Google Search. Quality Scores. Your (Business) Future?
How can you peer into, and predict a different (better) future state for your business lead flow by improving the simple, yet powerful Quality Score (QS) on the Google Ad networks?
It’s true. The impact of a positive, high number (1 through 10) Quality Score on your keywords association inside your ad groups in Google Adwords can heavily impact your business in either direction. (And, even your mind, if you worry too much about it…)
We’ll look at the important QS attribute (yes, it’s not a metric) in this post.