand exactly what has happened. Otherwise, you may end up fueling the fires.
When it comes to business marketing, it is vital that you keep up with the tools and techniques being used by others successfully.
Smart business owners and marketing experts know that consumers have to be exposed to the brand and have positive experiences if they are going to convert into customers.
In Conclusion
Periscope is a fantastic new way that you can use in many ways and all you need is a valid Twitter account to begin.
Make sure that you take the time to learn how to use the app properly before you begin broadcasting to the public.
IMPORTANT: The usual promotional strategies apply.
While you’ll have folks show up from seemingly “nowhere” in a live stream session, you want to build out a proper marketing plan. Here’s what great entrepreneurs like Belinda Weaver does with attentive banners.
Example: Belinda Weaver at https://twitter.com/copywritemattrs – periscope marketing
Making announcements regarding when you will be hosting live-feed and reminding people just before the event will encourage them to check it out.
If you keep these seven reasons in mind when you are deciding how to use this exciting new tool for promoting your company, you are certain to experience success.
Make sure to monitor how well each type is working for you and adjust your marketing efforts as needed so that you can continue to get the most out of this exciting app!
Recent Twitter stats show that the Twitter platforms send over 500 million “tweets” (messages and links, up to 140 characters) per day. This includes pure network messaging, custom applications and network tie-ins.
Twitter is a social media network.
Social media can be a useful medium for you.
At the same time – while campaigning on Twitter can create A LOT of exposure, engagement and lead flows for your business, there are new and different ways to consider.
THESE ARE IMPORTANT IF YOU WANT QUALITY LEADS ON TWITTER.
Don’t just use social media for followers and bragging rights to “higher counts”.
Chief Executive Officers are instinctively leaders. They lead companies into success, they blaze new trails in business and they lead the world in innovation. Another way they lead is in the exchanging of brilliant ideas. In other words, one of the most important ways a CEO leads in his or her industry is through thought leadership.
This means they know all the ins and outs of their industry, and they tend to have great insight into the future of their industry.
Imagine a tool where CEOs could share snippets of their brilliant ideas with a massive, attentive audience of millions. Enter the world of Twitter the gigantic social network that lets just about anyone grow an audience for their platform. In short, any tool that lets you share business ideas to millions of users is good for business.
