Competitive research is the first step to growing your business with paid ads. It allows you to learn new ways to serve your target audience and avoid your competitors’ mistakes. And it helps you identify the gaps in your marketing strategies.
SEMrush is one of the best options when it comes to competitor research for your paid advertising. It offers a wide variety of features and tools to guide you through each step of the process.
In this post, we’ll share with you the top three tools on SEMrush and how to use them to run your paid ads.
Let’s get started.
1 – Domain Overview
This tool is crucial for competitive research due to the importance of the data it provides. If you use it right, you’ll save yourself thousands of dollars in paid ads over the years.
Domain Overview gives you detailed reports of your competitors’ sites and online presence. It allows you to check their organic and paid traffic, learn more about their paid ads strategies, and analyze their backlink profiles.
All you have to do is enter a competitor’s domain and let the tool do its magic.
All metrics are split into smaller sections to ease the process for you. And each section offers reports that go into a lot more detail to help you gain valuable insights.
But here’s the best part:
The data is presented on a beginner-friendly dashboard. The user interface makes it easy for anyone to understand the metrics and run comparisons.
2 – Advertising Research
Running a successful ad campaign requires a lot of trial and error. And that can exhaust your budget quickly.
SEMrush has developed great tools to help you overcome that, and save you time as well.
Advertising Research is a set of tools that allows you to run a full analysis of your biggest paid search competitors and generate complete reports.
Each report helps attain in-depth knowledge about your competitors and the techniques they use. You’ll gain access to their best keywords and bids, live ads, advertising strategy, and a lot more.
Other great features in this tool are “Positions” and “Position changes,” which allows you to monitor how your competition is behaving.
You can see position changes in your competitors’ ads in the SERPs. That way, you’ll know what changes they’re making on their PPC strategies.
You’ll discover new competitors you never knew existed. And you’ll get access to data surrounding their highest performing ads. You can also monitor their landing pages and ad copies to see which versions are working best to model in your campaigns.
3 – Ad Builder
Writing an ad copy that works can be time-consuming and daunting for many advertisers. It takes a lot of experience and testing to get to the perfect version.
What if we told you could use your competitors’ highest performing copies and model from them as your own?
Ad Builder was created just for that.
This tool lets you use your competitors’ ad templates in your campaigns. You can insert dynamic keywords from your list and not have to worry about negative or low-performing keywords.
You’ll also be able to track each template to see how it performs using a built-in feature.
You can integrate the whole thing into your Adwords editor within a few clicks. All you have to do is export the work into a CSV file and upload it to your Adwords account.
Need Help Growing Your Business With PPC?
Paid ads can work wonders and help you scale your business fast. But the only way to do that is by approaching PPC with the right set of skills and experience.
Lucky for you, that’s precisely what we offer here at ChaosMap!
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scale up customers, leads and sales with profitable returns. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.