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how to become a content marketing expert

Become a Content Marketing Expert? The 14 Best Blogs To Follow About Content Marketing

Want to become a content marketing expert? Or, you need somebody on your team to learn more to help create strategic content plans for your company?

Content marketing is all the rage these days and as is the case with all things popular, there are hundreds of blogs on the subject.

Well, nobody has the time to go through all the content published on content marketing. Content marketing covers a lot of ground and it is not possible to cover all the related topics on a single blog.

Therefore, you should read a variety of blogs covering the whole spectrum of content marketing to stay ahead.

So, here is the list of 14 best blogs to follow about content marketing in no particular order.

  1. Social Media Examiner

As the name suggests, this blog covers various aspects of social media websites including Twitter, LinkedIn, Google+, Facebook, Pinterest, Instagram, Snapchat and various others. The unique thing about this blog is that they explain everything in an easy to follow manner and they know what they’re talking about.

In fact, all of their posts are shared hundreds of times on various social media websites and they are a living example of content marketing done right.

  1. Copyblogger

This blog was started by Brian Clark in 2006 and since then, it has retained its position as one of the authorities on blogging and copy writing. They have a number of high quality posts on developing the right content to share and how to develop the right content marketing strategy.

  1. Buffer

If you haven’t been living under a rock, chances are that you would have heard of Buffer App. It is a popular web-based tool that allows users to manage their social media shares. You will find some excellent blog post on analytics, social media marketing, content marketing and various other things.

One thing that sets this blog apart from other blogs in this category is that they are very transparent about their own experiments on social media and content marketing. You can learn a lot by regularly reading this blog.

  1. Hubspot

Hubspot is a widely popular suite of tools for inbound marketers. There are a number of authors sharing high-quality content on this blog. In addition to tips on content marketing, the authors share a lot of useful information on search engine optimization strategies as well as other digital marketing things.

  1. Quick Sprout

Neil Patel is well known in the industry for SEO. The focus of his blog is to get more traffic through search engines with the help of content marketing. He sits on the boards of various companies and you can learn a lot about social media, analytics, blogging, conversion optimization, landing page optimization, automation and various other things on his blog.

  1. Moz

Moz is at the top of the list when it comes to SEO and inbound marketing. They do have a paid section but even the free information offered on the blog is full of various strategies, tricks and tips to improve brand and content marketing in addition to social and search.

There are a number of highly popular posts on this blog by various authors.

  1. Seth Godin

Seth Godin is a bestselling author and is credited with developing the term, permission marketing. His blog is chock-full of useful information on creativity, business and marketing. The good thing is that the blog posts are short and thought-provoking. You can learn a lot by studying his marketing strategies.

  1. Kissmetrics

While Kissmetrics is known for their analytics solution, their blog has excellent information on content marketing, SEO, social media marketing and various other things. The unique thing about this blog is everything is backed by data and examples. You won’t feel lost on this blog.

  1. Content Marketing Institute

Joe Pulizzi is the founder of CMI. He was talking about content marketing even before it was a thing. He is a very well known expert on content marketing and advises a number of brands. The authors on this blog have worked with a number of brands and have helped these brands in formulating their content strategies. They know what they are talking about.

  1. Curata

Curata is a popular software tool for content marketing. They started in 2007 and since then, they have helped hundreds of businesses in creating and curating high-quality content with the help of their software platform.

Their blog is full of high quality information on content marketing that is backed by solid data. On this blog, you will also find lists of high-quality resources on everything related to marketing.

  1. The Content Wrangler

This is Scott Abel’s blog. Here you will lots of informative posts on content marketing strategy, content management and related stuff. He works with a lot of clients as a social media specialist and content management strategist.

  1. Social Triggers

It was founded by Derek Halpern who is well known as an entrepreneur and expert marketer. On his blog, you will find informative hosts on product launches, increasing traffic through content marketing, analytics, increasing your conversion rate, social media and various other things related to online marketing.

  1. Convince and Convert

It is the brainchild of Jay Baer. This blog has won numerous awards and is widely known as an authority in the content marketing field. As the name suggests, the focus of this blog is on creating a winning content marketing strategy. They work with a number of brands and you will learn a lot about various aspects of marketing on this blog.

  1. Occam’s Razor

It is the blog of digital marketing expert, Avinash Kaushik. Kaushik is well known as an analytics expert and he writes interesting blog posts on content strategies and digital marketing. Overall, you will gain a lot of actionable insights by regularly reading this blog.


This is a must-read, must-follow blog. Very applicable and unique material from the classic blog and content marketing superstar, Darren Rowse from Australia. He started writing early on, and one of the few bloggers that is considered a total leader of his craft. You should follow his photography content also.


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