Plastic Surgeons And Spa Marketing
Medical / Health Industry: Dentists, Plastic Surgeons, Spas, Doctors
CHALLENGE:
This medical business had a pretty website, but poor lead generation. They couldn’t understand why prospective patients weren’t engaging with it.
We were requested to help lift leads into the business, and take over the website, hosting and programming.
Solution Approach:
We did a complete assessment of the business and its history, background. We reviewed online and offline materials to get a good sense of their “marketing angle”.
We determined that copy was lacking online, navigation and ease of use were also additional issues + no clear call to action.
Among many changes, the most significant were changes in quality of traffic (search), the message (copywriting) and tracking the sales funnel. That included applying effective forms for signups and office dial-ins and also patient reviews.
RESULTS:
Before we started, there were approx 5-7 leads per month, and a 0.90% Goal Conversion Rate. After 30 days of launching the new plastic surgeon “core” strategies, we saw a 3.71% Goal Conversion Rate and a BIG JUMP to 74 leads over the same period (30 days).
Next, you have two options:
1. Click for more: Here’s our company overview video (full presentation). We can get you launched and scaled quickly.
2. Click here: If you are looking to attract 20-40 new high value clients per month, schedule a consultation now. This is an exclusive, free call for plastic surgeons and spa practices.