Social Media

The Top 25 Facebook Marketing Blogs That You Must Follow

Facebook is the biggest social media platform on the Internet.
Updated: August, 2021

Facebook(tm) has over 3 billion daily active users globally and its membership is growing at a fast pace around the world. (reference Facebook company info page)

If you are a business or a digital marketer, you cannot – and should not – ignore social media giant Facebook.

And, the incredible reach and capabilities of (Facebook ads) their hyper-targeting is something you hopefully are already taking advantage of…

If not – you must.

Facebook done for you ads

As is the case with giant software platforms, Facebook is constantly changing.

Their growing team of engineers regularly introduce new features and capabilities. It is not easy to keep track of those changes.

For example, here are screen shots from the Ad campaign objectives from 2016 and 2017:

Facebook Ads 2016 campaigns: New options added for last year
Facebook Ads 2017: What’s your marketing objective – select from awareness, consideration, conversion

Organic Facebook Traffic

Consider optimizing your Facebook profile and Facebook business pages to get a solid media presence in search engines — from ALL your social platforms. Driving traffic from organic and paid media is critical. It will be even more important in the months and years ahead.

Here is the list of “The top 25 Facebook marketing blogs” and experts that you must follow to keep track of the changes and help you succeed at Facebook (ads) marketing and social media.

Social Media Examiner


This website is counted among the top blogs on the Internet on using social media (and Facebook) for businesses.

This blog covers a wide variety of topics ranging from “how-to”, increasing customer engagement, Facebook marketing and insights about many other social media platforms and tools. It has a massive amount of readers and on this blog you will find useful facts using social media and Facebook to help grow your business.

Follow founder Michael Stelzner on Twitter.

Jon Loomer


It is one of the most popular blogs when it comes to Facebook marketing.

Jon (great name!) is an expert on Facebook marketing. Also, his blog is different from the other blogs on social media that are just trying to make a quick buck, or sell you something in the first 10 seconds.

Follow Jon Loomer on Twitter.

All Facebook (Now Adweek) (the old URL was


This blog is part of the Webmediabrands which is a huge publishing company covering a lot of different topics including social media.

This particular blog shares the inside scoop on Facebook and other social media platforms. In simple terms, you need to read this blog to stay on top of all things related to Facebook.

Follow Socialtimes on Twitter.

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John Haydon

He covers a lot of different topics on this blog. If you want some honest insights on using Facebook, this is the blog you want to follow. Especially if you want Facebook training courses.

On this blog, his main focus is on advising non-profits on leveraging the reach of Facebook for fundraising and other purposes.

However, his marketing tips on Facebook can be used for all kinds of businesses to succeed on the biggest social media platform on the Internet.

Follow John on Twitter.

Social Media Explorer

As the name suggests, this blog is the home of consulting company called Social Media Explorer LLC.

In addition to information on other social media platforms, they share a lot of valuable marketing related insights regarding Facebook.

Follow SME Digital on Twitter.

Amy Porterfield

She is the co-author of the book called Facebook Marketing All in One for Dummies. She is also a social media strategist and trainer.

On her blog, she shares a lot of valuable insights on Facebook marketing and other social media websites.

Follow Amy on Twitter.

Razor Social

In addition to the amazing social media tools and training, this blog is considered as one of the best resources on the Internet for free information on Facebook marketing and various other social media tools.

They also cover a lot of topics on search engine optimization.  Follow RazorSocial on Twitter.

Jeff Bullas

He is a social media consultant and has helped a number of businesses as well as personal brands with using social media and online business development in the right manner.

His blog offers free information on using various social media platforms including Facebook. Most of the popular posts on his blog are related to Facebook marketing. He has exclusive training available for a paid fee also.

Follow Jeff Bullas on Twitter.

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Buffer Blog

This tool is very well-known in the world of social media marketing. Their blog is counted amongst the top blogs on social media marketing for sharing honest insights on their social media efforts and the results.

Overall, you will find a lot of valuable information on their blog regarding Facebook marketing.

Follow Buffer over at Twitter.

Mari Smith

While you won’t find a ton of posts on her blog, but everything she shares on the blog is incredibly detailed.

She’s a down to the earth blogger and Facebook consultant who practices what she preaches on her blog. In fact, she is one of the most sought-after speakers as well as trainers on the subject of Facebook marketing for businesses.

Follow Mari Smith on Twitter.

Rebekah Radice

She is a sought-after speaker and trainer on using social media for businesses.

On her blog, you will not only find information related to Facebook marketing for businesses but also how businesses can take advantage of various other social media platforms to grow their business.

Follow Rebekah Radice on Twitter.

Kim Garst

This blog from Kim Garst is focused on teaching small businesses on using social media to gain new customers.

In addition to sharing tips on using Facebook the right way, he also shares some extremely valuable insights on marketing on various other established social media platforms and emerging social media apps such as Periscope.

Follow Kim Garst on Twitter.


Naigans is an advertising automation software but their blog is so full of valuable posts on Facebook and overall social media marketing.

You’ll find a lot of valuable information on using various features of Facebook to get new customers and enhance the performance of your existing marketing campaigns.

Follow Nanigans on Twitter.

Agora Pulse

Agora Pulse is known as one of the industry leaders when it comes to Facebook marketing and social media / backend analytics.

They offer a number of free as well as paid tools for helping businesses get the greatest ROI on their Facebook marketing efforts.

Their blog is full of useful information on Facebook marketing as well as overall social media marketing strategy.

Follow Agora Pulse on Twitter.

Ignite Social

This agency is known as one of the world’s best when it comes to development of highly effective social media marketing campaigns and overall strategy.

Their blog covers a variety of different platforms. You will find a number of well tested marketing approaches on social media.

Follow IgniteSocialMedia on Twitter.

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Convince & Convert

While this blog is known as one of the best blogs on content marketing, they also post a lot of information related to social media marketing.

Their blog covers a variety of the topics related to Facebook marketing and the information on their blog is useful for beginners as well as advanced marketers in social media. Register for daily and weekly recaps.

Follow Jay Baer and team on Twitter.


It won’t be wrong to say that everyone involved in digital marketing has heard of Hub Spot.

Their blog has a lot of information on digital marketing as well as various other things related to Facebook marketing.

Though this blog is not specifically dedicated to Facebook marketing, they have a lot of interesting insights on how to use Facebook effectively.

Follow Hubspot on Twitter.

Andrea Vahl

Andrea is a well-known speaker and coach on social media. She is also the co-author of the book called, Facebook Marketing All in One for Dummies.

On her blog, she shares a number of highly valuable insights on using social media and especially Facebook.

Follow Andrea Vahl on Twitter.

Social Mouths

This blog has won numerous awards when it comes to blogs focused on social media marketing.

In fact, this blog is consistently ranked as one of the top 50 blogs on social media as well as content marketing.

It is the brainchild of Francisco Rosales and the blog offers some of the best advice on social media content, you’ll be able to find on the Internet for free.

This blog offers various helpful strategies as well as how-to’s on using social media for beginners and advanced marketers.

Follow SocialMouths on Twitter.

Gary Vaynerchuck

Loud marketer (but wise) Gary Vaynerchuck is one of the world’s best-known marketers.

Anyone who has ever read anything on digital marketing is aware of the genius of Gary. He is unpredictable and the content on his blog is absolutely amazing.

His no-nonsense approach to social media marketing has turned him into one of the biggest brands in the world of social media.

On his blog, there is a lot of information on how to succeed on social media.

Follow GaryVee on Twitter.

Social Media Today

They publish a lot of white papers related to social media marketing.

As the name suggests, their blog covers the latest happenings in the world of social media and especially, Facebook marketing.

Follow SocialMediaToday on Twitter.

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Post Planner

This marketing app is used by over 200,000 marketers all over the world. Their blog is full of information related to marketing on Facebook and various other platforms.

On the blog, the posts include ways to increase shares and likes on Facebook and various other Facebook marketing tips.

Follow PostPlanner on Twitter.

Sprout Social

They define their platform as powerful software for social business and a better way to manage social message for businesses.

On their blog, you’ll found various useful tips on marketing related to Facebook and other social platforms such as Twitter and Instagram.

Follow SproutSocial on Twitter.

Maximize Social Business

As the name suggests, this blog is focused on helping businesses realize the importance and reach of social media.

The main focus of this blog is on sharing insights on using Facebook as well as several other social media platforms to maximize business.

Follow MaximizeSocialBusiness on Twitter.

Facebook Newsroom

Needless to say, this is where you’ll find the latest information on various new features and other tools available to marketers on the Facebook platform.

Follow Facebook on Twitter.

This is a small list of the blogs where you will find useful information related to Facebook marketing.

Facebook has successfully grown its membership as well as revenue by regularly introducing new tools to help the members as well as marketers who want to reach those members.


Follow these blogs on a regular basis to stay ahead of the competition when it comes to Facebook marketing.

Question: Who or what Facebook marketing blog or authority did we miss? Any others you think should be added?

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Content Marketing

Become a Content Marketing Expert? The 14 Best Blogs To Follow About Content Marketing

Want to become a content marketing expert? Or, you need somebody on your team to learn more to help create strategic content plans for your company?

Content marketing is all the rage these days and as is the case with all things popular, there are hundreds of blogs on the subject.

Well, nobody has the time to go through all the content published on content marketing. Content marketing covers a lot of ground and it is not possible to cover all the related topics on a single blog.

Therefore, you should read a variety of blogs covering the whole spectrum of content marketing to stay ahead.

So, here is the list of 14 best blogs to follow about content marketing in no particular order.

  1. Social Media Examiner

As the name suggests, this blog covers various aspects of social media websites including Twitter, LinkedIn, Google+, Facebook, Pinterest, Instagram, Snapchat and various others. The unique thing about this blog is that they explain everything in an easy to follow manner and they know what they’re talking about.

In fact, all of their posts are shared hundreds of times on various social media websites and they are a living example of content marketing done right.

  1. Copyblogger

This blog was started by Brian Clark in 2006 and since then, it has retained its position as one of the authorities on blogging and copy writing. They have a number of high quality posts on developing the right content to share and how to develop the right content marketing strategy.

  1. Buffer

If you haven’t been living under a rock, chances are that you would have heard of Buffer App. It is a popular web-based tool that allows users to manage their social media shares. You will find some excellent blog post on analytics, social media marketing, content marketing and various other things.

One thing that sets this blog apart from other blogs in this category is that they are very transparent about their own experiments on social media and content marketing. You can learn a lot by regularly reading this blog.

  1. Hubspot

Hubspot is a widely popular suite of tools for inbound marketers. There are a number of authors sharing high-quality content on this blog. In addition to tips on content marketing, the authors share a lot of useful information on search engine optimization strategies as well as other digital marketing things.

  1. Quick Sprout

Neil Patel is well known in the industry for SEO. The focus of his blog is to get more traffic through search engines with the help of content marketing. He sits on the boards of various companies and you can learn a lot about social media, analytics, blogging, conversion optimization, landing page optimization, automation and various other things on his blog.

  1. Moz

Moz is at the top of the list when it comes to SEO and inbound marketing. They do have a paid section but even the free information offered on the blog is full of various strategies, tricks and tips to improve brand and content marketing in addition to social and search.

There are a number of highly popular posts on this blog by various authors.

  1. Seth Godin

Seth Godin is a bestselling author and is credited with developing the term, permission marketing. His blog is chock-full of useful information on creativity, business and marketing. The good thing is that the blog posts are short and thought-provoking. You can learn a lot by studying his marketing strategies.

  1. Kissmetrics

While Kissmetrics is known for their analytics solution, their blog has excellent information on content marketing, SEO, social media marketing and various other things. The unique thing about this blog is everything is backed by data and examples. You won’t feel lost on this blog.

  1. Content Marketing Institute

Joe Pulizzi is the founder of CMI. He was talking about content marketing even before it was a thing. He is a very well known expert on content marketing and advises a number of brands. The authors on this blog have worked with a number of brands and have helped these brands in formulating their content strategies. They know what they are talking about.

  1. Curata

Curata is a popular software tool for content marketing. They started in 2007 and since then, they have helped hundreds of businesses in creating and curating high-quality content with the help of their software platform.

Their blog is full of high quality information on content marketing that is backed by solid data. On this blog, you will also find lists of high-quality resources on everything related to marketing.

  1. The Content Wrangler

This is Scott Abel’s blog. Here you will lots of informative posts on content marketing strategy, content management and related stuff. He works with a lot of clients as a social media specialist and content management strategist.

  1. Social Triggers

It was founded by Derek Halpern who is well known as an entrepreneur and expert marketer. On his blog, you will find informative hosts on product launches, increasing traffic through content marketing, analytics, increasing your conversion rate, social media and various other things related to online marketing.

  1. Convince and Convert

It is the brainchild of Jay Baer. This blog has won numerous awards and is widely known as an authority in the content marketing field. As the name suggests, the focus of this blog is on creating a winning content marketing strategy. They work with a number of brands and you will learn a lot about various aspects of marketing on this blog.

  1. Occam’s Razor

It is the blog of digital marketing expert, Avinash Kaushik. Kaushik is well known as an analytics expert and he writes interesting blog posts on content strategies and digital marketing. Overall, you will gain a lot of actionable insights by regularly reading this blog.


This is a must-read, must-follow blog. Very applicable and unique material from the classic blog and content marketing superstar, Darren Rowse from Australia. He started writing early on, and one of the few bloggers that is considered a total leader of his craft. You should follow his photography content also.


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5 Companies Using Blogs to Target Non-Traditional Audiences

There was a time when bloggers were scorned.

They were viewed as crass, cynical complainers who couldn’t hack it in the real world and instead toiled away the hours typing on a computer in their mom’s basement.

A lot has changed in the past decade, however, and blogging is now a critical component for promoting your organization as a thought leader in the industry, attracting new customers, and staying relevant among your competitors.

Though some companies may not think such an endeavor is for them, there a wide range of businesses you wouldn’t expect to have blogs that are making a name for themselves by catering to non-traditional blog audiences.

There is a lot to learn from them:

1. FreshBooks

Who wants to read about accounting? That could have been the view taken by FreshBooks, but it has instead dedicated itself to churning out wonderful content regularly — and consumers have taken note.

From list-based pieces like “15 Common Habits That Are Interrupting Your Productivity” and a willingness to broach the topics of the day like “SheEO – Driving Change for Female Entrepreneurs,” the company produces stuff people want to read.

2. Apple Rubber

Writing for a technical audience of specialists, like engineers and manufacturers, can be very challenging. But understanding how to use the right topics, tone, and targeting will allow you to reach any group.

Sites like Apple Rubber do a great job of using real-world case studies, industry trend analysis, and myth-busting articles to engage and inform readers. By keeping their content fresh and looking for interesting angles — like “How 3D Printing is Transforming Space Travel” — they are standing out in an industry not known for producing fascinating content.

3. Wegmens

Grocery stores offer a basic service: we have a lot of food, come buy it. But Wegmens has been able to brand itself as a family-friendly part of the community with its blog. The supermarket chain has been in the blogging game for years, and while the aesthetics of its site may feel a bit dated, they offer a down-home vibe that appeals to their customers.

With posts that focus on trendy topics like gluten-free eating, coconut oil, and food safety, they not only brand themselves — they also help give shoppers ideas for what to buy.

4. Caterpillar

The construction-equipment giant is also a titan in the corporate blogging world. Their double-entendre blog title, “On the Level,” fits perfectly for the site’s no-nonsense dedication to practicality.

Consumers who look to Caterpillar want to learn how to make and do things better. So articles like “Utilizing Construction Machines for Farm Work” and “Tips to Develop Proper Fluid Handling and Storage Procedures” align perfectly with the brand.

5. Maersk

As with Caterpillar’s huge equipment, most people don’t conflate the hulking ships of Maersk with the word “blogger.” But the company uses a modern layout style and an array of information articles to turn cargo shippers into readers.

One of its best attributes is how Maersk smartly peppers in information about itself that might be dull on its own alongside timely content about the Ebola outbreak and the future of oil.