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Shopify Apps to Increase Sales Overnight

5 Amazing Shopify Apps to Increase Sales (and Profits) Overnight

Shopify’s app store has thousands of apps claiming to be the solution to boosting your online sales.

But…

It’s impossible to filter through all these tools, especially when most of them are expensive and bring no value to your store.

Which is why we decided to share this list with you…

In our longstanding expertise, here are the best 5 Shopify apps to boost sales and profits:

1- Klaviyo

For decades, email has proven to be a very effective marketing technique for ecommerce stores. But as your companies grow, managing every aspect of the business can get a lot harder.

That’s why you need Klaviyo.

Klaviyo Shopify App

Klaviyo is an email marketing app that helps you automate email campaigns for your business. It’s the ultimate time and money saver as it helps you create personalized email sequences using pre-built templates depending on your marketing goals.

Some of its key features include:

  • Post-purchase follow up email sequences
  • Email personalization
  • Audience segmentation (based on behavior, location, etc)
  • Performance reports and data analytics
  • A/B testing

2- Recart

Cart abandonment is often one of the biggest challenges for online businesses. Imagine moving a target customer all the way to the bottom of the funnel, and then losing them moments before they convert.

Does that sound familiar?

Then Recart is the answer…

Cart abandonment emails are still super effective in recapturing lost leads. However, focusing on other platforms where your audience might be present — such as Facebook and Messenger — is a must.

Recart Shopify App

With features like push notifications, on-site popup messages, and Messenger marketing campaigns, Recart is the best solution to recovering lost leads.

The tool also offers detailed analytic reports to help you optimize your campaigns and focus on improving what’s important.

3- Zipify — OneClickUpsell

It’s hard to sell a single product, let alone multiple items at once. But that’s only true if you’re not using Zipify’s One-Click-Upsell (OCU).

OCU is the go-to solution for promoting matching products in your store to interested customers pre or post-purchase. It’s the best tool to upsell upgrades, add-ons, or accessories to engaged customers.

OneClickUpsell for Shopify

Moreover:

OneClickUpsell allows you to easily customize your product and subscription pages without the help of a developer. With a few simple tweaks, you can add testimonials or display similar products to encourage your leads to buy more.

As if that’s not enough…

OCU also comes with highly converting email sequences that you can use to retarget customers and boost your sales.

4- Trackify

No matter how great your products, branding, and marketing campaigns are, you’re not going to win unless you target the right audience.

And that’s exactly what Trackify is for…

Trackify is an all-in-one Facebook pixel app that helps store owners reduce ad spend and maximize their results. But what makes it even more interesting are the excellent features that come with it.

Trackify Facebook Pixel Optimization App

For example:

You can easily integrate a pixel with your Shopify store, then create specific tags for different products. Which allows you to run highly targeted ad campaigns on Facebook.

After that, you’ll be able to build and segment different audiences focusing on specific product pages.

Beyond that:

You can integrate Trackify with any Shopify app or theme you’ve installed on your website. Which makes it an excellent option compared to other Facebook pixel apps.

Another thing worth mentioning is the outstanding customer support offered by the company. You can jump on the live chat anytime and get your questions answered within minutes of asking them.

5- Crazyegg

Crazyegg helps you get a visual representation of how users are interacting with your website. You’ll be able to see how visitors scroll on the page, how their mouses move, and which parts they click on.

The two main features of Crazyegg are heatmaps and scroll maps.

Crazyegg App Features

For heatmaps, you’ll identify the places your leads click on the most, which are called hotspots in the app. Such data helps you better place important elements or buttons on your sales pages.

Scroll maps, however, show how users are scrolling on the page and how long they spend reading different sections. This feature is best used with long landing pages or sales offers to help you better reorganize your layouts.

Ready to Skyrocket Your Shopify Business?

ChaosMap can help! We’re a team of online sales and advertising experts ready to help you maximize your profits with your E-commerce stores.

Feel free to check out our digital marketing services to learn more. And don’t hesitate to contact us today so we can discuss your project needs.

retargeting-cookies-facebook-ads

How To Double Your Leads With Retargeting (Facebook)

The online eCommerce business is very competitive. Visitors will log off of your landing page within 10 seconds (1-3 seconds is the norm in 2018) if you can’t hook them.

Conversion rates tend to vary according to the type of device used. Desktop and laptop computers can have a conversion rate of 4% or higher. Tablets have a 3% conversion rate. Smart device conversion rates are just under 2%.

If you are having an issue with conversion rates, you may need to understand your site’s visitor online habits better.

Establishing your brand, marketing your online presence and retaining visitor traffic is the key to success in a crowded online business market. You must know your audience to expand your business potential.

That can be impossible if visitors don’t stay on your landing page long enough to make purchases. Or to allow you to record business-centric analytics. The bounce rate for many landing pages can be as high as 26% to 70%.

The number of online visitors that you need on a daily, monthly or annual basis to stay solvent varies for each online business. An average conversion rate for many online businesses is around 4%.

So, you want to double that conversion rate to about 8% or higher? You must know the intimate transaction habits of your consumer demographic as it pertains to your website.

A good way to do this is by using technology to subtly follow and market to the online visitors of your website. After they have left your website. It’s called retargeting.

Have you ever noticed an ad for a product from a website you just visited on another site? That is retargeting. It’s been practiced in eCommerce for years. It’s the future of online commerce.

Retargeting can also be the marketing strategy you need to double your conversion rates via Facebook interfacing.

What is Retargeting?

Retargeting is the strategic tracking and data-collecting practice of following your site’s visitors with tracking cookies. A retargeting supplier, or retargeting software, enables tracking cookies to follow your site’s visitors to another website.

On the new site, the online visitor who visited your site will be shown advertising or a banner of the product they perused on your site. Even if they visited your site for a few seconds.

It’s called “retargeting” because online users who visited your site are tracked and targeted again with marketing from your site.You are essentially being given a second chance, and sometimes multiple attempts, to make a first impression.

There should be a strategic marketing rationale behind a retargeting campaign. Like enticing visitors to come back and increase conversion rates. This is where Facebook comes into play.

Why Facebook(tm)?

Facebook has over 2.27 billion monthly users by most conservative estimates. It’s the default social media website people mention if you ask them to name a social media website.

Retargeting campaigns via Facebook are an effective way to engage people as well, since they go to the site to be sociable anyway. You can create a Facebook Advertising account and use Facebook Pixel to launch a retargeting campaign.

*** Want done for you Facebook Ads?

The Facebook Pixel

The Facebook Pixel is like a cookie or an online tracking code. The Facebook pixel is synced to your website and then attached to any visitor to your site.

The aim is to use Facebook pixel as an analytics aggregator. Data about the Facebook users who visit your website is digitally routed to your Facebook Advertising account.

Then, you can use this information to develop a strategic targeting campaign. The bounce demographic from your website may be open to revisiting your website if you retarget them in non-creepy ways. After all, perception is everything.

Facebook Pixel Retargeting Strategies

Make “engagement” the key word in your retargeting strategy. Many people never notice retargeting ads. Some who do may be creeped out by it.

The trick is to not be so overt and direct in your retargeting marketing.Use the information that you have accrued via your Facebook pixel analytics in a way that personalizes your retargeting. Give your retargeting demographic reasons to revisit your website again.

Prioritize different retargeting campaigns for different demographics. Your retargeting efforts should be customized for online visitors who visited once, multiple times, visiting a page without purchase, length of visit and so on.

You can place newsfeed ads on Facebook promoting a sale. Or you can offer a discount to users who revisit your site and submit their email address. Blog posts about your website can be placed in the Facebook feed of retargeted consumers.

About 73% of people abandon their online shopping carts before checkout. Tempt such consumer back to your site with a discount code, advertised on Facebook.

Facebook also has conversion tracking tools that can help you assess the impact of your retargeting campaign. You can even place retargeting ads in Facebook newsfeeds that target your demographic.

Perfect Your Retargeting Strategy

Your success will vary according to your retargeting strategy. Use the information you collect wisely.

Connect with past site visitors in ways that feel less like online stalking and more like a social marketing engagement campaign on Facebook.

Set a realistic monthly visitor goal. Look at your current traffic (web analytics), get the baseline over a 30-60 day period, and pick a new goal number.

See if you can double it.

Reassess your retargeting strategy accordingly thereafter as necessary.

attract-brick-and-mortar-and-online-shoppers

How to Attract Both Brick And Mortar and Online Omnishoppers

They call it “omnishopping”: the tendency of consumers to increasingly turn to technology for purchases, while not discounting the value of brick-and-mortar storefronts.

Omnishopping is most pronounced among Generation Z shoppers, ages 18 to 26.

omnishopping-online

Attracting omni-shopping online

In fact, nearly half of all shoppers who make up this demographic have “webroomed” a product on a mobile device before buying it in a traditional storefront. Meantime, one-third have “showroomed” an in-store product and then purchased it online.

It may seem obvious, but both Gen Y and Z shoppers have a higher likelihood than any other demographic to showroom retail goods and products. For retail businesses, this means identifying ways to simultaneously attract consumers who enjoy the online and in-store buying experience.

Here are some ways to integrate your in-store and online marketing to attract omnichannel shoppers.

Use Online, Offline Tools to Capture Contact Information

To bridge your online and offline marketing, one of the most fundamental steps you can take is to capture customer contact information.

Your website or blog, social media platforms and point-of-sale marketing can all serve as opportunities to collect this important information.

E-commerce retailers tend to be more proactive about this, particularly because their marketing efforts revolve around capturing customers’ email addresses.

A blog serves as a great platform to not only deliver relevant and useful information to customers and prospects alike; it also allows you the opportunity to create forms so consumers can “opt-in” and, thus, help your business generate qualified leads.

It’s also important to leverage in-store opportunities to capture customer information.

But because shoppers tend to weary of sales pitches and don’t want their time wasted, they may be more willing to provide this information if you extend a discount offer at the point of sale.

However, emphasize that you will not share their information and that they can opt out at any time.

Use Geotargeting and Beacons to Attract In-store Customers

Geotargeting and geofencing are great ways to bridge the gap between online and in-store marketing.

Through geotargeting, you can run mobile promotions to residents in certain geographic area. Meantime, geofencing gives you the ability to target potential customers inside a digital perimeter, which can be defined by the boundaries of your storefront or an adjacent area.

Beacons work at short range using Bluetooth, so you can craft ads geared toward shoppers in your store or even in specific aisles.

Use these techniques to reach your customers on their mobile phones — whether they frequent your store or live in surrounding areas.

Make It Easy for Mobile Buyers to Pay

Making checkout easy for mobile buyers will boost both your online and in-store sales. You might want to consider offering PayPal on your website, as one-click checkout options tend to streamline sales.

To compete with the likes of Apple and Google, you might want to adopt mobile payments, a business strategy projected to grow by 75 percent in 2017.

For example, Walmart has developed its Scan & Go app that allows customers to link a credit or debit card to their smartphone.

Sales reps simply scan the customer’s smartphone to accept payment.

Provide Omnichannel Customer Service

If you want to effectively serve both online and in-store customers, it’s essential to extend customer service through an omni-channel experience.

The best way to achieve this is to adopt a cloud-contact center solution that let’s your customer service team handle these responsibilities from a single, integrated platform, including options sold by Aspect Zipwire.

Having a single interface for managing customer service via phone, live chat, email and social media will ensure your customers have a positive engagement experience, no matter which platform they use.

listen to your customers using adwords for your SEO

How To Find High Performing Keywords In Google Analytics For Your SEO: Listen!

A while back, we lost a key ingredient for SEO practitioners and it’s still ever-present: Keyword referrer data inside Google Analytics. The dreaded “not provided” (no keyword data) is here, and most SEO’s and marketers are very irritated about this and believes Google is using the privacy issues concern as an excuse for this move.

Keywords, content and links form the foundation for SEO work, and while the signals are changing (ex: social media, Google+), the foundation is centered around what Google established back in 1998: a voting system of trust and relevancy.

You can still get to your website keyword data inside Google Webmaster Tools, but it’s not the full history and it’s not integrated very well with GA as of date.

So how do you find and optimize for the highest performing keywords for your CURRENT website?  Sure, you can run the good old ranking reports, which are not exact – and try to correlate those to pages with GA, but it’s very manual and slow. It’s not exact.

QUESTION: What’s a quicker, better and EXACT way to determine your keyword performance? Here’s the surefire way to do this:

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