Chief Executive Officers are instinctively leaders. They lead companies into success, they blaze new trails in business and they lead the world in innovation. Another way they lead is in the exchanging of brilliant ideas. In other words, one of the most important ways a CEO leads in his or her industry is through thought leadership.
This means they know all the ins and outs of their industry, and they tend to have great insight into the future of their industry.
Imagine a tool where CEOs could share snippets of their brilliant ideas with a massive, attentive audience of millions. Enter the world of Twitter the gigantic social network that lets just about anyone grow an audience for their platform. In short, any tool that lets you share business ideas to millions of users is good for business.