When I (me) meet business professionals around the nation, it doesn’t take long before the conversation turns to what they do, how they do it, how long they’ve been in business, how many clients they serve, etc.
And, I hear about out-dated, over-used slogans and statements about “why/how” they are different than the rest. Boring, most of the time. Especially in the professional services businesses like chiropractors, doctors, cosmetic surgeons, financial planners, lawyers, CPA’s, veterinarians.
I guess it’s what’s expected. All the ads and messages are the same.
Just go look at a Yellow Pages section of business. Tiresome.
However, there is an elite group of business professionals who take a different stance and approach.
They are the Houdini tribe people.