Legal Services – Attorney
Legal Services: Family Lawyer – Divorce Attorney Firm
CHALLENGE:
This law firm needed a complete makeover – from their website, to their email marketing system, downloadable files, landing pages, and auto-responders. Plus, they had virtually no organic listings, and zero phone calls from the web.
Solution Approach:
We designed a web solution completely in WordPress, created direct response call-to-action landing pages with specific messages for email and lead capture. We added phone numbers and click-to-call and links from our PPC programs. The advertising, along with the custom landing pages ended up working well.
RESULTS:
The new, specifically targeted (by keywords, locale and audience segmentation) landing pages now drive most of the results from form-fills. The paid search campaign drove 74 phone calls in August compared to 46 in July (we started with zero.)