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Effective YouTube Ads for Beginners: A Comprehensive How-To Guide

This guide is tailored to those who are new to YouTube advertising, providing an overview of the platform’s immense user base and daily usage habits.

As a platform with over 2 billion logged-in users monthly, YouTube offers an unparalleled opportunity for coaches, consultants, experts and B2C / B2B marketing professionals to reach a wide audience and increase leads, sales and overall engagement with your brand.

We’ll start by delving into the power of YouTube advertising – understanding its massive user base and daily consumption patterns.

We will then explore different types of Youtube ads such as TrueView ads and discuss their benefits in viewer-controlled advertisements. (See the full list here.)


As we move forward, we’ll examine how strategic ad placement can help build brand awareness and deeper engagement through your YouTube Ads. We will also touch upon creating relatable content that fosters audience-brand connections.

Since this is a YouTube ads for beginners article, we’ve made it simple for you to navigate with a table of contents below. If you are considering YouTube ads (you should) – check this out (why YouTube ads for your business).

In the final section, we’ll provide tips on optimizing your first Youtube Ad campaign including insights from analytics like views and clicks while focusing on maximizing impact while minimizing costs.

So if you’re ready to take advantage of youtube ads for beginners, let’s dive in! (Here is expert YouTube ads information on the areas we cover for YouTube Advertising Campaigns).

Table of Contents:

Understanding the Power of YouTube Advertising

If you want to reach a massive audience, YouTube is where it’s at. The sheer size of YouTube’s user base and daily video viewing is remarkable, totaling a staggering two billion people and one billion hours respectively.

While you can get massive amounts of traffic, we recommend focusing on a segment of your market, and specialize with messages and content that helps YOUR audiences with solutions you provide.

But what does this mean for businesses?

Let’s dig deeper.

Even if you are starting out with YouTube ads for beginners, this is meant to be an introduction. And, if you are in the coaching, consulting, course creating and expert business, this article will help you get started with running YouTube ads.

You can get started displaying skippable ads at a low cost.

YouTube ads cost can start at just $10-20 USD a day for beginners. (Note: at our YouTube Ads Agency, we manage and run budgets from a few hundred dollars a day to over $100k per month)

Most common YouTube ad formats: (Here at Chaosmap, we use skippable video ads almost exclusively)


The Massive User Base of YouTube

Why do these numbers matter?

With over half of all internet users on YouTube, this platform provides a massive user base to potentially reach your target audience.

That means every other person online could be your potential customer, just waiting to discover your brand through killer ads. It also means that no matter what industry you’re in, your target audience is probably hanging out on this platform.

Note: “The riches are in the niches” as the saying goes – so don’t forget to segment your target audiences and messaging.

Daily Consumption Patterns on YouTube

But it’s not just about the sheer number of users.

The way people consume content on YouTube is key. On average, viewers spend about 40 minutes per session watching videos – longer than any other social media site.

That’s plenty of time for advertisers to grab their attention with awesome ads.

And here’s the best part: unlike TV commercials that annoy viewers, YouTube ads can actually enhance viewer engagement if done right. Talk about a win-win.

In a nutshell, understanding these aspects can help you harness the power of YouTube and strategically position your business in front of billions of people worldwide.

Note: For big brands this opens up large opportunities, as indicated. However, for you – a small business owner, focus more on niching down your audience / market, and speak to their internal language and problems. More on that below.

“Unlock the potential of YouTube advertising. With over 2 billion users and 1 billion hours watched daily, reach your target audience like never before. YouTube Ads For Beginners: #YouTubeAds #DigitalMarketing” Click to Tweet

Exploring Different Types of YouTube Ads

If you want to amp up your advertising game, you gotta know the YouTube ad formats. One standout format is TrueView ads.

They let viewers decide if they wanna watch your ad or not, which means more engagement and less annoyance.


Note: Overlay ads are a legacy ad format that appears on desktop only. (2023)

What are TrueView ads?

TrueView ads are a YouTube and Google Ads video ad format. Unlike those pesky interruptions, viewers can skip these ads after 5 seconds if they’re not interested. It’s a win-win – viewers get control, and advertisers only pay when their content is actually engaged with.

Benefits of viewer-controlled ads

Viewer-controlled ads like TrueView have some insightful perks for advertisers:

  • User Engagement: When viewers choose to watch your ad, you know they’re genuinely interested. That means higher engagement rates, baby.
  • Better Targeting: With TrueView, you only pay for actual views or interactions. So, your marketing budget goes to the people who actually care about your stuff.
  • Creative Freedom: No strict time limits mean you can get creative with your ads. Tell your brand story and captivate your audience.

Understanding different YouTube ad types, especially viewer-controlled ones like TrueView, helps you create engaging and cost-effective campaigns. It’s all about making meaningful connections with potential customers and clients who actively choose to engage with your content.

Creating Relatable Content in Your Ads

“Discover the power of TrueView ads on YouTube. Engage viewers, target your audience, and unleash your creativity with viewer-controlled ads. #YouTubeAds #MarketingTips” Click to Tweet

Building Brand Awareness with YouTube Ads

The power of YouTube advertising goes beyond reaching a huge audience. It’s like a virtual megaphone for your brand, but with better targeting options. So, get ready to make some noise.

Strategic Ad Placement: Where It’s At

To maximize the impact of your ad spend on YouTube, you should focus on targeting content and channels relevant to your business through keyword selection. It’s like finding the perfect spot at a party – you want to be where the action is.

Use keyword targeting to show your ads alongside videos or channels that relate to your business. If you’re a business coach, aim for videos about leadership development. Related videos are essential – it’s like hitting the bullseye.

You can pull out your top 50 YouTube search results to start.

For example, if you are teaching how to “grow tomatoes”, create relevant videos and run skippable video ads on monetizable video assets that are relevant. (example results from tube sift):


Partnering with Popular (and Relevant) Videos

Gain access to the exclusive Cool Kids Club by partnering with Popular Videos in your niche. Partner up with popular videos in your niche. It’s like getting a VIP pass to their audience and gaining instant street cred.

But choose your partners wisely. Make sure their values and messaging align with yours. Think of it as partnering up with a relevant email list or providing increased value to your products and services via affiliates.

Tips for Successful Brand Building via YouTube Ads:

  • Create High-Quality Content: Quality content is like catnip for audiences. They can’t resist sharing it, and that’s how your brand goes viral. Adding value and helping your audience must be your primary goal in content creation.
  • Leverage Influencer Partnerships: Team up with influencers who have a loyal following. Tap into the power of influencers with a devoted fan base to get your message out there and increase your reputation.
  • Maintain Consistency Across Platforms: Keep your branding consistent across all platforms. It’s like wearing the same outfit to every party – people will recognize you and know what to expect.
  • Before You Begin – Here are the 10 questions to ask before starting YouTube Advertising (and if you need help, go here).

So, get your YouTube advertising game on point, and watch your brand awareness skyrocket. It’s like turning up the volume on your success. “Attention, Interest, Desire and Action” (AIDA) should drive your own Video Ads Framework.


Google provides a starter article here.

Key Takeaway: 

This section highlights the importance of YouTube advertising for building brand awareness. It emphasizes strategic ad placement, such as using keyword targeting and partnering with popular videos in your niche. The tips provided include creating high-quality content, leveraging influencer partnerships, and maintaining consistency across platforms to maximize success.

And, don’t forget to enhance your omni-channel experience by running brand search text ads and retargeting strategies.

Creating Relatable Content in Your Ads

An essential aspect of ad creation is relatability and relevancy.

Craft messages that resonate with audiences to capture attention and foster connections, leading to higher conversion rates. Continue to drive traffic onto a targeted landing page and funnel experience that is consistent and congruent to your original message and hook.

Crafting Relatable Ad Messages

The first step to a successful YouTube ad campaign is crafting relatable messages.

Understand your:

  • target audience
  • their needs
  • preferences
  • and problems.

Then create ads that speak directly to them.

Tell stories through your ads for even greater personalization and interaction.

Show how your product or service has helped others or share your brand’s journey. Stories capture attention and make people relate more closely to what you’re promoting and sharing.


Fostering Consumer-Brand Connections Through Unique Content

Ads should aim to foster connections, not just sell products. Create a bond of confidence and mutual advantage that will endure.

Show empathy by addressing potential concerns within the ad. Use familiar language that everyone can understand.

Create trust with reassurances like money-back guarantees and positive customer testimonials and brand reviews.

  • Show Empathy: Understand and address customer concerns within the ad.
  • Use Familiar Language: Avoid confusing jargon.
  • Create Trust: Provide reassurances like money-back guarantees and positive testimonials.

In essence, creating relatable content in YouTube ads requires deep knowledge of your audience and genuine care for their needs and desires. It’s the secret sauce every successful coach, consultant, expert, CEO, and VP of marketing needs.

“Capture attention and foster connections with relatable YouTube ads. Craft messages that resonate, tell stories, show empathy, and build trust. #YouTubeAds #MarketingTips” Click to Tweet

Optimizing Your First YouTube Ad Campaign

Launching a successful YouTube campaign is more than just creating an ad. It’s like a science experiment, but with less lab coats and more cat videos. You need to optimize based on analytics, because numbers don’t lie, unlike that friend who always says they’ll watch your videos but never does.

Here’s the video on YouTube to set up Call Funnel Metrics in Google.

Select the “Create” option from inside your Google Ads Manager, and follow the prompts. It’s easy to create YouTube ads campaigns.

Then, select the video campaign type:


For further details Visit our YouTube Channel to follow the setup video and insider tips. Audience targeting is essential to get right.

>> TIPS on Choosing Bidding Strategies:

tCPA: With Target CPA (cost-per-action), you set the average amount you’re willing to pay for a conversion. From the Target CPA you set, Google will optimize bids to help get as many conversions as possible. Some conversions may cost more or less than your target.

Maximize Conversions: Google Ads will automatically set your bids to help you get the most conversions within your budget. Note: 95% of the time, we choose this setting to begin building history, traffic and collect data. Based on results and timelines, we’ll switch over to tCPA bidding and continue testing.

Insights from Analytics: Views, Clicks, and More

Understanding YouTube’s analytics is like having a secret weapon. It’s like having x-ray vision, but instead of seeing through walls, you see who’s (privacy policy compliant) watching your ads and how they found them. With lightning speed, you can adjust your ad to ensure it’s a hit and not a miss.

  • Views: It’s like a popularity contest, but instead of high school, it’s on YouTube. The more views, the more people are watching your ad. It’s like being the cool kid in school, but without the acne.
  • Clicks: Clicks are like high-fives for your ad. They show that people are interested enough to take action. It’s like getting a thumbs up from your audience, but without the risk of a thumb cramp.
  • Audience Retention: This metric tells you when people start losing interest in your ad. It’s like a reality check, but instead of a mirror, it’s YouTube telling you to step up your game.

Customize Columns in Google Ads. Here is a selection, including additional sub-items below headers (found on your campaign, ad group and ads level – “Columns” icon):


Analyzing these figures is like being a sleuth, yet rather than tackling criminal acts, you’re attempting to fathom why your advertisement isn’t producing the results that you were expecting. It’s like being a detective, but with less trench coats and more data.

For Advanced Users: Inside the Google ads manager, you can customize columns and results that fit your business. For example, in a traditional lead to application to booking/scheduling funnel experience, you can customize columns to see performance metrics directly from Google.

google-ads-custom-columns-coachingGoogle Ads Manager – Custom Columns – Coaching Funnel Settings (Formulas excluded)

Maximizing Impact While Minimizing Costs

To maximize your ad campaign’s success and scaling with video marketing, you need to be savvy with your spending. It’s like being a budgeting guru, but instead of spreadsheets, it’s leveraging YouTube ads. You only pay when someone interacts with your ad, so make it so irresistible that they can’t resist clicking.

It’s like a magic trick, but instead of pulling a rabbit out of a hat, you’re pulling in customers and clients.

And don’t forget about targeting options.

It’s like having a secret weapon, but instead of lasers, it’s YouTube’s demographic groups, keywords and interests. You can strategically place your ad in front of the right people, like a ninja targeting its enemies.

It’s like hitting the bullseye every time, while staying in control of your environment.

Oh, and testing different versions of your ad is like being a mad scientist, but instead of creating monsters, you’re creating the perfect ad for longevity (We have ads that have run un-touched for more than 6 months!) It’s like mixing potions, but instead of turning people into frogs, you’re turning them into loyal customers and clients. So experiment away.

In a nutshell, optimizing your YouTube ad campaign is like being a master chef, but instead of cooking food, you’re cooking up success. So grab your apron and get ready to serve up some amazing results.

And, don’t forget to create YouTube Ads with different introductory “hooks” to get the attention of your viewer. (More on that on our YouTube Channel, see bottom of post).

Key Takeaway: 

Optimizing your YouTube ad campaign is like conducting a science experiment, using analytics to make changes and improve results. By analyzing metrics such as views, clicks, conversions and audience retention, you can understand how well your ads are performing and make adjustments accordingly. Additionally, maximizing impact while minimizing costs involves creating irresistible ads that encourage interaction and strategically targeting the right audience. Testing different versions of your ad allows for experimentation and improvement over time.

In summary, optimizing your YouTube ad campaign requires being smart with your budget, measuring results, utilizing targeting options effectively, and constantly testing to create the perfect ad(s) for success (aka ‘leads’, ‘appointments’, ‘bookings’, ‘sales’).

FAQs in Relation to Youtube Ads for Beginners

Other video platforms or social media networks

Others experiences or opinions 

How to Advertise on YouTube for Beginners

To advertise on YouTube, create a Google Ads account, set your budget, target your audience, and choose the type of ad you want to run.

Then, design your ad content and launch your campaign.

IMPORTANT: Make sure to set up your conversion points first via the “Tools/Settings” -> “Measurement” -> “Conversions” from your Google ads toolbar (top, right). That includes Google Analytics 4 measurements and tracking.

Popular Topics for YouTube Ads

YouTube ads can cover a wide range of topics, from brand awareness campaigns to product launches and tutorials.

It all depends on your marketing goals and the demographics you’re targeting.

If you have questions, we use our proven 3-layered approach to video creation. Contact us below for more information.

Checklist: Step-by-Step Guide to Advertising on YouTube

To advertise on YouTube, follow these steps:

  • create a Google Ads (Adwords) account
  • set up your conversion goals and analytics
  • define your objectives
  • create / select your target audience and locations
  • decide on your budgeting options and bid strategy
  • choose an appropriate ad format (like TrueView in-stream ads)
  • upload your creative assets.


This blog post has covered major areas you need to know about YouTube ads for beginners. From understanding the power of YouTube advertising to tapping into a massive audience, slicing off your market segment from within the larger audience pool.

With viewer-controlled TrueView ads, you can engage users effectively and build brand awareness through strategic ad placement and partnerships with popular videos.

Create relatable content in your ads to foster consumer-brand connections and establish a strong presence on the platform.

Optimize your first YouTube ad campaign by analyzing insights from analytics, your backend (e-commerce platform / CRM) and maximizing impact while minimizing costs for successful results.

If you want help to launch and scale your YouTube ads, request a quote from our expert YouTube advertising team here.


We haven’t covered the newer Google Performance Max in this article. Performance Max is a (new) goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. This includes presenting brand/static images, YouTube videos, ads that can be used in display ads, discovery ads, gmail ads, traditional search and maps.

Visit our YouTube channel to learn more and why you should NOT use PMAX as your starter campaigns for YouTube Advertising and marketing.


Why You Should Use YouTube Ads For Business

Why Consider YouTube Ads For Your Business?

YouTube is a video-sharing platform that allows users to upload, share, and view videos. It was founded in 2005 and is now owned by Google.

YouTube has become the largest video-sharing site in the world, with over 2 billion monthly active users and over 1 billion hours of video watched every day.

As of 2023, YouTube has over 2.68 billion monthly active users. 52% of internet users worldwide access YouTube at least once a month!

YouTube videos can range from short clips to full-length movies, and can cover a wide range of topics, including music, tutorials, comedy, vlogs, news, and much more.

Users can search for videos using keywords or browse through channels, playlists, and recommended videos based on their viewing history and preferences.

In addition to watching videos, users can interact with YouTube content by liking, commenting, and sharing videos with others. Users can also subscribe to channels to receive notifications when new videos are uploaded.

For content creators, YouTube offers the opportunity to reach a large audience and monetize their content through advertising revenue, sponsorships, and merchandise sales.

To become a successful YouTube creator, it’s important to create engaging content that resonates with your audience and to promote your videos through social media and other channels.

YouTube creators can also run YouTube ads to drive more direct response driven campaigns and collect data for further optimization across their channel(s).

Overall, YouTube has become an important part of our digital culture, providing a platform for creativity, entertainment, education, and community-building through video content.

READ: 10 Questions To Ask Before Starting Any YouTube Ads Campaign

What determines a good quality video ad on the YouTube platform?

The quality of a YouTube video ad is determined by a few different factors. Here are a few important ones:


The ad should be relevant to the viewer and the content they are watching. For example, if someone is watching a video about cooking, an ad for kitchen appliances would be more relevant than an ad for car insurance.


The ad should be creative and engaging, with a clear message that captures the viewer’s attention. This can be achieved through the use of humor, storytelling, or stunning visuals. And, remember the first 1-3 seconds are essential to create interest and drive. We call this the “hook”.

Production quality:

The ad should be well-produced, with high-quality visuals, sound, and editing. This can help make the ad more professional and polished. NOTE: This should be tested, as we have many clients who only use a high quality lapel microphone and their iPhone, with excellent results (conversion rate on landing page and engagement rate overall, included).


The ad should be an appropriate length for the viewer and the content they are watching. For example, shorter ads may be more effective for viewers who are watching short videos or have shorter attention spans. We test multiple length versions from 30 seconds, 3 minutes and longer, webinar-enabled styles.

Call to action:

The ad should have a clear call to action that encourages the viewer to take a specific action, such as visiting a website, making a purchase, or subscribing to a channel. Always make this obvious, and try to use the CTA (call to action) in several places in the video.

A good video ad is important for Top of Funnel engagement (clicks), but how about a landing page?

So, imagine you’re watching a YouTube video and an ad shows up that catches your attention. You click on the ad and it takes you to a landing page, which is a web page that has been specifically designed to convert visitors into customers or clients.

Here are some factors that should be considered for a highly effective, high converting landing page from YouTube ads traffic:


The landing page should be relevant to the ad that the visitor clicked on. This means that the landing page should have the same message, offer, and tone as the ad. (You have learned that relevance is key!)

Clear message:

The landing page should have a clear message that tells the visitor what the offer is and why they should care. This can be achieved through clear headlines, subheadings, and bullet points. Simplicity and specificity!

Strong visuals:

The landing page should have strong visuals that support the message and make the page more engaging. This can be achieved through high-quality images, videos, and graphics.

Simple design:

The landing page should have a simple, easy-to-navigate design that makes it easy for the visitor to find what they’re looking for. This can be achieved through clear navigation, white space, and a clean layout. Some of our best converting landing pages have a logo, headlines, sub-head, video and call to action button. The footer will include legal disclaimers and privacy notices.

Social proof:

The landing page should have social proof, which means that it should have testimonials, reviews, or other forms of social proof that show that other people have had a positive experience with the product or service.

Clear call to action:

The landing page should have a clear call to action that tells the visitor what to do next, such as “buy now” or “sign up for a free trial.”

What is the YouTube auction model? How can I get my ad more visible over my competition?

So, imagine you’re watching a YouTube video and an ad shows up before the video starts. That ad was put there by a company that wants to advertise their product or service to people who are watching YouTube videos, like you.

Now, lots of companies want to advertise on YouTube, but there are only so many ads that can be shown at any given time. So, YouTube has an auction to decide which ads get shown and when.

In this auction, companies bid on how much they’re willing to pay to have their ad shown to a particular audience. The more a company is willing to pay, the more likely it is that their ad will be shown to viewers like you.

But it’s not just about who is willing to pay the most money. YouTube also looks at other factors, like the relevance of the ad to the viewer and the overall quality of the ad.

So, when you watch a YouTube video and see an ad, it’s because that ad won the auction and was deemed the best fit for you based on factors like relevance and quality.

In simple terms, Google analyzes expected click-through-rate, relevance and landing page experience.

When you have high alignment and segmentation between your audience, video message and destination URL, you are on your way to a successful YouTube ads campaign.

Of course, many other variables play into scaling a campaign and to ensure you stay profitable from your ad spend over a longer period.

If you need help or just want to learn more, connect with us here.


10 Key Questions To Ask Before Advertising On YouTube

Before you begin running ads on YouTube (Google Ads) – there are essential questions you must answer as part of building out a strategy. These questions (and answers) will help you and your executive team decide on the proper approach for building out your next YouTube advertising campaigns. These are important even if you have been running ads on other networks, or even Google search or shopping.

Further reading: Why YouTube Ads For Your Business?

Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:

1. What are your primary goals for advertising on YouTube?
Are you looking to increase brand awareness, generate leads, or drive sales?

2. Who is your target audience?
Can you provide details about their demographics, interests, and online behaviors?

3. What type of video content are you planning to create for your YouTube ads?
Will you be producing educational, promotional, or testimonial videos?

4. Do you have a specific budget in mind for your YouTube advertising campaigns?
How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).

5. What is your preferred ad format?
Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter.

6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience?
Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?

7. How do you plan to measure the success of your YouTube advertising campaigns?
Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.

8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions?
These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.

9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform’s requirements?
Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.

10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads?
Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don’t expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.

Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.


A. Define your target audience: Clearly identify your ideal customer profile, including demographics, interests, and pain points. This will help you tailor your ad content and targeting settings to effectively reach the right audience.

B. Create engaging video content: Develop compelling and informative video ads that showcase your expertise, offer solutions to common problems, and establish trust with potential clients. Ensure your videos are professionally produced with clear visuals and audio to leave a lasting impression.

C. Optimize ad formats and placements: Utilize the most suitable YouTube ad formats for your goals (e.g., skippable video ads, discovery ads, or bumper ads). Select placements that align with your target audience’s viewing habits, such as YouTube search results, YouTube videos, or video partners on the Display Network.

D. Implement advanced targeting: Leverage advanced targeting options, such as demographics, interests, keywords, and remarketing lists, to reach potential clients who are most likely to be interested in your services. Consider layering targeting options to refine your audience further.

E. Use strong calls-to-action (CTAs): Encourage viewers to take the next step in your marketing funnel with clear and compelling CTAs. Whether it’s scheduling a consultation, downloading a resource, or signing up for a webinar, make it easy for viewers to engage with your business.

F. Optimize landing pages: Design dedicated landing pages for each campaign to provide a seamless user experience and enhance lead generation. Ensure your landing pages are mobile-responsive, feature clear messaging, and include easy-to-complete lead capture forms.

G. Track and analyze performance: Regularly monitor key performance indicators (KPIs), such as views, watch time, click-through rate (CTR), and conversions, to gauge the effectiveness of your campaigns. Use data-driven insights to make informed adjustments to your targeting, ad creatives, or bids to optimize performance and maximize return on investment (ROI).

This article and steps, when followed, will provide a solid start for any new YouTube ads campaign(s).

If you need help or further guidance: Reach out and get a quote: right here. Fill out the form, get your strategy session booked (the call is free, and not a sales pitch). We genuinely try to help you first.


6 Easy Ways To Use YouTube for Financial Services

At this point, everyone knows that leveraging social media is essential for business success, and yes, that is also true for financial services and b2b marketing. But social media extends beyond just Facebook and Twitter; there are myriad social services to be found and you may be missing out on a big one: YouTube (explained). Although a video takes more effort to produce than a tweet, the payoff can be worth it.

If you’re wondering whether a YouTube strategy is right for you, read on to find out what you can do and how it will help

  1. Promote the brand. A big part of YouTube’s utility is that it gives you a way to promote your brand using a multimedia option. You can promote your brand with various types of content: product reviews, customer testimonials, or feature highlights. All of these are ways that you can show people what you have to offer and why your services are superior. Being on YouTube makes you accessible to a new market and makes your brand more relate-able.
  2. Engage the community. Your brand has a community, so you just have to find a way to work with them on a level that encourages response. When you share content you are able to generate buzz for your services. A good video is easy for customers and potential customers to enjoy and to share with others, which expands your community. You can also interact with the community by using your YouTube channel to promote events—either with teasers and hype beforehand, or recaps afterwards, which lets users see what they missed out on. You can also engage the community by offering promotions by video, which can be a fun way to get customers buying into the brand.
  3. Provide customer service. Normally, we think about customer service as being reactive: answering questions, dealing with problems, etc. However, YouTube makes it possible to provide proactive customer service. When you get a new product, for example, post a video that address questions that people have been asking. If you have something that people typically ask questions about, create a how-to video that explains what they need to know. You can also answer customer questions in video format, which doubles as a way to engage with customers.
  4. Integrate your social media. Creating videos on YouTube is part of your broader social media strategy, so make sure that you are cross-posting or embedding your videos onto other platforms. Include the link to your YouTube channel in profiles on other sites. When you post a new video, tweet about it or link it on Facebook. This will drive more people to your YouTube channel and increase your video’s visibility.
  5. Share PR moments. YouTube is a great place for showcasing your outreach efforts. If your company has done anything charitable, record the process and post a clip to YouTube. This can generate goodwill for your company and it is much more effective than a press release for getting the word out there about your altruistic deeds.
  6. Include calls to action. YouTube allows you to overlay notifications on a video. This is a great way to work in a call to action in your video. If you’re answering common questions, you could use an overlay to invite customers to comment or tweet at you if they have questions you didn’t cover. If you are giving a product demonstration, you could have an overlay with the product link and a discount code. This allows you to directly ask users to act without interrupting the video.

If your business isn’t already on YouTube, it is something you should certainly start working into your overall social media strategy. Consider YouTube Advertising, and ask these questions to start. YouTube is a powerful platform that lets you connect with your community directly to engage users, promote a brand, and provide customer service.

John Gower is an analyst for NerdWallet, a personal finance website dedicated to helping you save money with tips on everything from social media marketing to scoring a good cd account.

photo credit: | cc