Category Archives for "Content Marketing"

warning-signs-content-marketing-sucks

7 Warning Signs Your Content Marketing Sucks

Content marketing has quickly become a buzzword in the world of Internet.

The problem here is; most people are getting it wrong.

First of all, lets make it clear with the definition to the content marketing. Why not ask somebody who knows it all?

content-is-king-marketing-seo

Wikipedia says:

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. The type of content businesses share is closely related to what they sell. However, the content’s main focus is on the needs of the prospect. This information is consistently delivered and can be presented in a variety of formats, including news, video, white paperse-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.

In fact it means that content marketing should be useful, conquer the audience, and attract potential customers, rather than subtly promote a product or a service.

Everyone’s doing content marketing today. But there’s a problem. It appears that “content marketing” is more a buzzword rather than a long-term strategy for the company.

So before you decide whether this promotional channel works for your business, ask yourself the following question:

“Is it really content marketing you are doing here?”

Just because everyone is doing content marketing does not mean that they are winning at content marketing, or even if they are doing the right thing.

So why isn’t the strategy and content marketing working for you?

Here are a few of the common signs you may be doing it wrong. See if you can identify with any of these.

#1: You Have No Idea What Content Marketing Is About

content-marketing-no-clue

The first sign that you have gone astray is advertising your products or services in a content marketing strategy directly.

Do not get me wrong, there is some product advertising here.

But if it takes more than 30% of your publications, this is not content marketing.

When you release a selling promo video of your product, or publish an article which points to why the prospect should buy the product you offer, you shouldn’t expect your readers go nuts and give your publications numerous likes, comments and re-shares.

The most effective content marketing is built primarily on the needs of your audience, and not on the need of increasing your sales (at first).

First, build a trust-based customer relationship, and then only you can move on to the sales stage.

#2: Your Content Isn’t Optimized

content-marketing-not-optimized-for-web

If you want your target consumer to spend his time and/or money on your business, you have to make your content simple to find.

So here comes SEO.

SEO goes beyond blog posts as it’s equally important to optimize your content marketing efforts, whether it’s an article, press release, status update and so on.

Keywords and relevant research are an essential part of of content marketing.

Using industry or niche specific keywords in the content assists the bots in identifying topics your website covers and index the pages and relevancy, to better to rank in search results.

These keywords are the words that customers are most likely to enter into a search engine to find the products or services you offer.

The battle online for your audience’s time is vicious, and if you don’t implement a content marketing strategy to fight off your competitors and boost organic traffic to your site, then you’re doing this online marketing thing wrong.

Adding keywords is not going to take longer than 5 minutes, but it will get you customers. (Note: keywords research for an in-depth content strategy can take several days with follow-up meetings and final selections, as they are built into a content calendar and an overall promotional strategy).

Hence, identify and shortlist the keywords you want your business to rank for — opting for long tail keywords (3+ words) is wise too. Keep all your content creation and syndication efforts around these keywords to increase the exposure and relevance of your website in the industry as well as the market.

TIP: Use kwfinder.com to dig deeper, along with ubersuggest.io

#3: Your Content Is Boring as Hell

content-marketing-boring-as-hell

Instead of creating the kind of content that works for themselves and their niche, some companies are turning their websites into content farms.

They are over-optimizing their keywords, they are making titles that make no sense, and worst of all; they have forgotten about the user.

That is pretty much the reason why all you see around you is ordinary content that adds value to no one.

While excessively entertaining content may attract the wrong target audience, boring your readers to sleep will also do harm to your brand.

Both facts and statistics are important and interesting to readers.

But at the same time, if your content is nothing else, it is going to be too difficult to perceive.

It is not an easy deal to add humor and personalize content in the initial stage of the funnel, when the visitor first comes to your site and knows nothing about you.

But neither it is the reason to be discouraged at this stage.

We all love positive human attitudes and a good sense of humor. Use common words. Add some humor.

Make your content look more like a personal story rather than a review article containing only the facts.

Content marketing appeared because “the world of technology” gave its grounds to the world of “Handshake Networking”, where you need to be on friendly terms with customers, and customer service is the number one factor to get people to buy your stuff.

By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.

Basically, you’re going to invest in building relationships online. Your network is perhaps your most valuable professional asset.

#4: You’re Writing For Yourself

content-marketing-writing-for-yourself

Quite frankly, people do not want to know about you or the product – they want to learn about something unknown and exciting, and find information, tools and insider access that solves a particular problem.

It is important to combine all of these elements into something of value, but make sure you are listening to the needs of your readers, rather than polishing your own ego or overselling.

“If you want your company get results from content marketing, the first thing you need to do is to find out what customers want, what they are interested in, and how you can give that to them. In other words, your content should be a separate product rather than being a part of your marketing or advertising.” – Robert Rose, CSO Institute Content Marketing

Marketing experts usually start with identifying the needs of their audience, and then they switch to meeting these needs and delivering the valuable content.

If you think that you do not have any spare time to visit theme-specific forums, comment on blog posts, read articles dedicated to your subject matter, or communicate with customers through social networks, then you are going to fail building the appropriate customer relationship.

Be sure when you sit down to write content (or your hired writer who does it for you) that you start by putting yourself in your customer’s shoes.

The blog posts, landing pages, and web content is NOT for you.

It’s for your target market.

Spend a lot of time thinking about what they need and what they want to know.

#5: You Are Being a Lone Hero

content-marketing-lone-hero

Content marketing is not something you should be doing it all by yourself.

Creating and promoting content, especially for a new site, is essentially a full-time job.

And you might want to outsource content marketing is because you have other things to do.

What else you can do:

  1. Engage your staff in content creation. Show them that their participation in a content marketing strategy would bring them career advancement and dividends.
  2. Use third-party content and case studies. There is nothing wrong in placing the content created by other companies in your blog. What is more important, is that you should add your thoughts, statistics or facts to it, and don’t forget to indicate the source.
  3. Engage your subscribers on the social media in content creation. This is an excellent way to attain loyalty, identify the needs and learn how to listen to your customers.
  4. Outsource big projects. Order several major studies, articles or video content from professional companies. You will not only get a high-quality content from the market experts, but will also receive a fair outside perspective onto your niche and business. If you’re in a tough niche, there’s no magic key that will produce instant success in your content marketing.You’ve simply got to strategize regarding the most effective form of content, and keep at it.

#6: You Lack Focus On Your Business

content-marketing-focus-on-success-goals

Ask yourself these 2 pivotal questions:

  1. What are you trying to make your customer do after having read your articles or e-books?
  2. Does your content lead your customer do this?

If you create content only because it’s easy, you aren’t likely to enjoy the outcome.

The effective content marketing should consist of these two things:

  •  Storytelling
  •  Focus on making this storytelling coincide with your business goals

None can survive without the other, otherwise you will not get the desired outcome.

There’s one more thing to remember.

“The quickest way to kill your content marketing is to do nothing after you create your content.”

If no one can see your content piece, what was the point of writing it in the first place?

The important thing to remember about content marketing is that half the work is creation, the other half is promotion.

Promotion is the heart and soul of content marketing, so if you’re not doing it well and often, then you’re going to be dead in the water.

#7: You Are Stuck In a Sales Funnel

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At the end of the day, it’s still marketing, but your task is to make people forget that it actually is one.

People don’t want to be convinced to buy something – they want to think that they made the decision themselves, and when you’re pushing content in their faces which sounds too salesy, they’ll see right through it and leave.

What happens once a potential customer left you his contacts for to obtain valuable content?

Does he receive an email or the call from the manager? Or his contact info is merely dusting in your client database?

You may not be targeting your visitors at all points of the sales funnel. If you don’t have any clear plan for carrying your customers throughout the sales funnel, then your content marketing is worthless.

“An integral part of the problem could be that your sales crew know nothing about your content-marketing strategy.”

They do their best to close the deal, while not being aware of what it all is about. If your crew don’t know your business goals and plans, the sales are going to be affected correspondingly.

To address this problem, it is necessary to put together all of your sales department, and lead them throughout the funnel, from visiting the the website and obtaining the client’s contacts prior to the first sale.

This will help maximum efficiency to transform website visitors into buying customers.

SUMMARY

Here’s the TL;DR for you…

Your Content Marketing Sucks because:

#1 – You Have No Idea What Content Marketing Is About
#2 – Your Content Isn’t Optimized
#3 – Your Content Is Boring as Hell
#4 – You’re Writing For Yourself
#5 – You Are Being a Lone Hero
#6 – You Lack Focus On Your Business (Building)
#7 – You Are Stuck In a Sales Funnel

The content popularity promptly grows in an online business, therefore content marketing is increasing in value.

Becoming successful in this field becomes more and more complex, and your rivals will always beat your heels.

But better late than never.

So if you still have not have launched a marketing content for your business, now is just the right time to do it.

Good luck!

ABOUT THE AUTHOR OF THIS POST:

Kristina Smile – is a CMO at TriggMine, an email marketing automation service.

She is great at email marketing tips & increasing conversions. During the past 2 years she successfully launched more than 50 email campaigns for e-commerce websites.

She’s also the voice of TriggMine. Kristina has performed as a speaker at 100+ events in Europe & Asia. She believes that email marketing rules and data is king.

https://www.linkedin.com/in/kristinasmile

https://twitter.com/TriggMine

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
creative-writing-prompts-new-information

5 Things Everyone Who Wants To Become a Creative Writer Should Know

You know you’re a good writer.

And after six cups of coffee and a 20 minute Facebook break, you’re still a good writer.

But you haven’t written anything. Yet. And the cursor on that blank Word document is starting to make your eye twitch.

creative writing prompts ideas

Via Giphy

Now is the time to channel your high school English teacher and use a creative writing prompt.

Or five.

According to Poets & Writers Magazine, building creative writing prompts help even the most seasoned writers by generating new ideas and sparking some inspiration.

Even if you end up scrapping the whole thing, the prompt itself will help you hone your craft and reach your full potential as a writer.

Here are 5 ways to creative writing prompts and how to get more ideas for content:

1. Develop Discipline

get discipline dog youEven the greats admit that writing is work. Ray Bradbury once said, “Any man who keeps working is not a failure.

He may not be a great writer, but if he applies the old-fashioned virtues of hard, constant labor, he’ll eventually make some kind of career for himself as writer.”

If you get up everyday and write something, you will eventually write something well. A daily writing prompt from sites like BusyTeacher.org can provide the necessary structure to work your writing muscle.

Think of it like meeting up with your personal trainer (only without the embarrassing outfits).

2. Take the Scenic Route

drinking-writing-off-the-beaten-pathWriting prompts take your pen off the beaten path.

For example, imagine starting a story with this prompt from Writer’s Digest:

“I hadn’t had a drink in nearly 10 years” and ending it with “If only I could remember where I left my pants.”

A prompt that starts a storyline you don’t usually pursue is a great thing because it broadens your artistic lens.

You are forced to investigate a new plotline, a strange character, a hidden flaw.

If you don’t like the end product, at least you will have a refreshed palate when you return to business as usual.

3. Inspire a New Start

a-new-different-start-creative-writingSometimes, the very act of putting words on a page can break up writer’s block.

Try writing a letter literally breaking up with writer’s block.

Start with “Dear Writer’s Block, it’s not you, it’s me …”

4. Kill Clichés

kill-cliches writing promptsWriters can’t just reuse greatness.

They have to “invent it from scratch” Janet Fitch, author of White Oleander, states on her blog:

“That’s why writing is a lot of work, and demands unflinching honesty.” – Janet Fitch, Author

Writing prompts can–quite literally–help you kill clichés.

Try this one from WriterofthePrompts.tumblr.com: ‘Soul mates’ they called it.

“I could see why so many became entranced after meeting him. He was my soul mate, no question. Which was why he needed to die.”

If you don’t end up with a great story from this ironic twist on a cliché, at least you’ll have an entertaining reminder not to use it.

And most writing could benefit from one less cliché.

5. Disrupt Your Rhythm

break-rhytm-creating-writingGood writers have a way of using potent words and rhythm to their advantage.

One of the best writing prompts to disrupt tired writing is to imitate someone else’s work.

A great writer’s word choices, sentence patterns and style may help you chisel a new style of writing for yourself.

Try this writing prompt from LanternReview.com and use Charles Wright’s poem “Clear Night” as a template for your own.

Or choose a surrealist poet like Federico García Lorca and challenge yourself to rearrange the words in one of his poems to create your own.

You will not be bored.

And neither will your readers!

excited-writing-giddy-up

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
reasons-i-need-a-content-marketing-calendar

Why Do I Need A Content Marketing Calendar?

Here Are 7 Reasons You Need A Content Marketing Calendar

You have already established that content marketing is the key to success for more authority, visibility and traffic.

You and others in the team are all pumped up thinking about the loads of traffic you are about to experience thanks to the well thought out content marketing strategy.

You are even more excited to see your blog prosper and move to new heights. (You have a blog, don’t you?)

 “No matter what, the very first piece social media real estate I’d start with is a blog.” – Chris Brogan

But, is it all that simple?

If it was so simple, everyone will be doing it.

So, what’s the difference between successful marketers and others even though both implemented their versions of content marketing.

Here is the best kept content marketing secret – The Content Marketing Calendar.

A content marketing calendar is all you need to turn your sluggish attempt at content marketing into the bazooka that will crush your website under loads of traffic.

What Is a Content Marketing Calendar?

In simple words, it can be described as a timeline of the content you are going to publish over the next few days, weeks and months.

It’s similar to the programming guide for TV, radio stations, newspapers and magazines.

They have to plan the content months in advance.

In the content marketing space, this calendar refers to visual representation of the content you’re going to post and promote in the future.

Why You Need a Content Marketing Calendar?

A calendar does seem like a simple tool and everyone is not sure of the impact of such a simple tool.

Consistency Is the Key

A lot of people like content marketing but only a few succeed. People who fail do not realize that consistency is the key to success in content marketing.

If you are not going to post useful content on a consistent basis, you will have a hard time in creating your brand and driving traffic to your web property.

A well-planned calendar helps you in being consistent.

Since calendar is a tangible item, it also ensures that everybody sticks to the calendar. In other words, it also acts as an accountability tool.

So, if you are one of those who are still not convinced on the usefulness of having a calendar, here are 7 reasons you need a content marketing calendar. You’ll save tons of time, and get more productive and organized at the same time.

#1 – It’s a Strategic Tool

Content marketing is a marketing strategy and you need tools to execute and measure the success of your strategies. A calendar acts as a strategic tool that gives you a panoramic view of the overall content marketing efforts.

It gives you a bird’s eye view of the whole content. It also allows you to easily get an overview of the overall strategy. It also helps in keeping the content consistent.

#2 – It’s an Organization Tool

A successful content marketing strategy requires one to do a lot of things.

It requires you to create high-quality content, distribute the content to other high traffic websites, post about content on social media profiles and a lot of other things.

In simple terms, it’s a lot of work and it’s complicated which means that you need something to keep track of all the content that has been published and that is going to be published in the future.

This problem grows multi-fold when you have multiple members in the team.

A calendar helps you and everyone else in the team to remain organized while planning activities related to creation, posting and promotion of content.

#3 – It Makes Content Marketing Easy

Content marketing does sound easy but it’s not easy to implement.

It involves producing high quality content on a consistent basis and a lot of other things to promote that content.

Without a calendar, you will quickly feel lost as you’ll find it difficult to keep track of various content ideas, posting and promotion.

A calendar also allows you and others in the team to visualize the results of content marketing efforts and motivates everyone to keep doing what they have been doing.

#4 – It Makes Sure That You Do Not Miss Anything Important

As mentioned above, you need to have a strategy to succeed in content marketing.

A calendar helps you in keeping track of various important holidays, industry events, product launches and other such things to ensure that you can take advantage of such opportunities by planning in advance.

A calendar will allow you to plan creation and promotion activities to coincide with the launch of a new product or other such events to derive maximum benefit from your efforts.

#5 – It Helps in Saving Time

Many people whose job is to write quality content on a consistent basis struggle with ideas.

A calendar will help you in saving a lot of time as everything is already planned and you don’t need to think about the topic you are going to write on.

In other words, you don’t need to constantly reinvent the wheel.

It also helps in maintaining quality of the content as when you are short of time and facing a deadline, you may slip and go ahead with content that you won’t normally post.

#6 – It Helps in Building Credibility

Content marketing works only if you work it.

According to a recent study, infrequently published content or low quality of content leads a significant number of consumers to believe that the business is not aware of customer habits.

In other words, infrequent publishing or publishing low quality content damages your reputation and your brand.

On the other hand, if you publish high-quality content on a consistent basis, it helps in building credibility.

Keep in mind that you will struggle to produce high-quality content consistently if you do not plan it in advance.

#7 – Total organization via the Content Marketing Calendar

A content marketing calendar can be in the form of a simple spreadsheet with a number of rows and columns outlining various things.

As far as the actual heading in the calendar are concerned, it may include various business events, holidays, selling cycles, deadlines, product launches, type of content, target audience, promotion, due date, status, title, publishing date, content category, notes, call to action and other such things.

“Content is the reason search began in the first place.”
Lee Odden 
 

CONCLUSION:

Overall, the goal is to keep track of all the metrics related to the overall content marketing strategy.

So, if you have been struggling with content marketing efforts and have tried a lot of different things without using a calendar, you should start using a calendar to plan your content.

Consider coschedule and buffer. There are also custom plugins for WordPress you can use. Of course, calendar templates are available too.

Make this calendar the hub of your all activities related to content marketing and you will start seeing the results within a short period of time.

NEED HELP? Contact Us Here and we'll set up a time to help you get started. (We love this stuff so much, we'll even send you a free e-gift, because you took time to reach out.)


Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
15-content-creation-ideas-to-use-chaosmap

15 Content Creation Ideas You Can Steal To Get More Organic Traffic

Content creation is one of those realities a blogger and marketer has to engage with and appreciate when hoping to gain natural, organic traffic – and for the long term.

It is not going to happen overnight and this is a given. However, with a little bit of care and patience, the results will start rolling in.

content ideas get started tips chaosmap

What are some of the most effective ways content creation can help drive in natural traffic?

Let’s take a glance at 15 specific ways experts state content creation will lead to increased traffic numbers. Why not make the most of these ways to get better results?

And, best of all – you can borrow these tips and use in your own campaigns.

(IMPORTANT: Before you begin, always research, develop your initial strategy and plan for the best quality content you can provide. Content and topics that create emotion, content that engages, entertains and informs are keys to “share-ability”. The love you’ll get back from your readers…and eventually search engines, creates new and ongoing organic traffic streams for your business).

content marketing strategy framework from curata (via chaosmap)

(Curata.com – Content Marketing Strategy Pyramid)

1 – The Virality Of Memes

Memes are one of the most powerful options a person can have when it comes to driving natural traffic.

no-peeking-shame-cat-meme

It is easy to read and fun for those who are just looking to relax and get a generalized view of what is being put in front of them. Memes have done the trick for the past few years because they have the ability to go ‘viral’.

There are entire blogs that have put up one meme and that was all they needed to get millions of new people on board.

Now, this is, of course, the dream.

That does not always happen. However, the goal should be to mix things up and that is what content creation is all about.

It does not just have to be a wall of text that is tossed at prospective traffic. Memes will do a lot, especially when combined with social media to create something truly powerful.

2- Videos & Streaming Data

Who doesn’t like the idea of being able to sit down and take a glance at some of the videos that are being put up in their niche?

Courtesy td.org - video creation and video editing graphic

There are times when you might even take a look at what a competitor has published and just love what they have done (ideas!). Videos are great because once again content creation does not, and should not have to be about text only.

Plus, you can use a transcription service and get further leverage of text for your use.

It is all about moving forward and getting with the times, people!

This is where creating short videos will help a lot in conveying a message and getting people to come onto your site as desired. It is not as tough as one might assume and can go a long way. Educational, informative and fun. Think about edutainment.

It is essential to understand with this way natural traffic is only going to come based on their first impression. If you optimize YouTube videos correctly, you’ll rank those also.

This means, the video better be spot on especially in the first few seconds. Don’t rush through this part of the process and make a good video first.

3 – Infographics Yield Quality

There are many prospective visitors who are going to want quality information being provided to them especially in niches where information is hard to locate.

When you are able to give this to them, they will race in and keep coming back repeatedly. Quality does matter and that is where infographics come into action.

They are able to list down a lot of information without going off on a tangent.

Content creation is all about taking information and presenting it in a unique and ‘cool’ manner.

create-infographics-tool-venngage-chaosmap

Venngage.com – infographics create tool – free to start

Well, there is nothing more exciting and modern than a great infographic. Take your time with this as it is going to yield fascinating results as it has for numerous people online in the past.

Venngage is a great place to start.

4 – Maximization Of Scoop.It

There are specific blogger tools, which tend to get ignored when it comes to generating natural traffic and this is unfortunate.

scoop.it - curation and suggestions for viral content

Scoop.it – Curation, ideas and community

Make the most of these tools in order to get going down the right path.

If you are looking to focus on content creation, you are going to adore the power being provided by ‘Scoop.It’.

This is one of the most powerful content curation tools in the world and is going to help you out immediately. What does it help you with?

It is going to pinpoint all of the best topics, articles, and general content in your niche. It does not get better than this when you want to get a gist of what is taking place in your world.

You should also research topics, and contribute via the “Suggest” button. Editor will review your content, and approve based on merit and quality. It’s an authority domain, which is exactly what we want. (Even though the platform uses “nofollow” links, you’ll get traffic).

5 – Reviews And Building Trust

Natural traffic tends to come in bursts, but there is one thing that is going to help provide you with sustained results.

This is going to come in the form of product reviews and/or reviews in general. If you are able to give people a real in-depth look into something in their niche, they are going to lap it up.

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Chaosmap Local Review Tool for SEO & Small Business

They will keep coming back especially if you have taken the time to give them meaningful information rather than just hoping to sell.

Don’t lie to them when it comes to this type of content. You want to make sure it is up to par and is going to provide them with real value.

When you do this, you will notice how natural traffic numbers go through the roof in a hurry.

6 – Opinion Posts

There are certain visitors who are going to want opinion posts in order to gauge what is happening in the niche.

huffington-post-makeup-opinions-authority-chaosmap

Let’s suppose the niche is about skin care and makeup and they want to learn more about recent advances made with anti-aging products.

If you are able to give your opinion on the matter and what direction the industry is going in, you will start to see people respect you more and more.

This is when content creation starts to build expertise and power.

You want this sort of authority as natural traffic will race in on a regular basis. You will adore the numbers that you are doing with regards to the traffic when you put up opinion posts.

You want people to converse and debate.

This is when you gain even more.

7 – Using Storify To Gain Results

Another blogger tool that has been available on the market for a long time would have to come in the form of ‘Storify’.

storify chaosmap

Storify.com

This is a powerful tool on its own and is going to do a lot for those who want to get started down the right path with regards to content creation.

The purpose of this tool is to make sure everything that is being put on social media sites will be presented to you on a platter.

It does not get better than this for those who want to be ‘in the know’.

8 – Building Lists

Who doesn’t love the idea of being able to sift through lists and get a feel for what the market is telling them?

top-10-lists-power-of-blogging-content-ideas-chaosmap

Courtesy http://wealthygorilla.com/top-motivational-blogs-2015/

Why not just put together a couple of lists and present them to prospective visitors? They are going to love what is being written down and that is what you want the most.

Why “Top ___” lists?

They are easy to read and they are even easier to make as well. This is what you are going to enjoy about the process in the first place.

Content creation does not have to be impossible. It is easy and when you start to put in a few images/videos as well with these lists, you are going to get great results.

When you include authors and companies that helped build the list, make sure to use their “@” reference and share on Twitter. They tend to share it back out to their community if it’s good and helpful. More traffic for you.

9 – “How-To” Posts Attract Attention

Sticking along the lines of lists, you should also be taking a look at ‘how to’ posts because they are going to attract a lot of people as well in the niche.

how-to-install-wordpress-guide-sitegroundcom

Courtesy Siteground.com – https://www.siteground.com/tutorials/wordpress/wordpress-installation.htm

If you are in a niche where you can explain things to people in steps, you are going to want to put a few of these together as soon as possible.

You will notice people are going to want to see what you have to say and how you are doing things.

This has done the trick in many niches especially building related ones.

10 – The Power Of Curata

Let’s move onto the next blogger tool that can be listed as a ‘way’ with regards to getting natural traffic.

How is this going to help you out?

Curata is one of the most advanced tools in the market and has done wonders for those who have taken the time to learn how to use it.

curata-ideas-for-content-curation-chaosmap

Curata.com – content marketing scale

The purpose of this tool is to find content based on specific filters you are putting in. The content you are going to get will be absolutely precise to your expectations and that is hard to beat.

You are just not going to be able to find this type of content even if you spent years doing it on your own.

The formula is able to sift through all of these details for you.

11 – Using Case Studies To Woo Traffic

Have you gone through a specific process in the past?

How did it work for you?

Why not give people a little case study with regards to your own experiences?

This will help them get a feel for what worked and what didn’t. This could be related to anything even something as simple as skin care.

You want to give them a real look into what you have done. Don’t just rush this and make sure you are as detailed as you can be.

Content creation is all about being unique and this is what you do with case studies. No one will be able to copy you in this regard.

Create case studies using this toolkit from Hubspot.

Sometimes, if you are able to spread the case study out, you can get people involved in the process to help you out along the way.

This increases user integration and interaction.

12 – Using Interviews With Experts (and Podcasting)

If you know people in the industry who have a lot of knowledge on the topic, why not tap into it as soon as you can?

record podcasts interviewing experts content creation

mybloggingjourney.com

These are details that are going to matter a lot and you should not ignore. You want to get their advice on certain hot topics. This is where content curation and creation come together.

You want to be able to produce interviews people are going to want and keep them coming in.

When you do this, you will be able to see a real rise in natural traffic. Always make sure you are being intricate with the questions being asked as you don’t want to be generic.

13 – TrapIt And Its Value

The final tool in this list that is going to be highlighted out would be ‘TrapIt’. This is another fantastic tool that is a must for those who want to gain natural traffic.

Trap.it - content creation

Trap.it – content creation

The purpose of this tool is to help with trap specific content that is going to be related to your niche.

You are able to save the content and keep it for later in order to store ideas. It is powerful because of how simple it is to use.

14 – Offering Specific Ebooks Related To Niche

Ebook creation is one of those options that is going to work, but it will take time to put together. You want to build a short ebook that is going to help people get a real look into your niche.

It could be something as straightforward as acne treatments for the skin care niche, or a social media guide for beginners. (PDF)

You just want to give people a reason to come onto the site and see the rest of the content that you have on it.

15 – Maximization Of Guest Posts Work

The final way that has worked over the years and is going to continue to work would be to get others involved in the niche.

guest-blogging-chaosmap-works-seo

Guest Blogging Works, Guest Blogging Is Not Dead.

If you want people to come, why not get guest posts put on your site? This will ensure relevant topics are always being put up and visitors will want to hop on and read what is being posted as well. (NOTE: We are accepting authors in the B2B niche at this time. Contact us above).

Those who are in search of results in terms of their traffic numbers have to implement these methods as soon as possible.

It is never easy to gain natural traffic and paid options can take a toll on the budget. It is essential to find a balance and that begins by understanding these ways and making the most of them.

These 15 ways have been highlighted repeatedly over the years because they work and are going to generate traffic regardless of the niche being looked at.

It is this value that is hard to beat and those who are able to maximize it are going to have a massive smile on their faces as the higher traffic numbers roll in.

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Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
content-curation-tools-must-have-resources-content-marketing-chaosmap

13 Must-Have Resources To Curate Content Quickly For Your Content Marketing Launches

Content marketing is one of the most powerful techniques for garnering attention and attracting ‘hot’ leads, while you establish brand prominence and authority in your marketplace.

All this while you’re creating a lot of good will at the same time.

Yet, this cannot be done manually as some might assume.

Optimizing the processes is essential to ensure positive results continue to come in for a long time.

Content marketing is not all inclusive, however.

IDC talks about the different marketing mix, and what’s included in content marketing, and what’s not. A strategy needs to be built.

Types of marketing assets and differences as compared to ‘content marketing’:

content-marketing-what-it-is-what-it-isnt

Before launching a comprehensive content marketing campaign, it is essential to take a step back and find a collection of resources (tools) to maximize the process.

WARNING: Make sure to develop a content marketing strategy before playing with tools. It can be dangerous and addictive, and create more “busy work” than is actually valuable.

Here are 13 must-have resources (tools) according to experts in the industry who have been this for a number of years.

1) Feedly

Feedly is one of the more comprehensive tools on the market right now and a favorite among Internet marketers.

What does this tool do for the average user? It looks to pull as much content as possible which relates with blog content being put up by an Internet marketer.

rss-feedly-tool-choice-content-marketing-chaosmap

This is a RSS Feed reader / aggregation tool – but is easy to use, and works perfectly for curation ideas and topics. (Read the “108 experts share favorite RSS tool”)

It is powerful as the sources it is able to engage are almost endless.

It would take a lifetime to go through the viable content being put up by this tool. It is truly remarkable to say the least.

2) Pinterest

Pinterest is a given among social media addicts.

It is as simple as this. Those who are not going on Pinterest when it comes to resources are missing out.

pinterest-board-content-curation-content-marketing

This is one of the most well-regarded tools in the world and it is free.

How could social media ever be a tool? Surely, this is a mistake, right?

Wrong!

It is not a mistake.

Pinterest is a powerful solution because people from all over one’s niche are going to be available to follow.

This alone leads to powerful ideas and content curation. It provides a whole new angle to look at.

3) Learnist

Premium educational content. Sounds fantastic doesn’t it? This is what industry leaders are able to serve on a silver platter for those who maximize the use of Learnist.

learnist-educational-content-curation-chaosmap

The name says it all about what this tool is going to provide. It engages the leaders in one’s niche with ease.

It helps ‘learn’ from them by showcasing the content they are putting up.

This is what content curation is all about at the end of the day. Being able to engage and learn the content inside and out before presenting it to the world.

It’s easy to set up ‘boards’ – and you can even use the Chrome Extension. (add-on)

4) iFlow

The next tool in the list would be iFlow. This is an exceptional tool in its own regard and should be appreciated for the value it brings to the process.

The ideas are always ‘flowing’ with this tool. It has some of the best filtering options one will find in the world of content curation tools.

The pinpoint accuracy is hard to deny and something any Internet marketer would enjoy and be able to benefit from.

5) Scoop.It

Want to scoop new content and be able to maximize its value?

Well, Scoop.it is the way to go without a doubt. This is almost a community of sorts with regards to content curators who are spreading information.

scoopit-curation-service-content-marketing-chaosmap

They will be able to tap into what you are presenting and vice versa.

The powerful spreading of knowledge leads to tremendous content curation across any niche.

It is something more and more Internet marketers are leaning towards because of how consistent the tool is and the value it brings to the process effective immediately. A ‘must-have’ with ease.

6) Storify

Storyboards are magical and this is what Storify relies upon. It is able to help build storyboards which are going to be the foundation of any well-run content marketing campaign.

storify-content-marketing-curation-tool

What is the value of not having an all-encompassing plan with the curated content in hand?

With Storify, the tool is going to give the ability to engage the content being curated and help build it up to something that is going to convert.

It also helps find other content curators who are in the same boat and looking for a great fit with their own process.

7) ContentGems

200,000 RSS feeds. This is all that has to be said about the power of ContentGems and how wide-ranging it is.

This is quite a bit of content and something one will neve be able to get through in its entirely.

content-gems-content-curation-software-chaosmap

The gems are out there and this tool is going to find them for you.

It cuts the process into something that is quite manageable and easy on the mind without a doubt.

Imagine being able to gain access to all of this content and then searching through it with important keywords? Wouldn’t that be easy? Well, ContentGems gives you this ability. Yes, searching through 200,000 RSS feeds has never been easier.

8) Post Planner

Curating content is fine, but how is it going to be spread in order to engage the target audience? Postplanner to the rescue.

Isn’t that the goal in the end?

postplanner-curation-software-tools-chaosmap

A content marketing campaign isn’t going to hold much leverage if it does not spread out and become the talk of the niche.

Well, if that is the aim, Post Planner is a must.

It is able to engage the content and set it up for FaceBook with ease. Post when the timings are best in your niche and watch as multiple posts go viral.

There is a science behind the process and this tool is able to unravel it for you and your niche.

9) Triberr

Tribes are divided based upon interests (niches) and enable you to gain access to some of the industry leaders in your particular tribe.

Triberr makes the process easier of being able to curate meaningful content.

triberr-content-curation-bloggers-chaosmap

These are some of the finest minds in the game and that is the type of content you will be able to get your hands on.

This is wonderful for those who need to be able to curate content that is substantial in its worth.

10) Curata

Curata curation software is a fantastic tool because it is going to take in a few keywords that you give it and build entire lists of content.

Yes, it is going to scour through the Internet and do the job for you.

curata-content-marketing-curation-software-chaosmap

The lists are not just tossed together, but meticulous with regards to quality control.

Only the best content is going to be put in front of you in relation to the keywords being given to Curata.

This is substantial for those who don’t wish to go through every blog in their niche in order to find a handful of articles.

11) Bundlr

It is one thing to find the content, but how are you going to organize all of it?

What if you have specific keywords, themes, and/or ideas that are going to be used to create content marketing campaigns? Bundlr can help.

bundlr-curation-discovery-tools-chaosmap

If you have a lot of articles to work with, this is going to be challenging to say the least.

You have to use Bundlr in order to maximize the potential of this content. The tool is going to make it easier to save content and clip it into specific groups for later. It just organizes all of the content that is being curated and that matters a lot in the end.

12) Slideshare

The 12th tool in the list would have to be a famous one and an underappreciated option to say the least. Slideshare has a significant amount of content and is building its resources up by the day.

The best part about this tool would be its reliance on new information.

slideshare-content-curation-library-tools-chaosmap

The content present on Slideshare is just not going to be found elsewhere.

It is always good to take a look at what it has to offer and then make a decision as to its ability to act as a great tool.

For most, it is downright awesome.

13) Trap.It

The final meaningful tool in this list would have to be ‘Trap.it‘. This is a powerful resource to say the least.

With a collection of 100,000 sources to tap into, Internet marketers are able to get their hands on real gems. Hard to find content is sometimes troubling when doing the searches manually.

trapit-social-selling-content-curation-chaosmap

This tool takes the stress out of the process as it automatically learns the requirements of the user. It begins to anticipate the market being targeted with the content and what is valued by the user. Imagine seeing a tool get smarter and smarter to a point where it knows what you want before anything is said?

This is what Trap.it provides. It is truly magical.

These are the 13 must-have tools for curating content in this day and age.

Those who are not making the most of these tools are not going to be able to build meaningful content marketing campaigns.

It is as simple as this.

The gap between competitors in the market is closing down and those who have the help of great tools can continue to push towards the top.

Those who refuse to do this will struggle. Maximize the help of these tools to ensure your campaigns are being in accordance with the standards set these days.

What tools did I miss?

What should I add to the list?

Please submit below:

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
how to improve writing skills customers chaosmap

12 Unusual Ways To Improve Your Writing Skills While Creating Web Content Customers Want

The Beginner’s Guide For Content Writers:
“12 Methods to Improve Your Writing Skills, Speed Up Web Content Creation While Confidently Raising Your Content Marketing Knowledge At The Same Time”

QUESTION:

  • Are you the owner of a blog or website, or perhaps considering starting one of your own?
  • Has your employer recently given you the ongoing assignment of creating website content for the business and moving into a role as a community manager or content “tsar”?
  • Have you been thinking about becoming an independent contractor as a web content creator and publisher?
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If you answered “yes” to any of these questions, this handy guide has 12 suggestions to assist you with improving your web-based business communications.

writing skills benjamin franklin chaosmap

1: Structure Your Content in the Correct Order

You likely learned in school to save the punch of your essays for close to the end, in order to sway the reader and leave them thinking. However, this is not the goal of web content. You want to lead with your most grabbing data. A good “lede” is part of traditional journalism.

In addition to a powerful opening, your closing should lead the reader where to navigate next.

This call-to-action might be to sign up for an e-mail listing, to purchase an item or service, or to visit another page on the website. Have the text link directly to the options you wish the reader to choose.

Call to action buttons and text placed in the right sequence, position and marketplace / industry can have a big result. (Facebook CTAs / Adroll)

Make certain that the content flows seamlessly from one piece to the next.

This includes placing videos, pictures and infographics in visually pleasing and appropriate locations, enhancing the text message, rather than detracting from it.

2: Break Up Your Content with Sub-Headings

One of the quickest ways to get visitors to navigate away from your site, never to return, is to have a wall of text greeting them.

Those on the web are more interested in scanning information than reading complex and wordy content.

You need to find methods to break the content up for them into smaller, more manageable chunks.

One of the means that you can employ to accomplish this is by incorporating subheadings into many of your publications.

Blog posts and general website content can both benefit from this type of organization being implemented.

When a new person comes across your site, it is because they were searching for a particular piece of information. Using subheadings will allow them to locate the data on your page more quickly.

Ideally, they are impressed enough with the content that they remain on the site, either that page, or navigating to other relevant pages on your site.

3: Choose and Use Non-Text Communication Methods

The first thing that likely enters your mind when considering content creation for the Internet is likely text.

However, that is only one method of communication that you can use in order to get your message to consumers.

In fact, you can often convey a great deal of information quickly in a graph or chart, (infographics explained) providing an appropriate amount of text related to the visual document.

The addition of video to “how-to” titles is invaluable, as some people grasp concepts better when they are able to see them in action, as opposed to simply reading the words.

Even photos and images can play a role in breaking up the text while emphasizing the message within.

One note of caution regarding images and videos that you did not create: make sure that you have the appropriate legal permission to use it in whatever manner that you choose to, or you may face legal repercussions.

4: Learn to Utilize Keywords (*AKA Carewords)

No matter the reason you are creating content for the Internet, you want people to see it.

One of the important ways to do this is by incorporating the proper “carewords,” or keywords, as they are more commonly known. This will help web users to locate your content.

Find the words and phrases that are being searched for on the Internet and relate to your intentions. Utilize the popular ones by incorporating them naturally into your content, including the title.

There are a variety of analytic tools and apps on the market, many of them free, that you can use for this purpose.

Even before using one of these, you can determine certain word choices that are more likely than others for people to use in their searches.

For instance, you would use the term “handcrafted,” rather than saying “created by my…” and then listing the scientific names of each of your hands and fingers.

Make note of the fact that Google has made a lot of advances in this area. Keyword research and use is important, but structuring content and site architecture topically, will give you an even bigger boost. That’s why involving an SEO expert early in web site design is smart.

5: Provide Focused, Rather than Generalized Data

Whether you are creating evergreen content for a website, a regular blog post, or even a marketing message, you need to have focused, niched subject matter for it.

If you want to have a series about nails, for example, you could focus one on nutrition and supplements, another on shaping and painting nails, and a third on cuticle treatments.

This is better than three posts that include bits and pieces of the others.

Each of your posts should provide expert level information that is specifically devoted to one aspect of a topic. This allows you to find interesting, little-known tidbits of relevant data that you can include in your content, furthering your status as an expert in the field.

The more insight a person can gain, and things they learn that can be shared with others, the better!

6: Draw in the Reader with an Intriguing Title

You do not want to become one of those writers who is so caught up in the text for the document that they forget to create a compelling title (from Jeff Goins) for it.

The reality is that the right title can improve your search engine rankings and intrigue more people to click on your links.

If appropriate, you may want to inject some humor into the title for your post, or you may find that a more serious, business-like tone is more sensible.

The title should clearly convey what the person will gain from staying on the page, and at least scanning through your content.

Are you planning to provide a:

  • numbered list?
  • powerful, instructional video?
  • video or podcast transcription?

If so, then your title should reflect that. It is vital that your content remain on target with the title.

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If you alter the message as you write, check to see if the current title is still applicable.

7: Know Your Intended Audience Well

Before you can create content of any sort, you must find and know the audience you are aiming for. Otherwise, you could find yourself with little to show for your efforts.

If you have an existing business, you can create content aimed toward your current demographics or reach a bit beyond, if that is the aim of the company, to entice new people to your products or services.

This knowledge should influence the language that you use, and the images shared.

For example, if your site is geared toward industry professionals, it is perfectly acceptable and expected that you use the associated jargon.

However, if your site is for the layperson, you need to use simplified terminology.

8: Keep Sentences Short and Conversational

Your sentences and paragraphs should be short when you are posting web content.

Remember that people are more likely to scan than to actually read web content.

Longer sentences are likely to leave the reader confused, or requiring more attention to process than they are willing to give.

How people read on the web:

“They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.” – Nielsen Group

Either will lead them away from your website, likely to never return.

By breaking up your message into smaller chunks, it is easier for the average person to digest. They can start glancing down the page, stop when a particular word or phrase catches their eye, then read the small blurb associated with it.

Afterwards, they will likely continue to scan, rather than engage in reading the entire article.

The more of these small nuggets you can provide that truly intrigue the visitor, the longer they will stay on your website or blog. Make sure to use white space between the paragraphs to further aid their eyes in visually separating the paragraphs.

9: The Connection Between Branding and Voice

You need to have a consistent voice for your content and brand on the Internet. This may take some time to find if you have not yet practiced much.

However, you will learn what style works best for you, and what you need to accomplish regarding your business goals.

Additionally, if you are representing a company image in your content, you need to reflect the voice of the company. This is an essential part of branding that will help to form public image of the business.

One way to develop the voice for the brand is by reviewing the company mission statement.

This will help to put everything into perspective regarding the brand and voice. Take some time to write some practice pieces if you need to in order to find a comfortable way to bring these two voices together.

10: Smart Suggestions for Your Presentation

Once you know the general idea of what you want to write about, you need to determine how you want the content framed.

For instance, are you going to present a list, such as the top ten of something related to your business?

Perhaps you are considering a how-to guide that will instruct customers on how to use one of your products or some other vital skill.

Another popular choice for posts is guides that can help the reader figure out how to navigate a particular situation.

Choosing one of these popular styles for your blog or website will help you to organize the content and select a related title. It will have the added benefit of helping you to rank well on the various search engines.

However, you may want to pen a more traditional article.

That is perfectly fine, and you may find that mixing the styles helps to keep your writing mind fresh and visitors more intrigued.

11: Cite Statistics and Examples

One of the means by which you can add credibility to your content is to use statistics and examples throughout.

Depending upon the length of a piece, you may want to link to one or more articles that support your findings.

One of the ways that you can do this is by finding research studies, and citing them directly in the article, giving credit to the researchers as you present it.

For example, Facebook active monthly users 2008-2015

facebook active monthly users 2015

Facebook active monthly users since 2008

Alternatively, you can place all of your research at the end of your presentation as well.

Real examples are another great way to communicate with your reader. Make sure that you do not share any information which might harm others or that you do not have the legal right to use.

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Statistical facts backed by reliable, verifiable sources can help to solidify your voice as a field expert.

12: Edit Your Content with a Critical Eye

Before you show your content to anyone, you need to edit it. This includes a wide range of tasks, starting with using a spelling and grammar check resource.

There are several available on the Internet, and you can upgrade to premium services for a modest fee.

The images and videos that you share must be reviewed, to make sure that they appear at the proper size, and that they are properly coded into the page.

“83% of B2B marketing organizations that use video content marketing use it for website marketing”

2015 Video Marketing Trend Report

Check your content to make sure that it flows well. Try reading it aloud, which can often reveal small errors that your eye has missed because you “hear” what you intended, rather than what you actually typed.

View the unpublished page across several types of devices, and with multiple browsers to ensure that your content can be seen by people, no matter what type of technology they depend upon for their Internet searches and communications.

As you can see, there are many aspects to having high quality content on the Internet. You need to apply all of the relevant tips to your content creation in order to reap the greatest rewards from your efforts.

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The time and energy you put into your marketing and other web-related communications will provide a good return on your investment.

Eventually, these ideas will work seamlessly into your content; until then, continue to review each piece by this checklist to ensure that you are providing the best work possible.

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
psychological triggers growth marketing

How To Include Psychological Triggers Into Your Growth Marketing Efforts

Increasing the bottom line is the name of the game when it comes to marketing (pre-selling for the actual sale!), while communicating your brand values and keeping a constant lead flow for your sales teams.

And, if you wish to achieve the best outcome when attempting to grow your company, you need to understand and apply fundamental, but important psychological distinctions into your growth marketing efforts.

By learning about the areas of the brain, and how to influence the right one, you will have greater success in creating a positive brand image and customer loyalty that will take your business far into the future.

subliminal marketing message example growth marketing

While you may have the impression that the primary reason advertising and marketing is effective is because it speaks to the human, evolved part of the brain. (not so fast).

This part of the mind relates to conscious thoughts and our language centers. It is also related to how we learn, our ability to logic and reason through situations, and even the primary factorization in our personalities.

However, if you focus your advertising efforts on these things alone, you will achieve minimal results.

The area of the brain that you need to appeal to with consumers is sometimes called the lizard brain.

There are those who break it down into mammalian and reptilian, though the primary thing you need to grasp is that this is the less conscious portion of the human mind.

It relates to emotions and moods and is involved with hormonal development.

Essential flight-or-fight reactions are stored here, as are the needs for food, water and reproduction.

It automates your breathing and heartbeat, and is involved in all of your memories and moods.

What’s The REAL Secret?

The ‘lizard brain’ is the part of the human brain that you need to appeal to with your customers and potential customers.

It is this type of messaging within your audience targeting that will allow you to connect deeper with people, even when they do not realize what is happening.

By catering your advertising choices to factor in with these subconscious areas of human desire, you will create a positive brand image, even if consumers do not understand exactly why they are drawn to your company.

Logic or Emotion?

Emotions play a huge factor in the purchasing decisions of consumers.

Think about a coffee commercial that stimulates emotions and feelings related to waking up in a relaxing and inviting environment, complete with pictures from the windows depicting a hazy outdoor, woodsy scene.

Folger’s Classic Coffee Commercial (1970)

This can evoke strong emotions tying back to summer vacations with families, or even just happy memories of enjoying coffee as the sun rises.

Consumers do not have to consciously make these connections; they do through the lizard brain.

Influence With Full Impact

You can use emotions to influence consumers to purchase your products or services as well.

Many of the products on the market that have become popular have done so because they elicit an emotional response from viewers. This is often involved in either seeking pleasure or avoiding pain.

fear of loss marketing snooze you loose chaosmap

Fear of loss will lead people to purchase protection plans and resources in order to keep from their loved ones or valuables being threatened.

Likewise, many delectable foods sell, in spite of the fact that most consumers know that these are not healthy dietary choices, because they speak to the pleasure centers of the brain.

Must Include Sex?

While everyone knows it, sex continues to sell in the market today.

Brands that use sex in marketing.

Even if a man knows that the beautiful woman in the beer commercial is not going to show up at his local bar and go home with him, he makes the association of her with the logo when he enters the establishment.

Thus, without even realizing it, he is drawn to that beer over a competitor that uses a less sexualized means of communication.  Communicating the ‘sexiness’ of your products can be built in.

Another important factor that you will have to consider when looking at the psychology behind good advertising is your choices of colors and fonts.

Are You Thinking About Colors?

Colors in particular have a deep psychological impact on consumers, and you should learn which ones relate most to your business.

Forbes wrote about this beautifully. (Amy Morin at Forbes Magazine Online)

color use in brands plutchik wheel

For instance, are you intending to create a sense of hunger for customers for your new restaurant, or are you establishing an online venture where trust and integrity are important?

Using the right colors can speak to the subconscious of your viewers, and give them the right feeling to welcome your message.

Of course, you will need to still have great text that conveys the underlying spirit of your business to others.

This will require good rhetoric in your marketing constructions. Hiring a professional team to assist you with this can provide a great addition to the package you are creating to connect with consumers.

In order to be successful in the modern world, you must utilize good online and local, where appropriate, marketing techniques.

By learning how to appeal to the basic needs and desires of consumers, you can create growth marketing campaigns that will dramatically improve your sales and provide a great return on your investment.

NEED HELP? Contact Us Here and we'll set up a time to help you get started. (We love this stuff so much, we'll even send you a free e-gift, because you took time to reach out.)


Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
how content marketing can grow your sales

6 Ways Content Marketing Is Going To Double Your Sales

Do you feel as though your sales have been in a constant state of decline? Many businesses are are fearful to look at sales estimates or projections, because they are all too aware of the trend.

The truth is consumers have changed greatly over the years.

They can skip past commercials, block telemarketers, even block out ads on the internet. In order to make sales, companies have had to think outside of the box with regard to their advertising strategies.

Consumers are simply more educated now than they have ever been in regards to making purchases.

Almost 92% of all consumers will do some form of online research prior to buying product or service. This may include reading reviews, watching video tutorials, or searching out comparable models.

FREE TRAINING COURSE: Interactive Content Marketing Lead Generation

What Does This Mean For You As A Business?

First it means you need to stop marketing and advertising in the traditional sense! This is a good thing as you may actually save money compared to print and radio ads.

Once you have said goodbye to your old ways you need to embrace content marketing as the new way to connect with your costumers.

Content marketing (definition) has removed the pushy salesperson from the equation and has slowly brought the consumer ready to buy to your doorstep.

If you are unsure how you can use content marketing for your business in 2016, I have included six reasons why content marketing is going to skyrocket your sales!

1) Educates Your Customers

Consumers of the 21st century want to make sure they are getting the best value for their money. As I previously stated they research their products well before making a decision.

Content marketing allows you to become the answer to many peoples questions.

In the past searches were limited to a phrase or two. However, with the introduction of smartphones searches have taken on a more complex manner.

All one needs to do is simply speak a question and find the answer.

If you can be the one to answer that question for the consumer, you are more than likely going to get the sale. In addition, people do not want to get their answers from a corporation, they want to get it from a person they can trust, which leads to our next point.

2) Builds Trust

What happens when you are constantly being sold to by someone? Whether it is online or off? They lose their credibility and trust with the public.

Content marketing allows you to help and give answers without asking for a sale or anything in return. When you create these helpful posts, you begin to build trust with an audience.

If you are abe to build enough of these helpful posts, the search engines will take notice as well. They will begin to index your posts faster and rank them higher.

You can funnel your audience through those helpful posts into your sales pages.

3) Changes Untargeted Traffic Into Customers

Just as you may have window shoppers and tire kickers in a real world mall, they coexist in the online world as well. In a mall, even your best salesmen may not be able to get the average Joe to buy a big screen television.

The big reason is because he knows that is what the salesman wants, and the customer is going to refuse to break down and buy.

However, with content marketing you can slowly build a customer up with helpful information and guides that make him want to buy that very same television.

Not only will they be happy with their purchase, but it was a well informed and non-pressured sale.

In fact, good content marketing should never feel like a sale at all. It is designed to help a customer make the right choice for their needs.

4) Builds Awareness

Content marketing can easily establish you or your site as the authority within your niche. This can be done by posting helpful content in social media channels.

As well as commenting on customer’s questions and comments. As you continue to post this type of content, your reputation will begin to build.

With a higher reputation comes an inherited sense of trust and a much easier platform for selling products and services.

Once again by using the content marketing strategy, no one will feel as though they are being sold to.

5) More Content Equals More Clicks

By creating more content for your website or blog you are adding more of your own content into the search engines.

If this content has been properly optimized it has the ability to drive much more traffic to your website and to your products.

In short by creating high-quality content that is helpful to your targeted audience you will be bringing in free traffic 24 hours a day, 7 days a week on autopilot.

6) Creates New Avenues Of Traffic and Sales

Many businesses are solely focused on the Holy Grail of free traffic and that is from the search engines.

Yet they are missing the mark completely with social media traffic. Social media is begging for the right type of content marketing.

They are tired of click-bait articles and scams and just want something that will make a difference.

By creating quality content that is laser targeted to a focused audience on Facebook or Twitter, it becomes a win-win situation. You now have an increase in traffic from a source you might not have been utilizing correctly.

This can open up new avenues for your blog and website as this audience clicks thru to read all the content on your site.

While social media audiences may not be in the buying mode they are always in the sharing mode, which helps further promote your site.

These reasons should hopefully have you drawing out a content marketing plan or talking to your SEO agency to help you create one.

If you are still unsure about jumping into the content marketing pool, let me toss one statistic at you.

Businesses that blog and offer helpful content to their audiences generate an outstanding 67% more leads than the businesses that do not offer content marketing!

Now are you ready to create some helpful content?

Prepare your social media strategy to push your content:

FREE: Download the free Social Media Performance Handbook that will show you how to set up your social media campaigns in 7 simple steps. Includes 2 bonus strategies not found in this post.


Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
content marketing costs how much does it cost

How Much Should Content Marketing Cost You?

An interesting shift is occurring in the advertising and marketing world.

More and more businesses are continuing to move marketing dollars in a move to support their content marketing efforts.

As this is happening, many businesses are going an extra mile in search of funds and budget reallocation.

Content marketing budgets are increasing due to the fact that it has proven to be an effective strategy of building web traffic, leads and sales. In addition, it is reducing the cost of lead generation when done right.

The phrase “content marketing” was used as early as 1996, when John F. Oppedahl led a roundtable for journalists at the American Society for Newspaper Editors.

Businesses greatly interested in leveraging the numerous benefits of content marketing appear to have an ever-growing list of strategies and content solutions to select from. They can outsource their content to an agency, hire freelancers or train their in-house teams or a combination thereof.

With the numerous options available, selecting the best option for your business can be difficult.

However, understanding how each of the available solutions can best align with your business goals, customer needs and budgeting restrictions is important prior to making a leap into brand promotion with content driven strategies.

Although most of the content marketing strategies have been successful for various business models, not each and every tactic will be effective for your specific needs.

meeting-determine-content-marketing-costs

Identify Your Content Needs

The very first step towards determining the amount you should be spending on content marketing is identifying all your content needs. A content marketing audit is recommended.

According to a research carried out by the Content Marketing Institute, less than 21% percent of marketers can track their return on investment from content marketing.

The key to a fruitful content marketing effort is ability to measure and keep track of your ROI to avoid being among the eighty percent of marketers who are not sure whether they are succeeding on failing.

To avoid this lack of understanding on the kind of content marketing solution that will be most effective for your business, be sure to make decision based on your customers’ needs.

Budget for All Your Goals

Once you have established your business needs and goals, you can commence budgeting for your content marketing techniques. There are different prices you can encounter while doing your research but the rule of thumb is that you should receive optimal vale for what you pay for.

Read on for an insight on what you should expect to spend with different content marketing ventures.

1. Hiring an Internal Content Marketing Expert

Hiring team of professionals or a single content manager to work on a full-time basis can be an expensive route to take.

content marketing expert social media costs

Especially if you are just beginning with content marketing. Taking into account the training time, this can be very expensive. However, with adequate resources at your disposal, this can prove to be the most cost-effective investment for your long-term content marketing needs.

Hiring an internal content marketing expert can cost you about $48,000 to $150,000 or more per year. In most cases, the costs associated with such hiring is mainly based on their track record, years of experience and of course their geographical location.

Such individuals should also have some extra skillsets such as social media know-how, digital marketing, copywriting and search engine optimization among many others.

2. Outsourcing to a Content Marketing Agency

In most cases, a powerful content marketing strategy usually includes a healthy mix of content types. Some of them can be accomplished on a short-term basis whereas the in-depth content types require more time to develop and heavily strain your staff resources.

hire content marketing agency and costs

In addition, your team might not have the expertise to develop a content marketing strategy. For in-depth specialty projects, outsourcing to a consultancy or agency can be the best solution.

Majority of the content marketing agencies pride themselves of service diversity to encompass your business needs. In addition, agencies hire professional staff with great expertise in their job.

Outsourcing can cost you as low as $1500 per month and can go up to $10,000 or more per month. Prior to hiring a content agency, ascertain that their services and package offerings align perfectly with your business goals. Standalone numbers are not meaningful. Only when put into context of the objectives, process and results does it matter. Some of these factors will not be known up front. That’s part of the marketing game.

3. Contracting with Copywriters and Freelancers

This is one area where pricing can be a bit complicated since quality of work, experience level and speed of delivery affect the entire cost.

content marketing freelancer costs hiring

There are numerous websites where you can publish your content needs with a budget and wait for freelancers to bid.

If your business has specific needs that require fast project turnaround, specific industry knowledge or attention to detail, it is advisable to look for content marketers specializing in your needs for optimal results. In this case, a content marketing project can go for as low as $50 and as high as $3000.

Content marketing is here to stay and knowing how much you can spend is extremely important. It is important to understand how to incorporate it into your entire marketing strategy and not end up spending heavily.

If you need a content marketing project and cost assessment for your business, get in touch with our consultants:

NEED HELP? Contact Us Here and we'll set up a time to help you get started. (We love this stuff so much, we'll even send you a free e-gift, because you took time to reach out.)


Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.
productivity tools for content marketing

12 Uncommon Content Marketing Productivity Tools That Save Hours Each Day

Content marketing can be very exhaustive and time-consuming.

However, with a good plan, you can make it more effective.

Using the right content marketing productivity tools should help you achieve that goal.

Here are 12 of the most uncommon content market productivity tools that should help save more time.

WANT THIS ALL IN A FREE EBOOK? DOWNLOAD IT FREE HERE:

12-uncommon-productivity-tools-content-marketing-ebook

Free Ebook: The Tools – 12 Uncommon Productivity Tools For Content Marketing Experts

#1 – SEMrush.com

You can use this content marketing tool to identify how your competitors are ranking on Google.

Using SEMrush, it’s easy to assess the amount of traffic going to your competitors’ websites as well as the keywords being used to get higher rankings.

What you need to do is enter the web address to your competitor’s website and this tool will reveal the list of keywords used for ranking on Google.

semrush content marketing tool

Steps to get started with SEMrush:
Open a free account on SEMrush and register yourself and you can gain access to the top keywords your competitors are using to drive traffic to their websites. You can begin by entering their web addresses (URLs) and watch for both the organic and paid results, traffic numbers, cost per click and more.

If you’re aware of these keywords, maybe you can use some of them to bring more traffic to your own site.

#2 – BuzzSumo.com

This content marketing tool allows you to discover the type of content that gets shared the most.

Naturally, you want to create content on your website that gets shared across numerous social media platforms.

Using Buzzsumo, you can find out the commonly shared content and shape your own content around the same topics.

buzzsumo content marketing tools most popular posts

Steps to get started with BuzzSumo:
Using this tool, you should enter your own address or your competitor’s website address and find out which content is mostly shared across different social media channels.

Also, you can search for keywords and find any content related to these specific keywords that’s shared the most.

You can use Buzzsumo to examine the type of content shared on specific social media channels and produce content to similar to what’s targeted on these channels.

You can use this to get statistics about what’s working, and use it to get new ideas for your own content marketing strategies.

#3 – Canva.com

Canva is a power tool used to prepare any promotional visuals to be used on your website. It might be very expensive to hire graphic designers for every image that’s need to go on your website.

Well, through Canva, you can perform any graphic design features needed on your site without the need for graphic design skills. You can produce professional and impressive images using a streamlined and simple interface.

Even better, you can create similar images to be used on the same content rather than using the same image over and over again.

Figure 1 – Easy designer layouts and editing

canva-graphics-options

Figure 2 – Preset sizes and images + custom dimensions

canva design options

Steps to get started with Canva:
Create a free account, and login via Twitter, Facebook or email. Using the app in your browser is free, and many textual and picture elements can be used for free to start. If you want to upgrade, you’ll get additional images and tools to make it even better. There is a team version, starting at $9.95/month, but the first 30 days is free.

#4 – QuillEngage.com

This tool allows you to monitor your results without the need for using Google Analytics which can be quite exhausting and time consuming.

quillengage-analytics-reporting

Steps to get started with QuillEngage:
Create a free starter account, and connect with your Google Analytics profile.

Pick the template you need, and save. Quill Engage will send a weekly (or daily) email with a complete interpretation of your website’s results which is simple and easy to understand.

QuillEngage has different pricing models for you to start, from free, basic and premium pricing structures:

custom-google-analytics-reporting-quillengage-pricing

#5 – EditFlow.org

Using Edit Flow, you can build your own editorial calendar which is an essential part of content marketing.

If you plan your content accordingly, you can become more productive and produce better content for your visitors.

edit-flow-wordpress-editorial-calendar

Steps to get started with EditFlow:
This tool is a free WordPress plug-in that allows you to view all the drafted posts to adjust dates accordingly, send messages to all the team members and also set custom status updates that match your workflow.

Create an account, and follow the simple instructions.

#6 – Do Share (Google Chrome Web Store)

This is a Google Chrome plug-in that allows you to post content to your personal Google+ profile. Currently, it’s not possible to schedule any posts through Google to your personal profile.

However, by using Do Share you can hold any content until the time for posting it arrives. Of course, your browser must be open when posting time comes around in order for the tool to work properly.

Also, you can pick content from Google+ and send it to the tool for later posting.

#7 – Zapier.com

This is an automation tool that allows you to link 300+ applications and perform automated tasks.

zapier-trigger-based-app-automation

Using Zapier to great a new subscribers trigger for Aweber.com

Using Zapier, you can create a triggering task (referred to as Zaps) that automatically initiates different applications.

For instance, you can use this tool to create posts of Facebook and put the rest on queue to post on other social media channels.

Check out many IFTTT recipes also – another task automation tool.

#8 – Buffer.com

Just like Zapier, Buffer offers an automation feature where you can post to numerous social media channels.

bufferapp-social-media-sharing-automation

Therefore, you don’t have to necessarily log into each one of your social media profiles in order to copy paste your posts.

Let this content marketing tool do all the job for you.

#9 – Momentum (Google Webstore)

Yet another Google Chrome Plugin, Momentum allows you to plan your tasks and provides daily reminders.

momentum-dash-plugin-productivity-tool

Momentumdash.com – chrome plugin for productivity

Therefore, if you plan on updating your website’s content on any particular day, you can use this tool to keep everything in check and make sure that everything is completed in time.

You can also use this app to monitor the rest of the tools you’re using for your content marketing efforts. Once you confirm your account, you’ll be ready to go.

chaosmap seo blogging tips

Combine this plugin with calm.com and get more work done with less distractions.

Also recommended: A good summary of tools and techniques as a companion guide, was done by HealthAmbition.com You can find this here.

#10 – Self Control App.com

Do you always find yourself distracted every time you are on the internet?

Do you need an app that blocks your access to other distracting websites when you’re working on your site’s content?

self-control-online-block-distractions-mac

Self Control App: Block distractions and get more productive online (Mac Version)

Well, thanks to Self Control , you can achieve exactly that.

Specifically for Mac users, the app blocks your access to any distracting websites allowing you to allocate more time to your site.

Basically, you set a period of time and a number of sites to be blocked then your access to these sites will be blocked during that time.

Regardless of whether you delete the app and restart your computer during that time period, nothing changes.

#11 – Slack.com

If you’re working with a content marketing team, you need a platform where communications are easy and effortless between all the team members.

slack-messaging-tool-communication

Slack.com – better communication and productivity across channels and teams

Well, using Slack, you can achieve exactly that.

Here, everything is in one place and you can search for it very easily.

It’s the best communication tool for most modern content marketing teams.

#12 – Evernote.com

When creating and marketing content for your website, you’re likely to create notes and comments you need to add or follow-up on.

evernote-productivity-for-life-online

Evernote.com – turn on your team collaboration and productivity

Keeping track of these notes can be very difficult.

Well, if you’re using an app like Evernote, you can easily get access to these notes whenever you need them.

BONUS:
Don’t forget to include the amazing co-schedule product when discussing calendaring and team work for your content marketing and social media projects.

coschedule wordpress social media plugin calendar

Coschedule.com – WordPress productivity tools and calendaring functions for social media and more

It fits right into your WordPress CMS, and has a nifty Chrome browser plugin too. It’s our mainstay product.

BONUS: Download the free lead generation guide that will show you how to quickly get more leads from traffic. Includes 2 bonus strategies not found in this post.

We also hear great things about hipstersound and defonic, but have not installed/tested them yet.

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.