Data driven marketing is not just a way for businesses to refine and target their marketing efforts more effectively, but it has become a REAL expectation from customers as well. "Arguably, the most important evolution in the history of marketing is...
Pop quiz time! What is the most important part of your marketing campaign? It’s a trick question. (All of them are important!) Your business is like a bar stool. Take any one of the four legs out and it will fall over. Strangely, most...
At this point, all small businesses should recognize the importance of having a website. So the question becomes how to drive traffic to it, particularly without the marketing budget of a bigger company. When it comes to your website, the quote...
Unlike direct marketing, which relies on coupons and commercial spots, indirect marketing is brilliantly positioned to leverage inexpensive and effective online communication channels. There can be some pitfalls to near constant communication with customers and potential customers. But when done right,...
Hey, can we take a minute for a reality check? At this moment in life online you are a virtual nobody. You have no trust, no respect, and above all no authority. Take no offense to this, I am sure you...
There is no question about it. The way we do business and generate sales has changed greatly in just the past twenty years. For better or worse it has been the Internet that has caused a major shift in how business...
In this post, you'll learn about lead magnets, ideas, delivery and design of lead magnets. You'll also discover the lead magnet definition: Very few people seem to remember but there was a time when people wanted to receive e-mails from anyone. Free e-mail on...
Owning any type of company brings challenges and rewards related to the specifics of the business. For example, if your business is primarily online, then you need not be restricted to the workforce in your geographical area. You can build a remote...
A recent Gartner survey has set the ball rolling among marketers when it comes to the most important marketing factors in the (near) future. The survey states that are almost 89% of the companies will compete with others on the...
Marketing is an art. (And there are some who are better at it than others). Ever gone through a website and been wooed into purchasing online? (...if you haven't, you probably wouldn't be reading this... ;-)) It happens all the time...

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