Category Archives for "Google"

SEMrush for Competitive Research: Best 3 Tools to Run Your Paid Ads

Competitive research is the first step to growing your business with paid ads. It allows you to learn new ways to serve your target audience and avoid your competitors’ mistakes. And it helps you identify the gaps in your marketing strategies.

SEMrush is one of the best options when it comes to competitor research for your paid advertising. It offers a wide variety of features and tools to guide you through each step of the process.

In this post, we’ll share with you the top three tools on SEMrush and how to use them to run your paid ads.

Let’s get started.

1 – Domain Overview

This tool is crucial for competitive research due to the importance of the data it provides. If you use it right, you’ll save yourself thousands of dollars in paid ads over the years.

Domain Overview

Domain Overview gives you detailed reports of your competitors’ sites and online presence. It allows you to check their organic and paid traffic, learn more about their paid ads strategies, and analyze their backlink profiles.

All you have to do is enter a competitor’s domain and let the tool do its magic.

Domain Overview Analysis

All metrics are split into smaller sections to ease the process for you. And each section offers reports that go into a lot more detail to help you gain valuable insights.

Domain Overview Dashboard and Reports

But here’s the best part:

The data is presented on a beginner-friendly dashboard. The user interface makes it easy for anyone to understand the metrics and run comparisons.

2 – Advertising Research

Running a successful ad campaign requires a lot of trial and error. And that can exhaust your budget quickly.

Fortunately:

SEMrush has developed great tools to help you overcome that, and save you time as well.

Advertising Research is a set of tools that allows you to run a full analysis of your biggest paid search competitors and generate complete reports.

Advertising Research Reports

Each report helps attain in-depth knowledge about your competitors and the techniques they use. You’ll gain access to their best keywords and bids, live ads, advertising strategy, and a lot more.

Other great features in this tool are “Positions” and “Position changes,” which allows you to monitor how your competition is behaving.

You can see position changes in your competitors’ ads in the SERPs. That way, you’ll know what changes they’re making on their PPC strategies.

SEMrush Positions

More importantly:

You’ll discover new competitors you never knew existed. And you’ll get access to data surrounding their highest performing ads. You can also monitor their landing pages and ad copies to see which versions are working best to model in your campaigns.

3 – Ad Builder

Writing an ad copy that works can be time-consuming and daunting for many advertisers. It takes a lot of experience and testing to get to the perfect version.

But…

What if we told you could use your competitors’ highest performing copies and model from them as your own?

Ad Builder was created just for that.

Ad Builder Tool

This tool lets you use your competitors’ ad templates in your campaigns. You can insert dynamic keywords from your list and not have to worry about negative or low-performing keywords.

Ad Builcer dashboard and Copies

You’ll also be able to track each template to see how it performs using a built-in feature.

Better still:

You can integrate the whole thing into your Adwords editor within a few clicks. All you have to do is export the work into a CSV file and upload it to your Adwords account.

Need Help Growing Your Business With PPC?

Paid ads can work wonders and help you scale your business fast. But the only way to do that is by approaching PPC with the right set of skills and experience.

Lucky for you, that’s precisely what we offer here at ChaosMap!

Check out our Pay Per Click services to learn more about our work or contact us so we can discuss your project in more detail.

missing-google-web-traffic

3 Reasons Your Website Isn’t Getting More Google Traffic

Generating quality website traffic is a perennial problem for businesses.

Only 5.7 percent of web pages rank within the top 10 on Google results within a year of being published, Ahrefs research has found. Nearly one in 10 pages get fewer than 10 visits per month. Over nine in 10 get no traffic at all.

If your site isn’t getting enough traffic, there are a few common reasons why you may not be attracting more visitors. Here are three reasons why your site may look like a ghost town, along with some tips on what you can do about it.

1 – Lack of Blog Content

If you’re not getting enough traffic, you’re probably not posting enough blog content. Blogging is the most effective way to generate traffic, HubSpot research has shown.

Companies that post four or more blog posts a month start to see significantly higher traffic than companies that post three or fewer blogs per month. Companies that post 16 or more blog posts a month enjoy traffic 3.5 times higher than those that post four or fewer times a month.

For B2B companies, posting 11 or more blogs a month generates three times more leads than posting once, while for B2C companies, posting 11 times a month generates four times more leads than posting four to five times.

As these numbers indicate, publishing more quality blog content should be a primary strategy for increasing your traffic. Use keyword research to identify which topics are drawing traffic from search engines, and incorporate these topics and keywords into your blog titles and posts.

Create a blog publication schedule to help ensure that you’re posting enough content on a regular basis. Use content management platforms to automate the process of sharing your blog content on social media when it gets published.

Using a tool such as FlashMarks, create a digital-friendly logo to distribute along with content on your site, on search engines, and on social media, so that your brand maintains a consistent look across all platforms. Choose a unique company logo design so readers can recognize your brand immediately.

2 – High Bounce Rates

Another reason you may not be getting enough traffic is that visitors who arrive at your page are leaving right away.

The average website has a bounce rate of 58.18 percent, meaning that over half of visitors leave immediately after viewing only one page, Google Analytics data reviewed by Brafton shows. The average visitor only sticks around for 2 minutes and 17 seconds. For blogs, nearly eight out of 10 visitors leave after viewing only one page.

High bounce rates can be caused by a number of factors, including mis-targeted marketing, technical difficulties loading your page, irrelevant content, and navigational issues. Make sure that your blog content is targeted toward your intended audience so that you’re not attracting traffic from visitors who aren’t likely customers.

Check your site to make sure it loads in three seconds or less on mobile devices so that potential visitors aren’t getting frustrated by slow loading time.

Use a navigational structure that makes it easy for visitors to find other relevant content once they land on a page, and include visible internal links to related and suggested content to encourage visitors to stick around.

3 – Not Enough Backlinks

Another major reason most sites don’t get enough traffic is that they haven’t built enough backlinks to drive traffic and boost their search engine rankings. Backlinks are one of the biggest factors that determine your content’s search engine ranking, but most sites don’t pursue an effective backlinking strategy. Over half of pages have no links pointing toward them, Ahrefs has found.

Consistently creating quality blog content will help you build backlinks.

To support this strategy, SEO authority Moz recommends creating pieces that incorporate useful information, newsworthy facts, or humor in order to encourage your social followers and email subscribers to share your content. Post links to your blog content on social media in order to promote sharing and backlinking. In addition, you can offer your best customers and business associates partnership badges, which are graphic icons that link back to your site.

For example, Google’s AdWords certification program gets AdWords-certified partners to link back to Google.

Lack of blog content, high bounce rates, and insufficient backlinks are three major reasons sites don’t get enough traffic. By taking steps to avoid these mistakes, you can increase your site’s traffic, improving your ability to attract customers and generate business.

BONUS TRAFFIC STRATEGY:

Consider testing content strategies with paid advertising (Facebook Ads, Google Ads) and collect important metrics and stats to determine (in advance) how well a content piece works. This strategy often proves worthwhile, and it will save you time and money when done right!

How Does Google Show My Profile Picture In Search Engine Results Pages (SERPs)?

This year we saw an increased battle of the social networks, fighting for attention and engagement. That’s not going to stop in 2013.

However, one of the players, while not known for their social platform, are heavily vested in terms of dollars, research, data, people and time – and with a corporate mandate to make it the “go-to” social network. We are talking about Google. (Note: Facebook is the one to beat, but many think it will never happen.)

Before we continue, let’s make this clear: “Google is a search engine – first and foremost. Facebook is a social network, and is not a search engine (yet)”.  This is important, because users behave differently in the two environments. The outcomes are not typically the same either. Business owners wanting more quality leads can attest to that. Looking at your friends BBQ pictures from last weekend, is much different than actively searching for items for a BBQ you want to purchase, for example.

To combat this idea of Google “just” being a search engine, they have introduced the Google Authorship Program, where authors can be linked to their Google+ Profile.

Furthermore, social signals are being used as ranking factors now, and the Author Rank (AR) algorithm is now live and well. In fact, if you are focusing only on Page Rank, you were off from the beginning. Focus on AR instead for 2013, and you’ll see a faster and bigger impact for clicks and branding opportunities.

The AR ranking factors are shown below:

Author Rank Algo Factors – Mike Arnesen

As with the over 200+ factors that go into the Google Algorithm, Author Rank has its set of variables:

  • Google+ Engagement Levels
  • Average PR
  • Authority of publishing sites
  • +1s /shares per post
  • # of circlers (friends that find your content compelling)
  • Posting frequency
  • Outside authority indicators
  • Comments per post
  • Relative authority on Non-Google social networks (“the others”)

The basics of search is changing to include powerful indicators from the Google+ social network. While some may feel this is self-serving (to Google), it’s expected. How can we drive more “stickiness” to our own Google Search Products, using Google+ and social interaction? (asked Google Execs).

While the above points are somewhat technical in nature, you really do not need to worry too much about them. Just consider implementing the Authorship (rel=author/rel=me) features for right now (below).

“We hope to use [author] information and any information as a ranking signal at Google.  So in this case, we want to get information on credibility of authors from all kinds of sources and eventually use that in ranking.” – Google

You have probably seen the profile pictures in search results by now (screenshot below). Once a search query has been entered, a picture is shown next to the Google search engine results. This is in essence the picture from your Google+ profile. The entire listing in results can be optimized too. Think of this as the expanded, new & improved “snippet” display. Click-through rates will be improved if you do this right. It’s an opportunity for you to “advertise” your business using factors YOU control, most of the time.

Google Authorship Example (rel=author)

So, you should follow 4 simple steps to get yours displayed too (it’s fairly quick, and goes live within days):

  • Create a Google+ account (free) and visit authorship page
  • Insert code rel=”author” to reference your link/content/posts to your Google+ profile
  • Check the “contributor” portion of your Google+ profile. Add the URLs (domains) to the ones you write for
  • Verify it working with the rich snippets tool

This is an important way for your business to get more visibility. And, you’ll see your profile listed next to the search engine results in Google.