In the Digital World, Direct Mail Still Holds Value
Each day when we come home from work, one of the first things we do is walk to our mailboxes and find what’s usually bills and “junk mail.” But one of those latter pieces of mail has a bright-red minivan on the front of it, along with “$5,000 off” printed in big black letters.
For a family that just added a new member and in is the market for a larger vehicle may be compelled to simply call the number on the card and ask questions.
Here are some insights to help your professional services business.
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