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Here are 3 different ways your company can leverage remote workers.

Dealing with a mobile workforce (remote workers) is becoming a necessity for today’s enterprise.

Three in four U.S. workers will be mobile by 2020, International Data Corporation estimates. This shift to a mobile workforce reflects a more seismic shift in enterprise mobility spending, which will help propel the global mobility solutions market to $1.6 trillion this year and $1.7 trillion by 2021, IDC projects.

Markets seeing the demand:

Professional services
Banking
Discrete manufacturing and
Retail

The above are seeing some of the biggest requests for mobility solutions, as technologies such as artificial intelligence, augmented reality and 5G are making mobile technology increasingly critical to business success.

Enterprises that have a mobile infrastructure capable of leveraging these vital technology trends have a distinct advantage over competitors who don’t. If you’re looking to increase your company’s mobile capability, here are three strategies you can pursue.

1. Use a Unified Communications Platform

Shifting to a mobile corporate communications paradigm means moving away from seeing mobile as one more communications tool and embracing mobile as part of an integrated approach.

A typical problem plaguing most companies’ communications is a vast plurality of tools and providers.

For instance, today’s average contact center manages no less than 18 different communications vendors due to the wide range of tools employed.

To name a few:

smartphones
tablets
PCs
texting
live chat
video chat
social media and
email

When your workers are not only using multiple tools, but are managing them from multiple remote locations, this can compound the complexity. Workers can get overwhelmed, and information can get isolated and lost, leading to inefficient communication.

For instance, customers who are already irritated about an issue they just got done talking about for an hour over live text may face mounting frustration when they have to repeat the same information over the phone.

A unified communications platform solves this problem by replacing your physical communications center with a digital cloud contact center that integrates all your communications channels.

Regardless of where your team members are located or what devices and channels they are using, they can all access the same data.

This makes it easy to manage conversations even if they move from one communications channel to another, and even if the conversation partners are located in widely distributed locations.

2. Employ Cloud-Based Collaboration Tools

A unified communications platform lays a foundation for cloud-based collaboration, another vital component of a mobile work strategy. Traditional collaboration uses email for functions such as task scheduling, file sharing and project tracking.

But email wasn’t designed to be a collaboration tool, and it suffers major limitations when used as one. For instance, tracking long conversations may require scrolling through archived threads.

This problem becomes compounded if someone joins a multi-party conversation late.

File versions can also get out of sync when files are being shared between multiple partners.

Cloud-based collaboration tools are designed to overcome these limitations by replacing the email paradigm with an interface similar to social media.

Social media is designed to allow multiple partners to see entire conversations at a glance, while keeping files in sync for all conversation participants.

This allows for real-time collaboration between workers even when they’re in widely separated locations and time zones.

3. Make Mobile Security a Priority

A mobile workforce opens your enterprise up to new security challenges.

Having worker mobile devices connected to your network, each potentially with its own operating systems and apps, creates more potential vulnerabilities and vectors of attack. Additionally, there is the challenge of ensuring that remotely-dispersed workers comply with your corporate security policy.

These considerations mandate making mobile security a priority.

Today’s cybersecurity best practices focus on prevention through strategies such as firewalls, intrusion prevention systems, endpoint protection suites and content filters.

Prevention can be supplemented by detection strategies, such as use of security information event and management solutions that use artificial intelligence (AI) to pinpoint suspicious activity. Some of today’s latest mobile devices have on-device AI security tools built in to their hardware.

These strategies must be supported by strong bring-your-own-device (BYOD) policies, such as protecting devices with passcodes and biometric authentication, encrypting data, keeping operating systems and apps updated, and maintaining remote wipe capability.

Adopting a unified communications platform provides a basis for an effective company mobility policy. Using cloud-based collaboration tools leverages your mobile communications network for efficiency.

Mobile security ensures that data shared over your company’s mobile network stays secure. Pursuing these mobility strategies can make your company more agile, more productive, and ultimately more profitable.

In tough economic times, businesses are challenged to differentiate themselves. Consumers expectations are higher than ever, so businesses are looking for a technological boost to set them apart from the crowd.

Researched social media strategies, multi-channel content and convenient accessibility can provide businesses with access to untapped potential in their industry. Business decision-makers also are revisiting the fundamentals of competition. While service-based promotion is still the meat that feeds consumer expectations, tailored combination of new and traditional strategies will help your company stand out.

Revisit Your USP

It’s a simple proposition, but businesses often overlook the chance to clearly define their value. A unique selling proposition (USP) promotes a clear, unified message with which to build a marketing strategy. You can’t define the USP of your business without a unique product or service, so use this process to audit whether your business has the unique spark it needs to succeed.

Consider providing a money-back guarantee, which asserts your excellence, or attach dedicated support to each customer. Once you identify a unique focal point, succinctly describe it in a catchy way to grab the attention of potential customers and open the door to carry out your comprehensive pitch. Gaining new business depends on standing out on the marketing front lines, and a USP’s specificity communicates exactly what you can do for a potential costumer.

After finding the unique product or service to provide for your customers, keep your business fresh and new by purchasing any marketing, product or other services with a business credit card. We have found American Express cards are popular with businesses as they have good rewards programs, including cash back on office supplies and gas.

Here’s a quick, easy way to start your USP conversation at your company:

A simple starting point is to state “what you are NOT”.

Then, with a bit more clarity, fill out this statement:

“I/we help ________ do, be have more of _________ SO THAT ____________”

This is a short sentence, but will start to narrow down your focus, and will explain benefits to the USP. That will include your company, services and products.

To help you with this, use this checklist/worksheet USP:

1. Become very clear of who your buyer is.

2. Be clear on what you are selling to this audience.

3. Establish your unique promise – the “promise of the premise”

4. Include something you are “NOT” – possibly “negative”

5. Include a time line for access

6. Finally, add an “or else…” (which could be your AMAZING GUARANTEE!)

Ramp Up Your Online Presence

The Internet is a fast-evolving space for businesses to transact and market. By combining traditional marketing principles with marketing 2.0 strategies, successful business have leveraged online tools to enhance their business models.

While some view Twitter and Facebook as a time wasters, brands have jumped at the chance to engage with consumers. Fifty-three percent of adults follows brands online, according to CBS News.

There is a new set of rules when conveying your message through social media.

The self-serving, “look-at-me” approach is giving way to something that closer resembles a friendship. In modern marketing, content is king so you should focus on producing content that enhances your followers.

A Twitter link to a YouTube video explaining your business provides viewers with substantive information to inform their purchase. In a world where anyone can get published, quality content rises to the top.

As always, the goal is to sell and grow your business. Once you have established a clear USP, make sure you present your message to the right market using the best media. Lead generation becomes crucial.

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