Whether you are a small business owner or an entrepreneur you must have used Facebook Ads.
…at least at some point, right?
If not – you really need to be considering FB advertising strategies and tools. Plus, the power of the pixel is here to stay. That’s true for many primary ad platforms (see upcoming posts).
It is one of the most cost-effective ways to bring laser targeted traffic to your website and offers, including apps and more.
However, we are not here to discuss the validity of Facebook advertising (but it’s obvious!).
We are here to find ways to streamline the process and make advertising quicker, easier, and more cost-effective.
Isn’t that about all we can ask out of life in general, let alone our advertising efforts?
The following are 7 Essential Tools Every Facebook Advertiser Needs To Try At Least Once.
Bonus Tool:
We really like the Facebook Video Ad Creator from Promo.com (Give it a try and start making engaging creatives that drive brand visibility and generate more clicks)
All these tools are designed to make your Facebook Ads experience more enjoyable and will help improve your overall return on investment!
1) Qwaya
Qwaya is one of the many paid tools on the market that have been designed to take your Facebook marketing campaigns to the next level.
A quick tour shows the depth of this power tool.
Qwaya was developed in my neighborhood country of Sweden, and is one of the best tools on the market if you are looking to scale up your current operation and also by automating the entire A/B testing routine, and advanced boolean logic.
One of the problems many marketers have faced with using Facebook’s Power Editor is its lacking ability to split test, and with efficient reporting.
With the use of Qwaya, you have the ability to test every imaginable aspect of a campaign.
In fact, it is very easy to lose several hours playing with this tool. You can mix the creatives, targeting, and imagery to find the absolute perfect ad …all automatically.
While Qwaya is highly powerful it does come with an equally powerful price tag. For an individual account, Qwaya will set you back $149 per month.
For a business to use Qwaya with up to five user accounts it is $249 per month at time of writing. In addition, Qwaya can be further customized to fit the needs of your agency.
This platform offers a generous 2-week trial period to give the system a good workout. But, this is not for beginners.
2) Ad Espresso
If you happen to be more of a visual marketer you will enjoy the set up and interaction with AdEspresso Facebook Ads Management.
It tries really hard to give the advertiser a good user experience that is not bogged down in trying to learn how to use the tool.
This would perhaps be my recommendation for users who are actually just starting out with Facebook Ads.
The interface and language is almost identical and it take very little time to get up and running with the tool.
With Ad Espresso’s platform, you can easily create multiple ads and see what they are going to look like in real time.
With Ad Espresso it only takes moments to have 4 separate ad groups with 64 different ads. Imagine trying to do all that manually! You would have ads floating in your head for the next week.
What makes Ad Espresso so user-friendly is its ability to give the user a full report on exactly what is working best and what elements would work better together.
By combing all this data is is very easy to create the super ad set.
Ad Espresso has a wide variety of pricing options starting at $49 and moving up to $299 per month.
This tool starts new users out with a 30-day free trial that offers full service. This can be a great place to start for you.
3) Ad Stage
Ad Stage is an excellent tool for advertisers who are looking to expand their horizons outside of Facebook. While Ad Stage offers excellent information for Facebook it can be used with multiple networks.
With just the simple inputting of accounts, you can have access to Bing Ads, Google Adwords, Twitter, and LinkedIn networks. This becomes a huge timesaver when everything you need is on one platform.
Ad Stage offers a unique feature of being able to target users by using both the “and” and “or” settings. (It’s not the only tool on the list, so read on)
For example, you can target users who follow the New York Giants and either Philadelphia Eagles or Pittsburg Steelers.
If those are not your teams, forgive the analogy! This can be a very popular tool for extreme targeting.
Ad Stage is available in three monthly plans starting at just $99 and will continue up to $399 per month.
The difference between the plans depends on the number of advertising accounts and the amount of ad spend on a monthly basis.
As with other tools, Ad Stage comes with a 14-day trial to evaluate the program.
4) Social Ads Tool
For those who run an online ad agency, Social Ads tool is one that should be investigated. This tool is designed for users who have a monthly ad spend of $10,000.
Unlike all of the other platforms on the market, Social Ads allows the user to create up to 5,000 ads in bulk quantity.
One of the best features of Social Ads is the page optimization function.
With this, a campaign is automatically created that will boost your most popular posts. This is an excellent way to make sure that your most popular content is always being shown to your audience.
While the price of Social Ads may make some individuals faint, it is important to remember that Social Ads is designed for large ad agencies who require a lot of advertising.
With that being said, service starts at $500 per month with a percentage of the advertising spend.
5) Facebook Ads Exclusion Targeting
One of the best in-house tools provided by Facebook for advertisers. This tool is designed to to help advertisers not target the same people more than once.
With this tool and functionality, you can also exclude specific audience members from new promotions in order to gain new leads.
This tool is designed to help reduce waste on ad spend and lower your cost per action or cost per click. There is no added cost to use the Facebook Ads Exclusion Targeting tool.
6) Facebook Ads Manager App & Power Editor
With the Facebook ads app, you will have the ability to revise ad budgets, edit existing ads, as well as track general ad performance.
“Power Editor is a tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser on a desktop computer.”
One of the most powerful features of this app is the ability to create ads from previously published ads as well as photographs on your mobile device. The Power Editor is a must, but beginners should wait until comfortable with the ads manager.
7) Hootsuite Ads
One of the newer tools to the block is Hootsuite Ads which was just recently released from beta.
This tool is unique in the aspect that this tool will automatically create Facebook Ads based on your organic posts.
In addition, the tool will scan for the best amount to bid for as well as the best targeting.
This tool is designed to help beginners master the art of effectively advertising without having to do much work.
While the Facebook Power Editor is an incredible tool to get anyone started using Facebook Ads it becomes limited as you being to scale up (think big) your campaigns.
Check out a great power editor tutorial by the awesome (Twitter ID) Jon Loomer here.
The above tools are designed to help you effortlessly create more effective campaigns that are designed to increase your ROI.
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scale up customers, leads and sales with profitable returns. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.
