Category Archives for "Digital Marketing"

4 Ways To Advertise CBD / Hemp Products Safely With Maximum Returns (On Facebook & Google!)

CBD and hemp products are one of the fastest-growing trends in the market today. Thanks to the recent law changes, the CBD market is expected to reach $16.32 Billion by 2026 (Globenewswire).

One in seven Americans personally use cannabidiol based products, that’s 14% of the US population (Gallup) that use CBD-derived products.

use-cbd-products-us

There’s a huge first-mover advantage for CBD companies looking to dominate the market. The competition is at its lowest, and people are eager to learn about these new substances.

By seizing a good market share at such an early stage, you’ll guarantee your brand’s success for years to come when you advertise and consistently build content and serve your audiences.

So, that makes you wonder:

What’s the best way to advertise CBD/hemp products online?

A Brief CBD Introduction…

CBD or cannabidiol is an ingredient of cannabis. However, legal CBD is not psychoactive, and not part of any of these groups: stimulants, depressants, opioids, and hallucinogens. Psychoactive drugs affect the body’s central nervous system and are different from legal CBD.

THC (tetrahydrocannabinol), an ingredient of cannabis, affects the classic symptoms of feeling “high”. 

However, Hemp-derived CBD contains a maximum of 0.3% THC and is the legal limit for selling CBD products. The passage of the Farm Bill in 2018 made it legal in the US to sell hemp and hemp-derived products. Still, there are certain restrictions, and also state-by-state.

Many people find CBD to help with (although not scientifically proven):

  • Pain relief
  • Inflammation reduction
  • Anxiety & depression relief
  • Easing or reducing migraines
  • Treat or alleviate certain skin conditions
  • Other benefits, acting as an antioxidant, for example

There are many CBD products available, with product types like:

  • CBD tinctures (drops)
  • Edibles (chocolate infused, coffee, etc.)
  • Creams, skin salves (help with inflammation or arthritis)
  • Capsules (tablet form)
  • Isolates (powder form)
  • Vaporizers (“vaping” products)
  • CBD for pets (a specialized niche within the CBD niche)

Additionally, there are nasal sprays, candy, gummies, and candles that further reveal the variety of ideas within the popular CBD niche.

When advertising on any ad platform, and especially using Facebook & Google, do NOT try to circumvent the systems or go against their policies. As a matter of fact, this is a wise rule to follow overall… and certainly when targeting the CBD market. 

1 – Facebook, Instagram, Google Ads (Search & Display)

facebook-google-ads

Facebook and Google are two of the biggest advertising platforms today. They allow you to display your paid ads to a large customer base to boost sales and grow a successful business.

However:

These platforms are super suspicious around cannabis and hemp-derived products. Many advertisers are facing challenges when trying to run ads on Facebook and Google. Hemp (topicals) are ok at this time, but stay on top of the advertising guidelines for Facebook and read the ad policies for Google. You can’t make any medical claims about its benefits, or that your CBD products can cure or prevent serious illnesses.

Do:

<img role= Check local state laws before selling 

<img role= Source tested and high-quality CBD for your products

<img role= Label your products clearly and provide certification

<img role= Understand how CBD works and carry out in-depth research

<img role= Build a trustworthy brand for your CBD business (See certified supplier companies)

Don’t:

<img role= Sell CBD that contains more than 0.3% THC

<img role= Make medical health claims about your products

<img role= Use an unreliable or unofficial CBD supplier

<img role= Be careless when choosing a payment processor or a website builder

<img role= Take risks that could affect your business or your customers

Connect and partner with industry leaders, like the National Hemp Association.

There is a lot to consider when setting up a CBD business and advertising, but thankfully…

We have found successful ways to overcome these restrictions. You can be creative too and find unique ways to advertise on these programs without violating ad platform policies.

Here’s a shortlist of great ways to advertise on Facebook & Google (search) while staying compliant.

(We’re using an example on topic “pain relief”, but you can (and should) try multiple wellness/health angles):

  1. Run multiple ads for topicals – like “hemp” (not CBD). Mention things like “try our new survey.” And for the pain relief angle – present a special offer/coupon that can “soothe your discomfort.”
  2. Send clicks to website content with an authoritative voice around “pain relief.” Capture their email and send educational materials, information, blending in offers as appropriate. You should be building your email list at all times, naturally.
  3. Run ads to a survey page (https://www.research.net/) – with a health/wellness focus. Implement logic to direct offers (discount codes they can use) based on their answers. The resulting page provides a button/link to your website and shopping cart. Keep it closely tied to “hemp-derived” wellness products (capsules, gummies, tinctures, pain cream, pet joint support, etc.) *See example of survey questions below.
  4. Capture their email for your email list (remember: no spam, build your brand, and become a trusted authority). You can now create offers that are directly tied to your CBD products from email broadcasts.
  5. For a wellness/pain relief survey, here are questions you might ask:
    1. During the past two weeks, how often have you had sleeping problems, or not waking up refreshed? (yes-often, yes-but not often, not bothered by it, I sleep great)
    2. In a typical week, how often do you feel anxious or stressed at work/home? (always, most of the time, about half the time, once in a while, never)
    3. How much would it increase the quality of your life if you slept better and/or had less stress? (a great deal, a lot, moderately, a little, none at all)
  6. For Facebook, create a business page as usual. Keep content minimal and within guidelines. It’s for advertising only. You are not using this page to grow organically.
  7. Use retargeting strategies with AI-driven ad platforms like Adroll.com (yes, you can run CBD offers directly, but your site must be pre-approved and on a case-by-case basis)
  8. Check policies for retargeting on other platforms like Yahoo Gemini & Taboola.
  9. Reach out to targeted content advertisers like Leafly, HighTimes and market-specific journals. Do your research and allocate budgets accordingly. Sponsored content can work well.
  10. Remember to track the statistics and measure against your KPI’s. Tag all links so they can be easily tracked and reported on inside your analytics. Continue testing and tweaking.

Additional and useful CBD marketing ideas for scaling:

  1. Provide e-guides as friendly bribes to capture emails (no spamming).
  2. Consider programmatic advertising on 3rd party platforms, like Vana and Fieldtest.
  3. Influencer marketing opportunities: reach out to influencers that are related to your products and offer them a starting package.
  4. Podcasting is more popular than ever. Review podcasts for your market and reach out to the owners with an opportunity for links and shout-outs.

These tactics work well at the time of writing. We use several other strategies that are built on a long-term, growth & brand building focus. (See below for links to sign up)

REMINDER:

Stay updated with your national & local CBD laws and avoid doing business in states where cannabis is still illegal. If you are selling CBD products locally via a dispensary, make sure to follow guidelines and watch for any changes in your market.

Also:

You must be sure not to include banned terms like “cannabis,” “CBD,” or other related keywords in your landing page and ad copy. Don’t use emojis with “bee” in words either!

2 – Third-Party Ads

third-party-ads-CBD-Hemp

Third-party ads can be a great way to grow your business online. That’s even more true if you’re going to focus your marketing on native advertising.

Native ads are a type of online ads that match the appearance, function, and form of the content on the page. This kind of advertising doesn’t interrupt the user experience. So, that makes viewers more likely to notice your message and interact with it.

Unfortunately, there are still some ad networks that do not accept CBD/Hemp related products.

But…

Your options here are limitless.

Many third-party ad programs are aware of the benefits of CBD-derived products and allow their advertisement.

So:

You can reach millions of users on different websites and grow awareness around your brand. Better yet, you’ll have fewer regulations and restrictions to deal with.

3 – SEO (Search Engine Optimization)

SEO is a strategy based on creating content and optimizing it via keywords and links to rank high on Google’s first page. When people search on Google for related terms such as “CBD” or “cannabidiol,” your site can appear at the top.

These users will then visit your pages and get their questions answered, which helps promote your brand as a leading authority in the industry.

You can then convert those visitors into loyal clients via smart sales funnels and e-commerce shopping systems like:

Another way to go about this is to focus on smaller markets with local SEO. You’ll target local consumers where cannabis-related products are legal and can be purchased. Include local ranking signals for Google to show up high in the local map pack.

4 – Email Marketing

email-marketing-cbd-promotions

Email marketing is a winning marketing strategy for CBD companies for one reason:

It gives them full autonomy.

Building a list of email subscribers allows you to reach out to your audience whenever you want. You can keep them updated with your latest brand announcements and products for no cost.

However…

The restrictions this time are enforced by your subscribers. Email marketing is a pure value-first marketing strategy, and your prospects can smell when they’re being used.

You have to familiarize your prospects with your brand by sharing helpful content. And you must prove your expertise if you want to keep your audience interested in your offers.

Wrapping It Up

Most advertising platforms are still testing the waters when it comes to CBD and hemp. But, there are lots of ways you can bring attention to your products without violating any policies.

Looking for an efficient strategy to grow your CBD business faster?

Chaosmap offers professional CBD and hemp-products website development, advertising & marketing services. We provide expert advice and consulting on how to turn your company into a profitable business, including scaling an existing, proven business.

Check out our digital marketing services and contact us to learn more about how we can help you propel your CBD, health & wellness business forward, faster.

P.S.

Here’s more information on CBD/Hemp e-comm websites we can build for you.

ppc tools chaosmap

6 Must-Have Tools For a Successful Google Ads Campaign

Any craft in this world requires tools to make the job easy.

And PPC is no different!

With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down.

We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.

Let’s dive in.

1- Google Keyword Planner

Keyword research is all about identifying high-volume low-cost keywords for your campaigns.

But…

You can’t randomly add keywords to your campaign and cross your fingers it will work.

That’s a blind campaign.

Instead, you need a keyword research tool through in-depth research, and that’s where Google Keyword Planner comes into play.

Google Keyword Planner

Google Keyword Planner allows you to generate hundreds of relevant keywords for your campaigns — for free.

On top of that:

It will generate forecasts to help you gain valuable insights about how your keywords are likely to perform.

2- Ads Audit Report

This one is the fruit of our long years of hard work and experience in PPC marketing. And it’s an excellent tool for auditing Google Ads accounts quickly and easily.

Ads Audit Report works for advertisers of all sizes, from consultants to big agencies. It allows access to client accounts so you can review key data points and detect any new trends.

Ads Audit Report tool
Here are the most attractive features of our tool:

  • Trends over time identification (charts & numbers)
    • Clicks, impressions, spend, CTR, avg. CPC
  • Data breakdowns by ad platform
    • Spend, Impressions, Clicks, Conversions, CPA & avg. CPC
  • Top performing keywords analysis
    • Keyword cloud
    • Table breakdown (keyword, spend, impressions, clicks, conversions, CPA, CPC)
  • Top-performing ads inspection
    • Ad copy
    • Landing page
    • KPI’s
  • Period comparison reports with specific date ranges

Ads Audit Report dashboard

But here’s the impressive part:

While creating this tool, we made sure to incorporate our value-first philosophy into the process.

That’s why we developed distinct features to allow you to make recommendations for your clients on how they can improve.

You can efficiently identify wins and losses and focus on what’s working. And with that, you’ll help them see real changes in their business as early as possible.

Want to try Ads Audit Report for free today? Sign up for a free account and get up to 5 reports.

3- SEMrush

SEMrush is a campaign management software that helps advertisers boost their online visibility through advanced marketing analytics.

The platform is famous for its advanced SEO tools. Yet, it also has a powerful PPC side that can transform your results significantly.

SEMrush offers great competitor analysis options.

SEMrush PPC tool

You can use it to find out more about how your competitors run their ads. For instance, you’ll have the option to see their list of keywords and how they’re performing.

Another amazing feature is the Ad Builder, which allows you to use your competitors’ templates in your ads.

That’s a great option if you want to test different ads but you’re struggling to write a different ad copy for each one.

4- Adalysis

Adalysis is a PPC management software that helps you improve your ads through performance monitoring and testing.

Adalysis PPC management software

With this powerful tool:

You can oversee ad performance and be alerted whenever there’s an issue with your campaign.

You’ll also be able to run automatic A/B testing for thousands of ad groups to identify losing ads and remove them.

Another unique feature to help you gain great insight is Quality Score Analysis.

You’ll get access to a set of tools and algorithms to guide you towards boosting the quality score of different ads for all your campaigns.

5- Optmyzr

Optmyzr is another amazing PPC tool to help you optimize, monitor, and generate reports for your Google Ads campaigns.

There are lots of amazing features Optmyzr offers to its users.

Optmyzr ad management tool

Here are the ones we find most remarkable:

  • Identify low performing ads and pause them with a single click
  • Generate new keyword suggestions based on reports
  • Test different ad variants easily with tips on how to improve
  • Inspect and understand the changes happening in your various campaigns
  • Run audits to improve your overall campaigns after identifying the issues

Optmyzr is built for companies of all sizes. You can work on your own or add as many team members as you want – for no extra charge!

6- Shape.io

Shape.io is a budget management tool that grants you better control over your budgets with advanced tracking and optimization.

The software gives you access to many automated tools to help you save time and manage your ad spend wisely.

Shape.io budget management

For example:

You’ll avoid budget errors and minimize overspend in your PPC campaigns with integrated tools such as AutoPilot.

And:

With Budget Pacer and CruiseControl, you can adjust daily budgets automatically without having to pause your ads for too long.

Need Help Running Your Google Ads Campaign?

PPC is a great way to grow your business and reach more potential customers in no time.

But…

It takes long years of experience to be able to make all the right decisions and spend your budget wisely.

Need growing your business with paid advertising?

Check out our Pay Per Click services or contact us to get a quote for your project today.

worst business tips advice growing online business chaosmap

The 14 Worst Tips I Have Ever Heard To Grow A Business Online

Growing a business is not as simple as getting up in the morning and shouting ‘grow!‘ at your favorite _______ (device) screen.

It simply does not work this way.

Yet, this does not mean hard work alone is going to yield positive results.

There are certain tips which are provided by ‘experts’ who are not aware of what truly works.

They are trying to grab your attention and will say anything.

Outside of governmental requirements, taxes, labor/hiring – sales remains the single most important problem facing your business today.

sales growth biggest problem business chaosmap

So, to avoid making mistakes in scaling up your business, let’s take a look at 14 ideas that have been uttered over the years about growing an online business.

They are downright untrue and should be ignored.

#1: Having A Great Business Card And/Or Logo Is Most Important

One of the worst tips online entrepreneurs tend to see is the emphasis on little things.

The ’80/20′ rule comes to mind when speaking about this tip.

80% of all success is going to come from 20% of the work being done. Things like the logo and/or business cards are in the rest of the 80% which have minimal impact on growth.

What you should be focusing in on is the business plan, marketing campaigns, and how you are going to appeal to the target market.

Things like the business card are not going to push you into a new tier. (I don’t carry business cards anymore. People are surprised by this, but interestingly enough – not the ones I do business with.)

They might help you out when you reach the top in order to solidify what you have, but nothing more.

Don’t just focus on these things alone or you will never grow.

#2: Money Will Come Naturally As You Grow

This is a common tip given because it is assumed as long as you are growing, the money will also come in.

No, this is not the case at all.

It depends on how you are growing.

If you are putting all of your money into marketing and start to grow, what is it going to take to ‘break even’?

You need to have the accounting down pat before you start to look at growth as being a reality for you.

Growth does not equal success in many cases. It just means your problem has grown larger.

This is why money should always be accounted for as you are in the business of making money not solely in the business of growing.

Sometimes, it is better to make money in your small niche rather than wasting time doing the same thing in a larger sub-section.

#3: Focus On The Product Rather Than Customer Service

There are so many people who feel their product is what will woo people.

Last year, I met an entrepreneur who had spent $1.5 million dollars on product development, only to realize (too late) that his low priority marketing and non-existent customer service prevented his actual launch. His product didn’t sell and he ran out of money. Nice guy, but business is brutal.

Sure, quality products are going to attract people, but it is the brand positioning, reviews and customer service that will make them spread the word and keep coming back.

Growth does not occur on the backs of new customers alone, it comes on the backs of those who are already loyal and trust you.

They are the ones who are going to end up being repeat customers and will influence growth.

Just take a look at some of the largest online businesses and you will see the emphasis they put on customer service. They will do whatever it takes to appeal to their customers.

The product is important, but so is customer service for growth. Take care of your existing base of revenue and referral opportunities.

#4: Be Involved With All Social Media Platforms

Social media is the way of the future and those who deny this are not of this world.

You have to realize that word-of-mouth is only going to work through social media. Interacting on these platforms is key.

However, there is a line that has to be drawn in the sand with regards to how social media is used.

There are some businesses who take this advice to heart with regards to just adding their business onto all social media platforms.

Even the ones they have never heard of. Instead, stick to the main options such as Facebook, Twitter, LinkedIn, YouTube — at least to start. Research your market and find out where your prospects hang out and engage there.

Don’t start adding profiles to social media accounts that are not used by the target market and/or are not even utilized in the country! It does not make sense and you are wasting time.

Plus, it is going to cut into the time you spend on the social media accounts that matter.

#5: Copy Your Competition

Want to grow?

Why not copy what your competition is doing and call it a day? Sounds simple enough right?

Well, this is shocking advice and there is a reason for this.

Have you truly analyzed what your competition is doing? Are you sure their results are not going to plummet in the long-term? You don’t know their game.

Do you just want to stay neck and neck with them? Don’t you want to go past them?

This is why you should not copy. Yes, you can learn from what they are doing and take notes, but that is all.

You need to work on putting together a comprehensive solution as you are not getting a peek into their books. Next thing you know, not only does their company go down the drain, but so does yours along with them.

Don’t make this foolish mistake as this tip is not worth your time.

#6: Hire Based On Resume First

Let’s assume you are going to spread out and hire more people to do the work for you. This happens when you are looking to grow and get larger.

You will want to bring in those who are talented and will reduce the stress that is being put on you and your team.

This is fine and is a great thing to do. However, there is advice that tends to get passed around with regards to hiring based on the resume.

You have a vision and you are going to want certain team members, why would you ignore this at such a crucial moment in your growth?

Hire not only based on qualifications (which are important), but also on the person themselves.

Look at how they work and what they are providing in terms of their mindset. Only then should you hire them. Don’t just look at their resume and pick them based on this alone.

Lead by example, and make yours a fun place to work too.

#7: Remain Firm With Your Ideas

You have this collection of ideas right? Well, stick to them.

This is the advice you are going to get from many people.

This is horrible advice because look at some of the best businesses and you are going to see how they change as time goes on.

You are not going to win bonus points for not changing. You will lose out and probably not even have a business to talk about if you get stuck.

The goal should be to grow the business and that means listening to what people have to say and then doing your own research prior to making a decision. This is the signs of someone who knows what it takes.

Who on earth today creates a business plan with excruciating detail, and doesn’t stay flexible to change? Only those who want to lose the business game, does that.

#8: Wait Until Everything Is Set Before Expanding

It happens far too often and this advice is perplexing to put it nicely.

The business will know they have to grow and that includes releasing the product and/or service as soon as possible. Yet, they are going to keep waiting because they are nervous about pulling the trigger.

They don’t want to see how the market will react. They’re scared, and stuck in analysis-paralysis mode.

You have to realize this as soon as possible because you want to gauge how the market will work. The damage being done by those who don’t launch is higher than those who do and then fail.

#9: You Don’t Have To Be Different To Make Money

This goes along with the idea of copying competition. You do have to be different in order to make money.

Anyone who tells you otherwise is lying.

If you don’t become different whether it has to do with pricing, types of products/services being launched, or customer service, you will lose out. It is critical to sit down and take a look at what you are doing to be different and then market these differences.

Be passionate about them and the approach you are taking. This is the only way to go.

#10: Pump A Lot Of Money Into “The Thing” And Results Will Come

Just keep throwing money at it. This is what they will tell you.

This is wrong and will lead you to bankruptcy.

You have to analyze what is happening and then tweak along the way. Throwing money at things is not going to work.

You are simply wasting your time.

#11: Try As Many Marketing Campaigns To See Growth

Keep trying new marketing campaigns, platforms and “shiny” tools and see how things go.

You are going to be spreading yourself far too thin and that will lead to minimal results. You need a lot of data to see what works.

This is where thinking “unique targeting” with your approach is key. Look at what the target market tends to react to and then market in those areas first. Find a group of hungry “buyers”.

#12: Target Unrelated Markets For Growth

This is advice some have been given over the years and is utterly absurd.

Let’s suppose you are working in the acne niche and want to make sure your skin care product is up to par with requirements.

So, you will start to dive further and deeper into this particular niche. You will advertise to those who are dealing with these concerns.

One day, you will get a bright idea to spread out and towards an unrelated market such as those who want thicker hair. Does that make sense? No, it does not.

Sure, you might be putting the product in front of new people, but these individuals are not targeted. They could care less about your business and what you are selling.

They want hair care products, not acne related options. Spread within the niche and stay there.

#13: Link Building Is Not As Important As Content

Ranking online is important any business owner worth their salt is going to focus in on this. What is the value of not building links?

The advice given to many online entrepreneurs is to focus on the content they have in place and make sure their sales copy is up to speed with market requirements.

Growth does not take place without link building. You can attract this via earned, paid and owned media.

You need to get the word out and quality links from other sites in the niche will do a lot for you. It will increase your chances of ranking on major search engines and this will bring in more traffic. Include keywords into your content, create marketing campaigns and regular promotions too.

What is the point of working on the sales copy, if there is no one to read it?!

It is shocking to see people work with such a mindset and while the sales copy is key, it is not the most important aspect of growing online.

#14: Increase Pricing To Show Quality Or Decrease It To Sell More

Sounds reasonable enough, right? Wrong!

This is an absurd idea and one of the worst things to do when looking to catalyze growth for an online business.

You are making a horrible mistake by doing this.

There are so many people who do this with reckless abandon. They are unaware of how consumers react.

A bad pricing strategy is a mistake many make because they are working with a linear mindset.

What does this mean? Price going up does not signal quality.

The consumer is not as naive as you might assume. It can come across as being greedy and will hurt the bottom line.

While, dropping the price is also a sign of unsure pricing. It will resonate with the consumer and they might buy at first, but over time they will move on.

CONCLUSION:

These are the tips one should be ignoring when looking to grow their online business.

There are so many hurdles along the way and adding to your worries by agreeing with these tips is going to make things worse. It will reduce the chances of being able to see progression.

Running an online business is not easy, but that does not mean you sabotage yourself and hinder growth by following the wrong advice.

Complete your research and see what works and what does not before moving forward.

Don’t use your business as a means to test incorrect theories no matter who it comes from.

Reach out to our consulting team next:

NEED SOME HELP? Contact Us Here and schedule your time.


digital marketing strategies 2014

Must Do Competitive Digital Marketing Strategies 2014 (Small Business)

Your small business is just one of the 22 million businesses registered in the U.S., according to the latest U.S. Census data. It’s almost year-end and time to think about how to keep your business ahead of the competition. These current small business trends will help you take that next step and set you up for success for years to come.

Get Into the Clouds

Companies continue to move their operations into the cloud. Starting out as a convenient way to store large amounts of data, cloud computing has become an all-purpose solution for many business functions because it allows users to access data from any device. The best cloud services offer high-security encryption.

Software as a service (SaaS) providers have emerged as digital marketing has grown; they create applications your company uses in the cloud. These include email programs and customer relationship management (CRM) systems. For years, only large companies could make use of these sophisticated applications. Now you can do everything from taking customer orders to managing your inventory in the cloud.

Protect Your Investment

If you have a security plan for your company, review it and make sure you are using the latest technologies to protect your physical assets and intellectual capital. If you have a home office, check out the latest home security equipment to see how you can better protect yourself.

Not only are the basic alarm and monitoring options important, but many include remote controllability from smartphones.digital marketing change for business 2014

Going Mobile

If your company and website are not already supporting mobile access, then it’s time to look at that. More people are using smartphones and tablets as their preferred ways of getting information, doing online research and making purchases.

Your websites should be of a responsive design so mobile viewers will have a positive experience on your site no matter what devices they use.

Searching, browsing, shopping and paying should be optimized for mobile devices.

There’s an App for That

Speaking of mobile computing, look at your company and products to see if there is a mobile app just waiting to be developed. Companies are making their own apps that give users and employees functionality and experiences from mobile devices.

Home Depot has an app that lets customers find a store, see the layout of the store, find products and read reviews.

It has some useful features, but it is primarily a marketing tool. Give your customers a little something that will help them out and they’ll put up with your logo on the screen while using the app.

Get More Visibility

Whatever your product or service, there are informational videos that you could create to help your customers get the most out of them.

Create a YouTube channel and begin creating videos that have useful instructions, product functionality reviews, tips and techniques.

The better educated your customers are about how to use your products or services, the more satisfied they will be, and more likely to continue to buy your products.

photo credits:
OceanFlynn
SEOPlanter | cc