Google Places (new: Google My Business) is a great (and necessary) way to get your business on the map.

Here is a step-by-step guide that should help get started.

Step 1: Get a Google Accountlocal-places-business-listings-how-to

If you don’t have one already, you will need a Google Account to get started.

Step 2: Basic Information

Once you sign into Google Places, you should perform a search for your business. If your business is not listed with Google, then you will need to fill out your business information including:

  • Name of Company
  • Physical Address (Don’t use a PO Box)
  • Phone Number
  • Website URL
  • Description of your Company and Services.
  • Country
  • Category

Step 3: Tell Google More About your Business

This part is fairly linear. Just follow the onscreen instructions and tell Google the following:

  • The Service Area of your Business.
  • Types of Services (offline or online)
  • Hours of Operation
  • Payment Options

Step 4: Add a Photo and Video to your Business Listing

These are two very important things so don’t just skip them. Having at least a photo will make your business seem more real to people who stumble upon it. Although a video is optional, it is highly recommended. It’s your chance to connect with others so don’t waste it.

Step 5: Additional Details

At this point, you need only supply Google with any additional information about your business. Here are some examples:

  • Brands of Products
  • Any Promotional Events

Step 6: Verify your Pin Number

Finally, you will need to verify your address. Google will send you a post card with a pin number on it. Once you receive the card, simply enter the Pin Number to verify your address. You’re done! However, here are some additional things to keep in mind.

Additional Noteworthy Factors

NOTE: Here is a list of business models which are not allowed on Google Places: (Make sure your business doesn’t fall within these boundaries.)

  1. New businesses still under construction.
  2. Only businesses that make in-person contact with customers are allowed. Therefore, a business selling digital products through a website is not allowed.
  3. Location that you don’t own and don’t have permission to list.
  4. Other businesses – even if they carry your product.
Jon Rognerud is known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.