Category Archives for "Sales Strategies"

Shopify Apps to Increase Sales Overnight

5 Amazing Shopify Apps to Increase Sales (and Profits) Overnight

Shopify’s app store has thousands of apps claiming to be the solution to boosting your online sales.

But…

It’s impossible to filter through all these tools, especially when most of them are expensive and bring no value to your store.

Which is why we decided to share this list with you…

In our longstanding expertise, here are the best 5 Shopify apps to boost sales and profits:

1- Klaviyo

For decades, email has proven to be a very effective marketing technique for ecommerce stores. But as your companies grow, managing every aspect of the business can get a lot harder.

That’s why you need Klaviyo.

Klaviyo Shopify App

Klaviyo is an email marketing app that helps you automate email campaigns for your business. It’s the ultimate time and money saver as it helps you create personalized email sequences using pre-built templates depending on your marketing goals.

Some of its key features include:

  • Post-purchase follow up email sequences
  • Email personalization
  • Audience segmentation (based on behavior, location, etc)
  • Performance reports and data analytics
  • A/B testing

2- Recart

Cart abandonment is often one of the biggest challenges for online businesses. Imagine moving a target customer all the way to the bottom of the funnel, and then losing them moments before they convert.

Does that sound familiar?

Then Recart is the answer…

Cart abandonment emails are still super effective in recapturing lost leads. However, focusing on other platforms where your audience might be present — such as Facebook and Messenger — is a must.

Recart Shopify App

With features like push notifications, on-site popup messages, and Messenger marketing campaigns, Recart is the best solution to recovering lost leads.

The tool also offers detailed analytic reports to help you optimize your campaigns and focus on improving what’s important.

3- Zipify — OneClickUpsell

It’s hard to sell a single product, let alone multiple items at once. But that’s only true if you’re not using Zipify’s One-Click-Upsell (OCU).

OCU is the go-to solution for promoting matching products in your store to interested customers pre or post-purchase. It’s the best tool to upsell upgrades, add-ons, or accessories to engaged customers.

OneClickUpsell for Shopify

Moreover:

OneClickUpsell allows you to easily customize your product and subscription pages without the help of a developer. With a few simple tweaks, you can add testimonials or display similar products to encourage your leads to buy more.

As if that’s not enough…

OCU also comes with highly converting email sequences that you can use to retarget customers and boost your sales.

4- Trackify

No matter how great your products, branding, and marketing campaigns are, you’re not going to win unless you target the right audience.

And that’s exactly what Trackify is for…

Trackify is an all-in-one Facebook pixel app that helps store owners reduce ad spend and maximize their results. But what makes it even more interesting are the excellent features that come with it.

Trackify Facebook Pixel Optimization App

For example:

You can easily integrate a pixel with your Shopify store, then create specific tags for different products. Which allows you to run highly targeted ad campaigns on Facebook.

After that, you’ll be able to build and segment different audiences focusing on specific product pages.

Beyond that:

You can integrate Trackify with any Shopify app or theme you’ve installed on your website. Which makes it an excellent option compared to other Facebook pixel apps.

Another thing worth mentioning is the outstanding customer support offered by the company. You can jump on the live chat anytime and get your questions answered within minutes of asking them.

5- Crazyegg

Crazyegg helps you get a visual representation of how users are interacting with your website. You’ll be able to see how visitors scroll on the page, how their mouses move, and which parts they click on.

The two main features of Crazyegg are heatmaps and scroll maps.

Crazyegg App Features

For heatmaps, you’ll identify the places your leads click on the most, which are called hotspots in the app. Such data helps you better place important elements or buttons on your sales pages.

Scroll maps, however, show how users are scrolling on the page and how long they spend reading different sections. This feature is best used with long landing pages or sales offers to help you better reorganize your layouts.

Ready to Skyrocket Your Shopify Business?

ChaosMap can help! We’re a team of online sales and advertising experts ready to help you maximize your profits with your E-commerce stores.

Feel free to check out our digital marketing services to learn more. And don’t hesitate to contact us today so we can discuss your project needs.

education-based-marketing-for-sales-strategies

3 Reasons For Education-Based Marketing As A Sales Tactic

Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes. (Note: you should get this book on audible and listen to it now)

For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%.

Naturally, this can get quite expensive, because “everybody” wants them, and so SEO, PPC prices go up, and hungry marketers will do anything (even use stupid, shady tactics) to get attention and grab marketshare.

Education-based marketing is a growing solution that is seeing brands provide more information and knowledge surrounding their products and services. The aim is to sell the solution without explicitly selling it. It will more naturally repel the people not interested, and draw your warmer audience in.

Not convinced?

Here are three reasons why education-based marketing is becoming more effective as a sales strategy.

1. You don’t come across as sales-aggressive

It’s a common trait to get frustrated with salesmen they can come off as pestering, money-hungry people with dishonest motives.

And once that reputation is established, it can be hard to shake.

However, with education-based selling, the sales strategy is so well disguised under the wealth of knowledge you’re providing, customers often come to a purchasing decision on their own, without feeling bothered by sales tactics.

Apple Rubber, for example, provides consumers with information on o-rings, including content about their function and what makes them so useful.

Without any aggressive advertising or promotions, the o-rings ultimately sell themselves by showing the consumer why they need them (and they do it in a fun, interesting and useful way!)

2. You establish yourself as an authority figure

Rather than providing your customer base with blanket statements about how great your product is and then asking them to trust you, you should establish yourself as an expert first.

authority-leader-boss-chaosmap

By educating your potential and loyal consumers, you are communicating that you have a lot of knowledge about the industry and know what you’re talking about.

From there, when you tell them that your product is worthwhile, it holds more weight in the consumers’ eyes and selling becomes that much easier.

Not only will audiences begin to trust your word, but they’ll learn to rely on your expert opinion, creating a much deeper relationship with your customers and making the sales process long-term and efficient.

3. You’ll build your brand personality and provide extra value

These days, with social media marketing becoming such a major facet of any business strategy, consumers are looking for something more from brands over and above what they sell they’re looking for a personality they can relate to.

How about Jon’s podcast? (it’s FREE to listen)

jonrognerudmedia-marketingpodcast-chaosmap

Jon Rognerud Podcast iTunes, Google Play, Spotify

Education-based marketing is another addition to the strategy of displaying a brand personality, as it gives your company a voice, an opinion and an excuse to communicate with your customers.

Whether it’s:

  • blogs
  • seminars
  • videos
  • podcasts
  • online webinars
  • or events

…the education you provide to your audience is a value-add that can set you apart from your competitors.

Ultimately, in your consumers’ eyes, you’re not only the brand that sells that one product, you’re a unique and engaging entity that contributes to the conversation.

Education-based marketing is an effective method that draws customers in for the long-term.

By eliminating the negative connotations around selling, education-based marketing provides your audience with something extra and allows your products to sell themselves.

Click to learn more.

how-to-boost-sales-product-design

How an Effective Product Page Design Can Boost Sales

Between 2015 and 2020, retail sales will reach $523 billion, Forrester projects.

As e-commerce growth accelerates, marketing departments will prioritize the need to develop content that increases website traffic, with 65 percent of marketers investing the biggest part of their budget in social marketing, according to Gartner.

But while focusing on traffic, it’s easy to overlook the design elements that make product pages sell. Here are some key ways to create effective product pages through design, testing and implementation.

1. Design

There are nine product page elements that have the biggest impact on the user experience and sales performance. Here are a few:

  • The header image helps make the sale by speaking to peoples’ emotions. And, imagery is an especially important consideration in industries like clothing, where detail makes the difference. Accordingly, the Gap’s home page is dominated by images of models posing in various clothing items, with minimal text.
  • Product names can also speak to peoples’ emotions and create a rational appeal to buyers. To enhance emotional impact, include benefit-oriented descriptors in your product name fields.
  • Add buttons for buying items or adding items to a sales cart, followed by prices. In some cases, you might be able to showcase price discounts as well as prices. For instance, a TireBuyer product page for Goodyear Tires highlights a money-back offer in the space above the fold.
  • Use product headlines that draw attention to the overall benefits.
  • Include product reviews, additional photos or gallery photos and full product blurbs or specifications. These elements speak to the shopper who may already be considering a purchase, which can help close the deal.

2. Testing

Testing to improve conversion rates is another important step in page design. Many Internet marketing A/B split tests focus on tweaking details, such as alternating images, colors and fonts.

WordStream founder Larry Kim says these minor tweaks can sometimes boost your conversion rate a few points. But if you want to double or triple your conversions, focus on items that have a bigger impact on sales persuasiveness.

The biggest element you can improve is changing your sales offer. Many industries use offers that sound essentially similar to their competitors. For instance, most software providers offer free trials. You can make a free trial offer more compelling by making it more specific and unique, Kim says.

For instance, to promote his company’s online advertising service, Kim’s team used an online tool to offer visitors a free AdWords campaign performance grade evaluation; the company offered 40 hours of PPC analysis in 60 seconds or less.

Other elements you can adjust include the usability flow of your design and re-marketing to visitors once they leave your site.

3. Implementation

Successful page deployment also requires effective marketing implementation. This includes covering social media promotion and order fulfillment.

Limelight Department content strategist Steve Ference describes how his design team launched a successful T-shirt sales campaign for a client.

After building the client’s social media following and email list, Limelight photographed the T-shirt to promote through social media and email marketing.

Limelight also calculated shipping costs, calibrated the ordering process and coordinated with customer service representatives to ensure a smooth launch from start to finish.