By implementing LSAs (Google Local Services Ads) as part of your overall marketing strategy, you can increase your online visibility, generate qualified leads, and ultimately drive business growth in the competitive local services landscape.
Traffic, leads and sales is the lifeblood of any organization. For your local service business this can be a challenge, especially if you are looking to scale up fast.
(TIP: If you run an HVAC or plumbing business, read How To 5X HVAC Revenue Growth now.)
Remember: Success with LSAs requires ongoing optimization and a focus on providing a positive customer experience.
Here are the 5 things you must do to get started.
- Eligibility Check: Ensure your business meets Google’s requirements for Local Services Ads (LSA). You’ll need proper licensing, insurance, and positive online reviews.
- Create a Google My Business Listing: Claim and optimize your GMB profile with accurate information, high-quality photos, and positive reviews. This serves as your foundation for LSA. Start by visiting: https://www.google.com/business/
- Sign Up for Local Services Ads: Head to the Google Ads platform and choose the “Local Services” campaign type. Fill out the application with your business details and service areas. Start by visiting https://ads.google.com/localservices/signup/
- Complete Background Checks: Google conducts background checks on businesses in specific categories. Cooperate fully with the process to expedite approval.
- Set Your Budget & Bids: Choose a monthly budget or maximum cost per lead (CPL) based on your goals. Allocate budgets strategically across service categories and locations.
Why LSAs are Crucial for Local Services Businesses:
- Prominent Placement: Appear at the top of search results with Google’s “Guaranteed” badge, boosting trust and click-through rates.
- Pre-Qualified Leads: Only pay for verified leads who contact you through the ad, eliminating wasted ad spend.
- Transparency & Trust: Google conducts background checks and displays key information like licensing and reviews, increasing user confidence.
- Mobile-Friendly Experience: Ads are optimized for mobile devices, capturing customers who research and book services on their phones.
- Detailed Performance Insights: Track key metrics like leads, conversion rates, and costs to optimize your campaigns and budget allocation.
- Competitive Advantage: Stand out from competitors who aren’t using LSAs and capture attention with prominent ad placement.
- Targeted Reach: Narrow your audience to specific service areas and demographics, ensuring your ads reach the right potential customers.
- Measurable Results: Track conversions and ROI directly, giving you clear insights into the effectiveness of your ad spend.
IMPORTANT:
Consider working with a Google Ads professional for help with setup and optimization.
Experiment with different ad formats and call-to-actions to see what resonates best with your target audience.
Monitor your budget and adjust bids regularly to maximize lead generation while staying within your budget.
Respond promptly to leads generated through your LSAs to convert them into paying customers.
If you need help setting up your Google Local Services Ads, get a FREE quote here
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scale up customers, leads and sales with profitable returns. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.
