For 40 years, Dan Sullivan has worked with over 6,000 entrepreneurs and have over 10,000 members in his strategic coach network.
He defines unfair advantage as a new and successful way of thinking, communicating and achieving things that can not be claimed or achieved by anybody else, and especially direct competitors.
Most business owners ALREADY have an unfair advantage, but…
The key question is this: “do they actually take action on it”? Most don’t – and that’s the main issue. This is a principle of unfair advantage and is key to all success in business.
Let’s break it down, and we’ll share the 8 unfair advantage principles in this post. (Live-blogged from a recent webcast with Dan)