According to Forbes, mobile video will represent roughly 69 percent of all mobile traffic by 2018.
YouTube remains the video content king, but there are many other ways to reach your audience. With the explosion of Vine over the past 18 months and Instagram following up with video capabilities, it has become imperative to include videos in your mobile marketing strategy.
Vine boasts a user base of around 40 million and Instagram has about 130 million users, according to NeoMobile. Brands large and small have used these platforms to convey messages through clever and captivating videos to much success.
Inspire Your Audience with Jaw-dropping Videos
Inspire your audience and keep them coming back to your page through videos that invoke powerful emotions. Either show off what your brand can do or what your product can inspire your audience to do.
RedBull is a great example of a brand that is using their mobile video strategy to bring out emotion and inspire viewers. Red Bull recently posted a video on their Instagram page of their Red Bull-sponsored skydivers flying over New York City.
The video generated 46,000 likes and reminded the world of Red Bull’s dedication to adrenaline-fueled moments.
YouTube generates a whopping 40 percent of their total traffic from mobile devices, so creating videos on this platform is still necessary for generating conversation surrounding your brand, according to Business Insider.
If you aren’t the creative type, use simple stock videos to engage your audience.
Viral videos are often short clips, according to Entrepreneur.com, so make sure you choose videos that can incite an emotional response within seconds.
A video posted on Beldent’s YouTube page back in November 2013 went viral this week stating some controversial claims.
The video asserts that those who chew gum are more likely to have more friends, more likely to give you a raise and less likely to pull you over and give you a ticket. For some it may be hard to believe these assumptions given that Beldent conducted the video and experiment.
Nevertheless, it got people talking and helped increase brand recognition.
Make Them Laugh
Using video to make your audience laugh is another great way to reach out and gain more followers.
Many brands have either created their own videos on Vine or enlisted the talents of Vine stars to make creative, funny videos that stimulate users.
Taco Bell is notorious for having hilarious marketing campaigns.
Remember when they claimed they bought the Liberty Bell and renamed it the Taco Liberty Bell? And no one can look at a Chihuahua and not think of the famous Taco Bell dog. Recently, having added breakfast to their menu they used Vine to market their new offerings.
In the video, a young man wakes up and lumbers to the nearest Taco Bell still in his PJs only to walk out like a champion after picking up some coffee and a waffle taco.
It’s important to be cognizant of who your audience is and which platform will work the best for you. If you’re targeting a younger demographic then maybe a Vine account with quirky videos will be more useful.
If your brand appeals to adventure seekers, an Instagram inundated with scenic images and heart-pumping videos may be your best bet.
Regardless, a mobile video strategy is important in capturing and keeping your audience.