Category Archives for "B2B Marketing"

what is lead scoring

What is Lead Scoring and Lead Scoring Best Practices – A Primer

What Is Lead Scoring?

Lead scoring is a method necessary to build an efficient marketing and sales process. By assigning scores to your lead, you can identify which are ready for sales and which are still in need of nurturing through various marketing strategies.

This practice can provide you with better leads and simplify communication between two departments. And, your sales lead management process will receive better quality indicators.

sales leads management tips

Knowing what leads you must prioritize gives you a better grasp of your prospects. It determines the probability that each leads fit the ideal customer who are informed enough to talk with sales (and vice versa.) 

Using a marketing automation system can ensure you that leads that land in front of sales are truly the most feasible.
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dan sullivan unique ability 10x

How To Get An Unfair Advantage In Your Entrepreneurial Business (8 Actionable Steps And Download)

For 40 years, Dan Sullivan has worked with over 6,000 entrepreneurs and have over 10,000 members in his strategic coach network.

dan sullivan 10x multiplier author pictureHe defines unfair advantage as a new and successful way of thinking, communicating and achieving things that can not be claimed or achieved by anybody else, and especially direct competitors.

Most business owners ALREADY have an unfair advantage, but…

The key question is this: “do they actually take action on it”? Most don’t – and that’s the main issue. This is a principle of unfair advantage and is key to all success in business.

Let’s break it down, and we’ll share the 8 unfair advantage principles in this post. (Live-blogged from a recent webcast with Dan)

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How To Use SEO For Your B2B and Small Business in 2013 (WEBINAR VIDEO)

In a recent webinar series with our friends at LogMyCalls, we covered some key SEO (Search Engine Optimization) strategies you might implement for your business this year.

We covered 5 important topics:

  1. The SEO process (What works today + myths/trends)
  2. Keyword strategies (How to get the “best” keywords for rankings/traffic)
  3. Social implication (How to leverage social signals for search engines)
  4. Content strategies (What you can do now)
  5. Small business optimization (Automation and lead management)

(The webinar replay is available below).

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16 B2B Marketing Strategies And Their Popularity (Graphs)

Business to business marketing is all about starting, building and keeping relationships.

This can be done in many ways, but in marketing there are sixteen options available to your business. Some are more popular than others, as you’ll learn from the recent study.

The comparison between overall marketing strategies as compared to SEO strategies for B2B are almost identical in areas, and we see ‘Content Development’ as a challenge for most B2B businesses.

Here are the 16 factors to consider.

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Four B2B Social Media Marketing Challenges in 2013

Social media marketing (SMM) and related social campaigns are traditionally seen as more of a B2C (business-to-consumer) activity. The core idea is that relationships are based on person-to-person, not person-to-faceless-organization.

However, B2B relationships centers around people. It’s not unique to B2C. While we don’t necessarily advocate discussing the latest ski-trip or personal passions publicly  per se — the companies who inject ‘personality’ and ‘connection’ are much more likely to engage and create new business opportunities.

While B2C may be more ‘experience’ based, B2B positioning is all about value.

Time For Re-Thinking Traditional Marketing

A recent article from the Harvard Business Review (Jan 2013) stated that it’s time to “rethink the 4 P’s of marketing”. Here’s what Richard Ettenson (Professor at Thunderbird School of Global Management) suggested:
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