Content is the answer to effective B2B marketing efforts.
Each year MarketingProfs and the Content Marketing Institute measures trends and specifically B2B marketing trends. What was found in the “2013 Benchmarks, Budgets and Trends-North America” is the clear direction pointing to the increasing importance of content marketing. It remains a top priority as 9 out of 10 marketers are using it.
B2B marketers are spending more, distributing content on more (and different) social platforms and, although with uncertainty about effectiveness, are using additional delivery methods (tactics) to distribute their message.
In fact, content marketing fills 33% of B2B marketer budgets (up 7% from 2012). It doesn’t matter the size of the operation; large companies such as Microsoft, small business and solopreneurs across the globe have continued success and benefit from the advantages. Sadly, organizations that fall into the 9% not invested in content marketing are behind the curve and will fall fast to the sidelines.