When determining your online marketing strategy for brand visibility, traffic and (sales) conversions, you have a number of pathways you can choose to pursue. From owned media, to earned media, to paid media, each strategy comes with its own set...
When you are creating new copy for a blog or creating content for the Web, there are two objectives that you need to fulfill: first, make the content useful, pleasant and attractive for human users, and second, do the same thing, and...
It’s no secret that keyword research should be at the core of every online marketing campaign. While there are plenty of marketers who downplay the role keyword research plays in terms of crafting content, boosting traffic and improving conversions these...
Recently, I witnessed a conversation about content promotion. The person surmised that content that is published on your website really does not need to be promoted. What?! Now you're probably thinking two things: I thought this post was about SEO and changing on-site/on-page...
At this point, all small businesses should recognize the importance of having a website. So the question becomes how to drive traffic to it, particularly without the marketing budget of a bigger company. When it comes to your website, the quote...
In this post, I'll show you how to instantly check your brand value as seen by users and search engines (Google) online. But... First, you should understand current digital trends and current state of brand positioning challenges for online businesses.  (And, to...
Everyone knows the importance of getting attention online. And, the total value of being easily found and staying visible online. Traffic is great, but if you can't make any of it convert, then all those visitors are wasted. Attention spans are shorter...
YouTube (owned by Google) is one of the largest search engines on the Internet – 2nd after Google search. It is also the largest video hosting sites on the internet today with more than 100 hours worth of videos uploaded...
Local Google rankings are so important. It doesn't matter if you are a dentist, doctor, plastic surgeon, lawyer, financial services executive, coach, consultant or a local florist or plumber near me. Everybody in the local business markets wants top local...
Search engine optimization is an exciting opportunity, and at the same time, controversial topic (read: black hat SEO) among business owners. It can bring about illuminating discussions on the viability of this traffic generation channel and how saturated it is, for example. There are some who...

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