The evolution of mobile devices to smart phones has changed the marketing playing field.
How so?
Because smart phone users have a lot of options when it comes to giving their attention to something. Updating a Facebook status, Tweeting, Angry Birds, etc. When the user receives an email alter on their phone device, chances are they’re receiving a text message, getting a social media update or checking-in to a location.
The trick in the new mobile marketing platform is how to get a person to choose to read your email above other options.