Mobile marketing and mobile solutions are here to stay. Whether you are a large business or a small business, there are potential uses and positive outcomes for you.
“The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business.” – Google
If you want to learn how others are using mobile marketing tools and strategies then this post is for you.
In Google’s “Mobile Planet” Report (here) there are five sections that are broken down into great detail. They are:
Smartphones have become an indispensable part of our daily lives. Smartphone penetration
has risen to 44% of the population and these smartphone owners are becoming increasingly
reliant on their devices. 66% access the Internet every day on their smartphone and most never
leave home without it. Implication: Businesses that make mobile a central part of their strategy
will beneﬁt from the opportunity to engage the new constantly connected consumer.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are proliﬁc. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more eﬀectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 94% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Smartphones have changed the way consumers shop. Smartphones are critical shopping tools
with 96% having researched a product or service on their device. Smartphone research inﬂuences
buyer decisions and purchases across channels. 35% of smartphone users have made a purchase
on their phone. Implication: Having a mobile optimized site is critical and a cross-channel strategy
is needed to engage consumers across the multiple paths to purchase.
Smartphones help advertisers connect with consumers. Mobile ads are noticed by 89% of
smartphone users. Smartphones are also a critical component of traditional advertising as 66%
have performed a search on their smartphone after seeing an oﬄine ad. Implication: Making
mobile ads a part of an integrated marketing strategy can drive greater consumer engagement.
The tight coupling between mobile text messaging, email, voice broadcasts, instant messaging and social media is also here. A simple QR code or mobile based keyword to your website, business card or door-step is not enough.
Mobile marketing and integration is key for your business. A simple way to manage your mobile marketing, websites, analytics and communications is important.
Download a free guide on a mobile marketing integration suite and learn more about mobile solutions that can fit your office, practice and online business. Many practices in the health, real-estate and financial services industries are taking advantage of mobile solutions like friendly mobile-website development, automatic appointment-setting, specific keyword-based (reports) opt-ins and much more.
Plus — take the Mobile Readiness Survey to see where you stand.
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scales up customers, leads and sales. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.