Category Archives for "Email marketing"

4 Ways To Advertise CBD / Hemp Products Safely With Maximum Returns (On Facebook & Google!)

CBD and hemp products are one of the fastest-growing trends in the market today. Thanks to the recent law changes, the CBD market is expected to reach $16.32 Billion by 2026 (Globenewswire).

One in seven Americans personally use cannabidiol based products, that’s 14% of the US population (Gallup) that use CBD-derived products.

use-cbd-products-us

There’s a huge first-mover advantage for CBD companies looking to dominate the market. The competition is at its lowest, and people are eager to learn about these new substances.

By seizing a good market share at such an early stage, you’ll guarantee your brand’s success for years to come when you advertise and consistently build content and serve your audiences.

So, that makes you wonder:

What’s the best way to advertise CBD/hemp products online?

A Brief CBD Introduction…

CBD or cannabidiol is an ingredient of cannabis. However, legal CBD is not psychoactive, and not part of any of these groups: stimulants, depressants, opioids, and hallucinogens. Psychoactive drugs affect the body’s central nervous system and are different from legal CBD.

THC (tetrahydrocannabinol), an ingredient of cannabis, affects the classic symptoms of feeling “high”. 

However, Hemp-derived CBD contains a maximum of 0.3% THC and is the legal limit for selling CBD products. The passage of the Farm Bill in 2018 made it legal in the US to sell hemp and hemp-derived products. Still, there are certain restrictions, and also state-by-state.

Many people find CBD to help with (although not scientifically proven):

  • Pain relief
  • Inflammation reduction
  • Anxiety & depression relief
  • Easing or reducing migraines
  • Treat or alleviate certain skin conditions
  • Other benefits, acting as an antioxidant, for example

There are many CBD products available, with product types like:

  • CBD tinctures (drops)
  • Edibles (chocolate infused, coffee, etc.)
  • Creams, skin salves (help with inflammation or arthritis)
  • Capsules (tablet form)
  • Isolates (powder form)
  • Vaporizers (“vaping” products)
  • CBD for pets (a specialized niche within the CBD niche)

Additionally, there are nasal sprays, candy, gummies, and candles that further reveal the variety of ideas within the popular CBD niche.

When advertising on any ad platform, and especially using Facebook & Google, do NOT try to circumvent the systems or go against their policies. As a matter of fact, this is a wise rule to follow overall… and certainly when targeting the CBD market. 

1 – Facebook, Instagram, Google Ads (Search & Display)

facebook-google-ads

Facebook and Google are two of the biggest advertising platforms today. They allow you to display your paid ads to a large customer base to boost sales and grow a successful business.

However:

These platforms are super suspicious around cannabis and hemp-derived products. Many advertisers are facing challenges when trying to run ads on Facebook and Google. Hemp (topicals) are ok at this time, but stay on top of the advertising guidelines for Facebook and read the ad policies for Google. You can’t make any medical claims about its benefits, or that your CBD products can cure or prevent serious illnesses.

Do:

<img role= Check local state laws before selling 

<img role= Source tested and high-quality CBD for your products

<img role= Label your products clearly and provide certification

<img role= Understand how CBD works and carry out in-depth research

<img role= Build a trustworthy brand for your CBD business (See certified supplier companies)

Don’t:

<img role= Sell CBD that contains more than 0.3% THC

<img role= Make medical health claims about your products

<img role= Use an unreliable or unofficial CBD supplier

<img role= Be careless when choosing a payment processor or a website builder

<img role= Take risks that could affect your business or your customers

Connect and partner with industry leaders, like the National Hemp Association.

There is a lot to consider when setting up a CBD business and advertising, but thankfully…

We have found successful ways to overcome these restrictions. You can be creative too and find unique ways to advertise on these programs without violating ad platform policies.

Here’s a shortlist of great ways to advertise on Facebook & Google (search) while staying compliant.

(We’re using an example on topic “pain relief”, but you can (and should) try multiple wellness/health angles):

  1. Run multiple ads for topicals – like “hemp” (not CBD). Mention things like “try our new survey.” And for the pain relief angle – present a special offer/coupon that can “soothe your discomfort.”
  2. Send clicks to website content with an authoritative voice around “pain relief.” Capture their email and send educational materials, information, blending in offers as appropriate. You should be building your email list at all times, naturally.
  3. Run ads to a survey page (https://www.research.net/) – with a health/wellness focus. Implement logic to direct offers (discount codes they can use) based on their answers. The resulting page provides a button/link to your website and shopping cart. Keep it closely tied to “hemp-derived” wellness products (capsules, gummies, tinctures, pain cream, pet joint support, etc.) *See example of survey questions below.
  4. Capture their email for your email list (remember: no spam, build your brand, and become a trusted authority). You can now create offers that are directly tied to your CBD products from email broadcasts.
  5. For a wellness/pain relief survey, here are questions you might ask:
    1. During the past two weeks, how often have you had sleeping problems, or not waking up refreshed? (yes-often, yes-but not often, not bothered by it, I sleep great)
    2. In a typical week, how often do you feel anxious or stressed at work/home? (always, most of the time, about half the time, once in a while, never)
    3. How much would it increase the quality of your life if you slept better and/or had less stress? (a great deal, a lot, moderately, a little, none at all)
  6. For Facebook, create a business page as usual. Keep content minimal and within guidelines. It’s for advertising only. You are not using this page to grow organically.
  7. Use retargeting strategies with AI-driven ad platforms like Adroll.com (yes, you can run CBD offers directly, but your site must be pre-approved and on a case-by-case basis)
  8. Check policies for retargeting on other platforms like Yahoo Gemini & Taboola.
  9. Reach out to targeted content advertisers like Leafly, HighTimes and market-specific journals. Do your research and allocate budgets accordingly. Sponsored content can work well.
  10. Remember to track the statistics and measure against your KPI’s. Tag all links so they can be easily tracked and reported on inside your analytics. Continue testing and tweaking.

Additional and useful CBD marketing ideas for scaling:

  1. Provide e-guides as friendly bribes to capture emails (no spamming).
  2. Consider programmatic advertising on 3rd party platforms, like Vana and Fieldtest.
  3. Influencer marketing opportunities: reach out to influencers that are related to your products and offer them a starting package.
  4. Podcasting is more popular than ever. Review podcasts for your market and reach out to the owners with an opportunity for links and shout-outs.

These tactics work well at the time of writing. We use several other strategies that are built on a long-term, growth & brand building focus. (See below for links to sign up)

REMINDER:

Stay updated with your national & local CBD laws and avoid doing business in states where cannabis is still illegal. If you are selling CBD products locally via a dispensary, make sure to follow guidelines and watch for any changes in your market.

Also:

You must be sure not to include banned terms like “cannabis,” “CBD,” or other related keywords in your landing page and ad copy. Don’t use emojis with “bee” in words either!

2 – Third-Party Ads

third-party-ads-CBD-Hemp

Third-party ads can be a great way to grow your business online. That’s even more true if you’re going to focus your marketing on native advertising.

Native ads are a type of online ads that match the appearance, function, and form of the content on the page. This kind of advertising doesn’t interrupt the user experience. So, that makes viewers more likely to notice your message and interact with it.

Unfortunately, there are still some ad networks that do not accept CBD/Hemp related products.

But…

Your options here are limitless.

Many third-party ad programs are aware of the benefits of CBD-derived products and allow their advertisement.

So:

You can reach millions of users on different websites and grow awareness around your brand. Better yet, you’ll have fewer regulations and restrictions to deal with.

3 – SEO (Search Engine Optimization)

SEO is a strategy based on creating content and optimizing it via keywords and links to rank high on Google’s first page. When people search on Google for related terms such as “CBD” or “cannabidiol,” your site can appear at the top.

These users will then visit your pages and get their questions answered, which helps promote your brand as a leading authority in the industry.

You can then convert those visitors into loyal clients via smart sales funnels and e-commerce shopping systems like:

Another way to go about this is to focus on smaller markets with local SEO. You’ll target local consumers where cannabis-related products are legal and can be purchased. Include local ranking signals for Google to show up high in the local map pack.

4 – Email Marketing

email-marketing-cbd-promotions

Email marketing is a winning marketing strategy for CBD companies for one reason:

It gives them full autonomy.

Building a list of email subscribers allows you to reach out to your audience whenever you want. You can keep them updated with your latest brand announcements and products for no cost.

However…

The restrictions this time are enforced by your subscribers. Email marketing is a pure value-first marketing strategy, and your prospects can smell when they’re being used.

You have to familiarize your prospects with your brand by sharing helpful content. And you must prove your expertise if you want to keep your audience interested in your offers.

Wrapping It Up

Most advertising platforms are still testing the waters when it comes to CBD and hemp. But, there are lots of ways you can bring attention to your products without violating any policies.

Looking for an efficient strategy to grow your CBD business faster?

Chaosmap offers professional CBD and hemp-products website development, advertising & marketing services. We provide expert advice and consulting on how to turn your company into a profitable business, including scaling an existing, proven business.

Check out our digital marketing services and contact us to learn more about how we can help you propel your CBD, health & wellness business forward, faster.

P.S.

Here’s more information on CBD/Hemp e-comm websites we can build for you.

email marketing traffic for more sales

How To Use Email Marketing To Drive More Traffic And Get More Sales

Why Email Marketing?

Email marketing is an online business strategy that involves sending a series of specific messages (emails) to a list of existing subscribers (a segment) or potential customers. You may be informing them of new products or services available for them to try/buy, or build a relationship with them to create interest.

Marketers use these emails to solicit sales, donations or even send ads to targeted audiences. The main purpose is to create brand awareness, build trust and loyalty among customers, as well as increase the customer base & purchase patterns.

email marketing sells products and services

An email list is however needed to make this marketing campaign a success and fruitful. In addition to this, the marketer needs to have a creative way of crafting the promotional emails to attract the target audience’s attention and get the message through.

Although it may seem like a simple marketing strategy, many factors have to be considered to make it a success.

It is for this reason one needs to be creative enough to make the most out of an email list.

Outlined below are a few tips and tricks on how to use email marketing to drive more traffic to your business to record higher sales and profits.

10 Ways On How to Drive More Traffic Using Email Marketing:

1. Encourage people to subscribe to promotional emails:

The first step in email marketing is collecting email addresses from interested potential customers. Collecting viable and credible email addresses to use in a marketing campaign is one of the toughest tasks marketers have to undertake. Discussed below are a few tips and trick on how to encourage prospects to subscribe to your promotional newsletters.

a. Use your Facebook accounts: Social media marketing is another powerful marketing strategy that every marketer should use. If you already have a Facebook page for your business, you can then use it to collect more viable emails from interested audiences and friends. Allowing your target audience to subscribe to newsletters while on Facebook can help you generate more leads than you anticipated. They can sign up directly, or via a landing page that you send them to.

b. Use blogs and forums: Blogs have a huge influence on the online market today – this is especially important for blogs offering informative content for the online community. Most people search for information on blogs and other informative sites they can find online. If you already have a blog linked to your business website, you can then use it to collect email addresses from visiting viewers and audiences. You however should make sure the blog contains informative content, and what the target audience wants, for them to feel obliged to provide an email address. Often you can capture this via a freemium, an offer that has value to them, in exchange for an email. We call this an ‘ethical bribe’.

c. Use promotional or explainer videos: Although most marketers are yet to realize this, you can collect tons of email addressing by uploading a promotional video – or an explainer or funny video clip with a call to action button on video hosting sites such as YouTube and Vimeo. YouTube has over a billion users and creates massive traffic every day from all corners of the world. You can therefore tap into its traffic and even collect email addresses from the same. As mentioned earlier, you need to give these subscribers a reason to subscribe to your newsletters and other promotional content for them to provide you with their personal email addresses.

2. Tell subscribers what to expect:

Most people focus too much on acquiring a potential customer’s email address without telling them what to expect from the process. One of the basic principles of email marketing is making it known to these subscribers why you need their email addresses. None one will just hand you their personal address without a good reason to.

Telling these subscribers what to expect from you gives them a peace of mind – this means they will most probably open the promotional email and read through the mail. You however need to be careful not to send too many emails, as some of the audience may be annoyed and hit the ‘unsubscribe’ button. You can easily manage this by watching your statistics. Their engagement (clicks, responses) will tell you when to break up the frequency of email messages.

3. Make the emails scannable:

Most people are too busy to read long lines of text, which is the reason why you should strive to keep your emails short and precise. Make sure the reader can scan through the email with one glimpse and get the idea behind the text without having to read through the text. (Note: this can obviously vary depending on the market. If you are an educational center for example, more detail may be ok.)

Including graphic images and including subheadings can greatly help how fast a reader can comprehend the mail hence saving his/her time. You also need to include a call to action link to help interested customers to click to make a purchase or order easily.

4. Use mobile-friendly emails:

Many people today use their smartphones, tablets, iPads, and other handheld devices to surf the internet and access their personal emails.

It is for this reason you should ensure all promotional emails send are mobile-friendly and easy to read in limited screen sizes. Many of these handheld devices use inbuilt emailing apps to deliver messages to the user, which is another reason you need to ensure the text is readable across multiple emailing platforms and apps.

If all your target audiences in your mailing list are able to open and read the emails with ease, you can then be assured that most of them will make orders or even log into your business website.

5. Use video email marketing:

Video email marketing is the newest marketing kid on the block. As mentioned earlier, most people lead busy lives and rarely get time to read long blocks of text in their emails.

Nonetheless, the reading time can be reduced to a few seconds by simply using a promotional, high quality and informative video clip as the main message.

You however should make sure the video quality is exceptionally good but lightweight to enable fast loading even on emailing programs. HTML5 video clips are mostly recommended as they load very fast even on slow networks. Showing a video player graphic with your smiling face on it, and a link to the actual video on a landing page is also best practice.

Audio visual content is more converting than written content in that, it is easier to comprehend – it only takes less than 15 seconds to deliver the intended message. The best thing about this is that, most smartphones, tablets and iPads support 3G and 4G networks, which means viewing these videos on these devices is a breeze and present a smooth viewing experience.

6. Send personalized emails:

Both loyal and potential customers will greatly appreciate if you send them personalized emails custom designed for their needs. This means you have to categorize your emailing list according to customer preferences and needs. This ensures the recipients get mails related to their needs and what may appear to them as “spammy” mails.

It would be more advantageous to inject personalized recommendations for your clients for an ultimate one-on-one communication. Although sending personalized emails may be time-consuming, your business or website should receive at least 25% higher conversions and even higher traffic from the same. The returns on investment on sending personalized emails are much higher than sending one message to thousands of recipients.

If you use dynamic responses to email clicks and events, you can make it work in this way.

7. Ensure the landing page is properly optimized:

Although investing in a promising and effective email marketing campaign is recommended, it would be advisable to ensure your business’ landing page is optimized properly. Most businesses lose potential high-value customers simply because their websites aren’t presentable or optimized (high value messaging, offers and speed of loading).

For more return visits (and for potential customers to refer their friends to your website) it would be wise to ensure your business website is optimized and designed properly. The website should be very easy to use and navigate. A presentable, informative, and easy to use website attracts more return visits than an unresponsive website.  Tools like leadpages and unbounce can help get the process started.

8. Automate post-purchase messages:

A strong website, positive customer experience, and effective email marketing campaigns form a stable footing for your business and interactive marketing. You however shouldn’t take your customers, whether one-time or loyal customers, for granted.

Provide them with exclusive and attractive deals to encourage them to buy more, or even refer their friends to your website.

Taking some time to thank them after a purchase (through a personalized automated message) can be uplifting to them. This paves way for more return visits hence increased traffic and more sales. Psychologically, you are also “training” and preparing them for future interactions with you. The first email they get is the most important for establishing trust and good relationship from the outset.

9. Be friendly:

Although using a casual tone in promotional emails is recommended, it wouldn’t hurt to use an informal but friendly tone especially to loyal customers. It is by being friendly that you can break the ice with new audiences and customers.

This also creates a tighter relationship which makes potential customers want to try your services or products.

10. Respond to email replies:

Some of the potential customers (on your mailing list) may have questions/queries they need to be answered or cleared before they can make an order. Be sure to respond to their emails professionally by providing them with the answers they need to clear their doubts.

Do not be like any other marketer who uses a certain email address to mail potential leads and never checks emails or what the recipients hand to say.

Responding to a customer’s mail builds confidence and trust thus increasing their chances of visiting your official website, or better still, make an order.

In Summary:

Your business can benefit greatly from proper and well-executed email campaigns. As long as you do everything right, and aren’t too nagging or use a sales-pitchy tone in the emails, you should then expect some returns from the same. (Note: Certain times in the email sequence, it’s ok to be more direct. Don’t be shy about asking for the sale). Be sure to monitor the emailing address you use to contact the target audiences as you never know what they have to say, or what good it will do to your business.

BONUS: Get the free lead generation guide that will show you how to quickly get more leads from traffic. Includes 2 bonus strategies not found in this post.

7 Ways to Improve Your Email Marketing For B2B

Email marketing is a great way to reach your target audience as personally and uniquely as possible. It is also cost-efficient because all you have to do is compose a weekly or monthly newsletter to attract their attention and convert them into loyal customers.

With the many changes to advertising and online marketing in the B2B markets, you must adapt the way you do your newsletters to the needs and accessibility of your audiences. Updating your approach as often as possible is the only way you can retain the interest, excitement, and quantity of your e-subscribers.

Here are seven ways you can improve your email marketing campaigns.

Lead with a Great Subject Line

E-mail marketingIt might be better to write your subject line after you’ve done the whole newsletter. This will help you have a better grasp on what your email is all about. Find subject lines that meet the average character limit and effectively portray what your newsletter is trying to say. The keywords that you think can pull people in must be near the beginning.

Your readers use desktop computers and mobile apps, which have different character limits. The simpler and shorter your subject line is, the better chances for your message to come across.

Get to Know Your Audience

 

Setting your newsletter to fit your target audience is one thing; learning about their surfing habits, interests, and online mindset is another.

The first step is to have a rough idea of the demographics you want to reach. Once you’ve sent a couple of emails, your analytics can begin to determine who are receiving and reading your emails.

Refer to these analytics regularly to see what devices people are using to read your newsletters and what links they click the most.

Balance Design and Content

A rule of thumb is to never use images in your newsletter, or at least minimize your usage. Some markets, for example – the financial services industries may require more (stock charts, analysis charts, etc). But, most of your recipients can’t see the images included in your email, meaning they can be a great waste of space. In that case, consider adding a special report or document (PDF) that contains all in one, neat format. Putting links on images is also a very bad idea. Instead, just use well-coded html instead of a heavy image design. Pay close attention to the font size, colors, and screen size of your email and test it first to ensure things go smoothly.

Load Your Email with Obvious Links

The main purpose of your newsletter is to drive traffic to your landing page, product page, and website. This can help your audience get familiar with your website and build brand loyalty in the long run. Make sure you put in at least one link per paragraph to get the most out of your newsletter.

Underline the links and color them differently. Use strong and authoritative calls to action. Capitalize on every moment where the user may feel compelled to click. Directing them to where you want them to go is the first step in marketing, so don’t fail on it.

Check Spam Rules

Avoid getting your email flagged as spam and removed from your recipients’ in boxes  It is important to familiarize yourself with these rules at the very beginning of your email marketing campaign to start right. If your message is filled with links, your email provider may flag it as spam and filter it into a different section.

This is the worst thing to happen on an email marketing plan because your audience will not see your newsletter. It may be tempting to send a harder sales email, but it only takes one email that looks like its high spam to keep you out of the inbox for weeks, months, or even years afterwards.

Send During the Perfect Time

While email checking will vary from person to person, the best times to send an email is every afternoon during the working days Tuesdays to Thursdays.

People are busier with their personal lives during Fridays to Mondays because of weekend plans. These days, they tend to shy away from the daily grind. Keep in mind that sending your newsletter at the right time can make your recipients care more about its content. Do a little research on what times work best in your professional industry.

Set Realistic Goals

While email marketing is popular, bear in mind that its open rate and click-through doesn’t result into massive numbers immediately. It takes time, and even then – you must continue to test, and develop the relationship with good, quality info, news, tips and insights. People can be overwhelmed with new inbox arrivals, so your email can be ignored or they can just scan through the contents quickly. The results of your first attempts may underwhelm you. The secret is to build it up overtime by providing interesting and quality content.

Remember that your goal is to make people buy whatever you’re selling and build trust around your brand. Grab every opportunity to remind users that they won’t miss out on the valuable information you can send them if they add you to their email contact list. This way, you can increase the number of people receiving your newsletter and improve your open and click-through rates.

Intelligent Email Marketing Using Email Copy That Converts To Leads

Email that is received without consent is spam.

Email that tries to push blatant sales messages and hard-core pitches is just bad practice. Email lists that are not vetted even impacts the senders, and their server infrastructure.

email-marketing-copy-conversion

Result: Email gets a bad rap in the marketplaces and everybody is affected at varying degrees.

We are not covering list quality and building in this post, but rather – the very important content creation and conversion tips. This will help you drive more business from your existing list, and you can start today.

We are covering principles that will work for existing lists, memberships and new subscribers.

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