Within the living medium as dynamic and ever-changing as the Internet -- nothing needs more attention today than your website. That includes your website health, your goals and what you are hoping to achieve. You must consider the entire picture, which...
As technology improves, customers have higher expectations for business websites. For instance, 52 percent of consumers say a high-performing website is their most critical expectation when visiting an e-commerce site. Forty-eight percent of users won't wait for more than five seconds...
If you are considering video as a strategy to drive more traffic and leads to your business, you are making a smart move. You should test it for your market. But, while the content strategy is just as important in...
When determining your online marketing strategy for brand visibility, traffic and (sales) conversions, you have a number of pathways you can choose to pursue. From owned media, to earned media, to paid media, each strategy comes with its own set...
When you are creating new copy for a blog or creating content for the Web, there are two objectives that you need to fulfill: first, make the content useful, pleasant and attractive for human users, and second, do the same thing, and...
It’s no secret that keyword research should be at the core of every online marketing campaign. While there are plenty of marketers who downplay the role keyword research plays in terms of crafting content, boosting traffic and improving conversions these...
Recently, I witnessed a conversation about content promotion. The person surmised that content that is published on your website really does not need to be promoted. What?! Now you're probably thinking two things: I thought this post was about SEO and changing on-site/on-page...
At this point, all small businesses should recognize the importance of having a website. So the question becomes how to drive traffic to it, particularly without the marketing budget of a bigger company. When it comes to your website, the quote...
In this post, I'll show you how to instantly check your brand value as seen by users and search engines (Google) online. But... First, you should understand current digital trends and current state of brand positioning challenges for online businesses.  (And, to...
Everyone knows the importance of getting attention online. And, the total value of being easily found and staying visible online. Traffic is great, but if you can't make any of it convert, then all those visitors are wasted. Attention spans are shorter...

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