Chief Executive Officers are instinctively leaders. They lead companies into success, they blaze new trails in business and they lead the world in innovation. Another way they lead is in the exchanging of brilliant ideas. In other words, one of the most important ways a CEO leads in his or her industry is through thought leadership.
This means they know all the ins and outs of their industry, and they tend to have great insight into the future of their industry.
Imagine a tool where CEOs could share snippets of their brilliant ideas with a massive, attentive audience of millions. Enter the world of Twitter the gigantic social network that lets just about anyone grow an audience for their platform. In short, any tool that lets you share business ideas to millions of users is good for business.
Protecting Your Digital Identity: A Word of Pre-Twitter Caution
Once a CEO puts their brilliance into the universe, the natural reaction is for less than creative minds to steal their hard-earned work. Welcome to the new era of identity theft. Fortunately, there are identity theft solutions providers like Lifelock that actually monitor your digital identity to ensure no one is stealing it.
Four Reasons CEOs Should Use Twitter and Social Media
1. You Never Know Who’s Listening
This can include everyone from potential customers, journalists to other CEOs. You never know who will want to engage with you on a project, or you may even get some free press in the process. One misconception is that people come to Twitter for gossip, but when it comes to business, people are coming to Twitter for ideas that will help them grow their business. This is a great way for any CEO to view Twitter.
2. Promotes Brand Awareness
Twitter can be used as a brand promotion platform. Just be sure if you’re going the brand awareness route that you’re not annoyingly promotional. Keep in mind that the Twitterverse is one massive conversation that doesn’t stop. Keep your Tweets short, concise and useful. Pay attention to what people are talking about – otherwise known as trending topics – and contribute to relevant conversations that make your brand more visible.
3. Share What Makes Your Company Great
Every CEO believes their company is up to amazing things, or they believe they’re on their way to great things. What better way to showcase some of your company’s brilliant work than by sharing it in real time with fellow Twitter followers.
4. Partner With Like-Minded Visionaries
Lastly, partnerships often result from consistent, top shelf idea generation. If you’re consistently putting your brilliant ideas into the Twitterverse, odds are people are going to take notice. From there you may even find yourself in the midst of business partnership conversations.
At the end of the day, Twitter is just a means to an end. There is no magic formula to amassing millions of Twitter followers on Lifelock’s page or any page for that matter, just as there is not magic formula to grow a business or become more popular. Simply put your best out into the world, engage in thoughtful conversation and don’t underestimate the power of the “retweet.”
Guest Post By Alan Bryan.
Born and raised near Silicon Valley, Alan’s parent’s had high hopes for him. Those hopes did not include gaming. Fortunately, Alan was able to channel his love of gaming into a career as a journalist…focusing on gaming. Both Alan and his parents have accepted this compromise.
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scale up customers, leads and sales with profitable returns. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.
