In our fast-changing, AI-fueled digital landscape of right now – customers, clients or patients are not confined to just one single channel when they interact with businesses.
The complexity of modern customer paths have been studied and recorded – even Google shared illuminating data about the “old rule of 7” (non-existent today in our digital world).
The rule of 7 is based on the marketing principle that customers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been around since the 1930s when movie studios first coined the approach.
Visitors engage, research, and shop across a variety of touchpoints, from social media and a wide range of websites to physical stores and even mobile apps.
This multi-channel reality demands a marketing approach that seamlessly integrates all these channels, and that’s where omni channel marketing comes in.
Here are 8 compelling reasons why your B2B business needs a solid omni channel marketing strategy:
1. Creating a Consistent and Seamless Customer Experience:
Imagine a customer who is browsing your website on their phone, adding some of your products to their cart, and then seamlessly completing the entire purchase in your physical store.
Omni channel marketing can make this possible. It’s done by ensuring consistent branding, experiences, and messaging across all of the touch points.
And the benefits come from building both trust and satisfaction and ultimately leading to more loyal audiences… and buyers!
2. Personalizing All of Your Marketing Efforts:
Collecting data across various channels means that you’re gaining valuable insights into individual customer preferences and behaviors.
This can empower you to deliver targeted recommendations and personalized messages to significantly increase the overall effectiveness and relevance of your marketing.
3. Gaining Valuable Customer Insights:
Omni channel marketing delivers a wealth of customer behavioral data across the different touchpoints.
That data can then be used for identifying trends, understanding your audiences preferences, and fully optimizing your marketing campaigns for much better results.
4. Reach Customers Wherever They May Be:
Your audiences tend to use different channels for different purposes.
Some might do their research on social media, while others might prefer to depend on things like direct emails and email newsletters.
They might even research products and services online, read reviews, visit a physical store, and then buy either online or in person.
So, an omni channel approach assists you with meeting your target audience on their particular preferred channels, increasing your reach and engagement exponentially.
5. Improving Your Brand Reputation:
When your customers have a positive experience across all channels, then they’re much more likely to leave positive reviews while also recommending your brand to others.
This contributes to attracting new customers and building a stronger brand reputation.
6. Staying Way Ahead of Your Competition:
The savvy consumers of today expect a consistent, unified brand experience.
Therefore…when you adopt an omni channel marketing approach, you’re showing them your total commitment to being customer-centric and staying ahead of your competitors, who are still stuck in their singular marketing efforts.
7. Boosting Both Your Conversions and Your Sales:
A seamless customer experience across multiple channels just naturally leads to increased conversions and more sales.
It’s a fact that customers are more likely to purchase when they can easily find what they’re looking for and have a buying experience that’s considerably smoother because of it.
8. Omni channel marketing can also help your business to:
- Maximize your marketing ROI
- Adapt to changing consumer behavior
- Improve your data analysis and insights
Omni channel marketing strategies are no longer a luxury or difficult to launch like they may have been in the past.
Today, they’re actually a crucial necessity for businesses of all sizes.
Here at Chaosmap, we focus on B2B mostly, events, funnel marketing, lead generation and ROI-driven traffic from paid media and organic search.