Category Archives for "SEO"

top boards on pinterest for SEO

The 14 Best Pinterest Boards for Learning About SEO

There’s no question that to succeed in today’s world, you need to be able to master SEO. Being online isn’t an option – it’s an absolute requirement. Few places offer a better way to learn search engine optimization quickly than Pinterest. While some of these will be for true beginners and others will be for pros, this list will give you the full range of exceptional Pinterest boards to learn about SEO fast.

1) Brian Solis – Useful Infographics
While this isn’t a purely SEO board, Brian has a reputation for providing exceptional quality and you can find information on SEO, SEM, and some related areas on infographics that are just amazing. Give it a look!

2) Andrew Smith – Great Infographics
This is a great board with plenty of quality infographics not only on SEO but also on closely related fields that go hand in hand with that. Do yourself a favor and visit this board to expand your SEO knowledge!

3) Cleomorgause – SEO
There’s a reason this board has over 188,000 followers! Excellent SEO infographics cover everything from general strategies to thorough dissection of specific strategies. A great informative guide to learning more about modern search engine optimization.

4) Social Media Today – SEO
This isn’t a widely known board at this point, but it’s not likely to stay that way. Top notch content here focuses intently on search engine optimization from every angle you can imagine – and even some you haven’t thought of yet. A must visit for any serious SEO specialist.

5) Barbara of RM – Search Engine Optimization & Social Media
This board has some high quality content surrounding SEO, especially when looking at how it can be used with Google Adwords and the tools that Google makes available with Adwords accounts.

6) Pyxl, Inc. – SEO – Search Engine Optimization
This is more of a beginner’s Pinterest board but it does an excellent job of setting up the groundwork in addition to giving you a place to send beginners who need a simple and well laid out plan to pick up on the basic building blocks.

7) Jonathan Chan – SEO
A well recognized name in the industry, this focuses not only on the classic building blocks of search engine optimization, but it also looks at related important information like avoiding a Google penalty – a huge necessity in today’s online world.

8) Organik SEO & Social Media – SEO
While their name is also a lesson in branding, true to form this board takes a look at the natural processes you can encourage to get better results from what you’re doing now in addition to taking the right steps to safely and naturally build up your search engine rankings.

9) Kristie Hill – Blog Ambitions – SEO
Kristie offers some amazing infographics on SEO, including killer tips on scheduling your SEO workload and on making this process easy for the non-tech savvy personality. Great for people who consider themselves beginners to mid-range on SEO, and also an outstanding example of how to take complex information and break it down for your audience so anyone can use it.

10) Jeff Sieh – SEO
Not many people have discovered Jeff’s SEO board yet – and that’s their loss. There is a mountain of information here ranging from general SEO to entire infographs breaking down what would make the perfect SEO friendly link. The only downside might be just how much information is here. It can be overwhelming for a beginner – but a pro will be able to spend hours soaking in everything on this board.

11) Imaginet Internet Services – SEO
This company provides an array of helpful information with a strong focus on the modern and most up to date practices for taking care of SEO in a Google-approved way.

12) Atomic Social Media – SEO
This board is for people who want to go deep with their education. The focus on past SEO versus present SEO and how things have changed is a huge lesson in how online ranking works. A fantastic research resource to really dive into the depths of how search engine optimization works.

13) – Multilingual SEO
This won’t be for everyone, but no list of the best SEO Pinterest boards would be complete without this interesting board. This will be especially of note for those of us who work in multiple language markets.

14) Anil Tanwar – Search Engine Optimization
If you’re looking for creative SEO information, this is a great board to check out. In addition to great SEO education, there are also great related posts looking at making viral content and how social media marketing goes hand in hand with modern SEO practices.

In Conclusion
SEO education doesn’t get much better than this. If you hit up these 14 boards, you will master the topic faster than you could ever imagine possible!

Once you learn more about driving traffic to your website or online property – make sure to convert those into leads.

BONUS: Get the free lead generation guide that will show you how to quickly get more leads from traffic. Includes 2 bonus strategies not found in this post.


19 Great Local Marketing Ideas For Your Small Business

These ideas can help you drive more sales – be forewarned!

Building a successful business is all about marketing and positioning your products and services in front of the right audience. If potential customers don’t know about your product, they will never become actual customers. If your sales team doesn’t have the right lead-flow, you’ll never grow your business.


Here are 19 easy ways to publicize your business and bring in more sales opportunities.

1. Host a Marketing Forum.
Invite other small business owners to share marketing ideas that have and haven’t worked in your area. (If you love shaking hands, consider creating a in your local area as “your” event.

2. Participate in Trade Shows.
These are great ways to meet other business owners and potential customers. Search Google for trade shows and events for your market.

3. Build and Maintain a Business Referral Network.
Find other business owners at trade shows and industry events, and meet with them often. Make sure to use a video, podcast and special landing page where you provide good value up front.

4. Give Referrals Often!
If you send customers to other businesses, they will return the favor.

5. Hand Out Flyers/Cards for Other Businesses.
Again, your colleagues will return the favor. Think about partnerships in your local market. If you can connect other businesses, you win.

6. Send Handwritten Letters.
Make your best customers feel appreciated, and they’ll keep coming back. If nothing else, send a postcard. (

7. Set Up Suggestion Boxes.
Use a physical suggestion box in your store or office, an online forum, or both.

8Get Attractive Business Cards, and Use Them!
Have several cards with you at all times. Make sure to have a call to action and special URL that visitors will benefit from. TIP: Don’t hand out business cards willy-nilly, try to connect first.

9Use Postcards.
They’re cheaper than letters and anyone who handles the mail will see them. Try as above.

10Write Editorials.
Buying advertising space is great, but nothing builds publicity better than an actual article in a local publication. Contact your local newspaper, share your idea and how it helps the community.

11Hang Posters/Flyers at Local Establishments.
Of course, always get permission first. Best place is to leave them at the front counter of the office building or local merchant. Do the same for them.

12Community Involvement.
Volunteer at local non-profit events. Encourage your employees to do the same.

Sponsor a local sports team, a charity or an annual event.

14Host a Contest.
Whether it relates to your business or not, a local contest gets your name out in the community. You can do this online, and Facebook may be good place to start. (

15Public Speaking.
Contact local schools, rotary clubs and community organizations. Never pass up a chance to tell people about your business. Here’s how to get a speaking spot. (If you are a Los Angeles based SEO consultant, please reach out).

16Use Your Voice Mail.
Missing a call doesn’t have to mean missing a customer. Make sure anyone who calls you will hear something about your product. Add a call to action while they wait. (Visit this page/video, etc)

17Use Google My Business (Dashboard).
Google has collected web data for millions of local businesses. Claim yours, get + keep it updated, and pay attention to what people are saying. Consider implementing a local SEO review system.

18Use Social Media.
Remember, people don’t log in to Facebook to buy things! Social media is all about creating relationships, not closing sales. (However, running ads that provide value will eventually lead to sales)

19 Always Be Personally Accessible.
If people know they can always come to you with concerns, they will return to your business …again and again.


Apply These 5 Tips For Quick Local SEO Benefit

Have you considered leveraging Local SEO for your business?

When you are prominent in local results (Google 3-pack) and with an authoritative presence (leader in your market), you can drive traffic, leads and referrals to your business all day long. At night, you can capture leads for follow-up via email and direct outreach (sales staff) the next day.

Example: Google 3-Pack results for “CPA New York”


It’s important to be shown as a trusted authority in the local maps (Google, Yahoo, Bing), the organic listings, paid search (ads) and Universal or “blended” results. (Video, news, etc)

This is how and where you have an opportunity to show up with multiple listings on the first page of search engine results.

Searchers will see your prominent positions, and your engagement will go up.

By investing in a strong local SEO campaign, you can make sure that you maintain a highly visible presence in your community.

With the right approach, the right content with a high relevancy factor, you can attract more customers and make sure that your business thrives for many years to come.

Make sure that you have all your relevant local keywords added to your pages, and that you are adding content in a natural and consistent way. Attracting visitors and local links via “earned media” is a smart way to go.

If you need help to learn more about local SEO benefits, visit this page. (blog post)

Take a look at the local SEO benefits Infographic (*click to zoom)


how to set up google local listings

How to List your Business of Google Local in 6 Easy Steps

Google Places (new: Google My Business) is a great (and necessary) way to get your business on the map.

Here is a step-by-step guide that should help get started.

Step 1: Get a Google Accountlocal-places-business-listings-how-to

If you don’t have one already, you will need a Google Account to get started.

Step 2: Basic Information

Once you sign into Google Places, you should perform a search for your business. If your business is not listed with Google, then you will need to fill out your business information including:

  • Name of Company
  • Physical Address (Don’t use a PO Box)
  • Phone Number
  • Website URL
  • Description of your Company and Services.
  • Country
  • Category

Step 3: Tell Google More About your Business

This part is fairly linear. Just follow the onscreen instructions and tell Google the following:

  • The Service Area of your Business.
  • Types of Services (offline or online)
  • Hours of Operation
  • Payment Options

Step 4: Add a Photo and Video to your Business Listing

These are two very important things so don’t just skip them. Having at least a photo will make your business seem more real to people who stumble upon it. Although a video is optional, it is highly recommended. It’s your chance to connect with others so don’t waste it.

Step 5: Additional Details

At this point, you need only supply Google with any additional information about your business. Here are some examples:

  • Brands of Products
  • Any Promotional Events

Step 6: Verify your Pin Number

Finally, you will need to verify your address. Google will send you a post card with a pin number on it. Once you receive the card, simply enter the Pin Number to verify your address. You’re done! However, here are some additional things to keep in mind.

Additional Noteworthy Factors

NOTE: Here is a list of business models which are not allowed on Google Places: (Make sure your business doesn’t fall within these boundaries.)

  1. New businesses still under construction.
  2. Only businesses that make in-person contact with customers are allowed. Therefore, a business selling digital products through a website is not allowed.
  3. Location that you don’t own and don’t have permission to list.
  4. Other businesses – even if they carry your product.

7 Local SEO Tips for Your Small Business

The Internet is constantly getting more competitive and high, non-local organic search engine rankings are harder to achieve.

The new “3-pack” from Google has made things even more competitive. There are even less screen real estate in the local Google maps than before. (It used to be the 7-pack, not too long ago).

But for many businesses, especially small businesses that target their local markets, the most relevant forms of traffic come from local search.

What can you do?

FREE WEBINAR: Register Your FREE Seat To Our Web Traffic Webinar so you can get more value from keywords and your content. Includes 2 bonus gifts not found in this article.

local seo tips small business marketing

1. Use keywords to target local areas

Targeting a local market can make Google local SEO go a long way, especially since high rankings in local search are much less competitive.

For example, contractors targeting keyword phrases such as “general contractor” will have to compete with virtually every other English-speaking general contractor in the world, while businesses targeting “elkhart general contractor” will only have to compete with general contractors in Elkhart who happen to own a website and are actively trying to SEO optimize their websites.

TIP: Adding location & local phone numbers modifiers that describe your keywords and pages better, tend to have a higher conversion rate as well.

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23 Fabulous Search Engine Infographics From All Over The World

Nothing gets an idea across better than a picture, and infographics are pictures with an extra punch.

Infographics are famous for taking a difficult subject and making it easy to understand.

Use these 23 fabulous infographics about how search engines and search engine optimization (SEO) works and start boosting the effectiveness of your own website.

  1. How Search Engines Work: The infographic was developed for kids, which makes it the perfect place for newbies to start.
  1. SEO Audit Checklist: Don’t get so bogged down in optimizing your website that you forget to check it periodically to ensure it is still working right.
    SearchEngineJournal Infographics Feed
  1. Google’s Collateral Damage: Ever wondered why SEO is getting so much harder? This infographic reveals the changes that have altered how SEO works.
  1. Myths and Misconceptions About Search Engines: Believing the myths will hurt your efforts in SEO. Find clarity here.
  1. Australian SMEs and Websites: More and more small and medium businesses are catching onto the the idea that they have to optimize their websites for mobile devices once they are found because of their SEO efforts. Here’s what they are doing in Australia.
  1. Social Networks Provide Little Threat To Search Engines: If you thought that search engines were becoming a thing of the past, think again. Despite the competition, they remain important all over the world and look like they are here to stay.
  1. SEO: Explained: A clear flow chart that describes the process of how to get more organic traffic by increasing your page rank. Since everything starts with your website, you’ll discover the steps that you need to take to get the job done right.
  1. The Periodic Table of SEO Ranking Factors: From gaining trust to developing the right kind of content for your web pages, this handy little SEO chart will help you at each stage of development. It also fills you in on the violations that you want to avoid.
  1. Goldilocks SEO: Is it possible to do too much in the way of search engine optimization? This infographic guides you through the process of getting your website optimized just right.
  1. Ecommerce and Search Engine Marketing in China: The Chinese market is still growing and savvy business owners are reaching out to get a share of the marketing pie. Here is how is works in that Asian country.
  1. Why Use Search Engine Optimization for Your Business?: If you are wondering why you have to go through so much work to get better results, this infographic will have you rushing to get started.
  1. The Top Three Search Engines: It makes sense to focus your SEO efforts on the search engines that will get you the best results. You’ll learn which ones they are here. (Hint: One of them is always Google.)
  1. Content Marketing & Search Marketing: Why You Can’t Have One Without the Other: Anyone who is wondering if investing in quality content is worth it when it comes to getting better search results will learn the answer in this infographic.
  1. 24 Hours in the Google Economy: To ensure you are investing in the right places, consider a single day of activity in the Google marketplace.
  1. A Timeline of Google Algorithm Changes & Updates: It makes sense to pay attention to the changes that search engine behemoth Google has made in the past.
  1. Search Engine Optimization: A simple resource for beginners who are just learning that search engine optimization is actually a thing they need to know about.
  1. Global Search Engine Marketing Share: If your business is international, this infographic will come in handy when it is time to optimize your webpages.
  1. Search Marketing Trends of 2015: If you’re wondering what your competition is doing right now, this infographic will fill you in on the general trends in the industry.
  1. The Visual Faq Of SEO: This short guide concisely covers and illustrates the definitions of commonly used words and phrases in the SEO industry.
  1. What Does Organic SEO Mean: Explains the difference between manufactured SEO results and organic SEO efforts and explains why paying more for organic is worth it in the online world.
  1. Know SEO: This infographic hails from the Phillipines and explains in clear and simple terms what SEO is and why you need to use it.
  1. The Evolution of the Search Engine: Detailed tech information in a nutshell for those Internet web owners who want to take their website traffic to the next level.
  1. History of Search Engines: This handy infographic covers the history of search engines from 1945 through 2010.

If you use infographics, make sure to add a call to action on where users should go next.

BONUS: Get the free lead generation guide that will show you how to quickly get more leads from traffic. Includes 2 bonus strategies not found in this post.

Here’s what you must do if you’re in need of better demand gen
for your business.

new seo books reading list

10 Books About SEO You Really Need To Read

There is a lot of information about SEO on the web, but sometimes you really need to take the time to go into depth. A good book that you can take with you on your digital device or in a paper-based format will do exactly that.

From beginner to advanced, you can learn every step of the process when you read the right SEO books.

Here are 10 books on SEO that you really need to read this year.

(Disclaimer: The author of this blog post has a popular SEO book included!)

  1. Search Engine Optimization 2015: Learn SEO with Smart Internet Marketing Strategies by Adam Clarke

There is a wide range of topics covered in this book that will help everyone from beginners to people who are well versed in SEO techniques. Clarke walks people through the process of getting the website optimized without triggering alarms in the algorithm and generating penalties

  1. Fifty SEO Ideas: Free Tips, Secrets, and Ideas for Search Engine Optimization by Jason McDonald

If you don’t know where to start, this book helps you to set your priorities. It’s perfect for beginners in the professional world of SEO.

  1. The Art of SEO: Mastering Search Engine Optimization 3rd Edition by Eric Enge, Stephan Spencer & Jessie Stricchiola

Now in its third edition, this book helps people serious about getting better results on the web plan their approach and then teaches you how to implement the plan. It starts with the basics, moves onto today’s burning question like mobile search, and finishes with a discussion about what is coming next.

  1. Search Engine Optimization All-in-One For Dummies by Bruce Clay

The “Dummies” books are well formatted and written to ensure that even the most inept will learn to master whatever it is that is being taught. This SEO book by Bruce Clay fully delivers on that promise. This comprehensive, no-nonsense guide will get you started.

  1. Ultimate Guide to Link Building by Eric Ward

When it is time to refine your backlinks, you’ll need more than a general introduction to SEO and this is the book you will want to buy. Search results depend highly upon who links to you and how those links are set up.

  1. SEO 2016: Learn Search Engine Optimization Paperback by R L Adams

With more than 200 criteria to worry about in the Google algorithm, it’s difficult to know which ones to focus on to get the best results. This book walks you through the process of gaining Google’s trust.

  1. SEO 2015 & Beyond: Search Engine Optimization Will Never Be The Same Again by Dr. Andy Williams

This book was written for experts in the field and its a best seller on Amazon. Since it is offered on Kindle, buyers get frequent updates that help them stay on top of the changes.

  1. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company%u2019s Website by Mike Moran, Bill Hunt

The bottom line when it comes to SEO is getting sales traffic that will convert. This short books fills in many of the missing gaps.

  1. SEO Fitness Workbook: 2015 Edition: The Seven Steps to Search Engine Optimization Success on Google by Jason McDonald

Jason McDonald is a SEO guru. He writes in an easy-to-understand style and walks his readers through the steps to success.

  1. Ultimate Guide to Optimizing Your Website, 3rd Edition – By Jon Rognerud, Digital Marketing Expert

Author Jon Rognerud offers tips, tricks and insights to optimizing your website for the RIGHT (buying) audience.

He covers SEO, website creation – but also local search, blogging (WordPress) and how to drive more traffic with content, links and keywords. Written for beginners and medium level readers.

BONUS: How To Turn Likes Into Customers – By Chris Evans  (submitted via author, please review also)

Learn more about lead generation strategies from your updated search engine optimization campaigns.

how to create a website that sells

How To Create a New Website That Sells

We’ve Created and Researched Thousands of High Performance Websites In The Last 18 Years And Spent Over $100k A Year Implementing & Tracking Results. Here Are 10 Key Things We’ve Learned.

As a webmaster and entrepreneur, the ultimate goal is to create a natural, quality visitor attraction — so you can get & qualify new opportunities and more sales. This way, you’ll boost revenue for your business and via your online venture.

Using existing personal and business networks — referrals and direct outreach (telemarketing) works for many.

It is very possible to do all this without a website and an ‘online process’, but it is extremely difficult – therefore, our goal is to create an environment in which your business is easy to discover and that sells – all online.

The three things we are going to go over are:

  • Site Design
  • Hosting
  • Marketing

Our goal is to create a website that motivates the buyer to instantly respond.

What do you want your visitor to do as soon as they visit your website?

  1. Set up a phone or office appointment?
  2. Submit full/quality contact information?
  3. Join an upcoming event, workshop or webcast?
  4. Register for a FREE online training course?

Knowing how to set up a web site that sells is the key to increasing leads and sales for your industry this year.

#1 – Purchase a Domain name

Do you already have a name in mind? If you haven’t registered your business name with the state – this is a good way to test what the name of the website should be. If you have already chosen your organization name, then simply put it into GoDaddy’s or NameCheap’s search bar and begin. (GoDaddy orNameCheap)

Hint: Keep in mind that GoDaddy upsells a lot during the domain registration process – if you do not want extra features, has a more streamlined process.

Here are some tips when trying to find a great name for your high performance website:

  1. Aim for a “.com”
  2. Don’t worry too much if your first domain name idea is taken.
  3. Hold off on GoDaddy’s “website builder offer” for now – we have a great tutorial on how to make a great website that sells!
  4. Find a name that you feel your audience will trust.

#2 – Get a Hosting Account

Now that we have purchased a domain name, we need somewhere to “host” this domain name. Think of the domain name as the “sign of the store”, and the hosting as building that contains the actual “store”. By purchasing a hosting solution, we will have a platform that contains your business’ identity! (Popular hosting: HostGator)

Once this information is completed – we can go ahead and re-direct the GoDaddy’s name servers towards your HostGator account. For name servers, HostGator will e-mail you this information. This step is easier than it sounds as HostGator has a beginner’s guide on how to accomplish this .

#3 – Create an Easy To Manage Website & Blog

There are many website hosting platforms out there. Why did we choose HostGator? Besides their excellent customer service, you will also gain the ability to create a WordPress website quite easily. While WordPress is associated with blogs it offers you, the entrepreneur, the ability to create a high quality website, and give you the ability to easily update it without hassle in the future. Not only that – but the process is streamlined on HostGator so that you can do it with minimal instruction.

Hint: You do NOT have to go to in order to create a WordPress website. You can do it directly from HostGator’s website. Just a quick summarization just in case you are confused on how to accomplish this:

  1. Buy a domain name
  2. Purchase hosting
  3. Forward domain
  4. Install WordPress

After these brief steps, you are good to go! Now it’s time to get a great looking website designed!

#4 – Let’s Get the Website Designed – 99Designs.Com

You want to have everything in place before you go to By having a domain name, hosting platform and WordPress already installed – you will set the foundation for your online vision.

Just think of as EBay for web design, only, graphic designers are bidding their work for your money. This competition means that you’ll receive a top notch product. If you like the design, you can pay them, if not, then delete and move on to the next project!

Hint: if you do not want to go through the bidding process, you can just go to the “winning designs” section and find designs that you like.

After that, just go to the winning designer and ask for their business.

#5 – Fill Out the Information on

Now, as the title promises, we want to create a website that sells! It is recommended to go for at least the silver package so that you can attract a fair amount of designers to your project.

Now, when you fill out your information, it is critical that you are extremely descriptive.

Here are some quick tips when filling out the information for your high performance website:

Briefly Describe What Your Website Does & Your Target Audience – The goal of this website is to motivate prospects to input their information. We are targeting people who are looking to _________ (insert your niche here). We may want to mention that we want a dedicated section for sub-areas of that niche as well.

What Ideas do you have for the style/theme of your design? – It’s a great idea to go visit other websites. You want your business to seem friendly, professional, and authoritative. Also, you want the website to go along with your company colors. Also mention that you want a place where your target audience has a place to input their e-mail & phone information.

You will also be asked to link to a website for inspiration. After you complete this information, you’ll be ask to input contest & payment information!

#6 – Take the Design to a “PSD to WordPress” Expert

The 99designs process can take about a week or so. After this process, you should have a high quality web design that blows people away! After this, you will receive designs in the form of Photoshop files. These aren’t that useful by themselves, therefore, you will want to have someone program this design and convert it to a website. Someone like PSD2HTML will do this for you, and for a small extra fee – they will install the programmed design into your WordPress website (remember the one that we installed in step 3?).

#7 – Attach a Blog to It

It’s quite easy to attach a blog to the WordPress website. We simply need to go to HostGator and:

  1. Go into our CPanel.
  2. Find the “Fantastico” section.
  3. Go to the WordPress section.
  4. Fill out the information.
  5. Install the blog (we can even set the URL to say, “”)

These two blogs are going to serve two different purposes. The 1st WordPress that we created in steps 3-6 are going to be used primarily to convert visitors into leads. The second blog that we’ve created is so that we can begin writing blog posts. By writing blog posts every single day or even weekly, we can actually attract more visitors to our website!

#8 – Get an AWeber Account

In step #5 – we mentioned that we wanted the customer to input their e-mail information and phone number. Why? A lot of our business is going to be based on lead nurturing, consulting, and last but not least, eventual closing. For this reason, it is critical that we use a tool like AWeber.

We can install this on our website and have visitors put in their personal information. We can also maintain a database of e-mail address/phone numbers to help keep track of all of our leads. This is why it’s critical in step 5 to ask the design to allow the user to input their information! You may not be in a business where sales are immediate (example: e-commerce). The sales cycles may be much longer. For example, in the consulting business – it can be from a week, 30 days to 6 months! So it’s critical that you have a way of keeping up with your customer base from one central location.

#9 – Make Sure Your Website is SEO Optimized (Google Friendly)!

Design is important and so is search engine optimization (SEO). To put it simply, SEO done right helps determine if your website ranks high in websites like Google, Bing, & Yahoo. This, along with paid search is a KEY way to beat your competition! Therefore, by using these strategies, you can make sure your website ranks high.

If you want to quickly rank your website, then it is always highly recommended to seek the guidance of an SEO expert. Search engine optimization is the single most important aspect of online marketing as it gives you an unfair advantage ahead of your competition!

#10 – Begin the Marketing Campaign!

As a professional business, a lot of your time is going to be dedicated to trying to close quality deals. Your main goal is to be seen as “trusted advisor”, “knowledgeable”, “personal”, “innovative”, “different” to help buyers get what they need at a competitive price + awesome customer support.

This includes things like planning for workshops (online or off), producing and distributing quality content and information, establishing relationships with others in your industry, and much more. Therefore, when it comes to online marketing, it may be a great idea to outsource certain “busy-work” so that you can focus on your unique ability. Think about the 80/20 rule – what produces the best results (80%) based on 20% of your work? That outsourced work includes things website development, direct response copy, search engine optimization, social media marketing, pay-per-click advertising, and more.

poor site architecture kills seo

How Site Architecture Can Kill Your SEO

Search engine optimization continues to be one of the best ways to drive traffic to your site, but it doesn’t work if your site’s architecture won’t allow it to.

You might think that paid advertisement is the best way to get on search results, but users tend to ignore these results.

In fact, imForza reports that 70 percent of links clicked in search results are organic and not paid. Getting to the top of organic search engine results requires site architecture that lets SEO do its job, and here’s a look at why.

Site Architecture Supports Content

Site architecture is the skeleton on which your content is built, and it is the way that both users and search engines navigate your content.

Like users, search engines need to navigate your site to find the content to curate. Poor site structure will prohibit search engines from actually finding your content. For example, if your site has content that requires user inputs to access, search engines will be hard pressed to present it in their keyword results.

Oftentimes, bad site architecture can require a complete overhaul to optimize for SEO, so it is important that you put site architecture first.

Internal Linking Gets Clicks

Internal linking is what occurs when search engine results include an indented selection of links that lead to specific categories within your site. Internal linking results are created by what is known as “shallow” site architecture – sites whose design has few pages and/or subcategories for search engines to crawl. (More important is the usability of the site for easy navigation and structure drilldown.)

Many website builders feature templates that contain three or four major categories for this very reason. Sites with too many categories and subcategories are difficult for users to find desired content within and difficult for search engines to crawl.

Sites who have a selection of categories with one or two layers of subcategories produce much more “crawlable results” whereas sites with deep architecture, in which there are many layers of subcategories, fail to produce these results.

Site Hierarchy Determines Access

Producing internal links in search engines is a product of this shallow site hierarchy. To create these results, think of your site as a four-layer cake. (Note: This is a sample only. Each website needs a thorough review, analysis and strategy development before you implement & deploy.)

The first layer is your homepage, which is likely the page that will have the most prominent SEO content and “theme” keywords on it.

The second layer is those pages that are linked directly from the homepage and often can direct visitors to products, services, contact information and other very general information.

The third layer is the specific products level, where search engines will tend to land for users looking for a specific product by name.

The fourth level is your valuable content. This is where your blog posts, podcasts, videos and other marketing content are. For those users using long tail (3-5+ words) search phrases, this is the content that tends to pop up. These links are possible to be crawled for internal linking from search engines, and they are often the pages that users land on when they are looking for answers to questions.

Business2Community reports that companies that actively blog have 97 percent more inbound links. This fourth layer is where many users first engage with your brand and build an impression about your products and services. Site architecture designed around piling your marketing content on the top layer will meet with flat results in search engines, so it’s critical that your architecture serve your SEO content.

If you want to learn more, get some more SEO training.

high performance seo websites

The 3 Most Important SEO Things You Must Do To Optimize Your Website Now

We are in a new phase of website optimization that goes beyond just the usual SEO techniques of website building. To understand this premise, we must look through the eyes of potential customers who are looking for solutions.

All of the metrics that provide for the mechanical ranking of websites still hold true in today’s competitive world, but we need to go beyond that. We will assume that you are up-to-date with search engine optimization training, long tail keywords, mobile marketing, and videos and social media marketing (more about that later) used in the optimization of your site.

Here a salient fact that must be recognized. You can get to page one of Google, but if no one understands your message and takes some sort of (positive) action, you might as well not exist.

“Who is Your Website Visitor?”

Website visitors today are very impatient. And, especially if they are coming to your site for the first time. According to Tony Haile, the CEO of “Chartbeat” the average viewer will only stay on your first page for 15 seconds, unless you can convince them that you can meet their needs. Well designed and coded templates, proper placement of images, and symmetrical design configurations don’t mean a whole lot in that short space of time. Do you know who your visitor really is, and what they are looking for?

“What is The Purpose of Your Website?”

Most business owners respond by stating that their website should actually work to bring in new customers, clients or patients. If it is there for any other purpose, the business owner is just wasting time and money. You have to capture the attention of a typical first time viewer in that first 15 seconds (or less), or you are just whistling in the wind.

Think of a time when you went to a very well designed website, but when you got right down to brass tacks and attempted to read through the content you were still unsure of the message, and if it could help you. Even after more reading, you still found it difficult to find the purpose of this business.

Unfortunately, this is a problem with many websites. The very system that is supposed to convey the message that will cause people to come “into” the store, click the button on the site for more information, or pick up the phone and call your office, leaves the reader in a fuzzy state of mind.

If your business solves a real problem for people, but the website fails to communicate that, potential customers will never discover how good you are with such a short window of opportunity.

We hear over and over that content is king, and that is still very true. Because, the one thing that people are looking for, more than anything else, is information gained from excellent content and placement. They want very targeted and focused information, and if they fail to find it they will quickly move on.

There are three major things that must occur in order to get the right message out to website visitors, so that they will want to call you, visit you, or delve more deeply into your products or services.

1. State Clearly What the Business is About – Quickly Show the Value Being Offered to your Target Audience

Hire a professional copywriter, with a track record of success. Your business must be presented as the problem solver that it is, very clearly, and to the point.

A copywriter is a professional who will “sell” your concept with words that have high impact and will be deeply informative. This quality content will outweigh flashy designs or cute pictures.

2. Communicate Vividly Why Your Business Is Different From Your Competitors

Without disparaging other businesses, clearly state what you do that the competition does not do. Your customers will catch on very quickly.

Demonstrating this proposition by video is an excellent way to get the facts right out there in the open. If you can show why you are better in the video, you don’t have to say it.

3. Establish Realistic Expectations As Well As Solid Credibility That You Deliver Your Promises

Clearly state the issues and problems that you have solved in the past, with clear-cut testimonials to that fact.

People rely on testimonials in a big way, and you will gain credibility. Also if you belong to any professional organizations and affiliations, your credibility is enhanced.


…that people are looking for solutions, and the content of your website must give them the solutions to their problems. When they fully understand that, they will come to you for help, and buy your products and services. Make sure that the information is easy to find as you develop and expand the information architecture.