Improving the customer experience is simple with automated customer relationship management tools.
When applied correctly, these automated tools can single handedly improve the customer experience, all while boosting your business’ bottom line.
Why Automated CRM Matters
How do you manage your customer relationships? Gone are the days when business owners turn to unmanageable spreadsheets.
Modern business leaders are increasingly implementing automated customer relationship management tools to better manage their contacts.
Automated customer relationship management comes in many forms, from personalized emails to targeted customer recommendations on a website based-on past purchases or interests.
Today’s CRM tools offer scalable personalization, no longer leaving personalization for a few “best” customers, but to all customers. CRM also leads to higher customer retention rates, which is key.
Returning customers will spend 31 percent more than a new customer, and retained customers are 60 to 70 percent more likely to buy from a business that they already have a relationship with than a customer who’s never done business with you.
CRM can also give you freedom, freeing up time from tedious tasks like data entry and customer information recording.
Essential Webmaster Tools
Customer relationships are the driving force of your company.
An automated and cloud-based customer relationship management tool, such as Infor CRM, can help you maximize the impact of every single customer interaction through industry specific capabilities, flexibility and scale and deep integration.
Infor CRM gives business leaders and their teams a seamless, easy-to-use platform that can be accessed across all teams, helping your company to work smarter, not harder, with a functional user experience.
Make use of Infor consulting services, articles and video tutorials on Infor CRM to ensure that your team is up to speed.
Helpful Automated Messaging
Customers come to your website to learn more about your goods or services. Your website is essentially an online version of a storefront for your business.
Here customers can get a glimpse of what you stand for, learn about your company and browse a selection of your offerings.
But who can they turn to when they have a question?
Think about the last time that you were in a department store.
You were probably looking around, getting to know the company, and then you had a question. You likely found a store clerk to talk to.
Like a store clerk, automated messaging services such as LiveChat can give your customers the chance to get answers to their questions without sending an email or dialing up your company by phone.
Real-time answers can inspire purchases and keep your existing customers returning, and impress your first time clients.
In fact, according to LiveChat data, visitors invited to chat are 6.3 times more likely to convert into customers than those who don’t chat.
Modern Customer Self-Service
Today’s customers are more connected than ever before and these digitally savvy customers often act on their own timeframe and terms. Make sure that you offer what these connected customers need with a self-service portal on your company’s website.
The Salesforce Self-Service portal allows you to design and build mobile-friendly, and branded, portals that can enhance the customer experience. Best of all, the low-code option is easy to use and deploy.
Your customer relationships and your bottom line are related.
Give them both a boost with automated CRM.
Jon Rognerud and Chaosmap work with Fortune 500 companies, small business and entrepreneurs to create digital traffic strategies that scales up customers, leads and sales. Mr. Rognerud wrote a best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur). Connect directly here.