What Is Lead Scoring?
Lead scoring is a method necessary to build an efficient marketing and sales process. By assigning scores to your lead, you can identify which are ready for sales and which are still in need of nurturing through various marketing strategies.
This practice can provide you with better leads and simplify communication between two departments. And, your sales lead management process will receive better quality indicators.
Knowing what leads you must prioritize gives you a better grasp of your prospects. It determines the probability that each leads fit the ideal customer who are informed enough to talk with sales (and vice versa.)
Using a marketing automation system can ensure you that leads that land in front of sales are truly the most feasible.