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How To Create A Blog (Website)

If you are thinking of creating a new website, you should consider building a blog. A blog will change your business forever when you follow the steps in this post.

Wonder Why You Should Start a Blog?

Check out these recent blogging statistics:

chaosmap-why-blog-blogging-statistics

From Hubspot http://blog.hubspot.com/marketing/business-blogging-in-2015

  • B2B marketers that use blogs receive 67% more leads than those that do not.
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
  • By 2020, customers will manage 85% of their relationships without talking to a human.
  • The only thing blogging costs you: your time.
  • Companies who blog receive 97% more links to their website.
  • Blogs have been rated as the 5th most trusted source for accurate online information.

A summary of blogging benefits are really these:

  • 80% of blog visits are new (a great way to bring awareness to you)
  • 53% more traffic come from a blog (create more interest for what you have to share)
  • Posting every day generates 4x more leads (easier for them to consider you as a choice)
  • More social shares creates credibility — the “social influence” cannot be denied
  • Organic traffic is free (SEO) and you will have a long term, hands-free visibility engine

But…

The idea of creating a website and especially a blog gets most folks a little scared.

Mental blocks get in their way. Lots of questions come to mind, and they are mostly negative. I’m sure you are thinking “oh, boy…a blog?” right now.

So…

To help you overcome this and succeed building a blog, I have broken down the common myths to creating a new blog into 3 areas of concern (read: “opportunity”):

Blogging Questions You Will Have:

A. Mindset / Attitude

  • “It’s going to take too much time”
  • “I don’t know how or what to write”
  • “Who will read my stuff?”
  • “How do get I traffic to my blog?”
  • “Will I make any money on this blog?”

B. Operational / Logistics

  • “Not sure how often I should post?”
  • “I might need technical help and don’t know where to turn”
  • “What if it costs too much and I don’t get a return on my investment?”
  • “What should I name my domain and/or online company?”

C. Technical / Programming

  • “Too technical, don’t know how to set up a blog with a hosting provider”
  • “It’s confusing and hard to learn”
  • “Don’t I need to know HTML and programming?”
  • “How can I get the look/feel I want and where can I find a web designer?”

These are valid questions. And if you’ve considered setting up a blog before, or you’ve even tried it for a while, and not succeeded, it’s not your fault.

Domain finder - research a top website domain

Domain finder – research a top website domain

Pretty much everybody I come across ask about, or have issues with variations of these potential blog points.

chaosmap seo blogging tipsIMPORTANT: For you that have been blogging for a while, but still getting little to no traffic or leads, read the blogging traffic with SEO.

As you continue learning today, you’ll find that all of these ‘starting a blog’ concerns are easily solved. In fact, all the issues mentioned above are simply lack of knowledge, execution inertia and problems with your self-confidence.

“Every failure is a step closer to success”. This is true for blogging as with all things in life.

chaosmap-positive-blogging-results-mindset

Get inspired to get started blogging

When you understand that today’s technologies, tools and incredible hosting providers and support teams have your back — and that a blog is the backbone of most websites anyway, you will begin to open up to the idea of creating a new blog and website for yourself.

It’s actually simpler than you think.

Why Use WordPress Blogging Platform?

WordPress now powers 25 percent of all sites across the web.

And the WordPress dominance is growing, beating out other website content management systems like Joomla and Drupal.

wordpress-websites-web-statistics-globally

Thanks to w3techs – http://w3techs.com/blog/entry/wordpress-powers-25-percent-of-all-websites

When using free tools like WordPress and step-by-step setup wizards from professional hosting platforms, you can truly set up a WordPress blog in under 5 minutes (below).

A blog can become your customers’ best website experience. And, you’ll build your online brand and create a foundation for revenue at the same time.

chaosmap seo blogging tipsPlus, you will control the blog and website.  The term is ‘owned media’, which you need to understand. Media control and reach are essential.

chaosmap-what-is-owned-media-earned-media-paid-media

Courtesy Forrester Research – http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html

Best of all, you’ll have powerful and simple features of a platform at your fingertips. WordPress powers millions of websites, all while easily managing your pages, graphics and overall content.

But, only if you do it right. (Follow the steps below)

7 Easy Steps: How To Create A Blog On WordPress

You’ll learn how to configure your blog and domain, step-by-step. You’ll have a professional and Google friendly blog ready to go. Follow along below, and read the further resources at the bottom of this post.

Your visitors will love you. And so will the search engines.

There are many top hosting companies available.

Here is a current pricing and plan for BlueHost, the leading WordPress hosting provider. Your entire online business can be set up for a few dollars per month.

Hosting plans start at $3.95 for “basic” and is $6.95 for “plus” and $14.95 for “pro”. Easy to create website WordPress style:

bluehost-hosting-plans-pricing-options

Chart: Bluehost pricing and plans

To set up your blog with Bluehost, follow these simple instructions:

STEP 1: Set up a new domain or transfer existing domain

blue-host-domain-registration-step

Figure 1: Transfer or create new domain with Bluehost

STEP 2: Fill out your contact information

bluehost-contact-information-form-account

Fig 2: Input Bluehost contact information

STEP 3: Choose your Bluehost hosting package

choose-hosting-package-with-bluehost

Fig 3 – Select bluehost package for hosting

STEP 4: View your dashboard and WordPress option

bluehost-dashboard-options

Fig 4 – The bluehost dashboard for mail, website builders and more

STEP 5: Start a brand new WordPress install via Bluehost Dashboard

bluehost-wordpress-install-step1

Fig 5 – WordPress installation button

You’ll get an option to choose the domain you want to install to:

STEP 6 – Choose your domain to install WordPress to:

bluehost-wordpress-status-installation

Fig 6 – Select what domain to install WordPress to from the pull-down box

STEP 7 – Name Your WordPress installation

bluehost-wordpress-login-step2

Fig 7 – Give a name (sitename) to your new WordPress blog

Once you have completed these 7 steps, you’ll see a short installation message like the one below.

Installation message new wordpress blog chaosmap

Once this is complete, you can login to your new blog. The system will provide you the link to where you can enter your username and password.

You can get started with Bluehost here (Act fast to get $3.95, $2.00 off):

LEARN MORE ABOUT BLOGGING, TRAFFIC & LEADS:

  1. How to become a content marketing expert (Who you should follow)
  2. How to Do SEO for a local business (The Local SEO Wordpress Edition)
  3. Get more leads with SEO and automation (Blog and lead generation)
  4. Why SEO is so important (What to consider when investing in SEO)

*Disclaimer: Affiliate links are included

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.

How to Integrate Blogging into Your Social Media Marketing Strategy

Social media marketing has been proven effective for years now, both for brand building and lead generation. The amount of online activity people invest in their everyday lives simply demands your business to utilize online platforms and tools to your advantage.

Especially if YOUR audience is already there. It is important to get the word out about your products, services and how you can help them. However, there is an ingredient you just can’t afford to miss: trust. An effective business blog is what you need to build this.

Here are 7 considerations to make that happen:

Add Your Personal Touch

Big and small companies alike have known and seen for themselves just how personal interaction with your core audience can benefit the performance of your business. You can promote your brand all you want, but no one will believe you, come back or stay active if you don’t build a personal connection with your audience. One of the most effective ways to do this is by incorporating blogging into your social media strategy.

Strengthen Traffic

The role of blogging is to keep your audience current and interested so that they don’t remain as traffic alone. Blogging connects you to your visitors in a more personal way, increasing the chance of generating sales and growing your business. 

Be an Expert, But in a Conversational Tone

blogs-and-social-media

Blogging is about having casual conversations in a public space, but you still have to maintain your authority. Gaining the trust of your audience is a balance between being a relate-able,  normal character and being a remarkable expert.

If you own a web design business, you must come off as a creative and reliable web designer. If you own a dental business, your blog must be filled with new oral care treatments and industry news. In short, you must cater to the needs of your audience while still coming off as an ordinary, connected individual and business.

Add Fresh Content with a Lot of Variety

Routine updates can be a major turn off for your visitors. Instead of earning their trust, this technique may leave them bored and uninterested.

Try to mix your posts up and start a fresh conversation with the help of images and videos. Update your blog on a regular basis, but make sure there is something new, informative, and interesting to talk about. Put a new twist each time you post to keep your audience coming back frequently.

Share Testimonials and Information

Business blogging is all about writing posts that often include sharing experiences, business ideas, and industry news. You must aim to enlighten the minds of your visitors to eventually earn their trust and make them regular customers. Every post is a unique opportunity to offer something engaging, hoping that your visitors will share them to others.

Promote Interaction and Acknowledge Feedback

A business blog should know the value of user feedback. Since your primary goal is to build the trust of people, acknowledging their comments and suggestions is necessary to create a blog they would want to visit often. Do a call-to-action at the end of your posts, add share icons, and check the comments so you could gain insight regarding your visitors.

Encourage them to share their insights about your blog topics and personal opinions about your products or services. Let them know that you appreciate their feedback and it is helpful for your business. The most important thing is to make sure you respond to their comments. Failing to do so may result to your audience thinking you don’t care or respect their opinions.

Add Links to Make Your Blog a Central Hub

Since your blog is the closest and most personal way users can interact with you, make it the central location for where you make announcements. All methods of communicating with you should branch out from there.

Make use of other social network tools such as Facebook and Twitter to promote your blog. Link back to your website and use RSS feeds to constantly provide your main site with fresh content (that they can use in their readers.)  Make sure everything you do on your blog somehow ties back into your company website where people can know you more and discover the complete list of your products or services. But, don’t be overly sales-y.

Through continuous and effective blogging, you can maximize the impact of your social media marketing strategy. Blogging can improve customer satisfaction, generate direct sales, and provide crisis management. Always think about what value and message you want your customers to hear from you. If you know this, you can be confident about the information, news, stories, announcements, and everything you share. In the end, the loyal ones will be your biggest assets.

Provide them with reasons to stay with you and give them opportunities to support your business and be a part of your growth and success.

What do you think?

Jon Rognerud is well known as the most sought-after SEO, Digital Marketing Consultant and Online Advisor for Finance, Technology, Real-Estate and Health industries. He is famous for building business strategies, mobile websites and integrated marketing solutions that brings process, profits and brand loyalty…without wasting time. Jon Rognerud is the author of the best-selling book (Buy On Amazon), “The Ultimate Guide To Optimizing Your Website” (Entrepreneur Press) and is the Founder of Chaosmap. Get more information about the company here.