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How To Measure SEO Goals

When building your strategy for a search engine optimization (SEO) campaign, it is vital to be clear on the success metrics and results. You know that.

However, it’s not enough.


You should also make sure to get buy-in and build better understanding of SEO goals at every key level of your organization.

From the CEO, VP level and down into the ranks of Information Technology (IT) and related teams that will support the SEO effort.

An educated marketing team will understand that a keyword ranking alone is not as important as the growing of a business from more sales. This has to be communicated and reinforced at every turn.

But, you must find better alternatives and seek to understand the complete picture.

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Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.