When building your strategy for a search engine optimization (SEO) campaign, it is vital to be clear on the success metrics and results. You know that.
However, it’s not enough.
You should also make sure to get buy-in and build better understanding of SEO goals at every key level of your organization.
From the CEO, VP level and down into the ranks of Information Technology (IT) and related teams that will support the SEO effort.
An educated marketing team will understand that a keyword ranking alone is not as important as the growing of a business from more sales. This has to be communicated and reinforced at every turn.
But, you must find better alternatives and seek to understand the complete picture.