Category Archives for "Campaigns"

4 Ways To Advertise CBD / Hemp Products Safely With Maximum Returns (On Facebook & Google!)

CBD and hemp products are one of the fastest-growing trends in the market today. Thanks to the recent law changes, the CBD market is expected to reach $16.32 Billion by 2026 (Globenewswire).

One in seven Americans personally use cannabidiol based products, that’s 14% of the US population (Gallup) that use CBD-derived products.

use-cbd-products-us

There’s a huge first-mover advantage for CBD companies looking to dominate the market. The competition is at its lowest, and people are eager to learn about these new substances.

By seizing a good market share at such an early stage, you’ll guarantee your brand’s success for years to come when you advertise and consistently build content and serve your audiences.

So, that makes you wonder:

What’s the best way to advertise CBD/hemp products online?

A Brief CBD Introduction…

CBD or cannabidiol is an ingredient of cannabis. However, legal CBD is not psychoactive, and not part of any of these groups: stimulants, depressants, opioids, and hallucinogens. Psychoactive drugs affect the body’s central nervous system and are different from legal CBD.

THC (tetrahydrocannabinol), an ingredient of cannabis, affects the classic symptoms of feeling “high”. 

However, Hemp-derived CBD contains a maximum of 0.3% THC and is the legal limit for selling CBD products. The passage of the Farm Bill in 2018 made it legal in the US to sell hemp and hemp-derived products. Still, there are certain restrictions, and also state-by-state.

Many people find CBD to help with (although not scientifically proven):

  • Pain relief
  • Inflammation reduction
  • Anxiety & depression relief
  • Easing or reducing migraines
  • Treat or alleviate certain skin conditions
  • Other benefits, acting as an antioxidant, for example

There are many CBD products available, with product types like:

  • CBD tinctures (drops)
  • Edibles (chocolate infused, coffee, etc.)
  • Creams, skin salves (help with inflammation or arthritis)
  • Capsules (tablet form)
  • Isolates (powder form)
  • Vaporizers (“vaping” products)
  • CBD for pets (a specialized niche within the CBD niche)

Additionally, there are nasal sprays, candy, gummies, and candles that further reveal the variety of ideas within the popular CBD niche.

When advertising on any ad platform, and especially using Facebook & Google, do NOT try to circumvent the systems or go against their policies. As a matter of fact, this is a wise rule to follow overall… and certainly when targeting the CBD market. 

1 – Facebook, Instagram, Google Ads (Search & Display)

facebook-google-ads

Facebook and Google are two of the biggest advertising platforms today. They allow you to display your paid ads to a large customer base to boost sales and grow a successful business.

However:

These platforms are super suspicious around cannabis and hemp-derived products. Many advertisers are facing challenges when trying to run ads on Facebook and Google. Hemp (topicals) are ok at this time, but stay on top of the advertising guidelines for Facebook and read the ad policies for Google. You can’t make any medical claims about its benefits, or that your CBD products can cure or prevent serious illnesses.

Do:

<img role= Check local state laws before selling 

<img role= Source tested and high-quality CBD for your products

<img role= Label your products clearly and provide certification

<img role= Understand how CBD works and carry out in-depth research

<img role= Build a trustworthy brand for your CBD business (See certified supplier companies)

Don’t:

<img role= Sell CBD that contains more than 0.3% THC

<img role= Make medical health claims about your products

<img role= Use an unreliable or unofficial CBD supplier

<img role= Be careless when choosing a payment processor or a website builder

<img role= Take risks that could affect your business or your customers

Connect and partner with industry leaders, like the National Hemp Association.

There is a lot to consider when setting up a CBD business and advertising, but thankfully…

We have found successful ways to overcome these restrictions. You can be creative too and find unique ways to advertise on these programs without violating ad platform policies.

Here’s a shortlist of great ways to advertise on Facebook & Google (search) while staying compliant.

(We’re using an example on topic “pain relief”, but you can (and should) try multiple wellness/health angles):

  1. Run multiple ads for topicals – like “hemp” (not CBD). Mention things like “try our new survey.” And for the pain relief angle – present a special offer/coupon that can “soothe your discomfort.”
  2. Send clicks to website content with an authoritative voice around “pain relief.” Capture their email and send educational materials, information, blending in offers as appropriate. You should be building your email list at all times, naturally.
  3. Run ads to a survey page (https://www.research.net/) – with a health/wellness focus. Implement logic to direct offers (discount codes they can use) based on their answers. The resulting page provides a button/link to your website and shopping cart. Keep it closely tied to “hemp-derived” wellness products (capsules, gummies, tinctures, pain cream, pet joint support, etc.) *See example of survey questions below.
  4. Capture their email for your email list (remember: no spam, build your brand, and become a trusted authority). You can now create offers that are directly tied to your CBD products from email broadcasts.
  5. For a wellness/pain relief survey, here are questions you might ask:
    1. During the past two weeks, how often have you had sleeping problems, or not waking up refreshed? (yes-often, yes-but not often, not bothered by it, I sleep great)
    2. In a typical week, how often do you feel anxious or stressed at work/home? (always, most of the time, about half the time, once in a while, never)
    3. How much would it increase the quality of your life if you slept better and/or had less stress? (a great deal, a lot, moderately, a little, none at all)
  6. For Facebook, create a business page as usual. Keep content minimal and within guidelines. It’s for advertising only. You are not using this page to grow organically.
  7. Use retargeting strategies with AI-driven ad platforms like Adroll.com (yes, you can run CBD offers directly, but your site must be pre-approved and on a case-by-case basis)
  8. Check policies for retargeting on other platforms like Yahoo Gemini & Taboola.
  9. Reach out to targeted content advertisers like Leafly, HighTimes and market-specific journals. Do your research and allocate budgets accordingly. Sponsored content can work well.
  10. Remember to track the statistics and measure against your KPI’s. Tag all links so they can be easily tracked and reported on inside your analytics. Continue testing and tweaking.

Additional and useful CBD marketing ideas for scaling:

  1. Provide e-guides as friendly bribes to capture emails (no spamming).
  2. Consider programmatic advertising on 3rd party platforms, like Vana and Fieldtest.
  3. Influencer marketing opportunities: reach out to influencers that are related to your products and offer them a starting package.
  4. Podcasting is more popular than ever. Review podcasts for your market and reach out to the owners with an opportunity for links and shout-outs.

These tactics work well at the time of writing. We use several other strategies that are built on a long-term, growth & brand building focus. (See below for links to sign up)

REMINDER:

Stay updated with your national & local CBD laws and avoid doing business in states where cannabis is still illegal. If you are selling CBD products locally via a dispensary, make sure to follow guidelines and watch for any changes in your market.

Also:

You must be sure not to include banned terms like “cannabis,” “CBD,” or other related keywords in your landing page and ad copy. Don’t use emojis with “bee” in words either!

2 – Third-Party Ads

third-party-ads-CBD-Hemp

Third-party ads can be a great way to grow your business online. That’s even more true if you’re going to focus your marketing on native advertising.

Native ads are a type of online ads that match the appearance, function, and form of the content on the page. This kind of advertising doesn’t interrupt the user experience. So, that makes viewers more likely to notice your message and interact with it.

Unfortunately, there are still some ad networks that do not accept CBD/Hemp related products.

But…

Your options here are limitless.

Many third-party ad programs are aware of the benefits of CBD-derived products and allow their advertisement.

So:

You can reach millions of users on different websites and grow awareness around your brand. Better yet, you’ll have fewer regulations and restrictions to deal with.

3 – SEO (Search Engine Optimization)

SEO is a strategy based on creating content and optimizing it via keywords and links to rank high on Google’s first page. When people search on Google for related terms such as “CBD” or “cannabidiol,” your site can appear at the top.

These users will then visit your pages and get their questions answered, which helps promote your brand as a leading authority in the industry.

You can then convert those visitors into loyal clients via smart sales funnels and e-commerce shopping systems like:

Another way to go about this is to focus on smaller markets with local SEO. You’ll target local consumers where cannabis-related products are legal and can be purchased. Include local ranking signals for Google to show up high in the local map pack.

4 – Email Marketing

email-marketing-cbd-promotions

Email marketing is a winning marketing strategy for CBD companies for one reason:

It gives them full autonomy.

Building a list of email subscribers allows you to reach out to your audience whenever you want. You can keep them updated with your latest brand announcements and products for no cost.

However…

The restrictions this time are enforced by your subscribers. Email marketing is a pure value-first marketing strategy, and your prospects can smell when they’re being used.

You have to familiarize your prospects with your brand by sharing helpful content. And you must prove your expertise if you want to keep your audience interested in your offers.

Wrapping It Up

Most advertising platforms are still testing the waters when it comes to CBD and hemp. But, there are lots of ways you can bring attention to your products without violating any policies.

Looking for an efficient strategy to grow your CBD business faster?

Chaosmap offers professional CBD and hemp-products website development, advertising & marketing services. We provide expert advice and consulting on how to turn your company into a profitable business, including scaling an existing, proven business.

Check out our digital marketing services and contact us to learn more about how we can help you propel your CBD, health & wellness business forward, faster.

P.S.

Here’s more information on CBD/Hemp e-comm websites we can build for you.

5 Brilliant Tips to Write Facebook Ad Headlines That Convert

Millions of brands are competing on Facebook for attention and clicks. And as the market gets more saturated, users grow tired of seeing the same offers.

Your prospects want to be inspired and convinced of your value proposition. And the best way you can highlight that is through a great headline.

Here are five tips for writing brilliant Facebook Ad headlines that convert:

1- Use Emotional Adjectives

Human beings are emotional creatures that react to the world based on their feelings. Thus, your audience’s perception and actions are guided by the words you choose to use.

Emotional adjectives help you set the tone, feeling, and emotions in your sentences.

They could either be positive:

  • Best
  • Mindblowing
  • Brilliant
  • Easiest
  • Most

Or negative:

  • Never
  • Worst
  • Avoid
  • Nothing
  • Horrifying

Learn how to use them and your ad campaigns will be ten times more effective.

2- Be Honest

There used to be a time where clickbait and false promises worked online.

Thankfully, they no longer do.

Online consumers have gotten a lot smarter over the years, and they can smell deception when they see it.

Customer engagement

Even worse:

Your visitors will be super frustrated if you under-deliver on your initial promise. They’ll leave your website at the drop of a hat.

So:

Be honest with your audience.

Avoid clickbait at all costs and never lie in your headlines. Be sure your content aligns with any initial promise you make.

3- Include Numbers and Precise Metrics

We, humans, love to see numbers in headlines.

Metrics help us quantify the information we’re going to learn. And they give us better expectations on how concise the article is.

That explains why listicles are so popular today.

Facebook ad example

Here are a few ideas for how you could include numbers in your titles:

  • X Best Ways to _____ With _____
  • How to _____ Your _____ in 2020
  • Key Strategies for Growing Your _____ With 20% Each Year

Numbers could also be used in headlines by featuring stats, dates, and durations.

4- Highlight the Benefits

The question in the reader’s mind always is:

What’s in it for me?

After all, it’s easier for them not to click on your ad than to click on it. That’s why you must clearly highlight the benefits in the headline.

Why should users click? And what will they miss if they keep scrolling?

Facebook Ad Headline

Tell them exactly what they’ll gain from reading your article. Make a bold promise in the headline and deliver on it.

You may also enhance some fear of missing out by taking the opposite approach. Tell the viewer what they’ll miss if they ignore your ad.

These are popular copywriting techniques used by the largest advertising companies in the world.

5- Write in Second Person

There’s no better way to catch the user’s attention than addressing them in person.

Writing in the second person allows readers to experience the story as if it’s their own. It helps them easily relate to the situation, problem, and solution.

All that makes them more interested in what you have to say.

So…

The next time you’re launching a Facebook ad, be sure to use you, your, and yours in your headlines.

Bottom Line

The best advice we can give you when it comes to headlines is to write different variations. As you start to test and learn more about your prospects, the quality of your titles will get much better.

And remember:

No matter what audience you’re targeting, be sure to keep your headlines short and to the point. Stick to using a natural language with simple words and adjectives.

Need help growing your business with Facebook Ads?

Check out our Facebook Ads services to learn more about our offers and request a quote for your project now.

P.S.
If you have specialized advertising needs (for example CBD) – read our “4 Ways To Advertise on FB & G for CBD and Hemp Markets

SEMrush for Competitive Research: Best 3 Tools to Run Your Paid Ads

Competitive research is the first step to growing your business with paid ads. It allows you to learn new ways to serve your target audience and avoid your competitors’ mistakes. And it helps you identify the gaps in your marketing strategies.

SEMrush is one of the best options when it comes to competitor research for your paid advertising. It offers a wide variety of features and tools to guide you through each step of the process.

In this post, we’ll share with you the top three tools on SEMrush and how to use them to run your paid ads.

Let’s get started.

1 – Domain Overview

This tool is crucial for competitive research due to the importance of the data it provides. If you use it right, you’ll save yourself thousands of dollars in paid ads over the years.

Domain Overview

Domain Overview gives you detailed reports of your competitors’ sites and online presence. It allows you to check their organic and paid traffic, learn more about their paid ads strategies, and analyze their backlink profiles.

All you have to do is enter a competitor’s domain and let the tool do its magic.

Domain Overview Analysis

All metrics are split into smaller sections to ease the process for you. And each section offers reports that go into a lot more detail to help you gain valuable insights.

Domain Overview Dashboard and Reports

But here’s the best part:

The data is presented on a beginner-friendly dashboard. The user interface makes it easy for anyone to understand the metrics and run comparisons.

2 – Advertising Research

Running a successful ad campaign requires a lot of trial and error. And that can exhaust your budget quickly.

Fortunately:

SEMrush has developed great tools to help you overcome that, and save you time as well.

Advertising Research is a set of tools that allows you to run a full analysis of your biggest paid search competitors and generate complete reports.

Advertising Research Reports

Each report helps attain in-depth knowledge about your competitors and the techniques they use. You’ll gain access to their best keywords and bids, live ads, advertising strategy, and a lot more.

Other great features in this tool are “Positions” and “Position changes,” which allows you to monitor how your competition is behaving.

You can see position changes in your competitors’ ads in the SERPs. That way, you’ll know what changes they’re making on their PPC strategies.

SEMrush Positions

More importantly:

You’ll discover new competitors you never knew existed. And you’ll get access to data surrounding their highest performing ads. You can also monitor their landing pages and ad copies to see which versions are working best to model in your campaigns.

3 – Ad Builder

Writing an ad copy that works can be time-consuming and daunting for many advertisers. It takes a lot of experience and testing to get to the perfect version.

But…

What if we told you could use your competitors’ highest performing copies and model from them as your own?

Ad Builder was created just for that.

Ad Builder Tool

This tool lets you use your competitors’ ad templates in your campaigns. You can insert dynamic keywords from your list and not have to worry about negative or low-performing keywords.

Ad Builcer dashboard and Copies

You’ll also be able to track each template to see how it performs using a built-in feature.

Better still:

You can integrate the whole thing into your Adwords editor within a few clicks. All you have to do is export the work into a CSV file and upload it to your Adwords account.

Need Help Growing Your Business With PPC?

Paid ads can work wonders and help you scale your business fast. But the only way to do that is by approaching PPC with the right set of skills and experience.

Lucky for you, that’s precisely what we offer here at ChaosMap!

Check out our Pay Per Click services to learn more about our work or contact us so we can discuss your project in more detail.

ppc tools chaosmap

6 Must-Have Tools For a Successful Google Ads Campaign

Any craft in this world requires tools to make the job easy.

And PPC is no different!

With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down.

We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.

Let’s dive in.

1- Google Keyword Planner

Keyword research is all about identifying high-volume low-cost keywords for your campaigns.

But…

You can’t randomly add keywords to your campaign and cross your fingers it will work.

That’s a blind campaign.

Instead, you need a keyword research tool through in-depth research, and that’s where Google Keyword Planner comes into play.

Google Keyword Planner

Google Keyword Planner allows you to generate hundreds of relevant keywords for your campaigns — for free.

On top of that:

It will generate forecasts to help you gain valuable insights about how your keywords are likely to perform.

2- Ads Audit Report

This one is the fruit of our long years of hard work and experience in PPC marketing. And it’s an excellent tool for auditing Google Ads accounts quickly and easily.

Ads Audit Report works for advertisers of all sizes, from consultants to big agencies. It allows access to client accounts so you can review key data points and detect any new trends.

Ads Audit Report tool
Here are the most attractive features of our tool:

  • Trends over time identification (charts & numbers)
    • Clicks, impressions, spend, CTR, avg. CPC
  • Data breakdowns by ad platform
    • Spend, Impressions, Clicks, Conversions, CPA & avg. CPC
  • Top performing keywords analysis
    • Keyword cloud
    • Table breakdown (keyword, spend, impressions, clicks, conversions, CPA, CPC)
  • Top-performing ads inspection
    • Ad copy
    • Landing page
    • KPI’s
  • Period comparison reports with specific date ranges

Ads Audit Report dashboard

But here’s the impressive part:

While creating this tool, we made sure to incorporate our value-first philosophy into the process.

That’s why we developed distinct features to allow you to make recommendations for your clients on how they can improve.

You can efficiently identify wins and losses and focus on what’s working. And with that, you’ll help them see real changes in their business as early as possible.

Want to try Ads Audit Report for free today? Sign up for a free account and get up to 5 reports.

3- SEMrush

SEMrush is a campaign management software that helps advertisers boost their online visibility through advanced marketing analytics.

The platform is famous for its advanced SEO tools. Yet, it also has a powerful PPC side that can transform your results significantly.

SEMrush offers great competitor analysis options.

SEMrush PPC tool

You can use it to find out more about how your competitors run their ads. For instance, you’ll have the option to see their list of keywords and how they’re performing.

Another amazing feature is the Ad Builder, which allows you to use your competitors’ templates in your ads.

That’s a great option if you want to test different ads but you’re struggling to write a different ad copy for each one.

4- Adalysis

Adalysis is a PPC management software that helps you improve your ads through performance monitoring and testing.

Adalysis PPC management software

With this powerful tool:

You can oversee ad performance and be alerted whenever there’s an issue with your campaign.

You’ll also be able to run automatic A/B testing for thousands of ad groups to identify losing ads and remove them.

Another unique feature to help you gain great insight is Quality Score Analysis.

You’ll get access to a set of tools and algorithms to guide you towards boosting the quality score of different ads for all your campaigns.

5- Optmyzr

Optmyzr is another amazing PPC tool to help you optimize, monitor, and generate reports for your Google Ads campaigns.

There are lots of amazing features Optmyzr offers to its users.

Optmyzr ad management tool

Here are the ones we find most remarkable:

  • Identify low performing ads and pause them with a single click
  • Generate new keyword suggestions based on reports
  • Test different ad variants easily with tips on how to improve
  • Inspect and understand the changes happening in your various campaigns
  • Run audits to improve your overall campaigns after identifying the issues

Optmyzr is built for companies of all sizes. You can work on your own or add as many team members as you want – for no extra charge!

6- Shape.io

Shape.io is a budget management tool that grants you better control over your budgets with advanced tracking and optimization.

The software gives you access to many automated tools to help you save time and manage your ad spend wisely.

Shape.io budget management

For example:

You’ll avoid budget errors and minimize overspend in your PPC campaigns with integrated tools such as AutoPilot.

And:

With Budget Pacer and CruiseControl, you can adjust daily budgets automatically without having to pause your ads for too long.

Need Help Running Your Google Ads Campaign?

PPC is a great way to grow your business and reach more potential customers in no time.

But…

It takes long years of experience to be able to make all the right decisions and spend your budget wisely.

Need growing your business with paid advertising?

Check out our Pay Per Click services or contact us to get a quote for your project today.

7 Ways to Save Money on Google Ads

Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs.

If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.

In this guide, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.

Let’s get started!

1- Improve Your Ad Copy

Your ad copy is the first thing your target audience interacts with before working with you. It’s where all the selling happens. Creating a great offer and targeting the right audience are essential.

But…

None of that matters if you don’t have a persuasive copy to convert leads into customers.

You should always give users a reason to click on your ad. And keep your paragraphs short and on-point while including relevant keywords.

Also, be sure to use a clear call-to-action to boost click-through rates.

2- Increase Your Quality Score

Quality Score is a 1-10 rating that Google gives to each keyword in your ad groups. It reflects ad performance and how good a keyword is, based on the following three factors:

  • Expected CTR
  • Ad Relevance
  • Landing Page Experience

A higher Quality Score means lower CPC and better-positioned ads for your campaign, both of which are factors that help drive higher-quality leads to your offer.

To increase your Quality Score:

Make sure your keywords are super-specific to your different ad groups. And always delete any unwanted terms or keywords from your campaigns.

You must also match the content on your different landing pages to each ad group in your campaign.

More importantly:

Try to improve the user experience on each landing page by improving page speed, creating a clear hierarchy, and writing strong CTAs that convert.

3- Use Location Targeting

Do you own a small business where you only serve customers locally? Or perhaps you sell products that you only ship to specific locations?

If you’re targeting a global audience for such offers, it’s clear why your conversion rates are so low. And no matter how great your ad is or how big your budget is, you’ll always be losing money.

Location targeting

Before starting any ad campaign, you need to be smart about your geographic targeting preferences.

Identify where your target audience is located. Then, update your targeting preferences to those specific areas.

4- Add Negative Keywords

Negative keywords are the words and phrases you don’t want your ads to be displayed for. They exist to help you save money by not showing your offers to irrelevant audiences.

For example:

Add negative keywords

If you’re selling brand new laptops, you don’t want your ads to appear to someone searching for “used laptops.”

So, you need to include “used” in your list of negative keywords.

To give you some examples, here are some words you can add to your list:

  • Free
  • Cheap
  • Discount
  • Reddit
  • Youtube
  • Quora
  • Class
  • Book
  • Courses
  • Review
  • Picture
  • Price

Your list of negative keywords depends on your industry, company, products, and target audience.

So, you can only build one of your own by gaining more knowledge and experience from running ads.

5- Bid Smartly

What most advertisers do when trying to save money is keep their CPC on the lower end of the bidding range. But that gives them horrible ad placements, lower impressions, and even lower conversions.

Others might approach this by bidding much higher to dominate the results pages and target a better audience. However, they might be bidding against themselves and leaving a lot of money on the table.

The best way to go about this is to test, learn, and iterate.

Try out different CPC bids for various keywords, then identify which ones are bringing the best ROI.

Also:

Go for high-intent keywords first instead of high volume. That works even if it means adding keywords to your list with only a few dozen searches per month.

6- Leverage A/B Testing

Marketing isn’t an exact science for anyone of us to be able to tell what’s going to work for sure.

So, it’s always a good approach to test out different ads before settling on a final one for any of your offers.

A/B testing

Make small changes to your ads and let them run for a while to see which ones perform best. You should also optimize your landing pages and test out different layouts and language.

As you start to gather more data, you’ll learn a lot about your target audience and which language resonates the most with them.

7- Create an Ad Schedule

Once you’ve been running ads for a few months, you’ll have some data to focus on what’s already working.

Google will generate detailed reports for you to know during which days or hours your audience is converting best.

Now:

You can adjust your ad to only be visible during peak times and easily save money on Google Ads.

Wrapping it up

Looking to take your business to the next level with online / paid ads and marketing? We have a team of professionals ready to help you!

Check out our digital marketing services and get a quote for your project today.