NOTE: “Experience” is a newer factor, from late 2022, and has to do with the content creator’s first-hand experience on the topic. (See search quality raters PDF for detailed background and more info)
Here’s a best practice bullet list of 20 things to consider for E-E-A-T quality content development.
And, remember – you may include many of these and always keep in mind that they are interconnected and matter as an aggregate.
Deep Research: Always start with thorough research. Use reputable sources and cite them when necessary.
Author Credentials: Highlight the credentials of the content creator, especially if you are an expert in the field.
Clear Writing: Ensure the content is well-written, free of jargon (unless industry-specific), and easy to understand.
Up-to-Date Information: Regularly update content to ensure it reflects the most recent and accurate information.
Avoid Misinformation: Double-check facts and avoid sharing unverified information.
User Testimonials: If applicable, include real testimonials or case studies to back up claims.
Transparent Sources: Clearly cite and link to all sources of information.
Engage with Audience: Respond to comments and feedback to show that you value your audience’s input.
Consistent Publishing: Maintain a regular publishing schedule to establish authority in your niche.
Detailed Content: Go in-depth on topics, providing comprehensive information rather than surface-level content.
Visual Aids: Use charts, infographics, and images to support and enhance the content.
External and Internal Links: Link to reputable external sources and interlink to other relevant content on your site.
Feedback Loop: Encourage feedback and be open to making corrections if errors are pointed out.
Collaborate with Experts: Occasionally invite industry experts to contribute or review your content. If you have a podcast for example, translate and improve the audio into text on your webpage(s).
Avoid Conflicts of Interest: Clearly disclose any affiliations, sponsorships, or potential conflicts of interest.
Mobile Optimization: Ensure your content is easily readable and accessible on mobile devices.
User Experience: Prioritize the user experience, ensuring fast load times, easy navigation, and a clean layout.
Social Proof: Showcase endorsements, certifications, or affiliations that can boost your content’s trustworthiness.
Continuous Learning: Stay updated with industry trends, attend workshops, and continuously improve your content creation skills.
Remember, E-E-A-T is not just about ticking boxes; it’s about genuinely providing value to your readers and establishing yourself as a trusted source of information in your field.
The 7 Best AI Content Writing Tools: Understanding AI Uses and Limitations
Streamlining production is a goal of most business owners. It is no different for people who produce written content for a living. The best AI content writing tools can help content producers create high-quality content efficiently. However, these tools have both uses and limitations.
7 Best AI Content Writing Tools
Content producers can check out these tools for writing.
1. Jasper.ai
Jasper.ai makes it possible to quickly create blogs, books, articles, and other content by selecting a form and subject area, providing some details, and then clicking a button.
Some of its best features include a long-form document editor, plagiarism detector, integration with SEO Surfer, speed writing, and a supportive Facebook community.
2. ChatGPT
ChatGPT is a chatbot that Open.ai has trained to interact conversationally. This makes it possible for ChatGPT to answer follow-up questions, challenge incorrect premises, admit mistakes, and reject inappropriate requests.
In addition to being able to generate text and answer questions, the tool can write and debug code.
3. Writesonic
Writesonic is one of the best AI content writing tools for helping professionals improve their writing productivity.
It can generate content ideas, write short content pieces and create long-form content based on user input.
4. Closerscopy
You can use Closerscopy for writing articles, social media content, blog posts, sales emails, books, documents, presentations, and other types of content.
It also includes over 300 frameworks and marketing workflows to help you create high-quality content. You can write a full blog post in just a few minutes by using its wizard guide. It supports 127 languages.
5. GrowthBar
GrowthBar is a search engine optimization tool for bloggers and content creators.
You can use the tool to create content with a button click, perform keyword research, audit content for SEO best practices and scope out the competition’s strategies.
The tool can also generate hundreds of words of content or provide blog ideas and standalone paragraphs.
6. Grammarly
Grammarly is one of the best AI content writing tools to help writers improve their content by checking for clarity, correctness, conciseness, and tone.
Grammarly checks your work as you write so you can fix your mistakes as you go.
The premium version of the tool includes additional features, such as a plagiarism checker.
7. Surfer SEO
Surfer SEO helps you optimize your content for search engines by determining the keywords you should use while you are creating your content.
It also includes a content planner to help you generate content ideas, automated content analysis, and integration with other AI writing tools.
Benefits and Limitations of AI Content Writing Tools
As artificial intelligence continues to improve, AI tools become more capable of producing content that doesn’t look like a machine wrote it.
However, AI tools cannot replace human writers.
When considering using these tools, it is a good idea to evaluate their uses and limitations.
Benefits of the Best AI Content Writing Tools
When used correctly, AI content writing tools can be valuable tools for content creators because of their variety of benefits.
1. Efficiency and Scalability
An AI writing tool can produce content that may take a human writer 30 minutes to an hour to create in just a few minutes.
This makes AI content tools useful for content producers wanting to scale up their production, produce content quickly to keep up with trending topics, develop unique, personalized social media content, and localize content for multiple geographic regions.
2. Cost Effectiveness
Automating content creation saves time and money. For many content creators, it costs less money to pay for AI content writing software than to pay human writers to produce the equivalent amount of content.
This is particularly appealing to small marketing firms and other small businesses.
3. Improved Quality
Writers who use the best AI content writing tools to generate ideas and catch spelling and grammar errors can efficiently improve the quality of the content they produce.
This helps content creators produce content that is relevant to readers.
4. Better Search Engine Optimization
AI writing tools model the information and structure of the top-ranking pages to produce content that has a higher chance of landing on the first page of search results.
However, it is vital to check AI-generated content for plagiarism to avoid Google penalties for unoriginal content.
Limitations of AI Content Writing Tools
However, AI content writing tools have several drawbacks to keep in mind.
1. Frowned Upon by Google
Google has long considered content produced through automated means to be spam and if its algorithms can tell that your content is machine-generated, your site may take a hit in Google search results because of it.
The primary thing Google considers is the quality of your content. If you are producing high-quality content, then you should be OK. However, if your content doesn’t make sense to human readers, you may run into trouble.
2. Lack of Originality
Even the best AI content writing tools rely on accessing other web pages to create content. These tools cannot produce original insights, opinions, or conclusions.
This raises both ethical concerns about copying other people’s work and quality concerns.
Human writers with subject matter expertise can leverage that expertise to create original works in ways that AI tools cannot.
3. Not Always Accurate
AI writing tools gather information from the internet, and anyone can publish anything on the internet.
AI tools cannot tell when facts are actually true.
As a result, a human editor is necessary for fact-checking AI-generated content.
4. Artificial Personality
While AI tools have gotten better at mimicking the writing styles of humans, they are still machines that lack the empathy and human experiences to match the storytelling abilities of human writers.
This can result in content that sounds robotic and may not retain the interest of your readers.
Get the Most Out of the Best AI Content Writing Tools
The best AI content writing tools are a useful resource for content creators. However, you cannot rely on these tools alone to produce SEO-optimized content that will help you reach your business goals.
At Chaosmap, we employ our value-first philosophy to help take the mystery out of internet marketing.
Content marketing is one of the most vital components of marketing strategy today.
U.S. marketers spent $10 billion on content in 2016, and 68 percent rank it among their top five priorities, according to Forrester research.
But despite the priority placed on content marketing, many companies aren’t tracking the performance of their content.
Thirty-seven percent of content marketers never complete a content audit, a survey of 10,030 marketing professionals found. This helps explain why 95 percent of content fails to generate engagement, as Beckon research shows.
Investing in content marketing without auditing your performance risks wasting money. It also robs you of the opportunity to improve your marketing efficiency and boost your return on investment.
Here are five best content auditing practices to help you get the most out of your marketing efforts.
Determine the Goals of Your Content Audit
When you are done with your content audit, you should have a list of all your content pieces’ URLs and titles, along with an evaluation of each piece’s performance and a determination of which steps to take next.
Possible next steps can include leaving content as is, removing it or updating it.
Content audits are usually undertaken for two primary reasons:
One reason is to evaluate your site’s search engine optimization performance by comparing your page rankings for your target keywords against on-page SEO factors to make improvements. In some cases, you might be evaluating your site’s SEO to remove technical problems such as broken links.
The other major reason is to evaluate content marketing performance factors that measure user engagement, such as page visit metrics and social shares. You can also include both of these goals in your content audit.
Take a Content Inventory
With your goals in mind, the next step is to take a thorough content inventory.
Crawl all indexable content, or if you are doing a technical SEO audit, all crawlable content, says Inflow director of marketing Everett Sizemore.
This will provide you with basic information about your pages such as URLs, titles, descriptions and on-page metrics. You should then gather any additional metrics you need, such as information about internal links, backlinks and traffic.
Prepare for Ecommerce Optimization
Tools such as URL Profiler can assist you in collecting the data you need and exporting it into a spreadsheet. You’ll also find it easier to take content inventory if you use a good ecommerce content management system to upload and manage your content.
For instance, Content Analytics provides online retailers with a single interface for managing product page content and ecommerce product page optimization across sites, while also providing you with built-in analytics tools to see how your pages are performing.
Display Your Data as Actionable Information
The next step is to take your raw data and display it as actionable information.
This involves supplementing your data with a performance evaluation for each piece of content, along with a prescription of what next steps should be taken to improve, apply or eliminate that content.
Do this via your content management system or on a spreadsheet or dashboard tool.
Apply Your Findings
With your data displayed in a useful format, you can begin reviewing individual items and determining what next steps to take.
For example, you might begin by looking for SEO issues that could cause an algorithmic or manual penalty to be applied, such as quality, duplicate content or relevancy issues.
You can then present your recommendations in a report for your team to take action on.
To get the most out of your content audit, consider auditing your competitions’ sites as well. This can help you identify where your competition is outperforming you, as well as any weaknesses they have that might represent opportunities for you.
Content marketing has quickly become a buzzword in the world of Internet.
The problem here is; most people are getting it wrong.
First of all, lets make it clear with the definition to the content marketing. Why not ask somebody who knows it all?
Wikipedia says:
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. The type of content businesses share is closely related to what they sell. However, the content’s main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
In fact it means that content marketing should be useful, conquer the audience, and attract potential customers, rather than subtly promote a product or a service.
Everyone’s doing content marketing today. But there’s a problem. It appears that “content marketing” is more a buzzword rather than a long-term strategy for the company.
So before you decide whether this promotional channel works for your business, ask yourself the following question:
“Is it really content marketing you are doing here?”
Just because everyone is doing content marketing does not mean that they are winning at content marketing, or even if they are doing the right thing.
So why isn’t the strategy and content marketing working for you?
Here are a few of the common signs you may be doing it wrong. See if you can identify with any of these.
#1: You Have No Idea What Content Marketing Is About
The first sign that you have gone astray is advertising your products or services in a content marketing strategy directly.
Do not get me wrong, there is some product advertising here.
But if it takes more than 30% of your publications, this is not content marketing.
When you release a selling promo video of your product, or publish an article which points to why the prospect should buy the product you offer, you shouldn’t expect your readers go nuts and give your publications numerous likes, comments and re-shares.
The most effective content marketing is built primarily on the needs of your audience, and not on the need of increasing your sales (at first).
First, build a trust-based customer relationship, and then only you can move on to the sales stage.
#2: Your Content Isn’t Optimized
If you want your target consumer to spend his time and/or money on your business, you have to make your content simple to find.
SEO goes beyond blog posts as it’s equally important to optimize your content marketing efforts, whether it’s an article, press release, status update and so on.
Using industry or niche specific keywords in the content assists the bots in identifying topics your website covers and index the pages and relevancy, to better to rank in search results.
These keywords are the words that customers are most likely to enter into a search engine to find the products or services you offer.
The battle online for your audience’s time is vicious, and if you don’t implement a content marketing strategy to fight off your competitors and boost organic traffic to your site, then you’re doing this online marketing thing wrong.
Adding keywords is not going to take longer than 5 minutes, but it will get you customers. (Note: keywords research for an in-depth content strategy can take several days with follow-up meetings and final selections, as they are built into a content calendar and an overall promotional strategy).
Hence, identify and shortlist the keywords you want your business to rank for — opting for long tail keywords (3+ words) is wise too. Keep all your content creation and syndication efforts around these keywords to increase the exposure and relevance of your website in the industry as well as the market.
Instead of creating the kind of content that works for themselves and their niche, some companies are turning their websites into content farms.
They are over-optimizing their keywords, they are making titles that make no sense, and worst of all; they have forgotten about the user.
That is pretty much the reason why all you see around you is ordinary content that adds value to no one.
While excessively entertaining content may attract the wrong target audience, boring your readers to sleep will also do harm to your brand.
Both facts and statistics are important and interesting to readers.
But at the same time, if your content is nothing else, it is going to be too difficult to perceive.
It is not an easy deal to add humor and personalize content in the initial stage of the funnel, when the visitor first comes to your site and knows nothing about you.
But neither it is the reason to be discouraged at this stage.
We all love positive human attitudes and a good sense of humor. Use common words. Add some humor.
Make your content look more like a personal story rather than a review article containing only the facts.
Content marketing appeared because “the world of technology” gave its grounds to the world of “Handshake Networking”, where you need to be on friendly terms with customers, and customer service is the number one factor to get people to buy your stuff.
By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
Basically, you’re going to invest in building relationships online. Your network is perhaps your most valuable professional asset.
#4: You’re Writing For Yourself
Quite frankly, people do not want to know about you or the product – they want to learn about something unknown and exciting, and find information, tools and insider access that solves a particular problem.
It is important to combine all of these elements into something of value, but make sure you are listening to the needs of your readers, rather than polishing your own ego or overselling.
“If you want your company get results from content marketing, the first thing you need to do is to find out what customers want, what they are interested in, and how you can give that to them. In other words, your content should be a separate product rather than being a part of your marketing or advertising.” – Robert Rose, CSO Institute Content Marketing
Marketing experts usually start with identifying the needs of their audience, and then they switch to meeting these needs and delivering the valuable content.
If you think that you do not have any spare time to visit theme-specific forums, comment on blog posts, read articles dedicated to your subject matter, or communicate with customers through social networks, then you are going to fail building the appropriate customer relationship.
Be sure when you sit down to write content (or your hired writer who does it for you) that you start by putting yourself in your customer’s shoes.
The blog posts, landing pages, and web content is NOT for you.
It’s for your target market.
Spend a lot of time thinking about what they need and what they want to know.
#5: You Are Being a Lone Hero
Content marketing is not something you should be doing it all by yourself.
Creating and promoting content, especially for a new site, is essentially a full-time job.
Engage your staff in content creation. Show them that their participation in a content marketing strategy would bring them career advancement and dividends.
Use third-party content and case studies. There is nothing wrong in placing the content created by other companies in your blog. What is more important, is that you should add your thoughts, statistics or facts to it, and don’t forget to indicate the source.
Engage your subscribers on the social media in content creation. This is an excellent way to attain loyalty, identify the needs and learn how to listen to your customers.
Outsource big projects. Order several major studies, articles or video content from professional companies. You will not only get a high-quality content from the market experts, but will also receive a fair outside perspective onto your niche and business. If you’re in a tough niche, there’s no magic key that will produce instant success in your content marketing.You’ve simply got to strategize regarding the most effective form of content, and keep at it.
#6: You Lack Focus On Your Business
Ask yourself these 2 pivotal questions:
What are you trying to make your customer do after having read your articles or e-books?
Does your content lead your customer do this?
If you create content only because it’s easy, you aren’t likely to enjoy the outcome.
The effective content marketing should consist of these two things:
Storytelling
Focus on making this storytelling coincide with your business goals
None can survive without the other, otherwise you will not get the desired outcome.
There’s one more thing to remember.
“The quickest way to kill your content marketing is to do nothing after you create your content.”
If no one can see your content piece, what was the point of writing it in the first place?
The important thing to remember about content marketing is that half the work is creation, the other half is promotion.
At the end of the day, it’s still marketing, but your task is to make people forget that it actually is one.
People don’t want to be convinced to buy something – they want to think that they made the decision themselves, and when you’re pushing content in their faces which sounds too salesy, they’ll see right through it and leave.
What happens once a potential customer left you his contacts for to obtain valuable content?
Does he receive an email or the call from the manager? Or his contact info is merely dusting in your client database?
You may not be targeting your visitors at all points of the sales funnel. If you don’t have any clear plan for carrying your customers throughout the sales funnel, then your content marketing is worthless.
“An integral part of the problem could be that your sales crew know nothing about your content-marketing strategy.”
They do their best to close the deal, while not being aware of what it all is about. If your crew don’t know your business goals and plans, the sales are going to be affected correspondingly.
To address this problem, it is necessary to put together all of your sales department, and lead them throughout the funnel, from visiting the the website and obtaining the client’s contacts prior to the first sale.
This will help maximum efficiency to transform website visitors into buying customers.
SUMMARY
Here’s the TL;DR for you…
Your Content Marketing Sucks because:
#1 – You Have No Idea What Content Marketing Is About
#2 – Your Content Isn’t Optimized
#3 – Your Content Is Boring as Hell
#4 – You’re Writing For Yourself
#5 – You Are Being a Lone Hero
#6 – You Lack Focus On Your Business (Building)
#7 – You Are Stuck In a Sales Funnel
The content popularity promptly grows in an online business, therefore content marketing is increasing in value.
Becoming successful in this field becomes more and more complex, and your rivals will always beat your heels.
But better late than never.
So if you still have not have launched a marketing content for your business, now is just the right time to do it.
Good luck!
ABOUT THE AUTHOR OF THIS POST:
Kristina Smile – is a CMO at TriggMine, an email marketing automation service.
She is great at email marketing tips & increasing conversions. During the past 2 years she successfully launched more than 50 email campaigns for e-commerce websites.
She’s also the voice of TriggMine. Kristina has performed as a speaker at 100+ events in Europe & Asia. She believes that email marketing rules and data is king.
And after six cups of coffee and a 20 minute Facebook break, you’re still a good writer.
But you haven’t written anything. Yet. And the cursor on that blank Word document is starting to make your eye twitch.
Via Giphy
Now is the time to channel your high school English teacher and use a creative writing prompt.
Or five.
According to Poets & Writers Magazine, building creative writing prompts help even the most seasoned writers by generating new ideas and sparking some inspiration.
Even if you end up scrapping the whole thing, the prompt itself will help you hone your craft and reach your full potential as a writer.
Here are 5 ways to creative writing prompts and how to get more ideas for content:
1. Develop Discipline
Even the greats admit that writing is work. Ray Bradbury once said, “Any man who keeps working is not a failure.
He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as writer.”
If you get up everyday and write something, you will eventually write something well. A daily writing prompt from sites like BusyTeacher.org can provide the necessary structure to work your writing muscle.
Think of it like meeting up with your personal trainer (only without the embarrassing outfits).
2. Take the Scenic Route
Writing prompts take your pen off the beaten path.
For example, imagine starting a story with this prompt from Writer’s Digest:
“I hadn’t had a drink in nearly 10 years” and ending it with “If only I could remember where I left my pants.”
A prompt that starts a storyline you don’t usually pursue is a great thing because it broadens your artistic lens.
You are forced to investigate a new plotline, a strange character, a hidden flaw.
If you don’t like the end product, at least you will have a refreshed palate when you return to business as usual.
3. Inspire a New Start
Sometimes, the very act of putting words on a page can break up writer’s block.
You and others in the team are all pumped up thinking about the loads of traffic you are about to experience thanks to the well thought out content marketing strategy.
You are even more excited to see your blog prosper and move to new heights. (You have a blog, don’t you?)
“No matter what, the very first piece social media real estate I’d start with is a blog.” – Chris Brogan
But, is it all that simple?
If it was so simple, everyone will be doing it.
So, what’s the difference between successful marketers and others even though both implemented their versions of content marketing.
Here is the best kept content marketing secret – The Content Marketing Calendar.
A content marketing calendar is all you need to turn your sluggish attempt at content marketing into the bazooka that will crush your website under loads of traffic.
What Is a Content Marketing Calendar?
In simple words, it can be described as a timeline of the content you are going to publish over the next few days, weeks and months.
It’s similar to the programming guide for TV, radio stations, newspapers and magazines.
In the content marketing space, this calendar refers to visual representation of the content you’re going to post and promote in the future.
Why You Need a Content Marketing Calendar?
A calendar does seem like a simple tool and everyone is not sure of the impact of such a simple tool.
Consistency Is the Key
A lot of people like content marketing but only a few succeed. People who fail do not realize that consistency is the key to success in content marketing.
If you are not going to post useful content on a consistent basis, you will have a hard time in creating your brand and driving traffic to your web property.
A well-planned calendar helps you in being consistent.
Since calendar is a tangible item, it also ensures that everybody sticks to the calendar. In other words, it also acts as an accountability tool.
So, if you are one of those who are still not convinced on the usefulness of having a calendar, here are 7 reasons you need a content marketing calendar. You’ll save tons of time, and get more productive and organized at the same time.
#1 – It’s a Strategic Tool
Content marketing is a marketing strategy and you need tools to execute and measure the success of your strategies. A calendar acts as a strategic tool that gives you a panoramic view of the overall content marketing efforts.
It gives you a bird’s eye view of the whole content. It also allows you to easily get an overview of the overall strategy. It also helps in keeping the content consistent.
#2 – It’s an Organization Tool
A successful content marketing strategy requires one to do a lot of things.
It requires you to create high-quality content, distribute the content to other high traffic websites, post about content on social media profiles and a lot of other things.
In simple terms, it’s a lot of work and it’s complicated which means that you need something to keep track of all the content that has been published and that is going to be published in the future.
This problem grows multi-fold when you have multiple members in the team.
A calendar helps you and everyone else in the team to remain organized while planning activities related to creation, posting and promotion of content.
#3 – It Makes Content Marketing Easy
Content marketing does sound easy but it’s not easy to implement.
It involves producing high quality content on a consistent basis and a lot of other things to promote that content.
Without a calendar, you will quickly feel lost as you’ll find it difficult to keep track of various content ideas, posting and promotion.
A calendar also allows you and others in the team to visualize the results of content marketing efforts and motivates everyone to keep doing what they have been doing.
#4 – It Makes Sure That You Do Not Miss Anything Important
As mentioned above, you need to have a strategy to succeed in content marketing.
A calendar helps you in keeping track of various important holidays, industry events, product launches and other such things to ensure that you can take advantage of such opportunities by planning in advance.
A calendar will allow you to plan creation and promotion activities to coincide with the launch of a new product or other such events to derive maximum benefit from your efforts.
#5 – It Helps in Saving Time
Many people whose job is to write quality content on a consistent basis struggle with ideas.
A calendar will help you in saving a lot of time as everything is already planned and you don’t need to think about the topic you are going to write on.
In other words, you don’t need to constantly reinvent the wheel.
It also helps in maintaining quality of the content as when you are short of time and facing a deadline, you may slip and go ahead with content that you won’t normally post.
#6 – It Helps in Building Credibility
Content marketing works only if you work it.
According to a recent study, infrequently published content or low quality of content leads a significant number of consumers to believe that the business is not aware of customer habits.
In other words, infrequent publishing or publishing low quality content damages your reputation and your brand.
On the other hand, if you publish high-quality content on a consistent basis, it helps in building credibility.
Keep in mind that you will struggle to produce high-quality content consistently if you do not plan it in advance.
#7 – Total organization via the Content Marketing Calendar
A content marketing calendar can be in the form of a simple spreadsheet with a number of rows and columns outlining various things.
As far as the actual heading in the calendar are concerned, it may include various business events, holidays, selling cycles, deadlines, product launches, type of content, target audience, promotion, due date, status, title, publishing date, content category, notes, call to action and other such things.
“Content is the reason search began in the first place.”
–Lee Odden
CONCLUSION:
Overall, the goal is to keep track of all the metrics related to the overall content marketing strategy.
So, if you have been struggling with content marketing efforts and have tried a lot of different things without using a calendar, you should start using a calendar to plan your content.
Content creation is one of those realities a blogger and marketer has to engage with and appreciate when hoping to gain natural, organic traffic – and for the long term.
It is not going to happen overnight and this is a given. However, with a little bit of care and patience, the results will start rolling in.
Let’s take a glance at 15 specific ways experts state content creation will lead to increased traffic numbers. Why not make the most of these ways to get better results?
(IMPORTANT: Before you begin, always research, develop your initial strategy and plan for the best quality content you can provide. Content and topics that create emotion, content that engages, entertains and informs are keys to “share-ability”. The love you’ll get back from your readers…and eventually search engines, creates new and ongoing organic traffic streams for your business).
(Curata.com – Content Marketing Strategy Pyramid)
1 – The Virality Of Memes
Memes are one of the most powerful options a person can have when it comes to driving natural traffic.
It is easy to read and fun for those who are just looking to relax and get a generalized view of what is being put in front of them. Memes have done the trick for the past few years because they have the ability to go ‘viral’.
There are entire blogs that have put up one meme and that was all they needed to get millions of new people on board.
Now, this is, of course, the dream.
That does not always happen. However, the goal should be to mix things up and that is what content creation is all about.
It does not just have to be a wall of text that is tossed at prospective traffic. Memes will do a lot, especially when combined with social media to create something truly powerful.
2- Videos & Streaming Data
Who doesn’t like the idea of being able to sit down and take a glance at some of the videos that are being put up in their niche?
From Ericsson Mobility Video Report
There are times when you might even take a look at what a competitor has published and just love what they have done (ideas!). Videos are great because once again content creation does not, and should not have to be about text only.
It is all about moving forward and getting with the times, people!
This is where creating short videos will help a lot in conveying a message and getting people to come onto your site as desired. It is not as tough as one might assume and can go a long way.
Educational, informative and fun. Think about edutainment.
It is essential to understand with this way natural traffic is only going to come based on their first impression. If you optimize YouTube videos correctly, you’ll rank those also.
This means, the video better be spot on especially in the first few seconds. Don’t rush through this part of the process and make a good video first.
3 – Infographics Yield Quality
There are many prospective visitors who are going to want quality information being provided to them especially in niches where information is hard to locate.
When you are able to give this to them, they will race in and keep coming back repeatedly. Quality does matter and that is where infographics come into action.
They are able to list down a lot of information without going off on a tangent.
Content creation is all about taking information and presenting it in a unique and ‘cool’ manner.
Venngage.com – infographics create tool – free to start
Well, there is nothing more exciting and modern than a great infographic. Take your time with this as it is going to yield fascinating results as it has for numerous people online in the past.
There are specific blogger tools, which tend to get ignored when it comes to generating natural traffic and this is unfortunate.
Scoop.it – Curation, ideas and community
Make the most of these tools in order to get going down the right path.
If you are looking to focus on content creation, you are going to adore the power being provided by ‘Scoop.It’.
This is one of the most powerful content curation tools in the world and is going to help you out immediately. What does it help you with?
It is going to pinpoint all of the best topics, articles, and general content in your niche. It does not get better than this when you want to get a gist of what is taking place in your world.
You should also research topics, and contribute via the “Suggest” button. Editor will review your content, and approve based on merit and quality. It’s an authority domain, which is exactly what we want. (Even though the platform uses “nofollow” links, you’ll get traffic).
5 – Reviews And Building Trust
Natural traffic tends to come in bursts, but there is one thing that is going to help provide you with sustained results.
This is going to come in the form of product reviews and/or reviews in general. If you are able to give people a real in-depth look into something in their niche, they are going to lap it up.
Chaosmap Local Review Tool for SEO & Small Business
They will keep coming back especially if you have taken the time to give them meaningful information rather than just hoping to sell.
Don’t lie to them when it comes to this type of content. You want to make sure it is up to par and is going to provide them with real value.
When you do this, you will notice how natural traffic numbers go through the roof in a hurry.
6 – Opinion Posts
There are certain visitors who are going to want opinion posts in order to gauge what is happening in the niche.
Let’s suppose the niche is about skin care and makeup and they want to learn more about recent advances made with anti-aging products.
If you are able to give your opinion on the matter and what direction the industry is going in, you will start to see people respect you more and more.
This is when content creation starts to build expertise and power.
You want this sort of authority as natural traffic will race in on a regular basis. You will adore the numbers that you are doing with regards to the traffic when you put up opinion posts.
You want people to converse and debate.
This is when you gain even more.
7 – Using Storify To Gain Results
Another blogger tool that has been available on the market for a long time would have to come in the form of ‘Storify’.
Storify.com
This is a powerful tool on its own and is going to do a lot for those who want to get started down the right path with regards to content creation.
The purpose of this tool is to make sure everything that is being put on social media sites will be presented to you on a platter.
It does not get better than this for those who want to be ‘in the know’.
8 – Building Lists
Who doesn’t love the idea of being able to sift through lists and get a feel for what the market is telling them?
Why not just put together a couple of lists and present them to prospective visitors? They are going to love what is being written down and that is what you want the most.
Why “Top ___” lists?
They are easy to read and they are even easier to make as well. This is what you are going to enjoy about the process in the first place.
Content creation does not have to be impossible. It is easy and when you start to put in a few images/videos as well with these lists, you are going to get great results.
When you include authors and companies that helped build the list, make sure to use their “@” reference and share on Twitter. They tend to share it back out to their community if it’s good and helpful. More traffic for you.
9 – “How-To” Posts Attract Attention
Sticking along the lines of lists, you should also be taking a look at ‘how to’ posts because they are going to attract a lot of people as well in the niche.
If you are in a niche where you can explain things to people in steps, you are going to want to put a few of these together as soon as possible.
You will notice people are going to want to see what you have to say and how you are doing things.
This has done the trick in many niches especially building related ones.
10 – The Power Of Curata
Let’s move onto the next blogger tool that can be listed as a ‘way’ with regards to getting natural traffic.
How is this going to help you out?
Curata is one of the most advanced tools in the market and has done wonders for those who have taken the time to learn how to use it.
Curata.com – content marketing scale
The purpose of this tool is to find content based on specific filters you are putting in. The content you are going to get will be absolutely precise to your expectations and that is hard to beat.
You are just not going to be able to find this type of content even if you spent years doing it on your own.
The formula is able to sift through all of these details for you.
11 – Using Case Studies To Woo Traffic
Have you gone through a specific process in the past?
How did it work for you?
Why not give people a little case study with regards to your own experiences?
This will help them get a feel for what worked and what didn’t. This could be related to anything even something as simple as skin care.
You want to give them a real look into what you have done. Don’t just rush this and make sure you are as detailed as you can be.
Content creation is all about being unique and this is what you do with case studies. No one will be able to copy you in this regard.
Sometimes, if you are able to spread the case study out, you can get people involved in the process to help you out along the way.
This increases user integration and interaction.
12 – Using Interviews With Experts (and Podcasting)
If you know people in the industry who have a lot of knowledge on the topic, why not tap into it as soon as you can?
mybloggingjourney.com
These are details that are going to matter a lot and you should not ignore. You want to get their advice on certain hot topics. This is where content curation and creation come together.
You want to be able to produce interviews people are going to want and keep them coming in.
When you do this, you will be able to see a real rise in natural traffic. Always make sure you are being intricate with the questions being asked as you don’t want to be generic.
13 – TrapIt And Its Value
The final tool in this list that is going to be highlighted out would be ‘TrapIt’. This is another fantastic tool that is a must for those who want to gain natural traffic.
Trap.it – content creation
The purpose of this tool is to help with trap specific content that is going to be related to your niche.
You are able to save the content and keep it for later in order to store ideas. It is powerful because of how simple it is to use.
14 – Offering Specific Ebooks Related To Niche
Ebook creation is one of those options that is going to work, but it will take time to put together. You want to build a short ebook that is going to help people get a real look into your niche.
It could be something as straightforward as acne treatments for the skin care niche, or a social media guide for beginners. (PDF)
You just want to give people a reason to come onto the site and see the rest of the content that you have on it.
15 – Maximization Of Guest Posts Work
The final way that has worked over the years and is going to continue to work would be to get others involved in the niche.
Guest Blogging Works, Guest Blogging Is Not Dead.
If you want people to come, why not get guest posts put on your site? This will ensure relevant topics are always being put up and visitors will want to hop on and read what is being posted as well. (NOTE: We are accepting authors in the B2B niche at this time. Contact us above).
Those who are in search of results in terms of their traffic numbers have to implement these methods as soon as possible.
It is never easy to gain natural traffic and paid options can take a toll on the budget. It is essential to find a balance and that begins by understanding these ways and making the most of them.
These 15 ways have been highlighted repeatedly over the years because they work and are going to generate traffic regardless of the niche being looked at.
It is this value that is hard to beat and those who are able to maximize it are going to have a massive smile on their faces as the higher traffic numbers roll in.
Content marketing is one of the most powerful techniques for garnering attention and attracting ‘hot’ leads, while you establish brand prominence and authority in your marketplace.
All this while you’re creating a lot of good will at the same time.
Yet, this cannot be done manually as some might assume.
Optimizing the processes is essential to ensure positive results continue to come in for a long time.
Content marketing is not all inclusive, however.
IDC talks about the different marketing mix, and what’s included in content marketing, and what’s not. A strategy needs to be built.
Types of marketing assets and differences as compared to ‘content marketing’:
Before launching a comprehensive content marketing campaign, it is essential to take a step back and find a collection of resources (tools) to maximize the process.
WARNING:Make sure to develop a content marketing strategy before playing with tools. It can be dangerous and addictive, and create more “busy work” than is actually valuable.
Here are 13 must-have resources (tools) according to experts in the industry who have been this for a number of years.
1) Feedly
Feedly is one of the more comprehensive tools on the market right now and a favorite among Internet marketers.
What does this tool do for the average user? It looks to pull as much content as possible which relates with blog content being put up by an Internet marketer.
This is a RSS Feed reader / aggregation tool – but is easy to use, and works perfectly for curation ideas and topics. (Read the “108 experts share favorite RSS tool”)
It is powerful as the sources it is able to engage are almost endless.
It would take a lifetime to go through the viable content being put up by this tool. It is truly remarkable to say the least.
It is as simple as this. Those who are not going on Pinterest when it comes to resources are missing out.
This is one of the most well-regarded tools in the world and it is free.
How could social media ever be a tool? Surely, this is a mistake, right?
Wrong!
It is not a mistake.
Pinterest is a powerful solution because people from all over one’s niche are going to be available to follow.
This alone leads to powerful ideas and content curation. It provides a whole new angle to look at.
3) Learnist
Premium educational content. Sounds fantastic doesn’t it? This is what industry leaders are able to serve on a silver platter for those who maximize the use of Learnist.
The name says it all about what this tool is going to provide. It engages the leaders in one’s niche with ease.
It helps ‘learn’ from them by showcasing the content they are putting up.
This is what content curation is all about at the end of the day. Being able to engage and learn the content inside and out before presenting it to the world.
It’s easy to set up ‘boards’ – and you can even use the Chrome Extension. (add-on)
4) iFlow
The next tool in the list would be iFlow. This is an exceptional tool in its own regard and should be appreciated for the value it brings to the process.
The ideas are always ‘flowing’ with this tool. It has some of the best filtering options one will find in the world of content curation tools.
The pinpoint accuracy is hard to deny and something any Internet marketer would enjoy and be able to benefit from.
5) Scoop.It
Want to scoop new content and be able to maximize its value?
Well, Scoop.it is the way to go without a doubt. This is almost a community of sorts with regards to content curators who are spreading information.
They will be able to tap into what you are presenting and vice versa.
The powerful spreading of knowledge leads to tremendous content curation across any niche.
It is something more and more Internet marketers are leaning towards because of how consistent the tool is and the value it brings to the process effective immediately. A ‘must-have’ with ease.
6) Storify
Storyboards are magical and this is what Storify relies upon. It is able to help build storyboards which are going to be the foundation of any well-run content marketing campaign.
What is the value of not having an all-encompassing plan with the curated content in hand?
With Storify, the tool is going to give the ability to engage the content being curated and help build it up to something that is going to convert.
It also helps find other content curators who are in the same boat and looking for a great fit with their own process.
7) ContentGems
200,000 RSS feeds. This is all that has to be said about the power of ContentGems and how wide-ranging it is.
This is quite a bit of content and something one will neve be able to get through in its entirely.
The gems are out there and this tool is going to find them for you.
It cuts the process into something that is quite manageable and easy on the mind without a doubt.
Imagine being able to gain access to all of this content and then searching through it with important keywords? Wouldn’t that be easy? Well, ContentGems gives you this ability. Yes, searching through 200,000 RSS feeds has never been easier.
8) Post Planner
Curating content is fine, but how is it going to be spread in order to engage the target audience? Postplanner to the rescue.
Isn’t that the goal in the end?
A content marketing campaign isn’t going to hold much leverage if it does not spread out and become the talk of the niche.
Well, if that is the aim, Post Planner is a must.
It is able to engage the content and set it up for FaceBook with ease. Post when the timings are best in your niche and watch as multiple posts go viral.
There is a science behind the process and this tool is able to unravel it for you and your niche.
9) Triberr
Tribes are divided based upon interests (niches) and enable you to gain access to some of the industry leaders in your particular tribe.
Triberr makes the process easier of being able to curate meaningful content.
These are some of the finest minds in the game and that is the type of content you will be able to get your hands on.
This is wonderful for those who need to be able to curate content that is substantial in its worth.
Yes, it is going to scour through the Internet and do the job for you.
The lists are not just tossed together, but meticulous with regards to quality control.
Only the best content is going to be put in front of you in relation to the keywords being given to Curata.
This is substantial for those who don’t wish to go through every blog in their niche in order to find a handful of articles.
11) Bundlr
It is one thing to find the content, but how are you going to organize all of it?
What if you have specific keywords, themes, and/or ideas that are going to be used to create content marketing campaigns? Bundlr can help.
If you have a lot of articles to work with, this is going to be challenging to say the least.
You have to use Bundlr in order to maximize the potential of this content. The tool is going to make it easier to save content and clip it into specific groups for later. It just organizes all of the content that is being curated and that matters a lot in the end.
12) Slideshare
The 12th tool in the list would have to be a famous one and an underappreciated option to say the least. Slideshare has a significant amount of content and is building its resources up by the day.
The best part about this tool would be its reliance on new information.
The content present on Slideshare is just not going to be found elsewhere.
It is always good to take a look at what it has to offer and then make a decision as to its ability to act as a great tool.
For most, it is downright awesome.
13) Trap.It
The final meaningful tool in this list would have to be ‘Trap.it‘. This is a powerful resource to say the least.
With a collection of 100,000 sources to tap into, Internet marketers are able to get their hands on real gems. Hard to find content is sometimes troubling when doing the searches manually.
This tool takes the stress out of the process as it automatically learns the requirements of the user. It begins to anticipate the market being targeted with the content and what is valued by the user. Imagine seeing a tool get smarter and smarter to a point where it knows what you want before anything is said?
This is what Trap.it provides. It is truly magical.
These are the 13 must-have tools for curating content in this day and age.
Those who are not making the most of these tools are not going to be able to build meaningful content marketing campaigns.
It is as simple as this.
The gap between competitors in the market is closing down and those who have the help of great tools can continue to push towards the top.
Those who refuse to do this will struggle. Maximize the help of these tools to ensure your campaigns are being in accordance with the standards set these days.
The Beginner’s Guide For Content Writers:
“12 Methods to Improve Your Writing Skills, Speed Up Web Content Creation While Confidently Raising Your Content Marketing Knowledge At The Same Time”
QUESTION:
Are you the owner of a blog or website, or perhaps considering starting one of your own?
Has your employer recently given you the ongoing assignment of creating website content for the business and moving into a role as a community manager or content “tsar”?
Have you been thinking about becoming an independent contractor as a web content creator and publisher?
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If you answered “yes” to any of these questions, this handy guide has 12 suggestions to assist you with improving your web-based business communications.
1: Structure Your Content in the Correct Order
You likely learned in school to save the punch of your essays for close to the end, in order to sway the reader and leave them thinking. However, this is not the goal of web content. You want to lead with your most grabbing data. A good “lede” is part of traditional journalism.
In addition to a powerful opening, your closing should lead the reader where to navigate next.
This call-to-action might be to sign up for an e-mail listing, to purchase an item or service, or to visit another page on the website. Have the text link directly to the options you wish the reader to choose.
Call to action buttons and text placed in the right sequence, position and marketplace / industry can have a big result. (Facebook CTAs / Adroll)
Make certain that the content flows seamlessly from one piece to the next.
This includes placing videos, pictures and infographics in visually pleasing and appropriate locations, enhancing the text message, rather than detracting from it.
2: Break Up Your Content with Sub-Headings
One of the quickest ways to get visitors to navigate away from your site, never to return, is to have a wall of text greeting them.
Those on the web are more interested in scanning information than reading complex and wordy content.
One of the means that you can employ to accomplish this is by incorporating subheadings into many of your publications.
Blog posts and general website content can both benefit from this type of organization being implemented.
When a new person comes across your site, it is because they were searching for a particular piece of information. Using subheadings will allow them to locate the data on your page more quickly.
Ideally, they are impressed enough with the content that they remain on the site, either that page, or navigating to other relevant pages on your site.
3: Choose and Use Non-Text Communication Methods
The first thing that likely enters your mind when considering content creation for the Internet is likely text.
However, that is only one method of communication that you can use in order to get your message to consumers.
The addition of video to “how-to” titles is invaluable, as some people grasp concepts better when they are able to see them in action, as opposed to simply reading the words.
Even photos and images can play a role in breaking up the text while emphasizing the message within.
One note of caution regarding images and videos that you did not create: make sure that you have the appropriate legal permission to use it in whatever manner that you choose to, or you may face legal repercussions.
4: Learn to Utilize Keywords (*AKA Carewords)
No matter the reason you are creating content for the Internet, you want people to see it.
One of the important ways to do this is by incorporating the proper “carewords,” or keywords, as they are more commonly known. This will help web users to locate your content.
Find the words and phrases that are being searched for on the Internet and relate to your intentions. Utilize the popular ones by incorporating them naturally into your content, including the title.
There are a variety of analytic tools and apps on the market, many of them free, that you can use for this purpose.
Even before using one of these, you can determine certain word choices that are more likely than others for people to use in their searches.
For instance, you would use the term “handcrafted,” rather than saying “created by my…” and then listing the scientific names of each of your hands and fingers.
Make note of the fact that Google has made a lot of advances in this area. Keyword research and use is important, but structuring content and site architecture topically, will give you an even bigger boost. That’s why involving an SEO expert early in web site design is smart.
5: Provide Focused, Rather than Generalized Data
Whether you are creating evergreen content for a website, a regular blog post, or even a marketing message, you need to have focused, niched subject matter for it.
If you want to have a series about nails, for example, you could focus one on nutrition and supplements, another on shaping and painting nails, and a third on cuticle treatments.
This is better than three posts that include bits and pieces of the others.
Each of your posts should provide expert level information that is specifically devoted to one aspect of a topic. This allows you to find interesting, little-known tidbits of relevant data that you can include in your content, furthering your status as an expert in the field.
The more insight a person can gain, and things they learn that can be shared with others, the better!
6: Draw in the Reader with an Intriguing Title
You do not want to become one of those writers who is so caught up in the text for the document that they forget to create a compelling title (from Jeff Goins) for it.
The reality is that the right title can improve your search engine rankings and intrigue more people to click on your links.
If appropriate, you may want to inject some humor into the title for your post, or you may find that a more serious, business-like tone is more sensible.
The title should clearly convey what the person will gain from staying on the page, and at least scanning through your content.
Are you planning to provide a:
numbered list?
powerful, instructional video?
video or podcast transcription?
If so, then your title should reflect that. It is vital that your content remain on target with the title.
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If you alter the message as you write, check to see if the current title is still applicable.
7: Know Your Intended Audience Well
Before you can create content of any sort, you must find and know the audience you are aiming for. Otherwise, you could find yourself with little to show for your efforts.
If you have an existing business, you can create content aimed toward your current demographics or reach a bit beyond, if that is the aim of the company, to entice new people to your products or services.
This knowledge should influence the language that you use, and the images shared.
For example, if your site is geared toward industry professionals, it is perfectly acceptable and expected that you use the associated jargon.
However, if your site is for the layperson, you need to use simplified terminology.
8: Keep Sentences Short and Conversational
Your sentences and paragraphs should be short when you are posting web content.
Longer sentences are likely to leave the reader confused, or requiring more attention to process than they are willing to give.
How people read on the web:
“They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.” – Nielsen Group
Either will lead them away from your website, likely to never return.
By breaking up your message into smaller chunks, it is easier for the average person to digest. They can start glancing down the page, stop when a particular word or phrase catches their eye, then read the small blurb associated with it.
Afterwards, they will likely continue to scan, rather than engage in reading the entire article.
The more of these small nuggets you can provide that truly intrigue the visitor, the longer they will stay on your website or blog. Make sure to use white space between the paragraphs to further aid their eyes in visually separating the paragraphs.
However, you will learn what style works best for you, and what you need to accomplish regarding your business goals.
Additionally, if you are representing a company image in your content, you need to reflect the voice of the company. This is an essential part of branding that will help to form public image of the business.
One way to develop the voice for the brand is by reviewing the company mission statement.
This will help to put everything into perspective regarding the brand and voice. Take some time to write some practice pieces if you need to in order to find a comfortable way to bring these two voices together.
10: Smart Suggestions for Your Presentation
Once you know the general idea of what you want to write about, you need to determine how you want the content framed.
Perhaps you are considering a how-to guide that will instruct customers on how to use one of your products or some other vital skill.
Another popular choice for posts is guides that can help the reader figure out how to navigate a particular situation.
Choosing one of these popular styles for your blog or website will help you to organize the content and select a related title. It will have the added benefit of helping you to rank well on the various search engines.
However, you may want to pen a more traditional article.
That is perfectly fine, and you may find that mixing the styles helps to keep your writing mind fresh and visitors more intrigued.
11: Cite Statistics and Examples
One of the means by which you can add credibility to your content is to use statistics and examples throughout.
Depending upon the length of a piece, you may want to link to one or more articles that support your findings.
One of the ways that you can do this is by finding research studies, and citing them directly in the article, giving credit to the researchers as you present it.
For example, Facebook active monthly users 2008-2015
Facebook active monthly users since 2008
Alternatively, you can place all of your research at the end of your presentation as well.
Real examples are another great way to communicate with your reader. Make sure that you do not share any information which might harm others or that you do not have the legal right to use.
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Statistical facts backed by reliable, verifiable sources can help to solidify your voice as a field expert.
12: Edit Your Content with a Critical Eye
Before you show your content to anyone, you need to edit it. This includes a wide range of tasks, starting with using a spelling and grammar check resource.
There are several available on the Internet, and you can upgrade to premium services for a modest fee.
The images and videos that you share must be reviewed, to make sure that they appear at the proper size, and that they are properly coded into the page.
“83% of B2B marketing organizations that use video content marketing use it for website marketing”
Check your content to make sure that it flows well. Try reading it aloud, which can often reveal small errors that your eye has missed because you “hear” what you intended, rather than what you actually typed.
View the unpublished page across several types of devices, and with multiple browsers to ensure that your content can be seen by people, no matter what type of technology they depend upon for their Internet searches and communications.
As you can see, there are many aspects to having high quality content on the Internet. You need to apply all of the relevant tips to your content creation in order to reap the greatest rewards from your efforts.
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The time and energy you put into your marketing and other web-related communications will provide a good return on your investment.
Eventually, these ideas will work seamlessly into your content; until then, continue to review each piece by this checklist to ensure that you are providing the best work possible.
Increasing the bottom line is the name of the game when it comes to marketing (pre-selling for the actual sale!), while communicating your brand values and keeping a constant lead flow for your sales teams.
And, if you wish to achieve the best outcome when attempting to grow your company, you need to understand and apply fundamental, but important psychological distinctions into your growth marketing efforts.
By learning about the areas of the brain, and how to influence the right one, you will have greater success in creating a positive brand image and customer loyalty that will take your business far into the future.
While you may have the impression that the primary reason advertising and marketing is effective is because it speaks to the human, evolved part of the brain. (not so fast).
This part of the mind relates to conscious thoughts and our language centers. It is also related to how we learn, our ability to logic and reason through situations, and even the primary factorization in our personalities.
However, if you focus your advertising efforts on these things alone, you will achieve minimal results.
The area of the brain that you need to appeal to with consumers is sometimes called the lizard brain.
There are those who break it down into mammalian and reptilian, though the primary thing you need to grasp is that this is the less conscious portion of the human mind.
It relates to emotions and moods and is involved with hormonal development.
Essential flight-or-fight reactions are stored here, as are the needs for food, water and reproduction.
It automates your breathing and heartbeat, and is involved in all of your memories and moods.
What’s The REAL Secret?
The ‘lizard brain’ is the part of the human brain that you need to appeal to with your customers and potential customers.
It is this type of messaging within your audience targeting that will allow you to connect deeper with people, even when they do not realize what is happening.
By catering your advertising choices to factor in with these subconscious areas of human desire, you will create a positive brand image, even if consumers do not understand exactly why they are drawn to your company.
Logic or Emotion?
Emotions play a huge factor in the purchasing decisions of consumers.
Think about a coffee commercial that stimulates emotions and feelings related to waking up in a relaxing and inviting environment, complete with pictures from the windows depicting a hazy outdoor, woodsy scene.
Folger’s Classic Coffee Commercial (1970)
This can evoke strong emotions tying back to summer vacations with families, or even just happy memories of enjoying coffee as the sun rises.
Consumers do not have to consciously make these connections; they do through the lizard brain.
Influence With Full Impact
You can use emotions to influence consumers to purchase your products or services as well.
Many of the products on the market that have become popular have done so because they elicit an emotional response from viewers. This is often involved in either seeking pleasure or avoiding pain.
Fear of loss will lead people to purchase protection plans and resources in order to keep from their loved ones or valuables being threatened.
Likewise, many delectable foods sell, in spite of the fact that most consumers know that these are not healthy dietary choices, because they speak to the pleasure centers of the brain.
Must Include Sex?
While everyone knows it, sex continues to sell in the market today.
Even if a man knows that the beautiful woman in the beer commercial is not going to show up at his local bar and go home with him, he makes the association of her with the logo when he enters the establishment.
Thus, without even realizing it, he is drawn to that beer over a competitor that uses a less sexualized means of communication. Communicating the ‘sexiness’ of your products can be built in.
Another important factor that you will have to consider when looking at the psychology behind good advertising is your choices of colors and fonts.
Are You Thinking About Colors?
Colors in particular have a deep psychological impact on consumers, and you should learn which ones relate most to your business.
For instance, are you intending to create a sense of hunger for customers for your new restaurant, or are you establishing an online venture where trust and integrity are important?
Using the right colors can speak to the subconscious of your viewers, and give them the right feeling to welcome your message.
Of course, you will need to still have great text that conveys the underlying spirit of your business to others.
This will require good rhetoric in your marketing constructions. Hiring a professional team to assist you with this can provide a great addition to the package you are creating to connect with consumers.
In order to be successful in the modern world, you must utilize good online and local, where appropriate, marketing techniques.
By learning how to appeal to the basic needs and desires of consumers, you can create growth marketing campaigns that will dramatically improve your sales and provide a great return on your investment.
