Have you considered leveraging Local SEO for your business?
When you are prominent in local results (Google 3-pack) and with an authoritative presence (leader in your market), you can drive traffic, leads and referrals to your business all day long. At night, you can capture leads for follow-up via email and direct outreach (sales staff) the next day.
Example: Google 3-Pack results for “CPA New York”
It’s important to be shown as a trusted authority in the local maps (Google, Yahoo, Bing), the organic listings, paid search (ads) and Universal or “blended” results. (Video, news, etc)
This is how and where you have an opportunity to show up with multiple listings on the first page of search engine results.
Searchers will see your prominent positions, and your engagement will go up.
By investing in a strong local SEO campaign, you can make sure that you maintain a highly visible presence in your community.
With the right approach, the right content with a high relevancy factor, you can attract more customers and make sure that your business thrives for many years to come.
Make sure that you have all your relevant local keywords added to your pages, and that you are adding content in a natural and consistent way. Attracting visitors and local links via “earned media” is a smart way to go.
If you need help to learn more about local SEO benefits, visit this page. (blog post)
Take a look at the local SEO benefits Infographic (*click to zoom)
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scale up customers, leads and sales with profitable returns. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.
