Category Archives for "Adwords"

Google quality score and wisdom of crowds

How a Google Quality Score Can Help You Predict The Future of Leads Flow

Google Search. Quality Scores. Your (Business) Future?

How can you peer into, and predict a different (better) future state for your business lead flow by improving the simple, yet powerful Quality Score (QS) on the Google Ad networks?

It’s true. The impact of a positive, high number (1 through 10) Quality Score on your keywords association inside your ad groups in Google Adwords can heavily impact your business in either direction. (And, even your mind, if you worry too much about it…)

We’ll look at the important QS attribute (yes, it’s not a metric) in this post.

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adwords 100 percent conversion call extensions

A 100% Conversion Rate Using A Little Used Optimization Trick Possible?

When creating, managing and optimizing your marketing campaigns online, there is only one metric that matters to your “boss” and you … It’s the conversion.

As the common example goes: If 100 visitors come to your web page and 1% convert (take action on that page and tracked by you) – you’ll have 1 positive human interaction. This person went from a prospect to a lead (sales cycle), or an actual sale (ecommerce).

What expectations do we have?

Depending on your marketing campaign, industry and many other variables, questions get raised about “expected conversion rates on a landing page”, “industry conversion rate averages” and the like. While interesting, there is nothing like actual results for YOUR business to determine success.

Do you care about naming?

Terms like Landing Page Optimization (LPO), Conversation Rate Optimization (CRO), PPC Management, and their use are important to improve on a process already place, but when you show a 100% conversion (100 out of a 100) – nobody cares about industry acronyms, they just want to know how you did it.

We’ll talk about a big optimization trick today. It’s simpler than you might think.

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